Jessica Scott-Reid

Good catch! I believe it’s meant to say mammal biomass specifically. Will update. Thanks!

The Government Wants You to Eat Real Food. But What Does That Actually Mean? If industrialized processing is a marker for ‘not real’ food, how can industrialized meat fall under the designation of ‘real’?

After years of mounting focus on “natural” foods, Secretary of @hhsofficial.bsky.social Robert F. Kennedy, Jr. has helped elevate “real” as the latest buzzword. But what does it actually mean? @jesslsr.bsky.social explains:

Opinion: Selective outrage and animal cruelty

Within animal farming there are some permitted practices that aren’t all that different from the horrific acts committed in that Winnipeg apartment.

My latest for @winnipegfreepress.com:
www.winnipegfreepress.com/opinion/anal...

The MAHA movement wants you to believe that simply swapping your steak for a “regenerative” cut is a path to greater health. But here’s why their claims should be taken with a grain of salt.

Upcoming workshop! Harnessing the Media for Animal Advocacy: Letters to the Editor & Op-Eds with @jesslsr.bsky.social

Learn how to use media writing as a powerful tool to help animals.

🗓️ Wednesday, February 11, 2026
🕐 6:00 - 7:30 PM ET
✅ Register 👉 bit.ly/4qtlMeN

American Horses are Still Being Slaughtered for Meat 83% of Americans oppose slaughtering horses for food, yet efforts to ban horse meat remain stalled.

While horse slaughter has ceased within the United States itself, the slaughter of American horses for meat has not. It has simply shifted across borders. @jesslsr.bsky.social reports:

"Pass the peas and hold the propaganda 👇

@cape-acme.bsky.social

I believe this is my 50th op-ed for the @thestar.com. Big thanks to editor Scott Colby for continuously seeing worth in the stories that I write, and trusting in the opinions that I share. Here’s to 50 more!

Amid U.S. food wars, Canada’s guide stays true to science and sustainability Amidst the noisy food fight south of the border, Canada’s Food Guide remains refreshingly transparent and scientifically sound. So pass the peas and hold the propaganda.

Amidst the noisy food fight south of the border, Canada’s Food Guide remains refreshingly transparent and scientifically sound. So pass the peas and hold the propaganda. 
My latest for @thestar.com:

www.thestar.com/opinion/cont...

Meat was everywhere in 2025, but let’s take a closer look at why the once scrutinized protein source charged with compromising health, climate and animal welfare became cool again.

Opinion: Ground squirrels need further reprieve from city plan Do you remember last year, when the City of Winnipeg wanted to gas ground squirrels to death in their homes because they dig holes in parks and fields?

Ground squirrels need further reprieve from city’s cruel plan. My latest for @winnipegfreepress.com:
www.winnipegfreepress.com/opinion/anal...

Japan

Switzerland

Germany

Sweden

Denmark

Newly Released Dietary Guidelines Praised by Meat, Poultry Industry Meat industry leaders welcomed USDA’s release of the Dietary Guidelines for Americans 2025-2030, which encourages consumers to “prioritize protein at every meal.” The guidelines — which Health and Hum...

Sounds legit. meatingplace.com/newly-releas...

Cards against nutritional science?

Veganuary Hopes You’ll Resolve to Ditch Meat, at Least for One Month The month-long challenge gives millions a chance to try out veganism.

Though Veganuary is for just one month, the potential for impact is not insignificant – especially at a time when American culture and politics around meat-eating have shifted in favor of meat. @jesslsr.bsky.social explains:

Canadian here with a Nutritional Guidelines palate cleanser.

Yes! Have been looking at how to verify.

Critics Declared Veganism Dead in 2025. Here’s What Those Obituaries Are Missing. The massive scale and influence of the meat industry shouldn’t be underestimated.

Eulogies for veganism tend to downplay this critical point: taking on the meat industry — a monster machine with unparalleled lobbying and marketing resources — was never a fair fight. @jesslsr.bsky.social reports:

Why veganism is not fading: Embracing Veganuary for a healthier planet and personal well-being While plant-based brands including Beyond Meat have been facing slumping sales, and Yves Veggie Cuisine is no more, these developments do not reflect genuine consumer rejection, but rather years of

Don’t fall for the manufactured fall of veganism. The science and the benefits haven’t changed. Industrial animal agriculture is cruel and unsustainable. Give Veganuary a go. My latest for @thestar.com:

www.thestar.com/opinion/cont...

How Ads for Meat, Milk and Eggs Sell You a Fantasy A side-by-side comparison of marketing myths with reality.

@jesslsr.bsky.social: "The words and imagery in this story on meat and dairy advertising profoundly illuminate the stark contrast between what these industries try to sell to consumers, versus reality and what the animals and environment truly experience."
buff.ly/12GaWel

How Meat Became Cool Again in 2025 Going into 2026, political and influencer messaging could continue framing meat as more natural and beneficial, despite climate and public health concerns.

Going into 2026, political and influencer messaging could continue framing meat as more natural and beneficial, despite climate and public health concerns. @jesslsr.bsky.social reports:

Can Men Help the Climate by Eating Less Meat? The link between masculinity and meat has long shaped men’s identities. Could redefining these norms help reduce greenhouse gas emissions?

The link between masculinity and meat has long shaped men’s identities. Could redefining these norms help reduce greenhouse gas emissions? @jesslsr.bsky.social reports:

Canada's Food Price Report 2026

Canada's Food Price Report 2026: Beef prices are up. Chicken prices set to rise. "Plant-based alternatives like tofu, beans, lentils & chickpeas could provide an affordable and comparatively price-stable way for Canadians to meet their protein needs amid the rising cost of meat."

One major contributor to climate change is being under-reported I can’t help wonder how much longer the media can tiptoe around the cow in the room; because until we treat animal agriculture with the same scrutiny we do oil,

Until we treat animal agriculture with the same scrutiny we do oil, transportation and manufacturing, our climate coverage will remain half-told. My latest for @thestar.com, featuring analysis by @sentientmedia.org: www.thestar.com/opinion/cont...

Why Is There Soy in Practically Everything? If you’re avoiding tofu and soy milk, you’re still probably eating more soy than you think.

Why is there soy in everything from meatballs to chicken nuggets to froot loops? sentientmedia.org/why-is-soy-i... from @jesslsr.bsky.social

You’re not avoiding “man boobs” by avoiding tofu and soy milk.