Kristen Knoerzer

Recent OHO research says 60% of high school students are using AI to directly compare colleges. This has to be part of our SEO strategy, now. #EngageSummit

“The question isn’t whether AI will transform your institution, but whether you will lead that transformation or let it happen to you.” - Kosmas Karadimitriou #EngageSummit25

Pepper’s a big fan of professional development. (The fact that it’s perched above everything and facing a window is coincidence, I’m sure.)

On order from Bookshop! A focus on empathy could not be more important right now (and always).

Today I almost bought a car, decided I wasn’t comfortable committing to the terms, and walked away. I’ve honestly never felt more adult.

Here to confirm that Running Point with Kate Hudson is “put away second screen and actually pay attention” good.

The tornado siren goes off, and my cat immediately jumps on the headboard to poke her head through the curtains and look outside. A true midwesterner.

You’re speaking my language

Love that!

When I was in middle school, I was the only girl on my soccer team and in pre-hockey lessons, because they didn’t have girls teams and I also didn’t like softball. I would hope my niece can have the same opportunities when she’s older, but we live in a red state, so …

Mike Johnson is such a generic white male republican that I have thought “oh that’s what he looks like” multiple times when seeing him on screen.

Legendary! #BearDown

Because we need another obstacle in the financial aid process or creating access for underrepresented students.

Why am I just now realizing the weight of responsibility of being the one to approve a new, significantly streamlined, information architecture for our entire website?

I stocked up on cleaning supplies, paper products, non-perishables before inauguration. Felt like the early days of Covid.

Looking forward to listening! We’re in the midst of a redesign currently, and fortunately people are so unhappy with the current site that I’ve been given latitude to make significant changes in IA and content strategy. Priority has to be user experience, not institutional structure.

Pet peeve: the phrase “a fraction of” to mean very little. Saying something is a fraction of something else is meaningless. 1/100 and 99/100 are both fractions.

*adds to mental list for when my nephew is older*

The value of having mentors and people you can rely on in the higher ed marcom community cannot be understated. Just a great group of supportive, encouraging people.

I was wondering how a random email got added to my bookmarks bar, then I remembered my cat walking across the keyboard as I was trying to respond. 🤦‍♀️

a cartoon character with the words " are you kidding me " ALT: a cartoon character with the words " are you kidding me "

It’s 13° and everything is covered in snow. Friday it will be 41°. Monday it will be 3°.

Photo of two books: Mailed It by Ashley Budd and Dayana Kibilds and Pass/Fail by Suzan Bricker PhD

Mail time! Adding more professional development into my 2025 reading goals.
@ashleybudd.com @kibilds.bsky.social @suzanbrinker.bsky.social

This day is on track to be the most Monday of all the Mondays.

Listened to the episode over lunch. Great insights! That “discover joy” example sounded familiar 😉

So that’s what my cat randomly does when she walks across the keyboard.

Finished tasking with about 20 minutes before my parents are supposed to arrive for 8 days. Did not complete everything on my list, but decided I’m ok with that (or at least trying to be). Let the holiday break commence! ⛄️🎄🕎🎊

Today I learned that I am far too type A to attempt to decorate a gingerbread house with a sub-par icing bag. Also, a cat that apparently loves the smell of gingerbread and gumdrops doesn’t help, either.

We’re getting ready to launch program-specific campaigns in January … bumping this to the top of my follow-up list.

Oof! That stings.

A1: Billboards won’t solve everything.