Purposeful Relations

One of the great things about AI today, compared to two years ago is hallucinations are rare. However, you need to be on guard as they still occur. This is a classic from Copilot which thinks my correct version of its name is wrong and tries to replace it with a hallucination!

AI Growth Labs increase need for social licence for AI | Stuart Bruce AI Growth Labs will need social licence for AI to ensure public trust which is major opportunity for PR and comms professionals

Find out why new AI Growth Labs create opportunities and risks for PR and comms.

This is depressing. I'm editing a document to remove — em dashes (which I originally typed!) because naive folk will mistakenly think they are always a 'tell' for AI written content. They can indicate AI writing, but not always as AI uses them because people did originally.

PRWeek and Boston University AI in PR survey | Stuart Bruce the PR PRWeek claims its inaugural AI survey with Boston University provides the biggest insights into AI's use in PR yet produced. However, the headline story is depressingly familiar - aspiration

PRWeek has published a survey with Boston University which it says provides the biggest insights into AI’s use in PR yet produced. I've analysed the results and article to provide some analysis and commentary.

Is that your MP speaking, or a robot? The shocking truth revealed. | The latest shocking news is some MPs appear to be using AI to help write their speeches for the House of Commons. Frankly, I'd be more shocked if they weren't. The MPs we should be alarmed

MPs are using AI to write their speeches for the House of Commons and the governor of the Bank of England is using AI for his speeches. Are we destined to listen to robot overlords? Some practical analysis and thoughts.

... but is the Perplexity powered engine simply catering to users' interests, or preventing users from seeing the real truth? ...news.prfuturist.com/issues/114?m...

Donald Trump sitting at his desk in the Oval Office surrounded by reporters holding microphones

The truth is trumped on Truth Social:
The AI search engine on Donald Trump's 'Truth Social' has been providing its own selective version of the truth ...

Hertz AI usage hurts us:
Hertz' AI algorithmic injustice penalising innocent consumers highlights dangers of getting AI wrong. Contact us to find out how your company should use AI so you don't make these mistakes. news.prfuturist.com/issues/114?m...

What are your thoughts? news.prfuturist.com/issues/114?m...

No 10 welcomes creators;
Creators can be relevant not just to brands, but to corporate comms. However, opinions are divided - is this a clever way to engage the youth, or a scramble as this demographic slips away, coopting a tactic of right wing populism?

MIT report: 95% of generative AI pilots at companies are failing There’s a stark difference in success rates between companies that purchase AI tools from vendors and those that build them internally.

MIT research reveals many AI initiatives fall flat. Internal AI builds succeed only a third of the time, compared to 67% success for external solutions. Tools like ChatGPT excel for individuals, but not for businesses as they don't adapt to workflows. Shadow AI remains a big problem.

Amanda Sleight: How AI is transforming the UK's public sector UK Stories caught up with Amanda Sleight, Microsoft UK’s new head of public sector, to find out how Microsoft AI technologies are helping UK government improve public sector services and reset the relationship between the state and the people it serves.

Amanda Sleight, Microsoft UK’s new head of public sector explains why AI is resetting the relationship between the state and the people it serves. We work with public sector bodies on helping them to understand and implement AI and use Copilot.

Nuclear-powered AI could make Rolls Royce UK's biggest firm, says boss Tufan Erginbilgic says business deals to supply nuclear power for artificial intelligence could boost its fortunes

AI could make Rolls-Royce the UK's biggest firm, says its CEO. Mini-nuclear power stations (SMRs) are probably the best way to provide the energy needed by AI data centres. A few years ago I worked with Rolls-Royce lobbying for SMRs. AI wasn't one of our examples of what a single SMR could power.

🚀 PR Futurist #114 🆕 GPT-5 Launch ⚖️ AI Ethics Clash 🤖 Virtual AI MP OpenAI’s GPT-5 unlocks new comms potential, UK’s first AI-powered MP sparks debate, Perplexity vs Cloudflare heats up.

PR Futurist is out:

📈 GPT-5 – what it means for PR and comms
🤯 What does McKinsey's AI adoption mean for consultants?
🤖 English MP creates an AI version of himself
🌬️ Samuel L Jackson stars in wind farm video
📺 AI indexes 15 years of TV news in under an hour
🗞️ NewsWhip acquired by Sprout Social

GPT-5 - what does it mean for PR and communications? | Stuart Bruce Please create a surreal but beautiful image (1792 x 1024) to illustrate the new features of GPT-5 and how they can be used by PR professionals. Do not use words or icons. - Using M365 Copilot GPT-5.

Yesterday's launch of GPT-5 was big news amongst the AI and tech geeks, but beyond the hype what does it mean for public relations, communications and corporate affairs professionals. Here's my first take analysis (human, not AI).

Demis Hassabis on our AI future: ‘It’ll be 10 times bigger than the Industrial Revolution – and maybe 10 times faster’ The head of Google’s DeepMind says artificial intelligence could usher in an era of ‘incredible productivity’ and ‘radical abundance’. But who will it benefit? And why does he wish the tech giants had moved more slowly?

