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Matthieu Lamoureux

@llllitl.bsky.social

Advertising and marketing blogger. Strategy Director at Jellyfish Amsterdam. Previously at Anomaly, Ogilvy, Publicis, TBWA\, Vice... Follow me to enjoy some of the most creative ads!

88 Followers  |  27 Following  |  100 Posts  |  Joined: 15.11.2024
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Posts by Matthieu Lamoureux (@llllitl.bsky.social)

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Dove flipped influencer marketing on its head by turning real, unfiltered Reddit reviews (even the negative ones!) into paid media, proving its confidence through radical transparency instead of manufactured praise. #Reddit #SocialMedia #Reviews

www.marketingdive.com/news/dove-le...

23.02.2026 11:00 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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WPP reportedly revamps creative agency structure in major overhaul WPP is bringing its three main creative advertising agencies under one banner, WPP Creative.

WPP might merge Ogilvy, VML & AKQA under a single banner, 'WPP Creative'.

The move aims to simplify the giant’s offerings to clients (its stock price has fallen by 66.7% over the past 5 years).

#AgencyLife #WPP www.marketing-interactive.com/wpp-to-revamp-creative-agency-structure-in-major-overhaul

10.02.2026 12:47 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Super Bowl 2026: Watch the 15 Greatest Ads – LLLLITL Big game. Big commercials. As Super Bowl LX (the 60th anniversary!) descends upon Levi’s Stadium in Santa Clara this February 8, 2026, the energy in the marketing world is just as high-stakes as the a...

Budweiser, Dunkin', Kinder Bueno, Uber Eats... Watch the very best ads of the 60th Super Bowl! πŸ“ΊπŸˆπŸ”₯

www.llllitl.fr/2026/02/supe...

#SBLX #SuperBowl #Advertising #Marketing #Creativity

09.02.2026 10:53 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Super Bowl 2026: Watch the 14 Greatest Ads – LLLLITL Big game. Big commercials. As Super Bowl LX (the 60th anniversary!) descends upon Levi’s Stadium in Santa Clara this February 8, 2026, the energy in the marketing world is just as high-stakes as the a...

Super Bowl 2026 🏈πŸ”₯
- The 14 Must See Commercials
- The 7 Key marketing Trends
www.llllitl.fr/2026/02/supe...

#SuperBowl #SBLX

06.02.2026 10:26 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 1
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A few thoughts on Claude's brilliant Super Bowl commercials:
www.linkedin.com/posts/matthi...

#AI #SuperBowl #SBLX

06.02.2026 10:16 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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IKEA’s latest promo campaign doesn’t show a single price. A smart move from agency Mother London to flip the sales script and let quality do the talking. 🏷️

#Advertising #Marketing #Retail

30.01.2026 09:01 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Open letter to the Council members of Amsterdam β€” Creatives for Climate Finishing What Amsterdam Started: End Fossil Fuel Advertising in Public Space. An Open Letter to the Council members of Amsterdam.

Several creative agencies (DEPT, KesselsKramer, Wieden+Kennedy...) officially support an initiative that could make Amsterdam "the first city in the world to ban fossil fuel advertising". 🌱 #Amsterdam #Advertising #Sustainability www.creativesforclimate.co/news/open-le...

20.01.2026 14:23 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Christmas 2025: Watch the 21 Greatest Ads – LLLLITL The very best of the 2025 Xmas commercials.Β  As I’ve enjoyed doing every holiday season since 2012, this year again I’m watching ALL the Christmas ads released globally and I’m curating a list of thos...

Extend the holiday glow with the best ads of the season! πŸŽ„πŸΏ

Catch up the stories, insights and creative magic that made 2025’s festive campaigns : www.llllitl.fr/2025/11/chri... #Christmas #Advertising #Creativity

26.12.2025 18:14 β€” πŸ‘ 0    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
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This would make an amazing short commercial for a travel or telco company. πŸ“Ά

Artist: Anton Suseno.

16.12.2025 12:17 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Eurobest 2025: Watch the 25 Grand Prix Winners – LLLLITL Europe’s benchmark for advertising creative excellence. Often described as β€œEurope’s answer to Cannes Lions,” Eurobest stands as the regional counterpart to the world-renowned festival β€” both produced...

Eurobest 2025: Here the best (European) marketing campaigns of the year! πŸ”₯ www.llllitl.fr/2025/12/euro...

16.12.2025 12:11 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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This amazing, super-cute Christmas commercial from IntermarchΓ©, the French supermarket, is going viral worldwide. 🐺πŸ₯•

It’s a wonderful fable about clichΓ©s, eating better, and coming together.

60 craftspeople worked on this animation masterpiece for nearly a year, and it has now reached 600M views.

14.12.2025 10:15 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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IKEA’s 2025 Christmas ad is a heartwarming story about a young child trying to spend quality time with his parents.

It’s one of my TOP 20 holiday commercials of the year, and I’ve watched more than 200 of them: www.llllitl.fr/2025/11/chri...

10.12.2025 15:25 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
New year. New century. New wishes.
YouTube video by Publicis Groupe New year. New century. New wishes.

"A lion never gives up"
Publicis Groupe turns 100 by roaring into the future.

