Mallory Willsea

Happy holidays

May your day be merry & bright 🎄✨

My LinkedIn feed for the past month has been primarily surfacing content that was posted 2-3 weeks ago. I hate it. It's all stuff that is no longer timely and mostly AMA event related.

It makes me appreciate this space even more. 🫡

$175M strategic investment from PSG

Dropping the BIG @element451.bsky.social news here first 💃

www.businesswire.com/news/home/20...

There is truly nothing like the energy I feel after recording podcasts with @sethodell.bsky.social.

That's all.

LOVE seeing @enrollify.bsky.social all over your Wrapped!!! I am more of an Apple Podcast gal but the Pulse made my top 3 (behind a Big Brother and Survivor podcast lol)

Higher ed is at a crossroads. 🚦

On one side: skyrocketing workloads, overwhelmed staff, and students feeling like numbers in a system.

On the other: new AI tools that promise to somehow fix it all.

So, where do we go from here? 🛤️

A 🧵 (1/6):

I see a lot (a lot!) of Broadway shows. But the revival of Sunset Blvd is absolutely the best I’ve been to in a very long time. Don’t sleep on this one.

I just did!

It’s been noticably worse lately. I’m seeing a ton of “I’m speaking at AMA” posts in the last few days. 🤦‍♀️

What did any millennial think they were going to do with their lib arts degree in the early 2000’s?? 😂

RR30 11/23/24 Playlist · mallorywillsea · 16 items

Here’s the mix. 45 min of pure energy. 🎶🚴‍♀️🔥 #letsride

open.spotify.com/playlist/2fO...
#spin #saturdaymorning

My religious studies major - with an emphasis on the first 300-400 years - definitely helps me run @enrollify.bsky.social … 🤥

But I’ll defend the liberal arts until I die.

WHA! That is the worst. Where are you getting stuck tonight?

Red eyes are the worst thing ever

Done 🫡

The AI Roadmap for Higher Ed Leaders Explore top AI trends in higher ed and strategies transforming its future with resources for higher ed leaders, created with Jeff Selingo.

New AI Playbook for Institutional Leaders found at element451.com/ai-roadmap-h...

(In collaboration with Jeff Selingo, we've produced a number of assets this year.)

#highered #higheredmarketing

Should I use BlueSky to drop new content early? And without a gate?

I’m sharing a brand new AI Playbook for #highered leaders on Monday morning, but I’m down to put the link here today.

Wicked movie soundtrack on repeat today.

But nothing beats 2006 in the West End …

Happy Wicked Release Day! 💚🩷💚

Edit: a 50-50 split so far 🤣

this is exactly why I’m going back and forth — I see value in both variations

#higheredmarketing #highered

It me. 🤷‍♀️

Joel Goodman on Handling Criticism [Lessons in Leadership] Carrie and Joel Goodman explore the nuanced topic of handling criticism as a leader.

As you can imagine, I get criticized A LOT (jk, just normal amounts). In business, I've got methods for taking it in stride. Personally... well, still working on that.

Thanks to @carriehphillips.bsky.social + @enrollify.bsky.social for having a chat. #HigherEd

www.enrollify.org/episodes/joe...

Amen, sister.

I think my frustration right now is that a lot of folks are still stuck in "using it for ideation-mode." I completely agree that turning to GenAI for ideation is a no-brainer, but that can't be all we are doing.

Which tagline do you like better #higheredmarketing?

AI-Powered, People-Focused

AI-Powered, People-First

Balancing Bytes and Bonds: How AI Can Humanize Higher Ed

Does AI kill the personal touch in higher ed?

Short answer: nope.

✅ Spot at-risk students early
✅ Free up staff for real convos
✅ Send messages that actually feel personal other than "Hello, {First.Name.}"

We’re breaking it all down in Balancing Bytes and Bonds. Save your seat: lnkd.in/eWFU5jG5

I was in a room yesterday full of people who said their writers have the most job security. Because AI can’t create anything worth using.

They are… wrong.

Same. I treat my custom GPTs and AI tools like a great intern. In many cases I can get 80% of the way to finalized copy by going back and forth with the GPT.

The #1 complaint I hear about #GenAI? “It creates crappy content.”

Real Talk: Sounds like a *you* problem, not a GenAI problem.

Garbage in, garbage out.

If you’re feeding it junk, don’t be shocked when that’s what you get back.

#sorrynotsorry

Highlight of my trip to speak at SUNYCUAD yesterday? Seeing some of my OG #highered friends.