Matthieu Lamoureux's Avatar

Matthieu Lamoureux

@llllitl.bsky.social

Advertising and marketing blogger. Strategy Director at Jellyfish Amsterdam. Previously at Anomaly, Ogilvy, Publicis, TBWA\, Vice... Follow me to enjoy some of the most creative ads!

83 Followers  |  25 Following  |  83 Posts  |  Joined: 15.11.2024  |  1.5258

Latest posts by llllitl.bsky.social on Bluesky

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Report: DDB Brand Set To Retire As Part Of Omnicom's IPG Acquisition DDB might not make it through the merger, it seems.

The Omnicom x IPG merger will retire the iconic agency brand "DDB"

- The new entity will consolidate its creative operations around three networks only: BBDO, McCann and TBWA\

- DDB agencies may be merged into TBWA\

bandt.com.au/report-ddb-b...
#AgencyLife

29.10.2025 14:17 — 👍 0    🔁 0    💬 0    📌 0
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Brilliant new IKEA campaign ✨
No product in sight, just the iconic price tag taking center stage.
#IKEA #Creativity #Advertising #Print

28.10.2025 12:20 — 👍 0    🔁 0    💬 0    📌 1
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Hilarious new Burger King ad, poking fun at babies craving a taste of the Whopper 😅🍼 #BurgerKing #Advertising #Marketing #Creativity

07.10.2025 15:47 — 👍 2    🔁 0    💬 0    📌 0
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Why agencies are taking less heat for brand controversies—and why that’s not a good thing The chatter around Cracker Barrel and American Eagle’s recent controversies has focused squarely on the brands, while their agencies have drawn little notice.

Behind recent controversial campaigns from American Eagle and Cracker Barrel, some agencies dodged the backlash. But along with it went their influence, brand equity, relevance...

Less heat isn’t a victory, it’s a warning.

adage.com/agencies/aa-... #AgencyLife #Creativity #Marketing

16.09.2025 13:40 — 👍 0    🔁 0    💬 0    📌 0
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"Why Do It?"
Nike reimagines its iconic slogan with Tyler, the Creator, urging Gen Z to take risks. Because playing it safe never changed the game. #Advertising #Marketing #Creativity #Sport #JustDoIt

08.09.2025 12:34 — 👍 1    🔁 0    💬 0    📌 0
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Depop’s latest campaign flips resale from bargain-hunting to soul-connecting. 🤝
Its 'Depopelgangers' film celebrates the thrill of finding someone, somewhere, who just gets your style. #Fashion #Commerce
(by Uncommon Creative Studio)

03.09.2025 18:31 — 👍 1    🔁 1    💬 0    📌 0

In the wake of Cannes Lions’ scam work controversy, Adaily built 'AVA-AE', an AI that verifies every case study in minutes, letting juries focus on creativity. #CannesLions #Advertising
More info: www.linkedin.com/feed/update/...

27.08.2025 12:00 — 👍 0    🔁 0    💬 0    📌 0
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🐊 👉 🐐
Lacoste unveils an exclusive capsule collection celebrating Novak Djokovic. The GOAT collection consists of five iconic pieces (polo, t-shirt, tracksuit jacket, cap, and pants) each proudly featuring the exclusive logo. #USOpen #Fashion

25.08.2025 12:55 — 👍 0    🔁 0    💬 0    📌 0
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Bose turned a speaker into a stick of butter. 🧈
To launch its new butter-yellow SoundLink Plus, the brand whipped up this smart seeding kit. Creative packaging = earned media. #Design #Packaging #PR

25.08.2025 10:33 — 👍 0    🔁 0    💬 0    📌 0
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Why viral art collective MSCHF is launching a creative agency ‘of sorts’ to work with brands Brooklyn art collective MSCHF is launching Applied MSCHF, a creative agency-style arm for brand partnerships.

MSCHF, the Brooklyn-based art collective known for creating cultural and viral stunts, is making its move into the agency world. #AgencyLife #Advertising #Culture #SocialMedia
adage.com/agencies/cre...

21.08.2025 13:51 — 👍 1    🔁 0    💬 0    📌 0
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To celebrate Singapore’s 60th birthday creative agency BBH Singapore has launched 'Unthinkables!': A gum-like candy that looks, chews, and tastes like gum… But technically isn’t! #Singapore

19.08.2025 08:55 — 👍 0    🔁 0    💬 0    📌 0
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Ikea Brighton turns seagull crap into creative gold. 🐦 (Creative Agency: Mother, London)

18.08.2025 14:03 — 👍 0    🔁 0    💬 0    📌 0
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"Cheers to Bars" 🍻
Some of humanity’s most memorable stories share a humble origin: a local pub. AB InBev’s latest film celebrates the bar as a launching pad for extraordinary beginnings. From bands that defined generations to cultural traditions first sketched on coaster napkins, and so much more.

