CivicScience

Inside Gen Z’s Mindset, Media Habits, and Advertising Signals in 2026 CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights into high-performing advertising campaigns. See how leading brands use Civi...

Gen Z is encountering financial pressure, shifting media habits, and a saturated advertising environment. New CivicScience data looks at how these forces are shaping their mindsets, behaviors, and priorities. Check out the infographic here ⬇️

Over a third of respondents tell CivicScience they plan to buy themselves a Valentine’s Day gift this year, up 3 points from 2025. Self-gifting jumps to 65% among Gen Z, 20+ points higher than other generations. See more Valentine's Day insights here ➡️ hubs.la/Q041_yVF0

After a brief, likely holiday-inspired bump in consumer financial outlook in December, the CivicScience Consumer Financial Health Index declined slightly by 0.06 points in January 2026 and now sits 3.21 points below its level this time last year ➡️ hubs.la/Q041P3CV0

Super Bowl LX nears, and CivicScience data find that 66% of Americans plan to watch–on par with last season. This year, women highlight a notable shift: 62% intend to watch (+6pp from 2024), and are driving increased betting interests. Full insights ➡️ hubs.la/Q0415lK90

In the latest biweekly reading, the Penta-CS Economic Sentiment Index (ESI) fell by 2.1 points to 32.7, offsetting the gains recorded in the prior period. During this time, all five of the ESI’s indicators decreased, led by confidence in making a major purchase. Full reading: hubs.la/Q040X0Jm0

Fitness Trends of 2026: The Rise of Yoga, Home Equipment Purchasing, and Gen Z Elevates Social Fitness CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights into high-performing advertising campaigns. See how leading brands use Civi...

CivicScience data show that Gen Z is a key fitness segment–outpacing Gen Pop in workouts, gear-buying, and are 65% more likely to be motivated by exercise's social side. Overall, Americans move towards at-home fitness, classes, and coaching. Full story ⬇️

Health and Wellness: The Only Category With Net-Positive Spending Intent in 2026 CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights into high-performing advertising campaigns. See how leading brands use Civi...

Amid economic uncertainty, health & wellness stands out. Recent CivicScience data shows it’s the only category where more consumers plan to increase spending in 2026 than cut back. But what “wellness” means varies — here’s how spending is shifting ⬇️

CivicScience data show that Dry January completion slipped in 2026– 20% of U.S. drinkers 21+ did not finish, nearly doubling from 2025. Plans to resume normal drinking rose 8 points as fewer consumers look to make long-term changes this year. Read more: hubs.la/Q040wPNs0

Media Consumption Outlook: Local News Gains Trust and Political Attention Rises as Midterms Approach CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights into high-performing advertising campaigns. See how leading brands use Civi...

With midterm elections approaching, CivicScience data show over a third of consumers are paying ‘more’ attention to political news. Trust in local outlets is growing, while reliance on broadcast networks and social media shift. Read more ⬇️

10 Beauty Trends to Watch in 2026 CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights into high-performing advertising campaigns. See how leading brands use Civi...

Looking ahead to the rest of 2026, beauty remains important, but in more intentional ways. Rather than fully cutting back amid rising prices, consumers appear to be more selective, prioritizing beauty differently alongside broader wellness goals ⬇️

As Americans enter 2026, living paycheck to paycheck is a common reality. CivicScience data finds 76% have little to no financial safety net: 21% of paycheck recipients report having nothing left after expenses, and 55% with a small amount remaining. ➡️ hubs.la/Q03_M0j90

Forty-two percent of Gen Z adults are ready to begin investing in 2026, and here's what you need to know about them ➡️ hubs.la/Q03-_nXW0

The latest biweekly reading of the Penta-CS ESI, as of January 13, marked the largest increase since July 2022, rising by 2.9 points to 34.8. This comes after the ESI increased 0.5 points over the two-week period through December 30, 2025. Full reading: hubs.la/Q03-SH0l0

According to the final 2025 CivicScience Well-Being Index reading, well-being among U.S. adults 18+ rose to 55.31. This reflects a 1.82-point increase since November, but is 2.18 points lower than December 2024. Full story: hubs.la/Q03-NlNj0

With 56% of those who celebrated the holidays saying they received a gift card, data show essentials still lead spending. However, compared to the 2024 holiday season, gift cards are more often being used—or planned to be used—for health/wellness purchases. civicscience.com/holiday-gift...

