Ashley Grace Jefferson

I Got New Rules I Count 'Em September brought the end of summer, Dua Lipa in concert, new clients, conferences, podcasts, and the announcement of my new live show.

If you're a Startup Founder
Or Small Biz Owner

And you like hearing what other founders/builders are doing/discovering/experiencing

Then you'll love Startup Baddie, my 1x/mo newsletter

The September recap just went up:

I Got New Rules I Count 'Em
startup-baddie.beehiiv.com/p/i-got-new-...

I’m trying to populate the startup channel I have going here.

Any creators you all like? Comment them!

Connecting here from the Fourth Effect! 🫶

Thank you so much!

Ever since the OG TikTok ban happened, I feel like I have no one to talk to about Real Housewives. This #RHONY Finale was INSANE!

Intro call [Networking] - Ashley Jefferson Hi - I am looking forward to our conversation! This is for anyone looking to have a general networking call [Intro's, Information Exchange, Rapport Building, Exploring Common Ground]. Don't forget t...

DM's are open - would love to chat! zcal.co/ashleygracej...

What are your thoughts? Would love to hear from you!

I'm Ashley. I guide founders through the art and science of product differentiation, helping them uncover their unique value in crowded markets. By creating space for deep thinking and structured discovery, we build products that truly stand out.

3️⃣ Integration: This step is equal parts sitting with the information and taking the new insights you gathered to test out what sticks with your audience. When we do this, we allow our customers to articulate things we couldn't, making us one step closer to crisp differentiation/positioning.

Once you answer those questions, look for gaps & synchronicities. You now have somewhere to start.

I would start with:
❓ Define: How would I describe and define my [idea/product]?
❓ Differentiate: What secret sauce do [I/idea/business] bring that other players in the space don't?
❓ Discover: How does my customer perceive my [idea/product] as well as ones adjacent to me?

2️⃣ Deep thinking: You've created some space and maybe you have even had an idea or two come to you. This is the time to ponder on questions that can help you put the picture together.

1️⃣ Creating space: It's very natural to think that you have to work on your idea 24/7. I am offering the contrary: sometimes, you have to put the pencil down for a minute. Go for a walk, hit the sauna (infrared ftw). This could look like a couple of hours to longer - do what's right for you.

For founders and leaders, I see that habit and way of being spill over into the building and nurturing of their companies and ideas. Creating space, Deep thinking, and Integration is the way for true differentiation to arise.

We all have experiences inside and outside of our professional lives that give us wisdom and perspective. Yet, because our daily lives are so hectic, we often don't give ourselves the chance to reflect and get clear on our secret sauce.

But, don’t let that statement be discouraging; it is meant to underscore the importance of establishing a clear differentiator.

There are three concepts I feel are not talked about enough when going through this process:

✨ Creating Space
🧠 Deep Thinking
🤝 Integration

Figuring out what makes you [business/product] unique is a process that requires deep thinking, time, and post its.

A thread 🧵

(Heads up!: Some slightly "woo woo" truths ahead on differentiation and positioning).

Reality: There are a lot of people working on the same (or similar) idea as you.

Just bought a 10 pack of yoga classes because 2025 came in strong and I need to have a regulated nervous system the entire year.

Any tech/entrepreneur/startup accounts on @bsky.app ?

Bluesky is feeling like old Twitter. We love to see it 🫶