Ross Wigham's Avatar

Ross Wigham

@rwingman.bsky.social

Sometimes right, mostly wrong, always certain. Views personal. Dad of 3 girls| North East| director of comms|PR| Ex-hack| past chair of NHS providers comms leads

379 Followers  |  374 Following  |  14 Posts  |  Joined: 14.11.2024  |  1.4548

Latest posts by rwingman.bsky.social on Bluesky


Preview
the battle for trust: a public sector cup final — comms2point0 It’s March 16th and the clock at Wembley stands at 94 minutes. Newcastle United haven’t won a domestic trophy for more than 70 years and have just conceded a late goal in the latest in a long and forl...

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'The battle for trust: A public sector cup final'

"In corporate communications and engagement perhaps we’ve been measuring the wrong things?"

by Ross Wigham

comms2point0.co.uk/comms2point0...

10.04.2025 14:36 — 👍 0    🔁 1    💬 0    📌 0
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January travels

04.02.2025 22:15 — 👍 2    🔁 0    💬 0    📌 0
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Some company on my run this morning 🏃‍♂️ 🦌

18.01.2025 12:58 — 👍 3    🔁 0    💬 0    📌 0
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An NHS sunrise…

18.12.2024 07:59 — 👍 3    🔁 1    💬 0    📌 0
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Crisp morning in #whitleyBay

14.12.2024 11:29 — 👍 1    🔁 0    💬 0    📌 0

Excellent as always from Chris and while this is aimed at medics I suspect the sentiment and advice will ring true for many roles…

02.12.2024 13:40 — 👍 3    🔁 0    💬 0    📌 0

Yes all a bit downcast but the feeling was things will improve (although I remember reading that about 2024 in the ipsos polling as well) Certainty wasn’t all doom and gloom though with some good case studies

01.12.2024 12:06 — 👍 1    🔁 0    💬 1    📌 0
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Recap of my orlo big social talk on NHS comms:

◾️Trust is king
◾️Return to face to face engagement
◾️Community connections
◾️Pivot to video
◾️demonstrating ROI
◾️The journey not the destination when it comes to projects
◾️The power of simplicity

01.12.2024 10:57 — 👍 2    🔁 0    💬 0    📌 0

😩

28.11.2024 22:38 — 👍 0    🔁 0    💬 1    📌 0
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Great evening at the festive #Alnwick light trail #northumberland

28.11.2024 21:22 — 👍 1    🔁 0    💬 0    📌 0
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a man with a beard is waving his hand and says welcome to the 50 's club yong man ! ALT: a man with a beard is waving his hand and says welcome to the 50 's club yong man !

Ideas for 50 things to do before you’re 50….go

27.11.2024 19:33 — 👍 1    🔁 0    💬 0    📌 0

Some reflections on the day:
- everyone is exhausted
-melodrama, chaos and controversy the new normal
- too much about what is happening and not enough why it’s happening
-trust is THE key metric for us in public sector comms
- it’s at an all time low
-comms folk must better demonstrate value

27.11.2024 19:31 — 👍 0    🔁 0    💬 1    📌 0
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Excellent evening at the North East Chamber of Commerce 1815 dinner. Very sharp political and comms analysis from Iain Anderson on what comes next.

27.11.2024 19:14 — 👍 1    🔁 0    💬 0    📌 0
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London by night on the walk back to the train

22.11.2024 13:30 — 👍 2    🔁 0    💬 1    📌 0
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Really insightful day at the CIPR conference. Loved hearing from Clive Myrie about the media landscape & where things may be heading

22.11.2024 13:28 — 👍 9    🔁 0    💬 1    📌 0

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