Samba TV

UK streaming in 2025 shows clear patterns:

🎬 Drama and crime top the charts, keeping viewers hooked.
🍿 Docuseries, thrillers, and crime drive binge behaviour.
📊 #Netflix wins on volume, #AppleTV and #NOW play the prestige game.

Dig into our new 2025 UK State of Streaming report sam.ba/25UKSoStrm_X

The #FantasticFour have landed on Disney+, and fans were excited to welcome the First Family of #Marvel to the streamer. The flick saw 92% more viewership on #DisneyPlus than it did on PVOD in its first five days.

#SambaTVInsights #FantasticFourFirstSteps #MCU #MarvelComics #MarvelStudios #Movies

#Frankenstein had a monster-sized debut on #Netflix with an impressive 1.8M US households in its first three days.

Already nabbing an 86% on #RottenTomatoes, the #GuillermoDelToro flick is led by an all-star cast including #JacobElordi, #OscarIsaac, #ChristophWaltz, and #MiaGoth.

#SambaTVInsights

The latest #SambaTVWeeklyWrap is here!

1️⃣ #AHouseOfDynamite ⬆
2️⃣ #NobodyWantsThis S2 ⬆
3️⃣ #TulsaKing S3 📌
4️⃣ #Aileen: #QueenOfTheSerialKillers 🔥
5️⃣ #Weapons ⬆
6️⃣ #JurassicWorldRebirth 🔥
7️⃣ #LoveIsBlind S9 📌
8️⃣ #TheAsset 🔥
9️⃣ #TheDiplomat S3 ⬇
🔟 #KPOPDEMONHUNTERS 📌

#DownCemeteryRoad's debut dropped on #AppleTV, pulling in 317k US households in its first four days. With an 81% on #RottenTomatoes, expect more viewers to dig into this slow-burn thriller.

#SambaTVInsights #AppleTVPlus #EmmaThompson #Streaming #TVPremiere #WatchNow #WhatToWatch #TVData #TVRatings

The #60Minutes interview with #Trump drew a sizable audience boost for #CBS when it aired, drawing 15% more viewership than the last 60 Minutes ep on October 26.

#SambaTVInsights #Trump60Minutes #CBS #CBS60Minutes #PresidentTrump

#TheWitcher is back - and with #LiamHemsworth at the helm.

The first ep of season 4 was watched by 35% less households than season 3 (577k). Currently ranked as the series’ lowest-rated season yet on Rotten Tomatoes, that's not stopping some fans who are still curious as to where this chapter leads

Big weekend for #KPOPDEMONHUNTERS!

It returned to theaters with an expected $4.4M brought in over the weekend.

Our data also shows that in October alone, at least 2.3M US households re-watched the movie at least once on #Netflix.

#SambaTVInsights #DemonHunters #Halloween #BoxOffice #Movie

The latest #SambaTVWeeklyWrap is here! 🎃

1️⃣ #ThePerfectNeighbor S1 📌 (2nd week in 1st)
2️⃣ #HouseOfDynamite 🔥
3️⃣ #TulsaKing S3 ⬆
4️⃣ #TheDiplomat S3 ⬆
5️⃣ #NobodyWantsThis S2 🔥
6️⃣ #Weapons 🔥
7️⃣ #LoveIsBlind S9 ⬇
8️⃣ #MonsterTheEdGeinStory ⬇
9️⃣ #MobWarPhiladelphiaVsTheMafia S1 🔥
🔟 #KPOPDEMONHUNTERS ⬇

#ITWelcomeToDerry scared up 429k US households for its premiere on #HBOMax.

With a 77% on #RottenTomatoes and tons of social buzz, fans are diving back into #Pennywise’s world to see how the nightmare began.

#SambaTVInsights #IT #Derry #Pennywise #StreamingData #TV #TVshows #TVratings #SambaTV

The latest #SambaTVWeeklyWrap is here!

1️⃣ #ThePerfectNeighbor S1 🔥 (NEW)
2️⃣ #TheWomanInCabin10 📌
3️⃣ #MonsterTheEdGeinStory ⬇
4️⃣ #TulsaKing S3 ⬇
5️⃣ #TheDiplomatS3 🔥 (NEW)
6️⃣ #LoveIsBlind S9 ⬇
7️⃣ #Boots S1 🔥 (NEW)
8️⃣ #KPOPDEMONHUNTERS ⬇
9️⃣ #TheChairCompany S1 🔥 (NEW)
🔟 #TheGreatBritishBakingShow S13 📌

#TheDiplomat is back! Season 3 of #Netflix’s The Diplomat brought in 881k US households during its first four days, just edging past Season 2’s 865k.

#SambaTVInsights #TheDiplomat3 #TheDiplomatS3 #TheDiplomatSeason3 #KeriRussell #RufusSewell #DavidGyasi #AllisonJanney #Netflix #Streaming #TVRatings

This weekend's sports lineup included the Formula 1 #USGrandPrix in Austin. The race drew in 1.4M US households to watch #Verstappen take the win.

#SambaTVInsights #F1 #USGrandPrix #GrandPrix #SambaTV #Racing #Motorsport #SportsFans #MaxVerstappen #TV #Sports

The latest #SambaTVWeeklyWrap is here!

