Eelrctric MINI Countryman SE Takes Goes Off-Road in an Icelandic Road-Trip If you want to understand what the new all-electric MINI Countryman SE is really made of, don’t look at spec sheets or WLTP charts. Take it to Iceland. That’s exactly what MINI did, pointing the SE north from Munich and sending it across Germany, Denmark, the North Sea and finally into the lava-scarred, weather-shaped landscapes of the Westfjords. And in the process, MINI may be giving us the clearest hint yet that they have something a bit more off-road planned for the Countryman in the future.

Eelrctric MINI Countryman SE Takes Goes Off-Road in an Icelandic Road-Trip

If you want to understand what the new all-electric MINI Countryman SE is really made of, don’t look at spec sheets or WLTP charts. Take it to Iceland. That’s exactly what MINI did, pointing the SE north from Munich and…

MINI Cooper & Countryman Driver Assist Systems Explained: Sensors, Software, and Upgrades MINI has spent the last decade with an uneven portfolio of driver assistance features. Some models nearly BMW level hardware. Others carried older systems that never quite matched what the parent company was capable of. That is rapidly changing. The latest Countryman and new Cooper families mark the start of a unified technology strategy built around modern sensor suites and scalable software.

MINI Cooper & Countryman Driver Assist Systems Explained: Sensors, Software, and Upgrades

MINI has spent the last decade with an uneven portfolio of driver assistance features. Some models nearly BMW level hardware. Others carried older systems that never quite matched what the parent company was…

Mike Cooper Revives the Mini Cooper Grand Prix, a Cooper Family Tribute 35 Years in the Making For MINI fans, “GP” has always meant something special. Long before BMW created its modern JCW GP models with carbon arches and Nürburgring lap times, the Cooper family defined what a Grand Prix Mini should be with a 1990's special edition. Now Mike Cooper, son of the legendary John Cooper, the man who created the Mini Cooper and ran a championship winning Formula One team, is bringing that spirit and the car back to life.

Mike Cooper Revives the Mini Cooper Grand Prix, a Cooper Family Tribute 35 Years in the Making

For MINI fans, “GP” has always meant something special. Long before BMW created its modern JCW GP models with carbon arches and Nürburgring lap times, the Cooper family defined what a Grand Prix Mini…

How BMW Designworks Has Quietly Shaped MINI’s Modern Identity As MINI and it's products evolve, one constant behind the scenes has been BMW Designworks, the California-based creative studio that’s had its fingerprints on the brand since it's relaunch in the late 1990s. While most MINI fans associate the brand’s design with Munich or Oxford, much of its creative DNA has been shaped just outside Los Angeles. This year, as Designworks celebrates its 50th anniversary, it’s worth looking at how the studio’s work has quietly influenced MINI’s evolution from a revived British icon to a digital-first global brand.

How BMW Designworks Has Quietly Shaped MINI’s Modern Identity

As MINI and it's products evolve, one constant behind the scenes has been BMW Designworks, the California-based creative studio that’s had its fingerprints on the brand since it's relaunch in the late 1990s. While most MINI fans…

Video: The MINI Superleggera – How MINI’s Most Beautiful Car Almost Went Into Production When the MINI Superleggera Vision rolled onto the lawn at Villa d’Este in 2014, it instantly became one of the most breathtaking concept cars of the modern era. A minimalist, hand-formed sculpture that captured MINI’s character while hinting at a future that felt both electric and emotional. But behind that sculpted aluminum body was a story very few people know, one about craftsmanship, engineering creativity, and how MINI nearly turned this stunning concept into a production car.

Video: The MINI Superleggera – How MINI’s Most Beautiful Car Almost Went Into Production

When the MINI Superleggera Vision rolled onto the lawn at Villa d’Este in 2014, it instantly became one of the most breathtaking concept cars of the modern era. A minimalist, hand-formed sculpture that…

MINI Countryman S Gets a Lower Price With Increased Options with The 2026 Oxford Edition MINI USA is once again doubling down on value and style with the debut of the 2026 MINI Oxford Edition - this time with the Countryman S ALL4 model. This new model marks the first time the Oxford Edition badge appears on the Countryman S, expanding MINI’s most accessible lineup while keeping true to the brand’s signature blend of performance, design, and innovation.

