Turning the page, a new chapter awaits...

After 20+ years leading in house teams, I launched Aizon to shake things up. It’s been great, but I’ve realised I miss that feeling of working together as a team, pushing towards a shared goal.

So, I’m heading back in house to do just that. Exciting times!

5 Minute Moves for Lawyers

Five minutes is all it takes to stay front of mind, spark a referral or win new business. A quick email, check in or social post - it all adds up.

No matter what your specialism, there’s a five minute action for you

👉 aizon.co.uk/five-powerfu...

#Aizon #LegalMarketing

Think Facebook ads don’t work for law firms? Think again.

With 3.07B users, your next client is scrolling right now checking news, engaging in groups and seeing ads.

If you’re only using Google Ads (or nothing at all) read this article - aizon.co.uk/facebook-ads...

#Aizon #LetsConnect

Law firms – Personal brand or pointless exercise?

You already have a personal brand - it’s what clients & colleagues think, say & remember about you, often when you're not around.

It's important. If you’re not shaping it someone else is. Read more - aizon.co.uk/personal-bra...

#Aizon #LetsConnect

Anyone who knows me, knows I love a bargain! You’ll often see me stocking up with yellow stickered goodies

But a bargain website? That’s where I draw the line.

What initially looks like a steal, can come with hidden costs - aizon.co.uk/bargain-site...

#Aizon #LetsConnect #websites

If you're in the legal world, chances are you see LinkedIn as a poacher’s paradise. Recruiters lurking, ready to snatch your best people.

Get the whole story here aizon.co.uk/linkedin-for... and turn LinkedIn from a worry into your biggest asset.

#Aizon #LetsConnect #LegalRecruitment

How many times have you heard these little gems? “Blue sky thinking,” “Low hanging fruit,” “Let’s circle back,” “110%”.

What a load of waffle! No one likes buzzwords. That’s why we don’t use them. At Aizon, we cut through the waffle.

No jargon. No nonsense words. Just great marketing.

#Aizon

In law firms, the first thing that comes up when change is on the horizon is “We’ve got to take everyone with us.”

But how do you do it? Do you know?

We do and I’ve distilled the essence of it into this article – aizon.co.uk/law-firms-ho...

#Aizon #LetsConnect #HighStreetLawFirms

I recently found myself deep in a YouTube rabbit hole - watching way too many 90s supermarket ads.

It was a real nostalgia trip, but it reminded me that the supermarkets had their own stories to tell.

So I had to write this article - aizon.co.uk/supermarket-...

#Aizon #Marketing

Let’s tackle the elephant in the boardroom, law firms often grapple with embracing a sense of personality, concerned it might undermine their professionalism. But what if you didn’t have to pick?

That’s what this article is all about, it’s well worth a read - aizon.co.uk/pinstripes-p...

#Aizon

Does AI have a place in a high street law firm? Ok, ok on the surface you’re thinking how do these two worlds combine?

One is about automation and algorithms, the other face to face contact and building relationships.

Read more here: aizon.co.uk/why-should-h...

#Aizon #LetsConnect

9 juicy insights on how to master SEO in 2025...

As search evolves into a more immersive, AI powered experience, you really need to read these 9 juicy insights on how to master SEO in 2025 - aizon.co.uk/master-seo-i...

SEO is no longer just about rankings – it’s about so much more!

#aizon #SEO

There’s something incredibly satisfying about taking an idea that’s been on someone’s wish list forever and bringing it to life – seamlessly and super fast!

Two pull up banners, a bit of creativity and voilà, the wonderful feedback says it all. Happy client, happy us!

#Aizon #Marketing

2025 – A fresh calendar, 365 blank spaces to fill.

Smudge those lines. Crease the pages. Doodle outside the margins.

Forget the why, it’s all about the that. This is the year that ideas turn into actions, plans turn into results
& everything just clicks!

#Aizon #HappyNewYear #LetsConnect

🎄 It's the last post before we step into Christmas and we’ve got one for the wrapping paper lovers!

🎁 Did you know that in the UK, we spend around 31 million hours wrapping Christmas presents each year? 😱

Wishing you all a very Merry Christmas and a wonderful New Year! ✨

#Aizon #MerryChristmas

Within 90 seconds of seeing a brand/product, we’re subconsciously judging it and between 62% - 90% of that assessment is based on colour alone!

How about this starter for 10 - think carefully about what colour to make your call to action buttons on your mailings, website etc.

#Aizon #LetsConnect

85% of people trust user generated content more than brand photos or videos.

That’s right - your customers’ snaps, reviews and real life experiences carry more weight than polished brand campaigns. Why? Authenticity wins every time.

#AizonTips #AuthenticMarketing #LetsConnect

95% of buying decisions are emotional.

- Not stats.
- Not spreadsheets.
- Not logic.

It’s why you cried at that Christmas ad. Why you chose the car that “felt right.” Why you’ll buy that branded coffee instead of one from “Kath’s Cafe” (80’s Eastenders reference)

Emotions win every time.

#Aizon

Trying To Figure Out Your USP🦄? Own What You Do Instead...

There’s no need to spend hours searching for your USP unicorn, own what you do instead.

Find out how to do that here aizon.co.uk/spending-age...

#Aizon #Marketing #LetsConnect

Did you know that emails with subject lines featuring emojis have 56% higher open rates. So, why not add a little 🎅and🎁 to your next campaign?

Editor’s view: I tend to agree, but I think it’s industry dependent & the report is a few years old. What do you think? Let me know in the comments… #Aizon

Tumbleweed picture

Since rebranding to X, the social formerly known as Twitter, has shifted from quick tweets to an "everything app" adding lots of new features.

So, is X still the wild west or more of a digital ghost town for your business?

Read more: aizon.co.uk/is-x-still-t...

#Aizon #Marketing #LetsConnect