Graeme Ford @graemeford - Bluesky Profile

When the Panel Dies: Building the New Research Economy A visionary look at how market research evolves beyond panels into a participatory world powered by cultural equity and shared creativity.

When the panel dies, research does not end. It changes shape.

07.10.2025 13:52 — 👍 0 🔁 0 💬 0 📌 0

The Power of Public Data: How Perplexity and ChatGPT Reduce Hallucinations in GTM Research Learn how Perplexity and ChatGPT work together to turn public data into reliable GTM insights, with guardrails that reduce hallucinations.

The Power of Public Data #MRX

06.10.2025 18:37 — 👍 0 🔁 0 💬 0 📌 0

#MRX peeps, come and join the PunkMRX WhatsApp Community. 🤘

Get involved here ➡️ chat.whatsapp.com/KtX20YOglW06...

22.06.2025 15:27 — 👍 0 🔁 0 💬 0 📌 0

Advanced Tactics for Detecting AI-Generated Survey Responses Learn advanced tactics for detecting AI-generated survey responses using prompt engineering, metadata analysis, and consistency checks.

Advanced Tactics for Detecting AI-Generated Survey Responses. 🤖

20.06.2025 04:24 — 👍 0 🔁 0 💬 0 📌 0

a store front with a sm logo on the top ALT: a store front with a sm logo on the top

These guys would help...

16.06.2025 20:33 — 👍 1 🔁 0 💬 0 📌 0

Simulate the Refusal: AI Voices from the Margins of Research Using AI in market research to simulate edge cases, counterpublics, and the voices research usually screens out. No gloss. Just friction.

Insight starts where the screener ends.

29.05.2025 18:59 — 👍 0 🔁 0 💬 0 📌 0

A Quiet Exit From a Loud Machine Leaving the algorithm behind, building culture sideways, and making noise in places the internet forgot. It's not a guide. It's a glitch.

We wrote our truths sideways. Up stairwells. Under tables. In glue.

Then we painted over them again.

Too much clarity is a threat.

02.05.2025 12:12 — 👍 0 🔁 0 💬 0 📌 0

Resetting the Researcher’s Role from Answerer to Challenger Reset the role of research by challenging briefs, questioning assumptions, and uncovering deeper insights.

Most research follows the brief. 👀

The best research challenges it. 🤘

17.04.2025 12:00 — 👍 1 🔁 0 💬 0 📌 0

When the Framework Starts to Feel Like a Cage A personal take on the research habits and narratives we inherit without question. Here's what I had to unlearn to stay sharp.

Not everything we’re taught in research is worth keeping. 👀

Some of it’s just habit. Some of it’s fear. 🤯

Some of it never made sense in the first place. 🤔

17.04.2025 11:59 — 👍 1 🔁 0 💬 0 📌 0

What If Research Embraced Contradiction Instead of Eliminating It? What if contradiction was the insight, not the error? Research flattens complexity, but real thinking is messy. It’s time to embrace it.

We see contradictions as mistakes to correct. Rather than insights to explore.

13.03.2025 12:31 — 👍 0 🔁 0 💬 0 📌 0

Hello 😎

Ah this is great. Followed!

13.03.2025 06:14 — 👍 1 🔁 0 💬 0 📌 0

The Forgotten Innovation in MRX What if research wasn’t research at all? It’s time to move beyond surveys and rethink how we understand what people really think.

The Forgotten Innovation in MRX: The Respondent

06.03.2025 06:57 — 👍 0 🔁 0 💬 0 📌 0

PunkMRX would be the party for real change. 🤘

Look after each other and have a great weekend. 💙

Experience the movement 👉 www.punkmrx.com

28.02.2025 16:17 — 👍 0 🔁 0 💬 0 📌 0

ResTech’s Own Vulnerability: Disruption is Coming for Everyone The companies that define the next era of research won’t just build better dashboards or automate workflows. They will have a new mindset.

ResTech’s Own Vulnerability: Disruption is Coming for Everyone

23.02.2025 16:16 — 👍 0 🔁 0 💬 0 📌 0

My Week in 10-Second Soundtracks of Emotion Monday 17th February 2025: Glitching // Compression // Static (Fractured Signals) Emotives from: Minus - Misdo Tuesday 18th February 2025: Alignment // Resistance // Focus (Geometry of Thought) Emotiv...

My Week in 10-Second Soundtracks of Emotion

20.02.2025 18:29 — 👍 0 🔁 0 💬 0 📌 0

How Research Must Evolve for the Cultural Insight Era The best insights do not come from surveying the most people. They come from studying the people who create cultural differentiation.

