AdTech Project

Finally, @crommers.bsky.social asked, "Why are Podcasts Ads so bad?" in her look into how advertising's past, present, and future haunt the podcast ad landscape.

Then, koraycaliskan.bsky.social‬ and @addiemcgowan.bsky.social gave a double paper on Google's superplatform as a demarketised supply chain, exploring the complexities of "adtech spaghetti" in "Prodexchange: Digital-Industrial Economisation in Google Search Supply Chain."

@donaldamackenzie.bsky.social kicked us off by asking "What Your TV Knows About You," bringing a consideration of adtech's embodiment in domestic settings (think: on the sofa, do you lean in, or lean back, for certain ads?).

Our project team recently presented some work-in-progress at our Platforms, Advertising, and Power event, captured by a live illustrator. Check out the visual summary here, and special thanks to Illustrated Live for capturing our talks!

Platforms, Advertising and Power (In Person) A one-day hybrid academic/knowledge exchange meeting exploring issues of platform power, material politics, and advertising.

We are looking forward to seeing everyone tomorrow at our Platforms, Advertising, and Power event: www.eventbrite.co.uk/e/platforms-... Still a few spots left if you'd like to join us.

Additional research talks will be given by @donaldamackenzie.bsky.social, Koray Caliskan, @crommers.bsky.social, @addiemcgowan.bsky.social, @busedoyu.bsky.social, @joenote.bsky.social, @karengregory.bsky.social, @laurenhayden.bsky.social, and @nnniccc.bsky.social.

Speakers include keynotes from
@silvertje.bsky.social (Anne Helmond, Utrecht University) and @fvandervlist.bsky.social ‬(Fernando van der Vlist, University of Amsterdam), @allartmarkets.bsky.social (Liz McFall, University of Edinburgh), and Brian O’Kelley (co-founder of AppNexus and Scope3).

Platforms, Advertising and Power (Online) A one-day hybrid academic/knowledge exchange meeting exploring issues of platform power, material politics, and advertising.

To join us online, RSVP here: tinyurl.com/yfy7d9w4

Platforms, Advertising and Power (In Person) A one-day hybrid academic/knowledge exchange meeting exploring issues of platform power, material politics, and advertising.

Please join us on Saturday, 21st June for our one-day hybrid academic/knowledge exchange meeting exploring issues of platform power, material politics, and advertising as a 'lens' for opening up platforms for empirical research. Note the date has been moved from Friday, 20th: tinyurl.com/jn39r22j

Join our Cloud HD Video Meeting Zoom is the leader in modern enterprise cloud communications.

Here's the link to join!

Platforms and Society and
@adtechproject.bsky.social present "How to Approach and Regulate Google?" - an online symposium
12 May 2025 | 9:00–10:30 AM (EST) / 3-4.30 PM (CEST) newschool.zoom.us/j/9834828717... (pw. 690528)

We look forward to the conversation today, coming up at 2PM BST/9AM EST. Join us.

Thank you, Karen!

We're looking forward to the discussion!

EVENT ALERT: Platforms and Society and
@adtechproject.bsky.social present "How to Approach and Regulate Google?" - an online symposium
12 May 2025 | 9:00–10:30 AM (EST) / 3-4.30 PM (CEST) newschool.zoom.us/j/9834828717... (pw. 690528)

We greatly appreciate the anonymous peer reviewers who gave generous and helpful comments, and look forward to continuing the conversation out in the open.

Prodexchange moves us into a digital industrial economization approach to understanding Google Search. We hope it is helpful for academics, adtech pros, and regulators alike when considering how competition disappears within Google's supply chain, not at its storefront.

This reimagining allows us to see how each node of its supply chain produces and exchanges simultaneously- we call this prodexchange.

Prodexchange: Digital–industrial economization in Google Search supply chain - Koray Caliskan, Donald MacKenzie, Addie McGowan, 2025 Using Google as a case study, this paper analyzes the online advertising sector's search industry. Arguing that search engines are not engines, it examines...

Huge thanks to @platformsnsociety.bsky.social for publishing our most recent project output. It argues that we need to reimagine Google Search as a supply chain, not a search engine. Check it out, open access, here: journals.sagepub.com/doi/10.1177/...

Hello Bluesky! We're researchers from @uoe-sps.bsky.social & @thenewschool.bsky.social theorising data, data politics, material politics, and market power in the context of online advertising, funded by ESRC. Starting again here to share outputs, events, and commentary on our work with #adtech