MIDiA Research

Go behind the scenes with Kriss Thakrar and Tatiana Cirisano as they break down the processes behind building catalogue strategies for the biggest companies in music.

Register now! 👉 www.midiaresearch.com/events/midia...

Last week we hosted an incredible event to celebrate 10 years of MIDiA, and look forward to the next 10 years in entertainment.

A decade of big ideas brought together clients, friends and industry professionals to help celebrate this incredible milestone.

Dark background image with the text 'Your voice matters' in white and blue with a man in his 20s in a tan coloured hoodie with a iphone on a selfie stick with the MIDiA research logo in the top right corner.

Video creators, your experiences matter to us.

You’ve faced late nights, tight deadlines, shifting platforms, and never-ending edits. You’ve pushed through burnout, chased algorithm changes, and still showed up for your audience.

It is time for the industry to start listening.

👉 lnkd.in/esJ9-Mbi]

How do you discover music?

We found that music discovery revolves heavily around songs rather than artists.

Are you a song first, artist second person? Or do artists make it to you first?

We research the global music subscriber market shares so you don’t have to.

Check out our findings from Q4 2024 👉 lnkd.in/dBfVDTuj

Streaming is no longer the market maker.

It still dominates revenues but its impact is lessening. The revenue slowdown has been on the horizon for many years and – despite price increases – it has now arrived.

What do you think will happen to subscription pricing?

Music Market Shares Following a buoyant 2023, recorded music revenue growth hit the brakes in 2024, marking the fourth straight year of seesawing growth rates, according to MIDiA Research’s Recorded Music Market Shares 2...

www.midiaresearch.com/music-market...

Following a buoyant 2023, recorded music revenue growth hit the brakes in 2024, marking the fourth straight year of seesawing growth rates. The decade-long pattern of revenue highs and lows continued unabated, with 2024 proving no exception.

How to build a strong fanbase using identity resonance As entertainment consumption fragments, superstars dominate less, with fans gravitating towards ever-multiplying niches. This trend, alongside the maturation of streaming subscription growth, is drivi...

Just because you get social media engagement, doesn’t mean you will get more listens!

Check out our free guide on how to build a strong superfanbase in 2025.

👉 www.midiaresearch.com/blog/how-to-...

#howtoguide #superfans #musicians #superstars

How do you think creators are using social media platforms?

MIDiA’s analysts answer questions on their 2025 predictions We are delighted by the overwhelmingly positive response and discussions sparked during our 2025 predictions webinar. We are grateful for all the engaging questions you asked during the session. Thoug...

The participation at our 2025 predictions webinar in December last year was electric! It resulted in lots of questions that we were unable to get around to in the hour-long session. So, without further ado, here they are on our blog!

www.midiaresearch.com/blog/midias-...

❓Did you know that, on average, gamers spend more time watching social videos than playing games ❓

Social is eating entertainment. Is it time for gaming to bite back with dedicated in-game video platforms?

Discover the highlights 👉 www.midiaresearch.com/in-game-vide...

What is going to happen in 2025? We know – do you? 🔮

Our annual predictions webinar is finally here, and we cannot wait to share with you what we believe next year will bring.

Join us on the 5th of December! ow.ly/jR7p50UgyAc