You’re Sampling the Wrong People: How Research Must Evolve for the Cultural Insight Era

#MarketResearch #MRX

12.02.2025 17:05 — 👍 1 🔁 0 💬 0 📌 0

"SOMEDAY YOU WILL REMEMBER THIS BUT NOT WHY" "EVERY WORD HERE WILL DISAPPEAR EXCEPT ONE" "TUNE YOUR HEART TO STATIC, FIND THE HIDDEN BROADCAST" "DO NOT SEEK THE UNDERGROUND, BECAUSE IT IS SEEKING YOU" "YOU HAVE ALREADY WRITTEN THIS, YOU JUST DON...

"SOMEDAY YOU WILL REMEMBER THIS BUT NOT WHY"

06.02.2025 12:50 — 👍 0 🔁 0 💬 0 📌 0

PunkMRX on LinkedIn: #mrx #marketresearch #innovation #bedifferent Let's Be Different. Together. 🤘 Join the mosh pit. 💙 👉 www.punkmrx.com #MRX #MarketResearch #Innovation #BeDifferent

Let's Be Different. Together. 🤘

Join the mosh pit. 💙

👉 www.punkmrx.com

#MRX #MarketResearch #Innovation #BeDifferent

06.02.2025 12:50 — 👍 1 🔁 0 💬 0 📌 0

WHAT MODERN PUNK CULTURE TEACHES US ABOUT THE WORLD TODAY (This isn’t nostalgia. It’s a survival guide.

▶️▶️ Something a bit different for this PunkMRX newsletter edition - and why not - things can't always stay the same. 🤘

#Culture #Punk #Innovation

04.02.2025 15:08 — 👍 1 🔁 0 💬 0 📌 0

Mastering ChatGPT Prompt Development for Market Research Create powerful ChatGPT prompts to unlock deeper insights from survey data. Learn how to structure, refine, and optimise for better results.

A poorly written prompt leads to vague, misleading, or irrelevant responses, while a well-crafted one unlocks precise, valuable, and actionable insights.

In this guide, I’ll walk you through the process to develop, refine, and optimise prompts using ChatGPT.

#MRX #MarketResearch #ChatGPT

03.02.2025 14:37 — 👍 0 🔁 0 💬 0 📌 0

Boosting SPSS Efficiency with ChatGPT Boost SPSS efficiency with ChatGPT: simplify data cleaning, generate syntax, debug errors, and interpret results with ease!

For market researchers and data analysts, SPSS has long been a cornerstone for statistical analysis. However, the complexities of syntax, the time-consuming nature of data cleaning, and the technical challenge of interpreting results can make the process overwhelming.

29.01.2025 16:47 — 👍 0 🔁 0 💬 0 📌 0

Decoding Ads with AI - Finding The Hidden Messages Unlock the hidden meaning in ads with semiotic analysis. See how Peugeot, Carhartt, and Wavio use cultural codes to shape perception.

The best ads do more than sell. They shape culture, influence behaviour, and leave lasting impressions. But why do some campaigns become iconic, while others are instantly forgettable?

29.01.2025 16:47 — 👍 0 🔁 0 💬 0 📌 0

The Second Surge: PunkMRX Newsletter #2 Welcome to the PunkMRX Newsletter #2 - The Second Surge! This edition dives headfirst into the punk ethos of smashing conventions and embracing DIY creativity in market research. From streamlining SPS...

This edition dives headfirst into the punk ethos of smashing conventions and embracing DIY creativity in market research. From streamlining SPSS workflows with ChatGPT to uncovering insights from public and government data, we’ve packed this issue with tools, tips, and inspiring ideas.

29.01.2025 16:44 — 👍 0 🔁 0 💬 0 📌 0

How DeepSeek Empowers Market Researchers in China Discover how DeepSeek, a Mandarin-first language model, helps market researchers uncover cultural and linguistic insights in China.

DeepSeek has made a big impact on the world of AI this week, and for good reason. Built with a Mandarin-first focus, this innovative language model offers market researchers the tools to uncover insights and navigate the complexities of the Chinese market.

#MRX #MarketResearch #DeepSeek

28.01.2025 08:41 — 👍 1 🔁 0 💬 0 📌 0

Government Data and ChatGPT: Trends, Insights, and Market Gaps Unlock trends, spot market gaps, and turn data into insights with Data.gov and ChatGPT—your ultimate tools for smarter market research.

If you are working in the US market, Data.gov (the U.S. government’s open data platform) is one of the most robust and diverse sources available. Pair it with ChatGPT, and you’ve got a powerful combination.

#MRX #MarketResearch

27.01.2025 16:08 — 👍 0 🔁 0 💬 0 📌 0

How Perplexity and ChatGPT Combine for Desktop Research Learn how Perplexity and ChatGPT combine to simplify desktop research for market researchers, from insights to competitor analysis.

Together, Perplexity and ChatGPT form a seamless research and analysis pipeline to turbo-charge desktop research. 🤘

#MRX #MarketResearch #AI #DesktopResearch

22.01.2025 16:07 — 👍 0 🔁 0 💬 0 📌 0