@nvgt.com.bsky.social
Data-driven consulting firm, guiding major strategies & decisions in sports & entertainment. 🎙️ Navigating Sports Business - http://nvgt.com/podcast/
It's a 3peat! 🥇
We are excited to see Navigate named as one of SBJ's Best Place to Work in Sports for the third year in a row!
We will continue emphasize culture as we work to support team members, clients, and friends in the industry.
🔗: www.sportsbusinessjournal.com/Articles/202...
🎙️: Jeb Terry - President & CEO of Cosm - explains "Shared Reality" and how immersive venues are changing the sports fan experience.
🎧: linktr.ee/navigatingsp...
Congratulations to our client, the Milwaukee Brewers, on their local media renewal with FanDuel Sports Network!
The 2025 Brewers not only finished with the best record in Major League Baseball but also consistently rank among the top three teams in local television ratings.
🎙️: Donn Davis - Chairman and Founder of the PFL - on the opportunity he saw in the MMA space, and why PFL has become such a valuable property as it looks to gain market share.
He also shares lessons from some of the most (and least) successful deals of his career.
🎧: linktr.ee/navigatingsp...
🎙️ Podcast Highlight: Drew Weatherford - Founding Partner of Weatherford Capital - has a novel idea for how private equity could get involved in college sports.
➡️: www.youtube.com/watch?v=LiXY...
🎙️: Eric Ratchman - CRO of FanDuel Sports Network - discussed the new era of the RSN model and how they're finding sustainable success.
He argues that no other media company offers the same combination of local penetration and national scale.
🎧: linktr.ee/navigatingsp...
Our Head of Analytics & Innovation, Matt Balvanz, published an op-ed in SBJ that lays out a practical roadmap for AI adoption in sports.
His "crawl - walk - sprint" framework helps sports orgs evaluate new tools and scale what already works. 📊
🔗:
www.sportsbusinessjournal.com/Articles/202...
Will you be at ANA Masters of Marketing in Orlando this week?
Jordan Bloem and Matt Zajac from our team would love to say hello. Be sure to reach out on LinkedIn or find their contact info at NVGT.com/team
We are looking forward to next week when AJ Maestas and Jeff Nelson moderate several sessions at the YPO Sports and Entertainment Business Summit in Las Vegas.
If you're a YPO member who will be at the summit, or if you're based in Las Vegas, please be sure to reach out!
🎙️ Podcast Highlight: AJ Maestas & Charles Rolston broke down reports of a $2B private capital deal for the Big Ten.
With a deal now on the table, we revisit their thoughts on how conferences can optimize revenue.
➡️: www.youtube.com/watch?v=gBDE...
Women’s sports aren’t just having a moment - they’re redefining the future of sponsorship.
Health brands, built on wellness and empowerment, are a natural fit to lead this surge. The evidence is clear: authentic investment creates real impact and ROI.
Full blog ➡️ nvgt.com/blog/ideal-p...
🎙️: Drew Weatherford - Founding Partner of Weatherford Capital - discusses the role of private equity in college sports, including a less-discussed opportunity to invest in club sports.
🎧: linktr.ee/navigatingsp...
The Big Ten is exploring a $2B private equity deal — the largest cash infusion in college sports history.
🎙️: Navigate's AJ Maestas and Charles Rolston break down what this could mean for member schools and the college athletics landscape.
🎧: linktr.ee/navigatingsp...
We’re proud to have partnered with Virginia Tech to help build the business case for increased investment in athletics. This milestone reflects their commitment to advancing opportunities for the entire university community.
Exciting things ahead. Go Hokies!
🔗: hokiesports.com/news/2025/9/...
"What's one thing keeping you up at night related to partnerships?"
Still thinking of the knowledge that was shared during Greg Krug's session at #SBJAXSDrive.
Thanks again to our panelists!
Ryan Balogh - Chicago Cubs
Phil Libby - AMBSE
Micah Kamla - Houston Rockets
➡️: youtu.be/U4rahl6li8Y
"Our role is to onboard and build a casual fan."
🎙️ Podcast Highlight: Haley Rosen – Founder & CEO of Just Women's Sports – shares how friction arises between athletes and media, and the role of JWS in building the women's sports ecosystem.
➡️: youtu.be/zToYKutFwMA
Gatorade Fast Twitch launched with full NFL backing and a rev-share deal. Three years later, it’s largely disappeared.
Ben Fischer at SBJ explored what happened, and our own Fede Gerber shared perspective on the marketing shift.
Full story: www.sportsbusinessjournal.com/sb-blogs/new...
🎙️: Haley Rosen - Founder & CEO of Just Women's Sports - is no stranger to covering trends in sports business. She offers interesting perspective on the WNBA labor situation and the coverage of women's sports on traditional media platforms.
🎧: linktr.ee/navigatingsp...
That’s a wrap on SBJ Drive! 🙌
Many thanks to all who joined us for Greg Krug's panel on using data to power smarter sponsorships. It was great to share the stage with Phil Libby, Micah Kamla, & Ryan Balough!
What makes a sports docuseries unforgettable?
🎙️Podcast Highlight: Pat Dimon - Head of Front Office Sports Studios – breaks down what it takes to make a hit like Full Swing or Drive to Survive.
➡️: youtu.be/wYl7CzQZc9A
Welcome to our amazing fall intern class!
Just a couple of weeks in and already making a difference. We can’t wait to watch this team grow and make an impact throughout the semester.
Only 1 week away 👀
Catch Greg Krug at SBJ Drive on Sept 17 moderating Precision in Partnership: Data-Fueled Sponsorship Strategy.
If you'll be in LA please be sure to say hi!
"The business we're in is advocacy."
🎙️ Podcast Highlight: Tim Zulawski – President of AMBSE - on how fan-friendly concessions pricing leads to higher fan satisfaction, increased merchandise sales, and creates "super advocates."
➡️: www.youtube.com/watch?v=juw9...
📈 Big money is flowing into small sports.
A great piece from The Economist on increased investment in emerging sports.
Our Avery Wright adds that investors see niche sports as a "foot in the door" to grow their sports portfolios.
www.economist.com/business/202...
"Caitlin Clark is the ultimate multiplier effect."
🎙️ Podcast Highlight: Amber Cox - COO & GM of the Indiana Fever - on how stars like Clark are turning first-time viewers into WNBA fans & season ticket holders.
Full episode 🔗: www.youtube.com/watch?v=pqSt...
Only two weeks away 👀
Join Navigate's Greg Krug at #SBJDrive on Sept 17 for a discussion on how top teams use data to create smarter, more targeted sponsorship strategies.
More details ➡️ www.sbj-drive.com/2025/agenda
🎙️: Pat Dimon - Head of Front Office Sports Studios and supervising producer for "Full Swing" on why some sports docs break through the clutter while others don't.
He also shares advice for properties looking to invest in non-live content.
🎧: linktr.ee/navigatingsp...
"When does the wave break? When does this exponential growth stop?"
🎙️Podcast Highlight: Bruce Bassett - computer science expert & embedded AI strategist at Navigate - on creating an AI-native culture in your organizations.
➡️: www.youtube.com/watch?v=T_ZO...
How much do you already know about Data Clean Rooms?
Navigate and Wehave have created a NO-COST pilot program for teams & brands to test these concepts before deciding on a long-term strategy for sponsorship impact measurement.
➡️: www.nvgt.com/blog/data-clean-rooms
The Bucks continue to demonstrate the importance of innovation, as they become one of the first teams in the world to implement this type of new sponsorship asset.
Always great to see meaningful outcomes from the work we do together.
www.sportsbusinessjournal.com/Articles/202...
