Chad S. White

To everyone who's reviewed "Email Marketing Rules" on Amazon, thanks SO MUCH! ❤️ I really appreciated you sharing how much value you've gotten out of it. Every new review totally makes my day. Thanks again! 🫶

The Limitations of B2B Email Marketing Benchmarks Discover why relying on external email benchmarks can mislead B2B marketers, and learn how best to use external benchmarks along with internal benchmarks to drive better email marketing decisions and ...

Email marketers put too much stock in external benchmarks, which can give them a distorted view of their performance and cause them to make ill-informed strategic and tactical mistakes. How to use benchmarks wisely >>

www.marketingprofs.com/articles/202... #emailmarketing #digitalmarketing

The Last Word on July 2025 - Email Marketing Rules A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed during July 2025.

The Last Word on July 2025: A roundup of #digitalmarketing and #emailmarketing articles, posts, and social buzz you might have missed last month… www.emailmarketingrules.com/the-last-wor...

Chad S. White | Substack From Nonfiction to Fiction | An aspiring sci-fi novelist shares his journey into the world of fiction after writing 5 non-fiction books and thousands of articles as a tech industry veteran and former ...

Where are my sci-fi fans? 🖖🦾 I'm working on my first novel, a near-future dystopian sci-fi trilogy. If you're interested, follow along as I share my progress and talk about writing, publishing, my inspirations, and more.

➡️ substack.com/@chadswhite

➡️ instagram.com/chadswhite/

Your favorite model? Thanks to AI, they might not be real | CNN A Guess campaign in Vogue featuring an artificially generated model has reignited debate over what it might mean for real-life models pushing for greater representation and diversity, and consumers wh...

As AI adoption grows, some brands are seeing clear pushback from employees and their customers. The cultural impact of AI usage cannot be underestimated. The use of AI models is a great example, as this CNN article highlights >> www.cnn.com/2025/07/31/s... #digitalmarketing #artificialintelligence

While machine learning-powered copywriting tools have been around much longer than generative AI tools, their performance is mixed. Here are three ways to increase your chances of finding success with them. blogs.oracle.com/marketingclo... #digitalmarketing #emailmarketing #artificialintelligence

Looking for inspiration for your September digital marketing campaigns? Our Content Calendar Assistant is packed with opportunities to add contextual relevance to your email, SMS, and push campaigns. Get it for free via no-form download >> go.oracle.com/ContentCalen... #digitalmarketing

The issue of ethics in digital marketing is being supercharged by advances in data management, machine learning, & gen AI. Oracle’s Digital Marketing Ethics survey will help you think critically about the ethics of your brand’s digital marketing tactics. > docs.google.com/forms/d/e/1F...

Agentic AI won't make websites obsolete. It just adds a new kind of visitor.

Agentic AI won't make software obsolete. It just adds a new kind of user.

Performance benchmarks can be useful, but it’s critical to understand their limitations. Join me on July 30 as I share B2B email benchmarks from different industries and world regions & explain how to use them effectively. www.marketingprofs.com/events/moder... #MarketingProfs #ModernEmailMarketing

An increasing number of AI solutions will need frequent data refreshes, if not near real-time data. That will make data access costs critical to success with AI. >> blogs.oracle.com/marketingclo... #artificialintelligence #digitalmarketing

Gmail's summary cards of the top of emails have been struggling lately, messing up key details even when they're included in the subject line. Here's just one example of these misfires. #emailmarketing #digitalmarketing

YouTube video by Email After Hours Snooze or Lose: How One Button Can Reduce Email Unsubscribes by 80% | Part 2 with Chad White

Is email marketing’s ROI too difficult to calculate? I join Email After Hours Podcast hosts Guy Hanson and Danielle Gallant to tackle that question and more. Listen wherever you get your podcasts or watch on YouTube >> www.youtube.com/watch?v=L1He... #emailmarketing #digitalmarketing

Modern Email Marketing Essentials: Best Practices for B2B Emails Email marketing rules have changed! From deliverability to design, subject lines to CTAs, experts reveal effective ways to land the inbox, build B2B relationships, and earn the click. Get the new emai...

Performance benchmarks can be useful, but it’s critical to understand their limitations. Join me on July 30 as I close out #MarketingProfs’ Modern Email Marketing Essentials series by sharing B2B email benchmarks and explain how to use them effectively. www.marketingprofs.com/events/moder...

Ask ChatGPT for a random number and 60% of the time, it'll say:

27

This is a great example of how LLMs work. Highlights so much about what LLMs really are.

