@ssfrigerio.bsky.social I would collect data on the percentage increase in households that created hurricane preparedness kits and evacuation plans after the campaign, because it shows if people actually took action based on our message. #Crisis8

10.11.2025 20:43 — 👍 1    🔁 0    💬 0    📌 0

@ssfrigerio.bsky.social “BREAKING: Starbucks releases the Hurricane Latte—extra foam and no power.” We understand the joke, but storms are serious. We're providing local relief teams with supplies and keeping a few stores open for water and charging. Community should always come first. Crisis#7

20.10.2025 16:02 — 👍 3    🔁 0    💬 0    📌 0

@ssfrigerio.bsky.social Understanding your audience is made more difficult by social media. Audiences may feel encouraged by a crisis post like "We stand with our community," but competitors, the media, and critics may interpret it differently causing uncontrollable reactions. Crisis#6

29.09.2025 16:12 — 👍 1    🔁 0    💬 0    📌 0

@ssfrigerio.bsky.social I found Coombs theory to be more helpful because his situational crisis communication theory provides clear guidance on which reaction is appropriate for different crisis kinds. Coombs helps managers in taking quick, calculated action in practical scenarios. Crisis#5

29.09.2025 15:52 — 👍 1    🔁 0    💬 0    📌 0

@ssfrigerio.bsky.social The floods in Texas demonstrate how public reaction is influenced by catastrophic emotions such as remorse, grief, and terror. High danger combined with low efficacy might result in denial. Recovering and building trust need addressing emotion. #Crisis4

22.09.2025 19:44 — 👍 1    🔁 0    💬 0    📌 0

@ssfrigerio.bsky.social The helmet ad shows severity and vulnerability by warning that not wearing one can lead to major brain injuries and needing help for simple tasks. It uses fear to make the danger clear and gives a solution, wearing a helmet to help people protect themselves. #Crisis3

17.09.2025 19:53 — 👍 1    🔁 0    💬 0    📌 0

@ssfrigerio.bsky.social I chose the standard radioactive trefoil symbol because it is distinctive, uncomplicated and easily identifiable. Its black on yellow pattern is an obvious hazard sign, and a warning of danger. I believe this tweet is unproblematic. #Crisis2

08.09.2025 16:13 — 👍 1    🔁 0    💬 0    📌 0

@ssfrigerio.bsky.social I would choose crisis communication because it has the most direct effect on public safety and the reputation of an organization. How information circulates during a crisis may prevent panic, reduce damage, and save lives. #Crisis1 #COM385

27.08.2025 15:54 — 👍 1    🔁 0    💬 0    📌 0