Lida Zeitlin-Wu

Hope to see some of you at ASAP in Houston this week!

Thank you so much to @baftsscolorfilmsig.bsky.social for hosting this virtual book launch!

NYU-MCC is hiring! Asst. Prof in the area of “Media and Global Cities.” Please help us get the word out.
apply.interfolio.com/174886

Thank you so much!

I saw this! And I was in SF yesterday and saw several Waymos. Chuckled darkly imagining a driverless car chase all around the city.

Color Protocols is out today!

Goethe (1810): "Skin color directly corresponds to moral character. The Black man is inferior, while the white man is the best and most beautiful."

Google AI summary (2025): "Goethe never wrote about race."

Promotional graphic congratulating Carolyn L. Kane and Lida Zeitlin-Wu on their edited volume Color Protocols: Technologies of Racial Encoding in Chromatic Media from MIT Press. Includes book cover, SCMS logo, MIT Press logo, and QR code.

SCMS congratulates Carolyn L. Kane and Lida Zeitlin-Wu on their edited volume, Color Protocols: Technologies of Racial Encoding in Chromatic Media, out on September 30 from MIT Press and available for pre-order now!

buff.ly/yB0jakM

Color Protocols is out from @mitpress.bsky.social on 9/30! If you have a US mailing address, you can use the discount codes below on orders placed through Penguin Random House:
a. MITP30: 30% off on publication day
b. READMIT20: 20% off at any time after publication.

Someone make a bot that about once a week posts “Butlerian Jihad is a Dune thing; it’s not a Judith Butler thing. “ It’ll do numbers every time.

Have been waiting for this book to come out for years! Congrats @netalexander.bsky.social

*controversy, oops

Is a Man Trapped in Anish Kapoor's 'Bean'? | Artnet News A fringe group insists—without evidence—that a man has been living in Chicago's “Cloud Gate” for two decades.

news.artnet.com/art-world/is...

Of course, my favorite part of this ridiculous stunt is Stuart Semple's commitment to his feud with Kapoor (now going 10 years strong post-Vantablack controversey)

A man in a fur coat and Russian-style hat stands out in the middle of a frozen, snowy tundra, snow covering his bushy mustache, glaring sidelong at us. He is holding an orange bag filled with corn chips that reads "Cornskis", below the ad copy, "I bring you Cornskis."

Quaker Cornskis (1967-circa 1970): A line of crunchy, cheddar and sour cream-flavored corn snacks, that featured a distinctive "scooping" shape with a little handle for dipping. Leaned into a Soviet-themed marketing campaign, as "The snack that escaped from Siberia"

fellow UC alums, sign and share

We have a cover! Color Protocols will be out next month from @mitpress.bsky.social

I mean... this is already happening.

In my 10 years as a university student, I never had a professor remotely like this.

In my 17 years as a university professor, I’ve never had a colleague remotely like this.

“AI” is not simply creating a cognitive crisis in learners; it’s also failing to deliver on its own terms (pedagogical “efficiency”) bc it demands that those still committed to educational quality devise nonsensical workarounds, turning our classrooms into bizarre Rube Goldberg learning machines.

HueManize Research Survey HueManize: A Qualitative Study on Color, Emotion, and Cultural Perception This survey explores how people perceive and emotionally connect to color across different cultural and personal experiences....

My former student is seeking diverse perspectives to better understand how people emotionally and contextually relate to color in digital spaces for his graduate capstone project in UX/UI design, "HueManize." You can access this brief survey here: forms.gle/HFJE39t2gpx3...

Yep, just read @lnakamura.bsky.social 's "Indigenous Circuits: Navajo Women and the Racialization of Early Electronics Manufacture"

😍

Ordered immediately.

This is so creative and cool!

Watch La Grande Maison Tokyo | Netflix Determined to attain three stars, a middle-aged female chef teams up with a disgraced Michelin-starred chef to start a new restaurant together.

A mouth-watering, slightly campy delight. Definitely adding to the syllabus the next time I teach my food film/media course! www.netflix.com/title/81918362

Media archaeology?

Me, revising a chapter of my book.

"You use "long eighteenth century" a lot in this book, but each century is exactly as long as another. I do see in your bibliography that there is a book that uses this. If you want to keep "long" here, please provide a brief explanation of what you mean. After that, I see no need to keep reminding your readers of it..

Happy anniversary to my favorite copy editor comment of all time.

"You use 'long eighteenth century' a lot in this book, but each century is exactly as long as another."

the "vibes" discourse was always similar to machine vision: phenomenology, to see the world as discrete describable objects, using "vibes/aura/energy" as a smokescreen for detailed algorithmic labeling