The AI future will be 10 times bigger than the Industrial Revolution is one of the quotes from this in-depth interview with Demis Hassabis, head of DeepMind, the UK company Google acquired to become its AI arm.

British firms lag overseas rivals in adopting AI Less than a third of UK companies encourage staff to use artificial intelligence tools, against 60 per cent in America

New research by Hays shows UK boards are half (29%) as likely to recommend staff use AI as US boards (59%). The UK also lags behind France (38%) and Ireland (36%). Just 37% of UK firms provide AI training. compared to 50% in the US. The EU AI Act makes AI literacy mandatory.

What does AI say about you? | Stuart Bruce the PR Futurist What does AI say about you? Is asking AI to research you the new Googling yourself?

What does AI say about you? I've compared ChatGPT, Gemini, Copilot, Perplexity, Claude and Grok. Can you guess the best and worst?

Hype-free, realistic research on AI benefits | Stuart Bruce the PR Futurist The Thomson Reuters Future of Professionals Report 2025 stands out by calling out the hype and attempting to provide a report focused on action rather than

I've analysed the Thomson Reuters Future of Professionals 2025 report on the legal, compliance, and financial sectors to identify transferable lessons and recommendations for public relations, communications and corporate affairs professionals.

AMEC Summit: Reputation, Reliability, Results – And Why PR Can’t Afford to Lag Behind in the Age of AI - my summary of the AMEC summit in Vienna in @provokemedia.com. www.provokemedia.com/latest/artic...

I've been talking a lot recently about how AI might be a renaissance of face-to-face interactions. As realistic digital twins can attend meetings or give online presentations, the value of face-to-face interaction at meetings, events and conferences will explode. Seems Mark Cuban thinks the same.

The moment you have all been waiting for, or should be if you are real public relations and communications professional who embraces measurement. I give you the AMEC Barcelona Principles 4.0 (launched in Vienna).

Quote from Peter Kyle about needing to understand AI which is why AI training for PR and comms is essential.

In an interview with Sky's Trevor Phillips, Peter Kyle, the Secretary of State for Science, Innovation and Technology, makes a powerful case about why people need to understand how AI works, which is why AI training for PR and comms professionals is essential.

It pays to use AI on the sly at work That’s why companies need to think of ways to encourage open adoption

Corporate law firm Shoosmiths has created a £1mn bonus pot that will be shared out amongst all staff, as long as they collectively used Microsoft 365 Copilot AI tool at least 1mn times this financial year. FT(£$€) www.ft.com/content/f8ca...

It pays to use AI on the sly at work That’s why companies need to think of ways to encourage open adoption

A study in a large consulting firm found that the rating that managers gave to briefs done with ChatGPT was nearly 10 per cent higher than for those done by mere humans. FT(£$€)

Comms failing to provide leadership for AI | Stuart Bruce the PR Futurist The most alarming finding from the new Global Alliance report on AI and communications is the failure of communications to provide leadership around AI. Six

The alarming finding from Global Alliance's report on AI and comms is the failure of PR and comms to provide leadership around AI. Six in 10 have no leadership role in AI activities and just one in 10 are taking a leadership role in AI governance and strategy.

Final Reminder - Sign up for today's webinar on Microsoft Copilot for PR, comms and corporate affairs. It's part of Folgate Advisors's AI Month. events.teams.microsoft.com/event/dbe8d5...

Still time to register for tomorrow's webinar on how PR, comms and corporate affairs professionals can use and benefit from Microsoft 365 Copilot. It's part of Folgate Advisor's AI Month. Sign up now events.teams.microsoft.com/event/dbe8d5...

Our second panel of day two at the Davos Communications Summit. Catherine Hernandez-Blades moderates a panel on Strategic Communication and Crisis Management in the Modern Market. #wcfasummit #PRSummit #davossummit

GitHub - Government-Communication-Service/assist_service: Assist Service | Simon Baugh We’re making the code behind our new AI tool available to all! GCS Assist is the first and only AI tool to be approved for roll out across government. Tailored to Government Communication Service standards and best practice it automates more than 50 comms tasks. More than 3,500 GCS members are now Assist users and it received 11,000 queries last week. It is already delivering productivity benefits of more than £5.5m per annum. We often get questions about making Assist available to those outside of the communications profession. While Assist is a tool built for, and therefore accessible to, government communicators only, we're pleased to have recently open sourced the tool’s underlying code. https://lnkd.in/eUTutcQH By making our code visible to others, we’re providing support and inspiration for those who might be creating similar tools. In doing so, we’re also inviting others to adopt our responsible and ethical approach to innovation,...

The UK Government Communication Service is at the forefront of adopting AI for comms. It has built GCS Assist, it's own AI tool. Today it released the open source code. This is a huge opportunity for PR and comms. We can help.