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Josh Gerben

@joshgerben.bsky.social

Trademark attorney • Founder of Gerben IP • 8,000+ trademarks registered for clients • Seen on @cnbcofficial.bsky.social, @cnn.com, @npr.org, @wsj.com ✍️Blog: http://gerbenlaw.com/blog/

65 Followers  |  8 Following  |  39 Posts  |  Joined: 17.11.2024  |  1.6744

Latest posts by joshgerben.bsky.social on Bluesky

Picture of a McDonald's Big Mac and the text: McDonald's files trademark to protect: TWOALLBEEFPATTIESSPECIALSAUCELETTUCECHEESEPICKLESONIONSONASESAMESEEDBUN

Picture of a McDonald's Big Mac and the text: McDonald's files trademark to protect: TWOALLBEEFPATTIESSPECIALSAUCELETTUCECHEESEPICKLESONIONSONASESAMESEEDBUN

McDonald's just filed a trademark with the USPTO to protect the lyrics to the "Big Mac Song:"

TWOALLBEEFPATTIESSPECIALSAUCELETTUCECHEESEPICKLESONIONSONASESAMESEEDBUN

The application claims that the phrase was first used on December 30, 1974.

#mcdonalds #bigmac

28.03.2025 14:30 — 👍 0    🔁 0    💬 0    📌 1
Basketball on a court, graphic of the CAVALANCHE trademark application, and text: After clinching playoff spot, the Cavaliers file trademark for: CAVALANCHE

Basketball on a court, graphic of the CAVALANCHE trademark application, and text: After clinching playoff spot, the Cavaliers file trademark for: CAVALANCHE

The Cleveland Cavaliers have filed a trademark for:

"CAVALANCHE"

The filing, made yesterday with the USPTO, came on the same day that the team clinched a playoff birth.

#Cavalanche
#Cavs

06.03.2025 17:54 — 👍 2    🔁 0    💬 0    📌 0
Preview
Trump Organization moves to Trademark 'TRUMP' for Virtual World and Digital Goods The Trump Organization files a trademark for 'TRUMP' in the digital space, signaling plans for virtual goods, a metaverse marketplace, and branded experiences.

On Monday, Trump Org filed a new trademark for:

"TRUMP"

The filing states the company intends to offer:

- A TRUMP-branded metaverse.

- A platform for trading NFTs and cryptocurrencies so long as they are "authorized by the 45th and 47th President of the US."

#Trump

bit.ly/4h18Qbk

28.02.2025 14:32 — 👍 2    🔁 1    💬 0    📌 0
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What has Saquon Barkley been up to since the Super Bowl?

Adding to his trademark portfolio.

On February 25, Saquon filed a trademark for:

"SHAYSHAWN BARKLEY"

The nickname came from an on-the-street interview with a Commanders fan after the NFC Championship game.

#Eagles

26.02.2025 15:52 — 👍 0    🔁 0    💬 0    📌 0
Philadelphia Eagles logo with a picture of an injured Howie Roseman chewing on a cigar. Graphic says: "Howie Roseman files trademark for: I BLEED FOR THIS CITY"

Philadelphia Eagles logo with a picture of an injured Howie Roseman chewing on a cigar. Graphic says: "Howie Roseman files trademark for: I BLEED FOR THIS CITY"

A newly formed LLC called BLEEDING BIRD LLC lists Howie Roseman's manager as its contact.

On Saturday, the LLC then filed a trademark for:

"I BLEED FOR THIS CITY"

The filing claims that Howie and his team plan to develop a clothing line around the phrase.

#EaglesParade

18.02.2025 14:44 — 👍 5    🔁 2    💬 0    📌 0
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This Valentine's Day was a love fest in Philly with the Eagles' Super Bowl parade.

Jalen Hurts even wore a "LOVE, HURTS" hoodie, prompting a fan to file a trademark during the parade (at 1:22 PM ET).

Hurts and Nike will now need to legally challenge the application if they want to use the phrase.

