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Will Luton

@willluton.bsky.social

Game product/design person. Ex Rovio & SEGA. Founder @ Village Studio & Department of Play. ADHD. Serial hobbyist.

149 Followers  |  127 Following  |  170 Posts  |  Joined: 22.10.2024  |  1.8828

Latest posts by willluton.bsky.social on Bluesky

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Does the UK video games industry have a class problem? A non-profit organisation is trying to create more pathways into the sector for working-class people.

Thanks to Declan of Into Games & @ukieofficial.bsky.social for speaking to me @developconference.com about issues faced by working class people in the UK video games industry & how they're trying to fix it.

www.bbc.co.uk/news/article... @willluton.bsky.social @manycatsstudios.bsky.social

17.07.2025 08:59 β€” πŸ‘ 39    πŸ” 13    πŸ’¬ 0    πŸ“Œ 1
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Was Castlevania: Symphony of the Night the last great 2D game of its era? We discuss this in the latest episode of Games of Note.

Listen & subscribe;
Spotify: zurl.co/8XYxH
Apple Podcasts: zurl.co/ivaZM
RSS Feed: zurl.co/xAQdF

Follow us at:
BlueSky: zurl.co/4YQSv
YouTube Shorts: zurl.co/wQbag

03.07.2025 11:05 β€” πŸ‘ 0    πŸ” 1    πŸ’¬ 0    πŸ“Œ 1
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Games of Note Podcast Β· GamesofNote Podcast Β· Games of Note podcast is where we discuss not if a particular game is good or bad, but the impact it had on game design & and the culture of video games. Hosted by Will...

πŸš€Introducing Games of Note, a podcast games that matter.
πŸ’¬ Less ramble, more research and context.

First episode (Shenmue) is out now:

Spotify - open.spotify.com/show/3r8K8y2...

Amazon - music.amazon.co.uk/podcasts/ded...

Apple - podcastsconnect.apple.com/my-podcasts/...

Please like and share!

23.06.2025 08:19 β€” πŸ‘ 5    πŸ” 6    πŸ’¬ 0    πŸ“Œ 0

We're LIVE! we've just launched our new podcast, hosted by @willluton.bsky.social & @wayneemanuel.bsky.social where we talk about the impact of video games!

23.06.2025 08:17 β€” πŸ‘ 3    πŸ” 2    πŸ’¬ 0    πŸ“Œ 0
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Games of Note Podcast Β· GamesofNote Podcast Β· Games of Note podcast is where we discuss not if a particular game is good or bad, but the impact it had on game design & and the culture of video games. Hosted by Will...

πŸš€Introducing Games of Note, a podcast games that matter.
πŸ’¬ Less ramble, more research and context.

First episode (Shenmue) is out now:

Spotify - open.spotify.com/show/3r8K8y2...

Amazon - music.amazon.co.uk/podcasts/ded...

Apple - podcastsconnect.apple.com/my-podcasts/...

Please like and share!

23.06.2025 08:19 β€” πŸ‘ 5    πŸ” 6    πŸ’¬ 0    πŸ“Œ 0
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Why Does Everyone Hate Mobile Games? β€œIf you were my son, I’d recommend you don’t get into mobile”.

Everyone, I have some opinions.

It's about mobile games and if they're shit. But more about how mobile game making is making all games shit. But that shit can save us.

medium.com/@will_luton/...

01.05.2025 09:39 β€” πŸ‘ 2    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
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Why Does Everyone Hate Mobile Games? β€œIf you were my son, I’d recommend you don’t get into mobile”.

Everyone, I have some opinions.

It's about mobile games and if they're shit. But more about how mobile game making is making all games shit. But that shit can save us.

medium.com/@will_luton/...

01.05.2025 09:39 β€” πŸ‘ 2    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
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Someone is still fronting the domain costs to dunk on the N-Gage sidetalkin.com/original/

29.04.2025 11:15 β€” πŸ‘ 3    πŸ” 2    πŸ’¬ 0    πŸ“Œ 0

Million-plus a week.

18.03.2025 20:24 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Just make up a number that seems absurd, then double it. What they gonna do? Fact check you?

We’re post truth, Caspar.

18.03.2025 18:19 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

I’ve been through this. Once it’s all built you’ll also need three PhDs building and improving seed generation for dynamic difficulty with novel machine learning.