MINI Countryman S Gets a Lower Price With Increased Options with The 2026 Oxford Edition

MINI USA is once again doubling down on value and style with the debut of the 2026 MINI Oxford Edition - this time with the Countryman S ALL4 model. This new model marks the first time the Oxford Edition badge…

MINI Cooper and Countryman Return to U.S. Rally Racing with LAP Motorsport In 2026 MINI is heading back where it belongs, to the gravel, the mud, and the fast-flowing stages of rally racing. LAP Motorsport, the longtime partner behind MINI USA’s race and off-road programs, will be competing with the MINI Cooper and Countryman at the ARA regionals Show-Me Rally this weekend. But it's what might come after that has us excited. The team is looking to see how the mostly stock MINIs will fair in the American Rally Association (ARA) ahead of potentially running a full season in 2026 likely backed officially by MINI USA.

MINI Cooper and Countryman Return to U.S. Rally Racing with LAP Motorsport In 2026

MINI is heading back where it belongs, to the gravel, the mud, and the fast-flowing stages of rally racing. LAP Motorsport, the longtime partner behind MINI USA’s race and off-road programs, will be competing with…

BMW Expands Hands-Off Driving Across Europe — And Why It Matters for MINI BMW’s latest move in driver assistance tech isn’t just big news for its electric iX3 — it’s a glimpse into what’s coming for MINI. BMW has become the first automaker in Germany to receive official approval for Driver Control Assistance Systems (DCAS). That might sound like regulatory fine print, but it’s a huge step that allows BMW (and by extension, MINI) to bring true “hands-off” driving to highways across Europe and eventually the rest of the world.

BMW Expands Hands-Off Driving Across Europe — And Why It Matters for MINI

BMW’s latest move in driver assistance tech isn’t just big news for its electric iX3 — it’s a glimpse into what’s coming for MINI. BMW has become the first automaker in Germany to receive official approval for Driver Control…

Pirelli’s Cyber Tyre: The Smart Tire Tech That Could Shape MINI’s Future There’s something quietly revolutionary happening in the world of performance cars and it could easily find its way into the next generation of MINIs. Pirelli’s new Cyber Tyre system, recently named V2X Innovation of the Year at the 2025 Autotech Breakthrough Awards, represents the kind of intelligent, data-driven hardware that could elevate MINI’s already sharp handling to a new level. While it’s debuting on high-end exotics today, tech like this almost always trickles down, and that could mean big things for future JCW and electric MINIs.

Pirelli’s Cyber Tyre: The Smart Tire Tech That Could Shape MINI’s Future

There’s something quietly revolutionary happening in the world of performance cars and it could easily find its way into the next generation of MINIs. Pirelli’s new Cyber Tyre system, recently named V2X Innovation of the…

the Secret MINI Superleggera Prototype and How It Almost Went Into Production When the MINI Superleggera Vision debuted at Villa d’Este in 2014, it looked almost too perfect to be real — a minimalist, hand-formed sculpture that captured MINI’s spirit while stripping away every trace of clutter. But it wasn’t just a showpiece. This was a fully functional prototype, hand-built over nearly a year with engineering as beautiful as its design. Here’s the story of how MINI not only design but actually built the most beautiful MINI ever.

the Secret MINI Superleggera Prototype and How It Almost Went Into Production

When the MINI Superleggera Vision debuted at Villa d’Este in 2014, it looked almost too perfect to be real — a minimalist, hand-formed sculpture that captured MINI’s spirit while stripping away every trace of clutter.…

MINI Expands Driving Assistant Pro to the Entire Cooper Range MINI is bringing one of its most advanced technologies to the heart of its lineup. Our sources tell us that the full Driving Assistant Pro system will be available across all Cooper models, from the all-electric J01 Cooper to the combustion F66 Hardtop, as well as the F65 five-door and F67 Convertible starting sooner than you might think. Instead of MINI waiting for an official refresh, the brand is rolling out Driving Assistant Pro in all Cooper models early next year.