17.02.2025 20:01 — 👍 3    🔁 0    💬 1    📌 1
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Philadelphia Eagles center Cam Jurgens has filed a trademark for:

JURGY

The filing, made Tuesday with the USPTO, protects Cam's line of beef jerky and associated merchandise.

Cam started the business in college as an NIL venture.

#GoBirds

06.02.2025 14:35 — 👍 3    🔁 0    💬 0    📌 0
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The White House got a new logo at NOON ET today.

With every administration, a new logo is created and used on everything from official letterhead to the backdrop in the briefing room.

The logo for Trump's second term looks significantly jazzed up.

#WhiteHouse

20.01.2025 19:03 — 👍 3    🔁 0    💬 0    📌 0
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Bad news, folks.

Someone already owns a trademark for "GULF OF AMERICA."

#gulfofamerica

07.01.2025 20:30 — 👍 2    🔁 0    💬 0    📌 0
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How did Saquon Barkley celebrate rushing for 2,000 yards?

Making a trip to the trademark office.

On Monday Dec 30th, the day after he hit the 2K mark, Saquon filed two trademarks:

- 2K SA
- 2KSA

The filings claim that Saquon will sell "2K SA" branded clothing.

#SaquonBarkley

05.01.2025 16:53 — 👍 2    🔁 0    💬 0    📌 0
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Good news:

New trademark applications are now being reviewed 2+ months faster by the USPTO.

The bad news?

Registering a trademark still takes about 14+ months.

This is due to increased processing times on the back end of applications now.

Nevertheless, we will take progress where we can :)

13.12.2024 16:44 — 👍 1    🔁 1    💬 0    📌 0
Preview
Growing a law firm from 1 to 25+ attorneys with Ryan McKeen In Episode 43 of The Josh Gerben Show, Josh welcomes Ryan McKeen, former personal injury attorney and founder of Best Era, a consulting firm specializing in law practice management. Ryan reveals why he left a thriving law career to guide other attorneys in building efficient and profitable practices. From law firm ownership to achieving work-life balance, Josh and Ryan dive into practical tips for financial efficiency, scaling a team, and aligning your practice with long-term goals. Don’t miss this conversation packed with actionable insights, whether you’re a solo practitioner or managing a growing firm. 0:00 - Intro 0:45 - Meet Ryan McKeen 1:17 - How Ryan went from lawyer to legal consultant 3:09 - Finding work that energizes you 4:32 - Making the decision to leave a law practice 6:09 - Selling an exiting a law firm 8:34 - The perks to starting a business when you’re older 12:05 - Optimize your law practice: Remove business disorganization 14:35 - Optimize your law practice: Align business vision with goals 16:01 - Optimize your law practice: Properly staff your firm 19:44 - What profit margins should firm owners strive to hit? 23:18 - This Episode Sponsored by Gerben IP 24:55 - Understaffing is the biggest problem for most firms 28:01 - The growing phases of a law practice 28:56 - Optimize your law practice: Know when to hire non-legal specialists 32:40 - Maintaining quality of legal service while adding attorneys to your practice 35:08 - Optimize your law practice: Have an onboarding program 38:48 - How Ryan came up with the Best Era name 39:57 - Outro Ad Visit https://joshgerben.com/ to learn more. — About Ryan McKeen Ryan is the co-founder of and consultant at Best Era, LLC. His extensive background as a lawyer and law firm owner fuels his dedication to helping the legal community thrive. With over 18 years of experience in trial and litigation, Ryan has led Connecticut Trial Firm to significant achievements, including a landmark $100 million jury verdict. Committed to enriching the legal profession, Ryan shares his insights through writing and speaking. He is the co-author of the best-selling books Tiger Tactics: Powerful Strategies for Winning Law Firms and CEO Edition. He is also a sought-after speaker at national legal conferences, presenting on topics such as innovative marketing, artificial intelligence, the future of law, and effective management. Under Ryan's leadership, Connecticut Trial Firm has garnered prestigious accolades, including membership in the Multi-Million Dollar Advocates Forum and repeated recognition as an Inc. 5000 firm. In 2023 and 2024, the Hartford Business Journal named the firm the third best place to work in Connecticut, and Law Firm 500 ranked it as the tenth fastest-growing firm in the United States. In addition to his consulting work, Ryan serves as an adjunct professor at the University of Connecticut School of Law and as an instructor of trial advocacy at Yale Law School. Connect with Ryan McKeen and Best Era: https://www.linkedin.com/in/ryanmckeen/ https://bestera.io/ – View the show notes here: https://bit.ly/3Zv1y93 Listen on Apple Podcasts: https://apple.co/3VCo7HP Listen on Spotify: https://spoti.fi/41qENFS Follow the show on social media for extra content! LinkedIn: http://bit.ly/2USRdEz Instagram: http://bit.ly/2KMFmnx Facebook: http://bit.ly/2DpO2Kw — Start, run, and grow your law practice with Josh Gerben. This show discusses law firm management, legal marketing, the art of hustling, and everything else they didn’t teach you in law school. Join Josh and learn how to obtain more clients for your law practice, build a personal brand, implement powerful systems to increase the efficiency of your law firm, increase your revenues, and put yourself in the position for a fulfilling and secure legal career. Josh Gerben is the founder of Gerben IP, a state-of-the-art law firm that has won national and international recognition for its ability to deliver high-quality legal services at a fraction of the cost of big law firms. About Josh Gerben: https://www.gerbenlaw.com/about/josh-gerben/ About Gerben IP: https://www.gerbenlaw.com/about/ About Gerben IP’s Referral Program: https://www.gerbenlaw.com/about/referral-program/