New CivicScience data show that 35% of holiday gift recipients plan to return or exchange at least one item — matching 2023 levels, but up 8 points from last year. Read the top reasons for returns here ➡️ hubs.la/Q03-3bcp0

With Dry January underway, CivicScience data show participation intent among U.S. drinkers 21+ is rising, with 56% at least somewhat likely to participate. This year, non-carbonated beverages lead as substitutes, followed by soda and CBD. Full story ➡️ hubs.la/Q03ZSkqp0

Consumer Financial Health Outlook Increased Modestly in December Ahead of Holiday Debt Impact CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights into high-performing advertising campaigns. See how leading brands use Civi...

After months of decline, CivicScience's Consumer Financial Health Index saw a slight increase in December amid the holiday season. However, historical trends suggest this bump may be short-lived, particularly as holiday debt bills loom. Full story ⬇️

Where do you stand? Take this survey now (and many more like it) and see how you compare with those who share your preference: t.co/nnEuOrS550

The majority of Americans with an opinion say mashed potatoes are a better side dish than baked potatoes. That said, the gap has closed significantly since 2024.

Nearly 70% of U.S. adults plan to make a New Year’s resolution for 2026, up 3 points YOY. Diet and fitness still lead, but plans to quit drinking/smoking jumped the most (+5 points), now ranking third. See the full data here: hubs.la/Q03Zcnhm0

Weekly Holiday Shopping Insights: Decreased Holiday Meal Spend, Premade Meals, and Low-Key New Year’s Eve Plans CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights into high-performing advertising campaigns. See how leading brands use Civi...

With Christmas just days away, CivicScience weekly tracking shows that 60% of shoppers are at least halfway done with holiday shopping, an 8 point increase from the previous week. Read more shopping insights here ⬇️

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Where do you stand? Take this poll (and many more like it) now and see how you compare with others who share your preference: pollsandinsights.com/X/?civicscie...

'Tis the season for baking. CivicScience data show Americans are most likely to say cookies are their favorite thing to bake. Americans aged 18-44 are more likely to prefer cakes, while those aged 45 and above tend to prefer pies.

The latest biweekly reading of the Penta-CivicScience Economic Sentiment Index (ESI) fell by 0.6 points from 32.0 to 31.4. Three of the five ESI indicators declined, with confidence in the overall U.S. economy falling the most. Full reading: hubs.la/Q03YDkVF0

Despite a pessimistic outlook on their future income, the 55+ demographic isn't holding back spending entirely. Data show that 57% plan to increase spending in at least one area studied in 2026, notably wellness, home improvement, and travel. Full story: hubs.la/Q03Yt2gd0

With Christmas quickly approaching, CivicScience data shows that a substantial share of shoppers still haven't started. Here's what sets them apart ⬇️ t.co/5TodLkq2Wo

December’s end inches closer, and CivicScience weekly tracking shows that 52% of holiday shoppers are at least halfway done with their gift purchases–a 10pp increase from last week. Find more gifting insights here ⬇️ t.co/OPrv5QStbt

CivicScience data show gift cards remain a holiday go-to: 67% of shoppers plan to buy them this year. Among the one-third buying more gift cards, holiday stress jumps to 66%, suggesting gift cards help simplify the season. Full story ➡️ hubs.la/Q03X_TsR0

Take Trending Polls Online | Polls and Insights Take online polls and make your voice heard. Discover trending topics, share opinions, and see how others are voting on Polls & Insights.

Where do you stand? Take this poll now:
pollsandinsights.com/X/?civicscie...