MINI Expands Driving Assistant Pro to the Entire Cooper Range

MINI is bringing one of its most advanced technologies to the heart of its lineup. Our sources tell us that the full Driving Assistant Pro system will be available across all Cooper models, from the all-electric J01 Cooper to the…

MINI’s Halloween Trick: The Ghost Car That’s Haunting Cities This Halloween, MINI is pulling off one of its cheekiest stunts yet—by dressing up as the one thing it considers truly terrifying: a Waymo. MINI’s latest campaign takes aim at the rise of driverless cars, wrapping its own in the livery of an autonomous Waymo to create what it calls the “scariest costume imaginable.” The stunt is part of a Halloween activation created by Goodby Silverstein & Partners (GS&P) titled 

MINI’s Halloween Trick: The Ghost Car That’s Haunting Cities

This Halloween, MINI is pulling off one of its cheekiest stunts yet—by dressing up as the one thing it considers truly terrifying: a Waymo. MINI’s latest campaign takes aim at the rise of driverless cars, wrapping its own in the livery…

First Video: The MINI Cooper Paul Smith Edition In Detail This is the 2026 MINI Paul Smith Edition and today we are digging into the design. Three exterior colors, two roof treatments and more easter eggs to make your head spin. More than a year after we first broke the story, MINI has officially unveiled the Paul Smith Edition — a full lineup of Coopers that brings Sir Paul’s design sensibility to every model, from the all-electric J01 to the petrol-powered F66 and even the five-door and convertible.

First Video: The MINI Cooper Paul Smith Edition In Detail

This is the 2026 MINI Paul Smith Edition and today we are digging into the design. Three exterior colors, two roof treatments and more easter eggs to make your head spin. More than a year after we first broke the story, MINI has officially…

2026 MINI Cooper Paul Smith Edition: Why This Special Edition Feels Different For MINI fans, special editions are nothing new, but few carry the kind of design heritage this one does. The upcoming 2026 MINI Paul Smith Edition isn’t just another paint-and-sticker package; it’s the latest chapter in a partnership that’s helped define MINI’s creative side for more than two decades. And based on our early look, this one might be the best yet.

2026 MINI Cooper Paul Smith Edition: Why This Special Edition Feels Different

For MINI fans, special editions are nothing new, but few carry the kind of design heritage this one does. The upcoming 2026 MINI Paul Smith Edition isn’t just another paint-and-sticker package; it’s the latest chapter in…

The 2026 MINI Cooper Paul Smith Edition – MINI’s Biggest Special Edition Ever More than a year after we first broke the story of a new Paul Smith collaboration with MINI, the curtain is being raised on their most complete joint effort yet and the largest offering of special edition MINI Cooper models ever. The new MINI Paul Smith Edition brings Sir Paul’s “classic with a twist” design ethos to the MINI Cooper. And not just one model but all four of them.

The 2026 MINI Cooper Paul Smith Edition – MINI’s Biggest Special Edition Ever

More than a year after we first broke the story of a new Paul Smith collaboration with MINI, the curtain is being raised on their most complete joint effort yet and the largest offering of special edition MINI Cooper…

The Original MINI Paul Smith: How a 1990s Collaboration Defined a Design Legacy In 1998, long before special editions became part of MINI’s modern playbook, something quietly remarkable happened. British fashion designer Paul Smith, already a global name known for his sharp tailoring and playful use of color, teamed up with Rover Group to create a one-off classic Mini that captured the essence of both brands. The Beginning: A One-Off Turned Icon The collaboration began with a simple idea: give one of Britain’s most beloved cars a distinctly Paul Smith twist.

The Original MINI Paul Smith: How a 1990s Collaboration Defined a Design Legacy

In 1998, long before special editions became part of MINI’s modern playbook, something quietly remarkable happened. British fashion designer Paul Smith, already a global name known for his sharp tailoring and playful…

The MINI Cooper ACV 30: The Radical Concept That Paved the Way for the Modern MINI There’s a moment in every great brand’s story when the future hangs by a thread. For MINI, that moment came in the mid-1990s, when BMW suddenly found itself the unlikely guardian of Britain’s most beloved small car and an impossible brief: how do you reinvent something that was already perfect? The answer, at first, was the ACV 30, a concept car so bold and misplaced that it ended up defining MINI’s future by showing exactly what it wasn’t.

The MINI Cooper ACV 30: The Radical Concept That Paved the Way for the Modern MINI

There’s a moment in every great brand’s story when the future hangs by a thread. For MINI, that moment came in the mid-1990s, when BMW suddenly found itself the unlikely guardian of Britain’s most beloved small car…

MINI Countryman JCW Review: The Montana Dirt-Road Test You only really get to know a car at its limit. With the Countryman JCW, that limit usually lives somewhere beyond reach — buried under layers of grip, all-wheel drive confidence, and tire tech that makes mistakes hard to find. Unless, of course, you leave the road behind. So we did. East out of Bozeman, Montana, where the pavement gives way to gravel and the hills start to rise into mountains.