1️⃣ #Monster: #TheEdGeinStory📌 (2nd week in 1st)
2️⃣ #TheWomanInCabin10 (NEW)
3️⃣ #TulsaKing S3 ⬆
4️⃣ #LoveIsBlind S9 ⬆
5️⃣ #KPOPDEMONHUNTERS ⬆
6️⃣ #PlayDirty ⬇
7️⃣ #Wayward S1 ⬇
8️⃣ #IsItCake? #Halloween S1 (NEW)
9️⃣ #BlackRabbit S1 ⬇
🔟 #TheGreatBritishBakingShow S13 (NEW)

The #Beckham household may rule fashion and football, but not all content gets equal play.

The first ep of #VictoriaBeckham on #Netflix pulled in 291k US households in four days, 57% lower than Beckham’s debut (684k).

#SambaTVInsights #DavidBeckham #TVData #TVRatings #WhatToWatch

#Peacemaker season two brought a swirl of mixed reactions from #DCU fans.

So how did the season fare?

435k US households watched the finale episode over its first four days on #HBOMax.

#SambaTVInsights #PeacemakerSeason2 #PeacemakerSeries #PeacemakerS2 #DC #DCComics #DCUniverse #JamesGunn #HBOMax

Frontier justice hits #AppleTV. #TheLastFrontier drew 373k US households in its first four days.

#SambaTVInsights #LastFrontier #AppleTVPlus #Thriller #Movie #WhatToWatch

#KeiraKnightley keeps viewers on the edge of their seats!

#TheWomanInCabin10 drew 2.0M US households in its first four days. Twists, chills, and Keira helped #Netflix to another win.

#SambaTVInsights #RuthWare #Movie #Thrillers #ThrillerBooks #TVData #TVRatings #WhatToWatch

#PlayDirty hits hard on #PrimeVideo! 1.7M US households tuned in its first 5 days.

#MarkWahlberg and #LaKeithStanfield are getting love for their roles in #ShaneBlack’s slick heist thriller.

#SambaTVInsights #CrimeThriller #TV #WhatToWatch

#Netflix has done it again with #RyanMurphy's Monster anthology. #MonsterTheEdGeinStory has drawn in 1.7M US households in just three days.

#SambaTVInsights #TheEdGeinStory #Netflix #Monster #EdGein #TrueCrime #StreamingTrends #TV

#TheLowdown, already at a 97% on #RottenTomatoes, drew in 719k US households within its first six days.

#SambaTVInsights #TheLowdownFX #EthanHawke #PeterDinklage #KeithDavid #JeanneTripplehorn #FX #Hulu #TV #RottenTomatoes #TVRatings #Streaming

Marvel's #TheFantasticFourFirstSteps has landed on PVOD, drawing 439k US households in its first six days.

#SambaTVInsights #FantasticFour #FantasticFourFirstSteps #TheFantasticFour #Marvel #MCU #MarvelStudios #MarvelUniverse #PedroPascal #VanessaKirby #JosephQuinn #JuliaGarner #Movie #Streaming

New series buzz: #Wayward, starring #ToniCollette, has already captured attention on #Netflix.

1.1M US households tuned in over its first four days, marking a strong start for the mystery thriller.

#SambaTVInsights #WaywardOnNetflix #WaywardNetflix #Netflix #TVShow #Thriller #TV #TVRatings

#TheMorningShow is back and bigger than ever. The season four premiere drew 393k US households in its first five days (a 5% bump from last season’s debut!).

#SambaTVInsights #JenniferAniston #ReeseWitherspoon #AppleTVPlus

The latest from #Pixar, #Elio, blasted off on #DisneyPlus with 368% more US households watching in its first five days compared to its PVOD debut.

Have you checked it out?

#SambaTVInsights #VOD #Movie #Animation #Cartoon #KidsMovies

From the world of #TheBoys, #GenV is back with season two. The first ep of the buzzy series drew in 429k US households over its first five days on streaming.

#SambaTVInsights #GenVSeason2 #GenVS2 #PrimeVideo #TV #TVRatings #WhatToWatch

He’s back. #SylvesterStallone returned to TV in a big way as #TulsaKing season three premiered to 511K US households.

Are you tuning in?

#SambaTVInsights #TulsaKingSeason3 #TulsaKing3 #ParamountPlus #TV #TVratings #TVSeries #WhatToWatch

The post-Emmys pop is real.

This year’s biggest winners aren’t just taking home statues, they’re driving a bump in viewership:

🏆 #Adolescence (#Netflix), 4 #Emmys, drew 404k US households.
🏆 #ThePitt (#HBOMax), 3 Emmys, pulled in 263k.
🏆 #TheStudio (#AppleTVPlus), 2 Emmys, added 151k.

3.2M US households tuned in to watch the Charlie Kirk Memorial, marking a significant turnout.

#SambaTVInsights #CharlieKirk #CharlieKirkMemorial #CharlieKirkMemorialService #RememberingCharlieKirk #TurningPoint #Trump

The Man of Steel is flying high on streaming.

#SUPERMAN drew 145% more viewership in its first 3 days on HBO Max compared to its first 3 days on PVOD.

#SambaTVInsights #Superman2025 #ManOfSteel #DC #DCComics #DCU #DCUniverse #JamesGunn