The Last Word on June 2025 - Email Marketing Rules A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed during May 2025…

The Last Word on June 2025: A roundup of #digitalmarketing and #emailmarketing articles, posts, and social buzz you might have missed last month… www.emailmarketingrules.com/the-last-wor...

Should Emails Expire? Yes and No - Only Influencers Most commercial email that’s sent is never deleted by recipients. Moreover, most commercial email content is only relevant for a fairly short period of time—say, weeks tops for the vast majority of it...

Yahoo Mail's announced reduction in storage is completely reasonable and will help address the long-term costs of storing old emails. This is one of the solutions I recommended a few years ago in this article about expiring emails >> www.onlyinfluencers.com/email-market...

Consumers, here are the best methods for opting out of email. And marketers, here are the ways you can nudge your subscribers toward the methods that hurt your brand the least. >> www.cmswire.com/digital-mark... #emailmarketing #digitalmarketing

Is email marketing’s ROI as good as many claim or is it a myth? I join Email After Hours Podcast hosts Guy Hanson and Danielle Gallant to tackle that question and more. Listen wherever you get your podcasts or watch on YouTube >> www.youtube.com/watch?v=PPEv... #emailmarketing #digitalmarketing

Two license renewal email designs side by side. Left shows a poor example with red X icon, plain text, and a small blue text link saying 'your account'. Right shows a good example with green checkmark icon, same text content, but features a prominent black 'Renew now' button that makes the call-to-action obvious and clickable.

Marketing tip: Make your call-to-action impossible to miss.

Buttons beat text links every time.

The easiest way to increase conversions/payments/signups is to add a button to your renewal emails, landing pages, etc.

When in doubt, add a button.

Lead Nurture Campaigns Every B2B Brand Needs

🏛️ Traditional lead nurture campaigns
🛍️ Post-purchase nurture campaigns
👀 Non-buying path nurture campaigns
🐜 Mini-nurture campaigns

Do you use all 4? blogs.oracle.com/marketingclo... #emailmarketing #B2Bmarketing

An Email ‘Newsletter’ Can Be Almost Anything. That’s a Good Thing. - Only Influencers What is an email newsletter? That’s a serious question. Think about it for a minute. What is an email newsletter? I’ve been thinking about this a lot lately and here’s what I came up with: An email ne...

An email ‘newsletter’ can be almost anything… Paid or free. 1st- or 3rd-party content. Linked or included content. Daily or less often. Periodic or sporadic. But there’s one thing it must be… www.onlyinfluencers.com/email-market... #emailmarketing #digitalmarketing

Meta's new WhatsApp ad push: no ads in chats (yet) but trackable behaviour channel ads, and even subscriptions. Once your app starts to feel like Facebook, trust takes a hit. Are we watching the slow death of ‘private’ messaging?

www.bbc.co.uk/news/article...

Amazon extends Prime Day to four days, starting July 8 Amazon is extending its annual Prime Day discount event across four days for the first time.

Amazon extends Prime Day to four days, starting July 8. Retailers, ready your counter-programming. www.cnbc.com/2025/06/17/a...

How Do You Define A Thought Leader? You can call yourself an evangelist. That can even be the title your company gives you. But your community appoints you a thought leader.

With the ANA EEC awards, we'll be looking to recognise new thought-leaders in our industry.

But what makes a good thought leader?

Here's my take on the question:

bit.ly/3wU4Ymr

#emailmarketing #emailawards #emailgeeks

Need y'all's help.

Been running a guerrilla campaign to get the acronym GEO associated with Goose Egg Omelets.

It's a fun, easy project: whenever you see GEO appear on the Internet, just leave a comment about Goose Egg Omelets. Soon enough, the AI models will get it 😎

AI solutions fail for a variety of reasons. We explore the 8 most common ones... blogs.oracle.com/marketingclo... #digitalmarketing #artificialintelligence

Links were/are used as a proxy for popularity as it manifested on the web.

Link graph will rot if behaviour moves to conversational/in-app.

Language graph is interesting to think about in terms of non-equal mention/nodes disconnected from the web.

Today seems like an appropriate time to review When to Hit Pause on Your Digital Marketing Campaigns >> blogs.oracle.com/marketingclo... #digitalmarketing #emailmarketing

Personalization without creepiness: Finding balance — Stripo.email Discover how to personalize emails without crossing the line. Avoid creepiness, build trust, and strike the perfect balance between helpful and respectful.

Personalization can be powerful, but if you push it too far, it starts to feel creepy. Along with other email experts, I spoke with Stripo about avoiding crossing the line. stripo.email/blog/persona... #digitalmarketing #personalization