MINI Countryman JCW Review: The Montana Dirt-Road Test

You only really get to know a car at its limit. With the Countryman JCW, that limit usually lives somewhere beyond reach — buried under layers of grip, all-wheel drive confidence, and tire tech that makes mistakes hard to find. Unless, of…

The 2026 MINI Paul Smith Edition – Here’s What We Know When MINI and Paul Smith team up, something special usually happens. However this time, things feel far more expansive than past collaborations. If we look at our exclusive report from May 2024 and MINI’s recent press release, here’s what we know and what this special edition model might include. From Rumor to Reality In our exclusive story last year, we revealed that MINI was developing a new production Paul Smith Edition based on the next-generation Cooper.

The 2026 MINI Paul Smith Edition – Here’s What We Know

When MINI and Paul Smith team up, something special usually happens. However this time, things feel far more expansive than past collaborations. If we look at our exclusive report from May 2024 and MINI’s recent press release, here’s what we…

MINI Countryman SE and the Uncertain Future of EVs in America After driving every new MINI model multiple times, we’ve come away convinced that the all-electric Countryman SE might be the sweet spot of the range for most daily drivers. It’s refined, quick, and effortlessly usable. Yet its sales outlook in the U.S. is uncertain now that federal EV incentives have been pulled — raising a bigger question that looms over the entire market: …

MINI Countryman SE and the Uncertain Future of EVs in America

After driving every new MINI model multiple times, we’ve come away convinced that the all-electric Countryman SE might be the sweet spot of the range for most daily drivers. It’s refined, quick, and effortlessly usable. Yet its sales…

MINI USA Activates in Austin with Sports Illustrated and Charlie Cooper As the energy of Formula 1 returns to Austin this weekend, MINI USA is stepping right into the heart of it—partnering with Sports Illustrated to bring two unique experiences to Circuit of the Americas. From October 17–19, MINI is hosting fans inside Club SI at Turn 12, one of the most exclusive vantage points on the track. Alongside premium hospitality and prime views of the racing action, the space showcases pieces of MINI’s motorsport heritage, including the legendary Cooper-Climax T53 Low Line Grand Prix car—a nod to the brand’s deep roots in competition.

MINI USA Activates in Austin with Sports Illustrated and Charlie Cooper

As the energy of Formula 1 returns to Austin this weekend, MINI USA is stepping right into the heart of it—partnering with Sports Illustrated to bring two unique experiences to Circuit of the Americas. From October 17–19, MINI…

2026 MINI Countryman EV Refresh – First Technical Details If you’ve been following MotoringFile, you’ll know we’ve been tracking MINI’s next round of updates closely. Now, our sources have shared the first details on the all-electric MINI Countryman’s upcoming refresh, set to begin with March 2026 production. While the changes won’t deliver major hardware overhauls, they signal a shift in strategy — moving MINI toward a more fluid, ongoing cycle of improvements rather than the traditional mid-cycle “Life Cycle Impulse” approach.

2026 MINI Countryman EV Refresh – First Technical Details

If you’ve been following MotoringFile, you’ll know we’ve been tracking MINI’s next round of updates closely. Now, our sources have shared the first details on the all-electric MINI Countryman’s upcoming refresh, set to begin with March 2026…

MINI Teases New Paul Smith Editions Ahead of Global Debut Remember when we reported that MINI and Paul Smith Edition were working on a special edition model? It's almost here. The next chapter in their long-running collaboration will make its global debut at the Japan Mobility Show on October 29, and today MINI has dropped the first details, not the new model. And the biggest surprise is that it's not just one model but four.  

MINI Teases New Paul Smith Editions Ahead of Global Debut

Remember when we reported that MINI and Paul Smith Edition were working on a special edition model? It's almost here. The next chapter in their long-running collaboration will make its global debut at the Japan Mobility Show on October 29,…

Maximizing Your MINI: Secrets to Unlocking Its Hidden Capabilities Modern MINIs have more technology packed into them than ever before — but much of it sits quietly beneath the surface of OS9, MINI’s new operating system. In our latest video, Maximizing Your MINI, we take a deep dive into the features and settings that can completely transform your driving experience. Whether you’re behind the wheel of a new Cooper or Countryman, this guide is about uncovering the hidden tools that make your MINI smarter, safer, and more personal.