05.08.2025 14:29 — 👍 0    🔁 0    💬 0    📌 0
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This apparel brand needs a CMO—why its new ad agency is leading the search Austin, Texas-based Bakery is sorting through hundreds of candidates to help Sendero Provisions find its marketing chief.

Forget the old recruitment playbook: The fashion brand Sendero is letting its creative and media agencies choose its next CMO. A smart, modern approach to building brands that actually last. adage.com/agencies/aa-... #Marketing #Advertising #Employment #Jobs

23.07.2025 13:44 — 👍 0    🔁 0    💬 0    📌 0
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McDonald's now accepts... A birth card! 🍼

Beyond credit cards and loyalty cards, McDonald's Belgium is showing ultimate support for new parents by accepting a birth card as a form of payment.

22.07.2025 12:22 — 👍 1    🔁 0    💬 0    📌 0
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Inside Cannes’ cheating crisis—ad leaders on bribery, collusion and who is to blame for award show scandals The Cannes cheating scandal has brought renewed scrutiny of awards, entries and the judging process—but will anything change?

Beyond the scam work controversy, the 2025 Cannes Lions have also seen juries facing various forms of pressure, including bribes, job offers, and even cash adage.com/events-award... #CannesLions

16.07.2025 08:31 — 👍 1    🔁 0    💬 0    📌 0
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Cannes Lions Statement: Cannes Lions Introduces Global Integrity Standards Cannes Lions Introduces Global Integrity Standards to Define Creative Accountability for a New Era

Cannes Lions introduces new "Global Integrity Standards" following recent controversy over awarded scam work www.canneslions.com/statement-ca... #CannesLions

10.07.2025 13:13 — 👍 1    🔁 0    💬 0    📌 0
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'Scammed Lions': Should We Reassign Awards Stolen by Ghost Campaigns? – LLLLITL Let’s honour the ideas that raised the bar, not the eyebrows. Beyond celebrating the year’s most creative work, the 2025 Cannes Lions were also marred by controversy, partly overshadowed by a handful ...

Let’s honour the ideas that raised the bar, not the eyebrows. www.llllitl.fr/2025/07/scam... #ScammedLions

01.07.2025 14:22 — 👍 1    🔁 0    💬 0    📌 1
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Cannes Lions 2025: Watch ALL the Grand Prix Winners Here – LLLLITL The World’s Most Creative Campaigns of the Year.  Each year, the Cannes Lions International Festival of Creativity celebrates the very best in advertising and creative excellence. Now in its 72nd edit...

The 2025 Cannes Lions are over! 🥲
AXA, Budweiser, Dove, Hyundai, L'Oréal, LVMH, Paris 2024, Vaseline, Viagra... Check out the most creative ads of the year: www.llllitl.fr/2025/06/cann... #CannesLions

20.06.2025 20:11 — 👍 1    🔁 1    💬 0    📌 0
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Cannes Lions 2025: Watch ALL the Grand Prix Winners Here – LLLLITL The World’s Most Creative Campaigns of the Year.  Each year, the Cannes Lions International Festival of Creativity celebrates the very best in advertising and creative excellence. Now in its 72nd edit...

Axa, LVMH, United Nations, Spotify, Ziploc... 7 amazing new GRAND PRIX have been awarded tonight! 🏆🔥

Watch them ALL here: www.llllitl.fr/2025/06/cann... #CannesLions

19.06.2025 19:04 — 👍 0    🔁 0    💬 0    📌 0
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Cannes Lions 2025: Watch ALL the Grand Prix Winners Here – LLLLITL The World’s Most Creative Campaigns of the Year.  Each year, the Cannes Lions International Festival of Creativity celebrates the very best in advertising and creative excellence. Now in its 72nd edit...

AXA, Dove, GoDaddy, Vaseline... Watch the 6 new GRAND PRIX winners revealed tonight: www.llllitl.fr/2025/06/cann... #CannesLions

18.06.2025 19:33 — 👍 0    🔁 0    💬 1    📌 0
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Cannes Lions 2025: Watch ALL the Grand Prix Winners Here – LLLLITL The World’s Most Creative Campaigns of the Year.  Each year, the Cannes Lions International Festival of Creativity celebrates the very best in advertising and creative excellence. Now in its 72nd edit...