What if I told you the top problem for law firms is being understaffed?

Most lawyers would agree.

Especially those at smaller firms.

In the latest episode of The Josh Gerben Show, Ryan McKeen and I discuss everything from financial efficiency to team scaling.

bit.ly/3Dc4YWF

#attorneys

12.12.2024 18:30 — 👍 0    🔁 0    💬 0    📌 0

I’ve been married long enough to know my wife is never wrong.

11.12.2024 02:56 — 👍 1    🔁 0    💬 0    📌 0
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Josh Gerben on LinkedIn: Campbells Trade Dress Lawsuit Have you ever seen a lawsuit about the design of a soup can? Well, now you have :). On December 6, Campbell's Soup filed a lawsuit against Jane Foodie for…

I did have a different reaction after reading the full complaint.

Here is a deeper discussion:

www.linkedin.com/posts/joshua...

11.12.2024 01:26 — 👍 1    🔁 0    💬 0    📌 0
Preview
Josh Gerben on LinkedIn: Campbells Trade Dress Lawsuit Have you ever seen a lawsuit about the design of a soup can? Well, now you have :). On December 6, Campbell's Soup filed a lawsuit against Jane Foodie for…

Interesting... I had the opposite reaction.

The complaint brings up the famous Andy Warhol drawings of Campbell's Soup.

For further discussion:

www.linkedin.com/posts/joshua...

11.12.2024 01:25 — 👍 0    🔁 0    💬 1    📌 0
Preview
BYU QB Jake Retzlaff files to trademark 'BYJEW' nickname | cllct Retzlaff looks to protect nickname for clothing and marketing services

The full story from CLLCT:

www.cllct.com/sports-colle...

10.12.2024 21:56 — 👍 0    🔁 0    💬 0    📌 0
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Jeff Retzlaff, the first Jewish quarterback to play for
@byufootball.bsky.social , has filed a trademark for:

"BYJEW"

The filing protects BYJEW for clothing items and for any NIL marketing activities that Retzlaff undertakes.

@cllctmedia.bsky.social broke the news.

#BYU
#BYJEW

10.12.2024 21:55 — 👍 2    🔁 1    💬 1    📌 0

To read the full lawsuit filed by Campbell's Soup:

www.gerbenlaw.com/wp-content/u...

