Chad S. White

Email Personalization for New Subscribers | Zeta Learn five data-driven strategies to personalize emails for new subscribers and maximize engagement, retention, and long-term customer value.

Early in a new subscriber relationship, many marketers struggle to create relevant emails due to a lack of data. Let’s look at 5 possibilities for profiling new email subscribers and what data opportunities are available in each case. zetaglobal.com/resource-cen... #emailmarketing #digitalmarketing

Dormant Email Subscribers: Reactivation Campaigns for ROI | Zeta Learn how strategic email reactivation campaigns can revive dormant subscribers, protect deliverability, and drive measurable ROI.

Reactivation programs don’t just boost engagement metrics, they lower acquisition costs by turning existing, dormant email subscribers into high-intent customers without the expense of finding new ones. zetaglobal.com/resource-cen... #emailmarketing #digitalmarketing

Web-based Yahoo Mail is suddenly cutting off the last three characters of EVERY subject line, regardless of length, and adding an ellipsis. To avoid this, consider adding three spaces at the end of your subject lines, or otherwise extending your subject lines a little. #emailmarketing

Email Benchmark Report | Zeta Discover the latest trends in our quarterly email benchmark report, including key metrics, industry insights, and expert analysis.

Zeta Global’s latest Email Marketing Benchmark report shares:

📈 Performance benchmarks by industry & email type
💬 Commentary from our experts
🗣️ Discussions of latest inbox provider changes
💡 Tips on using benchmarks wisely

Free, no-form download >>

zetaglobal.com/resource-cen...

The Last Word on January 2026 - Email Marketing Rules A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed during January 2026 …

The Last Word on January 2026: A roundup of #digitalmarketing and #emailmarketing articles, posts, and social buzz you might have missed last month… www.emailmarketingrules.com/the-last-wor...

Is Email the Best Path to AI Commerce Dominance? Google’s Gemini bet on Gmail highlights why inbox data may be the deciding factor in who wins AI-powered commerce.

X-Factor for AI Commerce Domination May Be Access to Email Inboxes—and Google Seems to Know It >> www.cmswire.com/digital-mark... #emailmarketing #aicommerce

Screenshot of a Yahoo Mail email announcing upcoming changes to the service. The email features a purple “yahoo! mail” header and informs members that Yahoo Mail storage limits are changing, with a new limit of 15 GB taking effect on 05/05/2026. It explains that accounts exceeding the limit will be unable to send or receive emails until space is freed or additional storage is added.

🚨 Breaking - May 5th, Yahoo Mail storage sizes change.

If you are at your limit on that date, you cannot send or receive emails unless you:

- Free up space
- Or, add more storage

👀 Yahoo says, "Stay tuned - more details coming soon."

Privy Acquires Sendlane: Building a More Connected Ecommerce Platform Email and SMS marketing has gotten noisy. See why Privy acquired Sendlane to build a simpler, more human approach.

🚨 Well now...Privy Acquires Sendlane. 👇

www.privy.com/blog/privy-a...

4 Email Design Shortcuts That Kill Performance | Zeta Discover which email design shortcuts hurt performance—and what to do instead to build faster, more effective campaigns.

Productivity hacks that disregard email design best practices can tank engagement and slash revenue. In fact, every dollar saved can cost ten times more in lost conversions. Avoid these 4 shortcuts that shortcircuit performance >> zetaglobal.com/resource-cen... #emailmarketing #digitalmarketing

How to fix Samsung Email's auto-fit issue | Customer.io Samsung Email auto-fit can zoom out your emails and break layouts on mobile. Learn what causes it and how to fix Samsung Email rendering issues with practical code solutions.

Samsung mail has this really annoying bug where, if a user turns on the auto-fit feature, Samsung tries to force an email to be responsive.

But more often than not, it actually stops the email being responsive 🤦

Well here's a way to fix that.
customer.io/learn/mobile...

Spam Resource Spotlight: Chad S. White Chad S. White is Group Vice President of CRM Strategy for Zeta Global. He is also the publisher of EmailMarketingRules.com , a blog and reso...

“Inbox providers have injected themselves in between senders and their subscribers in a way they never have before. This is similar to AI browsers wanting to disintermediate retailers like Amazon, which is suing...”

For the full interview >> www.spamresource.com/2026/01/spam...

I don’t really care about “peak performance.”

But I do care about avoiding deep valleys.

LinkedIn articles are increasingly cited in AI responses. This means our PR efforts 👋 are not just shaping human chatter; they are influencing machine outputs too.

So if AI prioritises LinkedIn over traditional media, does that make us, less reliant on journalists too?

#GEO #AEO

Top Channel Marketing Trends for 2026 | Zeta Discover the top channel marketing trends shaping 2026—from AI-driven personalization to nostalgic branding and agent optimization.