Budweiser, Bad Bunny, Clash of Clans, Hyundai, KitKat, Paris 2024, Viagra...
The 14 first GRAND PRIX of the 2025 Cannes Lions have been awarded! 🏆🔥
www.llllitl.fr/2025/06/cann... #CannesLions

17.06.2025 21:29 — 👍 0    🔁 0    💬 0    📌 0
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Cannes Lions 2025: Watch ALL the Grand Prix Winners Here – LLLLITL The World’s Most Creative Campaigns of the Year.  Each year, the Cannes Lions International Festival of Creativity celebrates the very best in advertising and creative excellence. Now in its 72nd edit...

Cannes Lions 2025: 7 GRAND PRIX have been awarded tonight! 🔥✨

Budweiser, KitKat, Paris 2024, Viagra... Watch them here: www.llllitl.fr/2025/06/cann...

#CannesLions #Creativity

16.06.2025 20:09 — 👍 0    🔁 0    💬 0    📌 0
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Cannes Lions 2025 : le palmarès français complet – LLLLITL Le plus grand des festivals de créativité publicitaire. Les Cannes Lions, alias l’International Festival of Creativity, sont de retour sur la Croisette pour leur 72ème édition. Chaque année, ils célèb...

Cannes Lions 2025 : 109 Shortlists pour 19 agences et 38 annonceurs ! 🇫🇷✨
- BETC Paris et Publicis Conseil font la course en tête
- DDB Paris, Marcel et McCann en embuscade

Classement et palmarès à date : www.llllitl.fr/2025/06/cann... #CannesLions

15.06.2025 10:56 — 👍 0    🔁 0    💬 0    📌 0
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Cannes Lions 2025: The 18 Campaigns Shortlisted for Titanium - LLLLITL The Ultimate Benchmark of Creative Bravery.  The Cannes Lions International Festival of Creativity continues to set the global standard for recognizing work that redefines the possibilities of adverti...

AXA, Heineken, L'Oréal, Pedigree, Powerade... 18 "game-changing" campaigns to watch ahead of the 2025 Cannes Lions! 🔥 www.llllitl.fr/2025/06/cann... #CannesLions

11.06.2025 12:26 — 👍 0    🔁 0    💬 0    📌 0
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Les bureaux à part et appart' de l'agence The Source à Paris - LLLLITL 500m² pensés sur mesure pour y vivre, créer… Et dormir. Alors que beaucoup d’agences réduisent la taille de leurs bureaux, s’excentrent, ou imposent toujours plus de présentiel, l’agence The Source a ...

At this creative agency, four rooms transform into cozy apartments by night ✨ www.llllitl.fr/2025/06/bure... #AgencyLife #Office #Creativity

09.06.2025 13:21 — 👍 1    🔁 0    💬 0    📌 0
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Cannes Lions 2025: The 18 Campaigns Shortlisted for Titanium - LLLLITL The Ultimate Benchmark of Creative Bravery.  The Cannes Lions International Festival of Creativity continues to set the global standard for recognizing work that redefines the possibilities of adverti...

Cannes Lions 2025: Watch the 18 campaigns shortlisted for Titanium this year (out of 187 entries!) #CannesLions www.llllitl.fr/2025/06/cann...

03.06.2025 12:11 — 👍 0    🔁 0    💬 0    📌 0
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D&AD 2025 : 21 agences et 36 créations françaises primées - LLLLITL Les crayons les plus convoités de la publicité. Le palmarès 2025 des D&AD Awards (Design and Art Direction) continue de célébrer l’excellence créative mondiale, avec une 63ème édition marquée par des ...

Grosse performance tricolore aux D&AD 2025 ! ✏️🔥

Palmarès complet : www.llllitl.fr/2025/05/d-an... #Creativity #Advertising #Marketing #France #dandad #dandad25

26.05.2025 08:52 — 👍 1    🔁 0    💬 0    📌 0
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D&AD 2025: Watch the 3 Black Pencils and 3 White Pencils Winners - LLLLITL The ad industry’s most coveted Pencils. The 63rd D&AD Awards, held on May 22, 2025, in London, celebrated the year’s most powerful and purposeful creative work. With entries from a record-breaking 86 ...

D&AD 2025: Only three creatives on the planet took home a Black Pencil this year! ✐
Watch them here: llllitl.fr/2025/05/d-an... #DandAD25

23.05.2025 11:52 — 👍 0    🔁 0    💬 0    📌 0
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"Le Festival où tu Canes"
L'Alliance Contre le Tabac lance un "contre-festival" qui dénonce la présence insidieuse du tabac dans le cinéma et les séries.
Agence : Buzzman. #Tabac #Cannes #Cannes2025 #CannesFilmFestival

20.05.2025 13:14 — 👍 0    🔁 0    💬 0    📌 0

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