Kristina Monllos

Inside the reunion tour marketing machine Brands like Spotify, Adidas, and Amazon are getting involved in the Oasis tour—even though “anything could happen at any time,” one marketer said.

“The hype, combined with continued uncertainty of how long the Oasis reunion might last, likely makes it all the more appealing for brands to show up and celebrate along with die-hard fans.”
www.marketingbrew.com/stories/2025...

Hubslife backlash is a reminder that audiences can be fickle Transitioning from the content you're known for isn't as easy as it seems.

The pivot from part-time influencer with a normal job to a full time influencers is often a difficult transition, @kristinam.bsky.social reports.

When I was younger, I was dumb and wanted to be famous. Now that I'm older, hell no.

www.marketingbrew.com/stories/2025...

Mastercard spoof, throwback trailer and the NSYE: How A24 used romcom nostalgia to market Materialists On strategy, execution and audience expectation vs. reality

for this week’s edition of Creative Pursuits, I looked at the use of nostalgia to market A24’s Materialists, the strategy the studio employed (Mastercard spoof and throwback narration) and how audience expectation versus reality can be tricky to navigate
kristinamonllos.substack.com/p/mastercard...

Creative Pursuits | Kristina Monllos | Substack Advertising editor and reporter. I've covered the advertising business for 10+ years at publications like Digiday and Adweek. Click to read Creative Pursuits, by Kristina Monllos, a Substack publicati...

don't think i've posted this on here yet but i'm writing on substack now. created a publication called Creative Pursuits that will still cover advertising but also get into the creative process.

pls check it out and subscribe here:

kristinamonllos.substack.com

people talking about the number of followers they had on Twitter vs here and about the sort of posting they did over there that worked vs on Bluesky and from the bottom of my heart:

Marketing Briefing: Check in with marketers after the first 100 days of President Trump's policies For marketers, there’s been an expectation of chaos this time around but that expectation doesn’t make the reality any easier to manage.

I'm quoted in @digidaymedia.bsky.social via @kristinam.bsky.social today about the massive changes in digital + social that happened in the first 100 days of President Trump’s term and what marketers are doing to adapt, leverage, and match pace. digiday.com/marketing/ma...

54.7 .... 5.5.

A tiny picture on the front page of the NYT and WaPo front pages today.

Democracy happening in broad daylight and our most widely-read media outlets decide to not put this as a most import story.

Lots of local newspapers did, though.

Two at random: Detroit Free Press and

As SXSW kicks off, marketers embrace it as an 'accessible' conference for content, connection SXSW kicks off this year from March 7th to March 15th in Austin, Texas as an event with an identity that greatly eveolved during the pandemic.

Does #SXSW matter anymore? Is it too big? Why do you make such a big deal about it, Greg?

Shared some thoughts with @kristinam.bsky.social at @digidaymedia.bsky.social ⤵️
digiday.com/marketing/as...

Whoever described generative AI as the aesthetic of fascism made a sharp point.

Marketing Briefing: 'High risk, high reward' — Understanding the state of social media guardrails The desire to crack the code of successful social marketing is something that often allows social media managers and strategists a bit more creative freedom — a necessity for a brand to truly find a w...

For this week's @digidaymedia.bsky.social Marketing Briefing, I spoke to social strategists and consultants to understand the state of social media guardrails.

TLDR: It's all about a brands' risk tolerance. Read on at the link in the comments.

digiday.com/marketing/ma...

Olipop's comments about Poppi got me thinking about the state of social media guidelines for brands. Duolingo became a social media darling for its more unhinged social posts. But how unhinged can -- or should -- brands get?

Marketing Briefing: Is the early ad rollout to blame for a lackluster Super Bowl? Without the element of surprise or excellent storytelling, much of the Super Bowl advertising won’t be remembered long after Sunday’s airing.

Super Bowl spots seem to be going the way of seasonal marketing, rolling out earlier and earlier each year.

This year's Big Game spots were deemed a bit lackluster. Is the early rollout to blame?

@kristinam.bsky.social answers that in this week's Marketing Briefing:

Googles response basically being “it’s not making things up, it’s just incapable of telling facts from made up bullshit” would have destroyed a product in the days before the economy was propped up by a thin framework of scams lashed together with investment capital

like what is anyone supposed to do with this when you open any app and see this shit immediately

I have reported on diversity, equity, inclusion, and accessibility in various fields for several years. DEIA just means acknowledging how systems have discriminated against different groups of people—in many cases for several decades—and strategic efforts to give those people jobs and opportunities.

would be interesting if everyone treated this exactly the way republicans would if this happened in the first 10 days of a democratic administration - just wall to wall 'this is what happens when an incompetent admin is in charge' regardless of the truth on the ground

Was literally talking to the union representing federal air traffic controllers earlier today about how there’s already a major shortage of air traffic controllers and the resignation offers they all just got from OPM could seriously endanger public safety.

one of the best podcasts out there

one day there will be a diary entry about you posting his diary online

And if you’re over 50, get the (two!) shingles vaccines. Yes, it can have temporary side effects. But you *do not* want to get shingles. Ask anyone who’s had it.

Cicadas have it right. I'm tunneling underground. See you in 17 years to scream for a while.

I'm jealous that you got to see The Cure two times on this latest tour. (I saw them in Chicago and have that poster.) Hopefully they tour the new record and come round again!

that was lovely!

this is an illegal order. the president does not have the legal authority to discriminate against entire categories of americans on the basis of sex. this order is no different than if he had issued one reinstituting segregation.

More than a million people die from road injuries every year Around 1.2 million people die from road injuries every year. That includes the deaths of drivers, passengers, and pedestrians.

If you made a horror movie where killer cars killed more than a million people worldwide, folks would laugh.

Turns out, “Around 1.2 million people die from road injuries every year. That’s around 2.3% of deaths from all causes.”
ourworldindata.org/data-insight...

The tech space has done everyone a disservice by clumping machine learning (actually useful), LLMs (jury's out on how useful) and some kind of promised future AGI (almost certainly vaporware) in the same AI bucket, and increasingly sweaty leaders in the space like Altman sure aren't helping

We're gonna need art and beauty and magic in the coming months. More than ever.