18.03.2025 18:11 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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What I Learned Raising Millions from Games VCs It was the summer of 2022. The world seemed like one big juicy oyster as me, and two co-founders, had just raised two point three millions…

Some time ago I raised a lot of money. It was hard in until I figured out how to do it. This is what I remember of what I learned: medium.com/@will_luton/...

17.03.2025 13:29 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

The watch is also featured in game, so this might be a decent investment. Has an automatic in-house movement, so that’s not a crazy price.

11.03.2025 15:28 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Introducing: Hamilton's Latest Video Game Collab Is A Limited Edition Boulton For 'Death Stranding 2' An iconic brand and beloved video game designer team up for this new, futuristic release.

As far as game merch goes, is there 2,000 people willing to drop $1.5k on a watch? I have no idea, byt interested to find out www.hodinkee.com/articles/int...

11.03.2025 15:24 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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Games of AliExpress: Play-to-Earn, The Future of Shopping - Department of Play At Department of Play, we love shopping on AliExpress, from retro console mods and arcade hardware to office equipment and clothes. But recently we’ve become fascinated by its complex web of games, wh...

New blog!

Did you know:

πŸ“ˆ AliExpress reaches over 150m users worldwide?

πŸ•ΉοΈ The app has four full mobile games and several smaller titles?

πŸ’Έ The game economy is complexly linked and dollar-backed?

πŸ˜₯ It's not perfect?

departmentofplay.net/games-of-ali...

11.03.2025 14:42 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

The guide, still locked on the screen, replied: β€œYeah, it normally takes longer than that”.

Anyway, we took it.

Good house.

09.03.2025 20:21 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

I was viewing a student house, and there was a little B&W TV in the corner of the room.

Harold was strangling a man.

The current tenant showing us around stopped.

He said, low, to himself: β€œGo on Harold”.

The stranglee drops to the floor.

To break the tension I said: β€œThat was quick.”

09.03.2025 20:21 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

We’re not trying to survive the games industry, we’re all just pass through.

09.03.2025 20:13 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

I have wondered, as I’m sure many have, is the end of the journey? Will I go follow one of my other passions? For me, that seems unlikely. But if it does happen, I’m okay with it.

If it feels like the end of your journey too, that is good. Another path is ahead.

09.03.2025 20:13 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Right now we’re in a collective bad time. But it will change for us individually and collectively. These hard years, as painful as they are, will make the good times good.

09.03.2025 20:13 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

The philosopher Boethius said: β€œGood times pass way, but then so do the bad. Mutability is our tragedy, but also our hope.”

09.03.2025 20:13 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Accept chance. What happens to you is mostly lucky. You might shake the dice, but you don’t control them. Layoffs, promotions, hits, failures, boom, bust.

When starting my consulting biz, my buddy Jas once told me: Don’t get too cocky in the good times, don’t feel too down in the bad times.

09.03.2025 20:13 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Look after yourself. Eat well, sleep and exercise. Life feels better when you do these things. Also, practice kindness towards yourself. It’s hard but worthwhile.

09.03.2025 20:13 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Gain independence. You can’t be fired by you! Knowing what money is in the bank and where you stand brings massive stability and peace of mind. Plus you get to work how you want to work.

09.03.2025 20:13 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Don’t be a snob. There are lots of different niches in games and there’s lots of opinions. Don’t get caught up in what is being bashed. Try all types of games and be open to them. You don’t know where they will lead.

09.03.2025 20:13 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Don’t work too hard. It’s not worth it. You’ll get tired and sick, suck at your job, ruin relationships and want to do something else. Simply say no to long hours.

09.03.2025 20:13 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Be a good manager. At some point you will be above others. Assume everyone is doing their best (they are) and be open. But when it’s a bad time, be kind, clear and strong in your decisions. People will respect it.

09.03.2025 20:13 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Don’t burn bridges. I’ve not always got this right. It’s a very small industry and over the years you will cross paths with people multiple times. The better the relationship you have the more options you have and the more doors open.

09.03.2025 20:13 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Be out there. Meet people and have some profile. Talk about what you’ve done and network. Having friends and being part of the community makes the journey feel worthwhile.

09.03.2025 20:13 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

Live below your means. You can earn good money making games. I’ve seen some people inflate their lifestyles, buy big houses or fancy cars. Then lose their job and be in lots of trouble. Avoid hedonic adaptation. Learn to manage your money and have lots of solid investments. You will face hardship.

09.03.2025 20:13 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0

@willluton is following 20 prominent accounts