Supercool 🧡

Sustainability - Supercool We're Supercool. We love crafting websites and digital strategies for arts and cultural organisations. Find out more

*What’s a ‘Climate Action Workforce’? For every member of the Supercool team, we fund tree-planting and certified high-impact carbon avoidance projects 🤗

We also plant trees for every new website launch, and freely share practical info about how you can be greener too: supercooldesign.co.uk/green

A carpet of snowdrops and bright green moss, under ivy-covered tree trunks, in front of a light grey sky.

Climate Action Workforce* update of the mooooonth!

🧡 Feb 2026

🌳 5,874 trees funded

🌍 535.02 tCO2e avoided

More details over here: ecologi.com/supercool

Happy belated (bleated?) birthday, you old G.O.A.T. 😉

Mailing List - Supercool We're Supercool. We love crafting websites and digital strategies for arts and cultural organisations. Find out more

Worth signing up for? Here's what people say:

“I always LOVE reading this newsletter!”

“Love this, love the content and love all that you do. Thank you for the smiles and insights.”

“Kudos on your great newsletter … always a brilliant read.”

🧡 Sign up now: supercooldesign.co.uk/mailing-list

Bold black text on a beige background reads: "A joy to read. Fun and super-helpful!" Underneath in smaller text, left aligned says: "Sign up for our monthly newsletter" To the right is the Supercool logo, topped with a bright orange heart graphic. All very chipper!

Hey, Arts Marketers – want a handy round-up of useful/interesting stuff happening in the arts and culture sector?

And to be mildly entertained at the same time? 👍

Sign up for our monthly newsletter for those very things! (BONUS: You’ll also get invites to FREE #SupercoolSessions webinars)

How to evaluate digital work - Arts Professional There’s a lot to think about when you’re producing digital work. And let’s face it, evaluation probably isn’t the part you’re most looking forward to.

This webinar introduces The Space’s simple evaluation framework and shares insights and learnings from two digital commissions we have applied it to.

A grid of images of different sizes and shapes shows several Supercoolers out-and-about – talking around a table, and giving a talk to a roomful of people. Plus, there’s a handwritten chalkboard which reads, “We love crafting websites and digital strategies that make life easier for you – and your audiences.”

Thanks to our ace clients, awesome Supercoolers – past and present – fellow sector suppliers, and everyone else who’s collaborated with us, trusted, supported, and cheered us on so far. Hope we’ve done you proud.

Here’s to 2026 – and beyond! 👵👴🧡

🫶 Donated to Arts Emergency, who mentor and support under-represented young creatives – helping them explore their interests, and set training and career goals in the arts sector.

Low-angled shot of a grassy field, dotted with pink clovers, seeds heads and tall daisies. In the background lush hedgerows and trees sit against a blue sky with fluffy white clouds.

To commemorate and celebrate Supercool turning 22, we’ve:

🌻 Funded 22m² of wildflowers, wetlands, and wildlife projects across the UK to support biodiversity, and 1 tonne of carbon removal in Ethiopia (via Ecologi, whose image this is!)

In a bright office with white walls and skylights covered in newspaper, three people in ascending height order (Katie, Kris, and James) stand with their backs to the camera. They're looking up at a tall, wide wall. On that wall is huge map of the world.

22 years later 🎉 …

From three people in a leaky garage in Birmingham, Supercool has grown into a Climate Action Workforce of 18 excellent humans.

We’re now dotted all over the UK, but are still crafting excellent websites for some of the UK’s leading arts, cultural, and heritage organisations.

Sustainability - Supercool We're Supercool. We love crafting websites and digital strategies for arts and cultural organisations. Find out more

*What’s a ‘Climate Action Workforce’?

For every member of the Supercool team, we fund tree-planting and certified high-impact carbon avoidance projects 🤗

We also plant trees for every new website launch, and freely share practical info about how you can be greener too: supercooldesign.co.uk/green

A rugged coastal rock formation in the foreground and midground, topped with vivid blue sky and some wispy clouds. In the foreground, the rocks are covered in orangey-brown sponge structures, along with patches of bright green algae. The sun is shining brightly from the right, casting bold shadows; accentuating the rocks' crags, crevices, and rounded, sea-worn edges.

Happy new year – and happy Climate Action Workforce* update of the mooooonth!

🧡 Jan 2026

🌳 5,802 trees funded

🌍 523.02t CO2e avoided

More details over here: ecologi.com/supercool

Victorian-era green dress displayed in a glass case within an art gallery featuring framed paintings and portraits on mauve walls.

Gallery room showcasing portraits and information about the Pattle Sisters under the title 'Women of Influence'

Today's #OnlineArtExchange theme is 'sisterhood' for Women of Influence: The Pattle Sisters at Watts Gallery 💞

The exhibitions tells the story of seven sisters who helped shape the 19th-century cultural spirit 👉 https://www.wattsgallery.org.uk/exhibitions/women-of-influence-the-pattle-sisters

Launching the Royal Court’s new website – with a big anniversary on-sale - Supercool We've launched a brand new website for the Royal Court, wIth a fresh look, integration with Spektrix, and improved user experience.

Find out how the new website coped with a massive on-sale, featuring Tilda Swinton, Gary Oldman, and Nicola Walker. (Spoiler: it coped brilliantly.)

And read our 5 top tips for helping your next big online on-sale go smoothly too: supercooldesign.co.uk/articles/lau...

At the end of September, we launched a brand new website for the Royal Court Theatre 🙌

With a fresh look, Spektrix integration, and improved UX, the website aims to make ticket booking easy, while also showcasing the Royal Court’s important work supporting the next generation of writers.