21 predictions about how channel marketing will change in 2026—in terms of consumer behaviors, creative, accessibility, personalization, analytics, email marketing, mobile marketing, etc. >> zetaglobal.com/resource-cen...

Had this cold email with the merge field left blank, which just screams 'spammy content'... 😂

How AI Summaries Are Reshaping Email Deliverability Chad S. White on AI summaries quietly reshaping inbox control, relevance, and sender reputation.

AI summaries are impacting sender reputations in a fundamentally new way, signaling a new age of email deliverability. I spoke with Jake Nathan at Lifecycle Letter about this change and what it means for marketers >> www.lifecycleletter.com/p/how-ai-sum... #emailmarketing #digitalmarketing

Apple picks Google's Gemini to run AI-powered Siri coming this year Google's market value surpassed Apple for the first time since 2019 as it rolls out updated artificial intelligence features.

Huge and "It’s unclear what the Apple/Google partnership means for the ChatGPT integration in the future." -> Apple announces a multi-year deal to use Google's Gemini to power new Siri features later in 2026, saying Google's tech "provides the most capable foundation"

The Last Word on December 2025 - Email Marketing Rules A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed during December 2025.

The Last Word on December 2025: A roundup of #digitalmarketing and #emailmarketing articles, posts, and social buzz you might have missed last month… www.emailmarketingrules.com/the-last-wor...

I’m excited to present at Litmus Live 2026 about the growing need to better manage omnichannel subscribers. I hope you’ll join me. Registration is free >> www.litmus.com/conference?u... #emailmarketing #digitalmarketing

Gmail Alias Feature Raises the Bar for Identity Resolution | Zeta Google's new Gmail alias feature lets users unify multiple email addresses—prompting marketers to rethink identity resolution strategies.

Google’s new feature, which lets users to add up to 3 additional Gmail addresses to their Google account, puts even more emphasis on the ability of marketers to connect activity across multiple email addresses to a single customer. zetaglobal.com/resource-cen... #emailmarketing #digitalmarketing

Gmail is entering the Gemini era Learn more about the next era of Gmail, now using Gemini 3 and Personal Intelligence.

Google infuses Gemini functionality into Gmail >> blog.google/products-and...

AI’s Rebellious Adolescent Phase Will Be on Full Display in 2026: 4 Predictions AI-generated content, agentic browsers and automation shortcuts are reshaping where trust lives and which channels still work.

In 2026, we’ll be moving on from AI’s full-of-promise adolescent phase straight into its rebellious phase. Here are four predictions and how they will affect digital marketers’ channel priorities, corporate policies, and martech stack decisions in the year ahead. www.cmswire.com/digital-expe...

AI’s Rebellious Adolescent Phase Will Be on Full Display in 2026: 4 Predictions AI-generated content, agentic browsers and automation shortcuts are reshaping where trust lives and which channels still work.

In 2026, we’ll be moving on from AI’s full-of-promise adolescent phase straight into its rebellious phase. Here are four predictions and how they will affect digital marketers’ channel priorities, corporate policies, and martech stack decisions in the year ahead. www.cmswire.com/digital-expe...

If you're emailing my e-commerce business to pitch your services and putting "Issue with my order" as your subject so I open your email, you're going straight to spam. 🗑️

Marketing’s New Reality: Less Reach, More Risk, Tougher Choices CMSWire 2025 Contributor of the Year Chad S. White breaks down why email continues to be solid amid AI summaries, zero-click search and platform volatility.

This video interview starts with the most flattering compliment I’ve ever received, then we dive into email marketing, AI disruption, and trust as the battleground of 2026 >> www.cmswire.com/digital-mark... #emailmarketing #digitalmarketing

Gmail removed styles with white space color syntax · Issue #160 · hteumeuleu/email-bugs Email Client Gmail Operating System All versions Expected Result I'd ideally expect the colour to render or if it's blocked, i'd only expect the color property to be removed rather than everything....

I though this was already listed on email-bugs but apparently not so just added it
github.com/hteumeuleu/e...

Stripo Choice Awards 2025: Winners announcement ceremony YouTube video by Stripo Email Design Platform

Watch me and the other judges of the 2025 Stripo Choice Awards select this year’s winners for (1) Best Email Design, (2) Best Interactive Email, and (3) Best Email with the Idea and Results. www.youtube.com/live/M4jyprm... #emailmarketing #digitalmarketing

Why I use my middle initial: Meet my googlegangers - Chad S. White Is your personal brand tangled up with your googlegangers? Mine was, which is why I rebranded myself with my middle initial.

If you've ever wondered why I use my middle initial, here's why >> www.chadswhite.com/why-i-use-my...

AI and Human Collaboration in Modern Marketing | Zeta Explore how AI and human collaboration is reshaping marketing through smarter workflows, strategic creativity, and adaptive systems.

The Rise of Agentic AI and the New Era of Human Collaboration >> zetaglobal.com/resource-cen...