Maximizing Your MINI: Secrets to Unlocking Its Hidden Capabilities

Modern MINIs have more technology packed into them than ever before — but much of it sits quietly beneath the surface of OS9, MINI’s new operating system. In our latest video, Maximizing Your MINI, we take a deep dive into the…

MINI USA Partners with Red Bull for the 2025 Red Bull Dance Your Style World Final in Los Angeles MINI USA has announced a new partnership with Red Bull for the 2025 Red Bull Dance Your Style World Final, set to take place October 11 at the Intuit Dome in Los Angeles. It marks the first time the global street dance competition has come to the U.S., bringing together top freestyle dancers from around the world for a crowd-judged showdown that celebrates individuality, rhythm, and creativity.

MINI USA Partners with Red Bull for the 2025 Red Bull Dance Your Style World Final in Los Angeles

MINI USA has announced a new partnership with Red Bull for the 2025 Red Bull Dance Your Style World Final, set to take place October 11 at the Intuit Dome in Los Angeles. It marks the first time the…

Watch: The MINI Rocketman Story – From Its Unlikely Origins to a Possible Future The MINI Rocketman was more than a concept—it was a glimpse into what the brand could become if it truly returned to its roots. Compact, inventive, and full of character, it embodied everything that made the original Mini iconic. In this video, we look back at its unlikely origin story, how it nearly made production and where it stands today.

Watch: The MINI Rocketman Story – From Its Unlikely Origins to a Possible Future

The MINI Rocketman was more than a concept—it was a glimpse into what the brand could become if it truly returned to its roots. Compact, inventive, and full of character, it embodied everything that made the original…

Exclusive: F66 MINI Cooper Production Extended with Multiple Refreshes Planned In what’s shaping up to be a longer lifecycle than anyone expected, sources tell MotoringFile that the F66 MINI Cooper will receive two refreshes before it goes out of production around 2032. We now have details on the LCI timeline and a clearer picture of how MINI intends to keep the Cooper fresh throughout its lifecycle. Multiple Updates Planned The F66, along with the F65 five-door and F67 convertible, is now shaping up to receive several key updates throughout its lifecycle to keep it both fresh and compliant with evolving regulations.

Exclusive: F66 MINI Cooper Production Extended with Multiple Refreshes Planned

In what’s shaping up to be a longer lifecycle than anyone expected, sources tell MotoringFile that the F66 MINI Cooper will receive two refreshes before it goes out of production around 2032. We now have details on…

MINI Has Massive 37.5% Sales Jump, Overshadowing BMW’s Q3 The latest global BMW Group figures show MINI not just growing but surging. The brand delivered 72,376 units in the third quarter, a jaw-dropping +37.5% year-on-year increase humbling even the BMW brand's results. The results show MINI growing not just in a couple markets but globally. Let’s dig into why this matters and what it means for the future of MINI.

MINI Has Massive 37.5% Sales Jump, Overshadowing BMW’s Q3

The latest global BMW Group figures show MINI not just growing but surging. The brand delivered 72,376 units in the third quarter, a jaw-dropping +37.5% year-on-year increase humbling even the BMW brand's results. The results show MINI…

MINI’s Next Big Shift: Current Cooper and Countryman Extended as EV Plans Face Major Delay In what appears to be a major strategic realignment, sources tell MotoringFile that MINI is not only extending the life of its current Cooper and Countryman models, but also delaying its next-generation electric plans by several years. Production of both models will now continue well into the next decade with plenty of updates planned. Sources tell us that the gas-powered U25 Countryman is confirmed to stay in production until 2032.

MINI’s Next Big Shift: Current Cooper and Countryman Extended as EV Plans Face Major Delay

In what appears to be a major strategic realignment, sources tell MotoringFile that MINI is not only extending the life of its current Cooper and Countryman models, but also delaying its next-generation…

The MINI JCW Convertible Named 2025 Sunday Times Car of the Year The MINI John Cooper Works Convertible has been named The Sunday Times Car of the Year 2025, beating out far more expensive performance cars for the title. According to The Sunday Times’ Motoring Editor Nick Rufford, the JCW Convertible stands out for its balance of everyday usability and genuine driving engagement. “Supercars may be more exotic, but they don’t deliver everyday thrills at circa £37,000,” Rufford said.

The MINI JCW Convertible Named 2025 Sunday Times Car of the Year

The MINI John Cooper Works Convertible has been named The Sunday Times Car of the Year 2025, beating out far more expensive performance cars for the title. According to The Sunday Times’ Motoring Editor Nick Rufford, the JCW…