Caleb Kramer

Derek Guy has the scoop: www.putthison.com/is-george-co...

This Kith collab with George Costanza isn’t coming out of nowhere. The guy is an icon in online menswear culture.

Apple's new Sleep Score is being put to the test. According to Quantified Scientist, it has more in common with Oura than Whoop.

Where dreams meet reality

via Collin Slattery, Victoria Buchanan

Blue Bottle just dropped an ultra-premium coffee from Alishan, Taiwan, better known for the "champagne of tea."

I’ll be in the area this November, apparently this farm is super private but hoping to find one like it.

If you're into cycling, design, retail, etc. MAAP is opening its first US store in Venice tomorrow. Looks like a worthy addition to the neighborhood. Hopefully it can bring some energy to that part of Abbot Kinney.

If there’s one good thing to come out of Burning Man each year, it’s Tycho's annual Sunrise mix.

This is a clever reframe by Eight Sleep. Staying cool is a much more mainstream benefit than a small bump in sleep score.

Apple is promoting Severance so much that I'm starting to think they are Lumon.

There are local businesses that fully rebrand every few years to keep that "newly opened" effect. It might be the only way to approach cursed locations like this.

via @americanamemes.bsky.social

These artist-wrapped Waymos are starting to show up around West LA.

They're clearly trying to avoid the dystopian tech vibe by humanizing their vehicles.

It's a nice start. But to succeed, they'll need to go beyond cosmetics.

"You go from a very divergent, broad view of the work. And you bounce down into a very, very highly focused granular level of the work. And it's a bouncing between the two."

"There's a kind of Darwinian battle that goes on in your mind. And the strongest ideas survive. They keep coming back to you. They won't let you go. Until you become a little bit obsessed with them."

Finally got around to watching the Hideo Kojima doc on the game design behind Death Stranding.

George Miller (Mad Max) drops some great nuggets about the experiential feeling of creative world building:

Can Buck Mason Become the Next Great American Menswear Brand? By reworking classics and being “relentless on quality for value,” Buck Mason has emerged as the next big brand for just about every kind of guy.

Forget Van Westendorp. Buck Mason prices products based on vibe.

“There’s a price that feels good when you hear it, and we kind of just work backwards from there.”

Google researchers just revealed SensorLM, an LLM model trained on data captured by Fitbit and Pixel Watches across 127 countries.

This could unlock a new level of personalized health insights from wearables, all presented in natural, human language.

research.google/blog/sensorl...

Starbucks' new "secret menu" is a much more natural way to engage regulars than its Odyssey NFT program (RIP).

While formalizing it in-app loses the iykyk aspect, it makes the fun accessible to a much wider audience.

Hopefully there's a secret secret menu.

Tickets secured 🎟️

It's easy to get lost in all of Instagram's features. This chart from Meta provides a clear, simple guide to the specific strengths of each one. Whether IG is central to your brand's strategy or just a piece of it, this is a helpful way to think about it.

Dipped my toes in the world of N8N workflow automation at AI LA. 🤓

A point that stuck with me: The tech will take someone with little knowledge in a subject from 1-10x, but it’ll take someone with domain expertise from 10-100x.

Interesting how the Arc Boats site uses the same design language as SpaceX, The Boring Company, and Tesla.

Leveraging familiar category codes is a smart way to signal they're from that class of innovation.

But to stand out long-term, they'll have to craft their own identity.

Chalamet Goes Electric: Timothée Chalamet Lands New Role As Global Brand Ambassador for EV Maker Lucid See photos of Timothée Chalamet as Lucid's new Global Brand Ambassador. The actor stars in a campaign for the automaker's all-electric Gravity SUV.

Lucid and Timothée: ethereal, androgynous and fashion-forward.

BodySpec is trying something new. Instead of resisting AI coaching, they're leaning into it and positioning their DEXA scan as a way to level up DIY analysis.

The "bring your own AI" move is smart. It channels existing behavior and makes their service indispensable.

If you're in Los Angeles, this looks like a fun one.

Short films, kettle corn and brews. Early bird tickets are $20 and proceeds go to Surfrider Foundation.

To entertain or inform? Or both?

Lucid, Nuro & Uber Launch Robotaxis | Lucid Motors Lucid, Nuro & Uber team up to launch 20,000+ next‑gen Level 4 autonomous Lucid Gravity robotaxis starting in 2026 exclusively via Uber.

For context: lucidmotors.com/stories/luci...

Nuro's come a long way from slinging pies.

@lucidmotors.bsky.social really looks good on you.

YouTube video by David Perell AI Research Feels Smart … Until It Isn’t — Ezra Klein

"What changes you isn't the wave, it's the erosion." @ezrakleinbot.bsky.social

Jumping straight to takeaways is tempting, but it sacrifices the journey required for deeper, nuanced understanding.

Must watch for anyone testing AI in research & writing workflows.

www.youtube.com/watch?v=A_WC...

Love this from Brian Eno: "Think like a gardener, not an architect: design beginnings, not endings."

The best brands (like cities) are never finished. Their ability to adapt, grow and flourish is directly related to the resilience of their foundational systems.

via @cityofsound.bsky.social