Watch its AI-generated short film starring a "relentless" lion, honouring founder Marcel Bleustein-Blanchet, while charging into the next century. youtu.be/KePpyJ-4SM0

04.12.2025 13:29 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 1    πŸ“Œ 0
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A great new film from Icelandair airlines, where an online conspiracy theorist is invited to Iceland to prove that the country is real (and not AI-generated!). πŸ‘€

#Iceland #Icelandair #Travel #Tourism

25.11.2025 09:34 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Havas Reportedly Exploring a Deal with WPP Ad industry insider suggests Havas is eyeing a minority stake, not a full-blown takeover.

Havas x WPP? πŸ‘€
- The two advertising holding companies are reportedly exploring a deal.
- Havas appears to be considering a minority stake in WPP, rather than pursuing a full-blown merger.

adweek.com/agencies/hav... #AgencyLife #Advertising #Marketing #Havas #WPP @adweek.bsky.social

17.11.2025 12:35 β€” πŸ‘ 0    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
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John Lewis’ 2025 Christmas advert is here! πŸŽ„
This year, it tells a heartwarming story about a father and his teenage son (set to a 90s club anthem!). ✨

#Christmas #Advertising

04.11.2025 08:45 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 1
Coca-Cola - Holidays Are Coming (AI-Generated 2025 Christmas Ad)
YouTube video by LLLLITL Coca-Cola - Holidays Are Coming (AI-Generated 2025 Christmas Ad)

They did it again! πŸ»β€β„οΈπŸŽ„
Coca-Cola’s 2025 Christmas ad is AI-generated once more. Is it actually any better than last year’s? youtu.be/dwex5VgfQtw

#AI #CocaCola #Christmas #Holidays

03.11.2025 22:02 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Report: DDB Brand Set To Retire As Part Of Omnicom's IPG Acquisition DDB might not make it through the merger, it seems.

The Omnicom x IPG merger will retire the iconic agency brand "DDB"

- The new entity will consolidate its creative operations around three networks only: BBDO, McCann and TBWA\

- DDB agencies may be merged into TBWA\

bandt.com.au/report-ddb-b...
#AgencyLife

29.10.2025 14:17 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Brilliant new IKEA campaign ✨
No product in sight, just the iconic price tag taking center stage.
#IKEA #Creativity #Advertising #Print

28.10.2025 12:20 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 1
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Hilarious new Burger King ad, poking fun at babies craving a taste of the Whopper πŸ˜…πŸΌ #BurgerKing #Advertising #Marketing #Creativity

07.10.2025 15:47 β€” πŸ‘ 2    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Why agencies are taking less heat for brand controversiesβ€”and why that’s not a good thing The chatter around Cracker Barrel and American Eagle’s recent controversies has focused squarely on the brands, while their agencies have drawn little notice.

Behind recent controversial campaigns from American Eagle and Cracker Barrel, some agencies dodged the backlash. But along with it went their influence, brand equity, relevance...

Less heat isn’t a victory, it’s a warning.

adage.com/agencies/aa-... #AgencyLife #Creativity #Marketing

16.09.2025 13:40 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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"Why Do It?"
Nike reimagines its iconic slogan with Tyler, the Creator, urging Gen Z to take risks. Because playing it safe never changed the game. #Advertising #Marketing #Creativity #Sport #JustDoIt

08.09.2025 12:34 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Depop’s latest campaign flips resale from bargain-hunting to soul-connecting. 🀝
Its 'Depopelgangers' film celebrates the thrill of finding someone, somewhere, who just gets your style. #Fashion #Commerce
(by Uncommon Creative Studio)

03.09.2025 18:31 β€” πŸ‘ 1    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0

In the wake of Cannes Lions’ scam work controversy, Adaily built 'AVA-AE', an AI that verifies every case study in minutes, letting juries focus on creativity. #CannesLions #Advertising
More info: www.linkedin.com/feed/update/...

27.08.2025 12:00 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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🐊 πŸ‘‰ 🐐
Lacoste unveils an exclusive capsule collection celebrating Novak Djokovic. The GOAT collection consists of five iconic pieces (polo, t-shirt, tracksuit jacket, cap, and pants) each proudly featuring the exclusive logo. #USOpen #Fashion

25.08.2025 12:55 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Bose turned a speaker into a stick of butter. 🧈
To launch its new butter-yellow SoundLink Plus, the brand whipped up this smart seeding kit. Creative packaging = earned media. #Design #Packaging #PR

25.08.2025 10:33 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Why viral art collective MSCHF is launching a creative agency β€˜of sorts’ to work with brands Brooklyn art collective MSCHF is launching Applied MSCHF, a creative agency-style arm for brand partnerships.

MSCHF, the Brooklyn-based art collective known for creating cultural and viral stunts, is making its move into the agency world. #AgencyLife #Advertising #Culture #SocialMedia
adage.com/agencies/cre...

21.08.2025 13:51 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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To celebrate Singapore’s 60th birthday creative agency BBH Singapore has launched 'Unthinkables!': A gum-like candy that looks, chews, and tastes like gum… But technically isn’t! #Singapore

19.08.2025 08:55 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Ikea Brighton turns seagull crap into creative gold. 🐦 (Creative Agency: Mother, London)

18.08.2025 14:03 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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"Cheers to Bars" 🍻
Some of humanity’s most memorable stories share a humble origin: a local pub. ABβ€―InBev’s latest film celebrates the bar as a launching pad for extraordinary beginnings. From bands that defined generations to cultural traditions first sketched on coaster napkins, and so much more.

05.08.2025 14:29 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0