Diesel Labs

Televisionation: Diesel Labs’ Anjali Midha on “Disambiguating” the Firehose of Data - ITVT The Friday Fireside welcomes Anjali Midha, CEO/Co-Founder at Diesel Labs. Admittedly, I (like many of us) can be overwhelmed by the Firehose of Data coming

Stop by TV of Tomorrow to check out our CEO @amidha.bsky.social's conversation with the ITV Doc Rick Howe! Topics include finding the next superstar from user generated content, turning data signals into actionable items and all the best that the media has to offer!

itvt.com/televisionat...

🐾🔦Is Good Boy an old dog learning new tricks in the industry? Time will tell. To fetch trends and insights, keep your nose to the ground with Diesel Labs!

The move from theatrical to digital release is particularly short for the three IFC / Shudder films, averaging 25.7 days between the two milestones compared to other 2025 films averaging 41.2 days. This strategy maintains momentum from the previous step throughout the release schedule.

Visualizing the release schedules of the films from festival moving forward reveals an interesting strategy at work. Once the films are acquired, the timeline from trailer drop to digital release is fairly condensed.

IFC and Shudder have a unique collaboration– both are child companies under AMC Networks (not to be confused with AMC Theatres), and have the ability to coordinate theatrical and streaming releases with dexterity.

It marks the 3rd theatrical-to-streaming release from IFC Films and Shudder after #LateNightWithTheDevil and #InAViolentNature. All 3 were acquired at or before film festivals, all theatrical releases, all eventually streaming on Shudder.

The film netted $2.3m in its domestic opening box office, just under Diesel’s projected $2.6M to $4.9M, with $6.3m total so far.

It's been roughly three weeks since #GoodBoy came, sat and stayed in the box office. An independent film made from the perspective of a haunted man’s dog, Good Boy was produced on a budget of $750k. How has it fared so far?

#GoodBoyMovie @shudder.com @ifcfilms.bsky.social #DataVisualization

🦋✨A butterfly flaps its wings, and we see change in the social media landscape! We’re excited to see how Bluesky soars from here. Keep your eyes on the skies with Diesel as we continue to drop insights from our Content Intelligence platform.

…is in stark contrast to the focus of Reality and Anime on X.

By looking at the top shows without Sports and Specials, the differences are even clearer. While Pro Wrestling and Animation are popular on both, the focus on Science Fiction / Action & Adventure on Bluesky…

A ranking of top content by category also helps illuminate how the two platforms differ in their attention to media topics, or in some cases like for “KPop Demon Hunters” where both audiences are unified in their interest levels.

Engagement with entertainment content happens in both “virtual town squares” but around different topics. Bluesky users tend to focus more on Science Fiction, Drama and Action & Adventure content while X users are more on the live side with Sports and Specials.

It’s been an eventful 1.5 years since #Bluesky opened public registration, and we now have enough engagement to start to look at how the new community differs from X / #Twitter. We took a deep look at how the two platforms react to topics within the media landscape.

#Infographics #DataVisualization

A butterfly flaps its wings, and we see change in the social media landscape! We’re excited to see how Bluesky soars from here. Keep your eyes on the skies with Diesel as we continue to drop insights from our Content Intelligence platform.

…is in stark contrast to the focus of Reality and Anime on X.

By looking at the top shows without Sports and Specials, the differences are even clearer. While Pro Wrestling and Animation are popular on both, the focus on Science Fiction / Action & Adventure on Bluesky…

A ranking of top content by category also helps illuminate how the two platforms differ in their attention to media topics, or in some cases like for “KPop Demon Hunters” where both audiences are unified in their interest levels.

Engagement with entertainment content happens in both “virtual town squares” but around different topics. Bluesky users tend to focus more on Science Fiction, Drama and Action & Adventure content while X users are more on the live side with Sports and Specials.

The fun in the sun isn’t just for the US or UK either. 29 total iterations of the franchise have been produced in 24 different countries over the course of its history.

🏖️ 💋 For more news about Love Island and all things reality dating, soak up the sun and hot goss with Diesel Labs!

And across television:

1⃣ #WWERaw - 18.3% peak daily SOV
2⃣ #Southpark - 11.8%
3⃣ The Real Housewives of Atlanta #RHOA - 2.6%
4⃣ #SakamotoDays - 2.0%

A quiet summer likely aided in that performance. Excluding sports & specials, the following movies competed with the 2 LI franchises during their run:

1⃣ #KPOPDEMONHUNTERS - 16.0% peak daily SOV
2⃣ #Superman - 10.8%
3⃣ #JurassicWorldRebirth - 6.3%
4⃣ #FantasticFour - 2.4%

This coordinated effort results in a truly dominant performance. Together the sister shows reached a combined peak of 89.9% in content share of voice on July 1st. Meaning ~90% of all content conversation on that day was about one of the two shows.

The same is true for YouTube:

1⃣ #LoveIslandUK - 5.3 YouTube posts per day in season
2⃣ #LoveIslandUSA - 2.1
3⃣ The Real Housewives Of Atlanta #RHOA - 0.4
4⃣ #LoveIsBlind - .3
5⃣ #MarriedatFirstSight - 0.1

That volume strategy extends to social presences, where both shows post at a higher rate than their competitors:

1⃣ #LoveIslandUK - 13.2 Instagram posts per day in season
2⃣ #LoveIslandUSA - 7.4
3⃣ #LoveIsBlind - 1.0
4⃣ The Real Housewives Of Atlanta #RHOA - 0.5
5⃣ #MarriedatFirstSight - 0.1

With the reunion airing on Monday (8/25), we dusted off the sand from this summers fun and took a look at the data. Both Love Island US and UK have found success over their time on the beach.

It’s the summer of LOVE. ICYMI, Love Island US and Love Island UK (a reality dating show where participants must couple up in order to succeed) have dominated the content airwaves this summer, thanks in part to a near daily airing schedule for approximately 2 months.

#LoveIslandUK #LoveIslandUSA

To learn more about Caitlin Clark, the WNBA and all topics under the Connecticut Sun, keep the fast break going with Diesel Labs!

As a highlights hub, YouTube often acts as a barometer for hardcore fan interest. Of the top 10 YouTube videos for the WNBA in the past 18 months, 100% are connected to Clark. Compare that to the NBA set which features different stars at the Olympics.

But how can we be sure that that attention correlates directly to Clark? 6 of the top most engaged with days connected to news directly related to #22. Compare that to NBA page views which center mostly around championship matchups.