Launching a new website is always exciting. Try adding a big season on-sale, and celebrating a major milestone anniversary. Exhilarating!

(If also a tad scary – but read the article to find out why that 'on-sale fear' isn’t always a bad thing.)

Sustainability - Supercool We're Supercool. We love crafting websites and digital strategies for arts and cultural organisations. Find out more

*What’s a ‘Climate Action Workforce’? For every member of the Supercool team, we fund tree-planting and certified high-impact carbon avoidance projects 🤗

We also plant trees for every new website launch, and freely share practical info about how you can be greener too: supercooldesign.co.uk/green

A landscape of frosty fields in the bottom half of the image is topped by a clear, bright blue sky – just one long, thin white cloud coming in from the right. In the background, green hills are catching the sun. In the mid-ground , a light mist sits over frosty fields. The fields are separated by low hedgerows, dotted with bare trees which are casting long shadows from the rising sun to the right. In the foreground, the top of a hedgerow’s leaves are curled and covered with crisp white frost that’s catching the sun.

Climate Action Workforce* update of the mooooonth!

🧡 Dec 2025

🌳 5,730 trees funded

🌍 511.02t CO2e avoided

More details over here: ecologi.com/supercool

Everyone’s a creative problem-solver! - Supercool Exploring the concept of creative problem-solving, and how you can apply creative thinking to solve any kind of problem.

What are you left with?

A practical, easy-to-use process for solving all manner of problems, creatively.

(Also a bit of Tom Cruise. And some baked beans.)

Bon appetit! 
👇👇👇

supercooldesign.co.uk/articles/eve...

Ever looked into ‘creative problem solving’ – but then been bamboozled by all the different systems and frameworks and courses and jargony names for it?

Well, now Andrew’s done the hard graft for you, by finding, understanding, and then distilling umpteen different problem-solving frameworks 🙌

Creativity vs. Convention - Supercool When should websites embrace creativity – and when should they stick to what's tried-and-tested?

We’ve been thinking about when cultural websites should embrace creativity – and when they should just stick with the tried-and-tested stuff.

Hmmm 🤔

So, there’s now an article about that very conundrum, over on our website: supercooldesign.co.uk/articles/cre...

#ArtsMarketing #DigitalMarketing

Sustainability - Supercool We're Supercool. We love crafting websites and digital strategies for arts and cultural organisations. Find out more

*What’s a ‘Climate Action Workforce’? For every member of the Supercool team, we fund tree-planting and certified high-impact carbon avoidance projects 🤗

We also plant trees for every new website launch, and freely share practical info about how you can be greener too: supercooldesign.co.uk/green

Pastoral landscape just after sunrise. In the foreground, to the right, a wooden sign featuring a walking symbol points towards the centre of the image – that is, through a gate and downhill across rolling green fields, dotted with orange-brown ferns, mist patches, and black cows. Multiple fields are divided by green hedgerows and trees – some still with green leaves, others with leaves turning orangey-brown. White-facaded buildings are dotted across the landscape, and there’s a field littered with bright orange pumpkins. Behind all this, tops of distant hills are just visible through a ‘dragon’s breath’ mist, which is sitting over an unseen river below. The sky is multi-coloured – fading from pale yellow, oranges and pinks, up to a bright blue. Wispy, soft, blue-grey clouds float horizontally overhead.

Climate Action Workforce* update of the mooooonth!

🧡 November 2025
🌳 5,658 trees funded
🌍 499.02t CO2e avoided
🙌 32 projects funded, including the prevention of deforestation in eastern Colombia

More details over here: ecologi.com/supercool

*What’s a ‘Climate Action Workforce’? For every member of the Supercool team, we fund tree-planting and certified high-impact carbon avoidance projects 🤗

We also plant trees for every new website launch, and freely share practical info about how you can be greener too: supercooldesign.co.uk/green

A foreground of orangey-brown, windswept ferns takes up half of the (portrait) image. Behind, a rusty-coloured hill with a distinctive flat peak. Weaving paths are worn into the sides of the hill, and a wide mown area has created a yellowy-green ‘belt’ to about halfway up. White dots litter the hillside, as sheep graze freely on the slopes. The top of the hill is slightly misty, and above sits thick, billowing grey cloud.

Climate Action Workforce* update of the mooooonth!

🧡 Oct 2025

🌳 5,586 trees funded

🌍 487.02t CO2e avoided

More details over here: ecologi.com/supercool

Image: Sugar Loaf, Abergavenny, 5 October 2025

… here’s a bit more about us, and our work with fine folks like @ntlmuseumsscot.bsky.social and Birmingham Museums: supercooldesign.co.uk/museums-asso...

(Plus photos of James and Andrew – so you know who to look out for 👀😀)

James and Andrew are here in Cardiff for the @museumsassociation.org Conference 🏴󠁧󠁢󠁷󠁬󠁳󠁿🙌

If you’re here too, come and talk to us about all things digital – especially highly flexible websites, nifty ticketing and CRM integration, #DigitalAccessibility, and #DigitalSustainability.

In the meantime …

If you’ve not got time to read the whole thing, here's a handy top-level overview of what we discovered, to get you started 🤗🌳💻

supercooldesign.co.uk/articles/cul...

Using the data collected from nearly 9 million page views over three months, we created the Cultural Website Sustainability Benchmark Report to help cultural organisations better understand – and reduce – the carbon footprint of their websites.

There’s a lot to take in so…

At the beginning of the year, in collaboration with Digital Carbon Online, we measured the carbon footprints of 66 cultural websites.