10.12.2024 20:34 — 👍 1    🔁 0    💬 0    📌 0
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Campbell's Soup has filed a lawsuit against Jane Foodie for infringing on the look of its soup cans.

The lawsuit, filed on December 6, claims that Jane Foodie's soup cans are too similar to the trademark Campbell's owns for its can design.

#Soup #Trademarks #Litigation

10.12.2024 20:33 — 👍 5    🔁 2    💬 3    📌 9

Here is a copy of the complaint that was filed by Smalls Sliders against Smashburger:

https://www.gerbenlaw.com/wp-content/uploads/2024/12/smalls-sliders-v-smashburger.pdf

(2/2)

03.12.2024 14:23 — 👍 0    🔁 0    💬 0    📌 0
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Smashburger has been sued for trademark infringement by @SmallsSliders.

The lawsuit, filed yesterday in Colorado, claims that Smashburger's new "S" logo is too similar to the logo used by Smalls Sliders.

#trademarks #smashburger

(1/2)

03.12.2024 14:23 — 👍 2    🔁 1    💬 1    📌 0

That said, allowing the Marines to use "MARCH MANIA" in a limited, unregistered manner is likely a palatable solution that enables both sides to avoid litigation.

(6/6)

02.12.2024 19:01 — 👍 0    🔁 0    💬 0    📌 0

The reason this resolution is likely is because the NCAA needs to "protect the USPTO register."

If the NCAA allows trademarks similar to "MARCH MADNESS" to be registered, its rights in the trademark become diluted.

(5/6)

02.12.2024 19:01 — 👍 0    🔁 0    💬 1    📌 0
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So, who is going to win?

It is unlikely the case will go to trial.

Most trademark cases of this nature are settled.

In all likelihood, the Marines will withdraw the application, and the NCAA will allow "MARCH MANIA" to be used in a limited capacity.

(4/6)

02.12.2024 19:01 — 👍 0    🔁 0    💬 1    📌 0
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In the legal action, the NCAA claims that:

1️⃣ It was using the "MARCH MADNESS" trademark before the Marines used "MARCH MANIA."

2️⃣ The trademarks are confusingly similar.

3️⃣ "MADNESS" and "MANIA" are synonyms.

(3/6)

02.12.2024 19:01 — 👍 0    🔁 1    💬 1    📌 0
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"MARCH MANIA" is an interactive tournament, held by the Marines, in which fans vote for their favorite musical march.

The tournament resembles the NCAA bracket.

(2/6)

02.12.2024 19:01 — 👍 0    🔁 0    💬 1    📌 0
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The NCAA is challenging the U.S. Marine Corps' attempt to trademark "MARCH MANIA."

Per a legal action filed last week, the NCAA claims that "MARCH MANIA" is too similar to its "MARCH MADNESS" trademark.

Why?

A thread 🧵

#ncaa #marines

(1/6)

02.12.2024 19:01 — 👍 0    🔁 0    💬 1    📌 0
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Truth Social Owner May Develop Crypto Platform Called TruthFi The parent company of Truth Social filed a trademark application for a crypto payment service it called TruthFi.

For the full story from today's @nytimes.com (with my analysis):

www.nytimes.com/2024/11/21/b...

21.11.2024 20:12 — 👍 0    🔁 0    💬 0    📌 0
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Trump Media has filed a new trademark application for:

"TruthFI"

The filing, made with the USPTO on Monday, indicates that Trump Media plans to offer:

1. Digital wallets

2. Cryptocurrency payment processing services

3. A digital asset trading platform

#Trump #TruthSocial

21.11.2024 20:06 — 👍 1    🔁 1    💬 2    📌 0

I am clearly biased, but I doubt anyone cares more about ensuring good outcomes for clients than the team here at Gerben IP.

#brandprotection #trademarks
(3/3)

21.11.2024 16:12 — 👍 0    🔁 0    💬 0    📌 0

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