Zachery Mimbs

Adam Mosseri, Head of Instagram, recently revealed the number one metric the algorithm cares about.

It’s shares. He says, ‘We’re trying to optimize for bringing people together over creativity, and one of the best ways to do that is through DMs.’ Make your content DM-worthy.

A minimalist landing-page mockup for an app called “Divine.” The logo is centered at the top in teal script. Below it, bold text reads: “Short-form looping videos. Authentic moments. Human creativity.” The subtext describes Divine as a platform for 6-second looping videos powered by decentralized tech. A note at the bottom mentions that the iOS beta is full with 10,000 signups and that the team is waiting on Apple and Google for app-store approval. The overall design is clean with lots of white space.

The 6 second video app Vine is officially returning as diVine, the relaunched platform will showcase over 10,000 classic archived Vines and will not allow any AI-created videos. 👀

Currently in beta. Full release soon.

Black Friday / Cyber Monday tip.

People connect with brands that feel human. Show your team prepping, those late-night grinds, or moments of you creating value, it makes people root for your success. 🙂 😍

For your Black Friday / Cyber Monday posts, keep your design simple, bold, and branded. Dark backgrounds, high contrast, short copy. People should “get it” in under 2 seconds. 🙂

A laptop mockup displays a bright, modern webpage for The Social Schematic Weekly Newsletter by Zachery M Design. The page promotes social media tips, tool recommendations, and content ideas for marketers, with colorful blocks highlighting features like “Weekly Updates,” “Tool Stack,” “Hook Ideas,” and “I’ve Done The Trial & Error.” A section offers a free Social Media Auditing Guide for new subscribers, all set against a clean blue and orange background with playful geometric accents.

Wait, you’re not on my newsletter list yet? 😅 I send bite-sized strategies and what’s new in social every Friday. Go hit that link in bio!

"High-angle shot from behind a man with short dark hair, focused on a unique computer. His hands are on a bright orange keyboard connected to a tablet screen, which is embedded in a large, carved pumpkin. The pumpkin sits on a light wooden table, surrounded by dark green leafy vegetables. The background is softly blurred, showing a warm, indoor setting. The scene suggests quirky creativity and unexpected utility."

Rate my halloween setup! 🙂

One of my biggest Black Friday / Cyber Monday tips: reply to comments fast, by name, and with personality. People remember brands that act like real humans during chaotic sale weeks. 🙂

A Halloween-style parody costume package labeled “Spirit: Social Media Manager.” The mock costume description humorously lists contents such as “Knowledge of Memes,” “Canva Subscription,” “Button to make things go viral,” and “iPhone,” with the tagline “One Size Fits Most.” The image shows a skeleton sitting at a laptop, symbolizing the overworked life of a social media manager.

Picked my halloween costume 😂

A funny meme showing three vintage talking toys — a See ‘n Say, a Speak & Spell, and a Teddy Ruxpin — under the caption “We have to go back in time and destroy AI at the source.” It humorously suggests these old talking toys were the earliest form of artificial intelligence.

Before it's too late

Mockup of Zachery M Design’s personal portfolio website displayed on a laptop and smartphone. The homepage highlights Zachery as a graphic designer and social media expert, showcasing sections for strategy, design, and analytics. Client logos like Atarim, FocusWP, Bertha.ai, Schlotzsky’s, and StellarPay appear under the hero section. The site uses a bright blue grid background, playful geometric accents, and clear call-to-action buttons like ‘Book a Call’ and ‘See My Work.’

I love my rebrand it's so beautiful 🙂 Made with a combination of Lovable + Wix.

zacmimbs.com

Cute ghost wearing an orange beanie and round glasses, holding a pumpkin bucket and an orange drink with a straw. Caption reads: “Stay Cozy, Stay Spooky.” The design blends cozy autumn vibes with playful Halloween energy on a clean grid background.

If you need me, I’ll be sipping iced pumpkin lattes in another realm.

zachery lying on the bed unaware 'bills' are waiting for him

Happy Spooky Season

Three cute cartoon candy corns with smiling faces above the phrase “Stop the Hate.”

In honor of spooky season, I’d like everyone to stop picking on my favorite candy. 🍬🎃

Three battery icons representing energy levels. The first is green and nearly full, the second is yellow and about half full, and the third is red and nearly empty. Text above the yellow battery reads 'Take a break at this point,' with an arrow pointing down. Text below the red battery reads 'Not this,' with an arrow pointing up. The message encourages taking breaks before burnout.

Make sure to take time to recharge. 🙂

Before anything else, you must understand your ideal audience. ✨

Social media success hinges on delivering the right message to the right people at the right time. If you don’t know who your audience is, you’re essentially shouting into a void and hoping someone listens.

You can’t post sporadically and expect consistent results. Audiences need regular touchpoints to recognize and trust your brand. Show up consistently and predictably. 🙂

Make sure you have a presence OUTSIDE of social media like a website or a newsletter because social media is rented space, and it could be lost at any time.

People don't buy services, they buy solutions. 👍

My Social Media Hot Takes

Followers is a vanity metric. Engagement is what matters.
Virality doesn’t matter. Those people will disappear. Building a engaged audience takes time.
People can tell when you're using AI. They crave authenticity on social media, so don’t fake it.

Hamster doing a piece sign

"Looks good, no changes needed."

Me:

Nintendo's website in 2002 showing a lot of cool design principals we don't see in 2025

Web design peaked here.

Cute cartoon ghost pushing a shopping cart full of pumpkins, celebrating fall shopping season with cozy autumn vibes.

Will be running autumn errands this weekend. 👻

Been editing the cover photo of my poetry collection for the last 2 hours. I get lost in this sorta stuff 'cause I want it to be perfect.

I can’t do the laundry now. :(

The more you listen to your users, the less you need to guess.

I get asked sometimes why I don't use hashtags and the reason is simple.

They don't do anything anymore. It's all about SEO & using the right key words. 🙂

zachery as a baby with his grandmother

It's been 4 years since my grandmother passed. Miss her everyday.

A funny meme of a couple embracing, with text labels “Client” and “Me.” The client says, “Looks good, no changes needed,” and the creator (me) looks overjoyed, perfectly capturing the relief designers and social media managers feel when client work is approved without revisions.

When a client says ‘No changes needed’ 😭💖 The rarest and most beautiful words in the creative world.

This is seriously one of the coolest Adobe Illustrator featured I have ever tried! 🎃 👻

"Hello Kitty plush doll sitting at a desk with a drink in hand, calmly on a work call, while two cats fight in front of a large fire in the background. Caption reads: 'Me on a work call, while my cats test the structural integrity of the house.'"

Just another day in the home office 🔥🐱📞