Dr. Allison Smith

Athletes Unlimited Softball League Lands Partnership with Sephora Athletes Unlimited (AUSL) revealed their newest partnership with beauty giant Sephora. Sephora is the latest partner for AUSL which includes IMG Academy and MLB.

www.forbes.com/sites/alliso...

WNBA Expansion Team Brings Back Nostalgic Name, Portland Fire WNBA Portland expansion team gives a nod to the past in their brand reveal, the Portland Fire. The franchise connected back to the team that played in the early 2000s.

WNBA Portland dropped their name today—🔥🌹 www.forbes.com/sites/alliso...

Florida Softball Gators Participating in MLB X Derby This Summer As part of Major League Baseball's expanded investment into softball, the MLB's Home Run Derby X competition, which started its tour last night as part of MLB A

MLB’s investment in softball jncludes participation in their derby X this summer. Read more here about tbe three Gator softball stars joining the hunt for the title www.si.com/onsi/softbal...

SCORE Act Introduced in U.S. House to Reform College Sports, Defend Olympic Sports Just about a month after the historic House Settlement shook and changed the landscape of college sports at large, and softball specifically, members of the Uni

Check out my latest for Softball on SI on the most recent legislation thah could have big implications for NCAA college athletics; the SCORE Act www.si.com/onsi/softbal...

Sequel Tampon Inks Partnership With Indiana Fever Before WNBA All-Star Sequel Tampons secured a partnership with WNBA's most watched team, the Indiana Fever right before Indianapolis and Gainbridge Fieldhouse host WNBA All-Star Weekend.

www.forbes.com/sites/alliso...

WFA Primed To Expand To Franchise Model, Bringing Women’s Football To Canada WFA started in 2009 by commissioner Lisa King will be expanding to new heights as the league moves to a franchise model in 2026 including teams in Canada.

Women’s Football Alliance is poised for big growth in 2026 expanding into Canada #football www.forbes.com/sites/alliso...

NFL Alum Dr. Myron Rolle Launches Health Is Wealth Show On PlayersTV PlayersTV’s new series Health is Wealth with Dr. Myron Rolle sits down with former and current athletes, as well as health experts to talk about health and wellness.

www.forbes.com/sites/alliso...

Will the House Settlement Be the End of Mid-Major Softball? One of the largest unknowns now as college sport and softball moves forward is how will mid-majors compete in this new world? My concern is they simply can't as

More about the #housesettlement; will it crush mid majors as they try to compete in the P4 world? Read more here ➡️https://www.si.com/onsi/softball/news/will-the-house-settlement-be-the-end-of-mid-major-softball

How Will the NCAA House Settlement Affect the Future of College Softball? During Game 3 of the Women's College World Series, the landmark NCAA House Settlement was passed, which is expected to cause a seismic shift in the landscape of

The historic House Settlement passed last week but how will it affect Olympic sports like softball—read more in my piece www.si.com/onsi/softbal...

Mia Scott's WCWS Brilliance Caps Career with Texas Softball In a stacked lineup of talent that saw multiple players including pitcher Teagan Kavan, catcher Reese Atwood, and center fielder Kayden Henry that contributed t

#Texassoftball #miascott #ncaasoftball #wcws www.si.com/onsi/softbal...

NiJaree Canady Inks Second $1M NIL Deal To Stay At Texas Tech Hours before the national title deciding game three of the WCWS, ESPN reported that Texas Tech pitcher NiJaree Canady inked a second historic $1 million dollar deal.

Second $1 Mil deal in softball—same ace arm in Texas Tech’s NiJaree Canady #WCWS #RedRaiders #TexasTech #collegesoftball www.forbes.com/sites/alliso...

Texas Softball's Pitching Struggles Lead to Game 2 Loss Against Texas Tech in WCWS Finals Texas Longhorns are now headed to a winner-takes-all showdown with in state rival Texas Tech after the staff approach in game two failed to put away the Red Rai

Texas’ staff approach didn’t get the job done in game 2–expect Kavan in game 3 #WCWS www.si.com/onsi/softbal...

let's go!!! 🥎 #WCWS

Texas Tech Forces Game 3, Raising WCWS Stakes And Media Value In game two of the Women’s College World Series, a battle ensued between the Texas Longhorns and Texas Tech Red Raiders that saw the Red Raiders prevail, 4-3.

Texas Tech softball forces game 3–winner-takes-all #WCWS www.forbes.com/sites/alliso...

Game Two Of Women’s College World Series Set To Draw Big Audience Game One of the WCWS saw the largest viewership ever on record as an average of 2.1 million viewers (peaking at 2.8 million) watched Texas and Texas Tech matchup.

www.forbes.com/sites/alliso...

Trine Wins 2nd DIII Softball Title in Three Years With Dominant Run Trine University secured its second national title in three years with game one 8-1 and game two 3-1 victories over Virginia Wesleyan. Trine went 46-5 on the ye

Trine U wins the DIII softball national title for the second time in 2 years www.si.com/onsi/softbal...

Texas Softball: Reese Atwood Comes Through in the Clutch to Secure Game One Victory With the Texas Longhorns down 1-0, going into the sixth inning, catcher Reese Atwood came through in the clutch and delivered the hit needed to take the lead an

Atwood is Game 1 hero for Texas Softball as they move one step closer to a title 🏆 www.si.com/onsi/softbal...

Texas Dominates Softball From High School to WCWS Championship The state of Texas is having an outstanding softball year as they have teams at every level of the game winning championships and bringing back hardware to the

The state of Texas is known for hardware 🏆💍from HS to #WCWS www.si.com/onsi/softbal...

WCWS Sets ESPN Records With Most-Watched Non-Final Games Ever ESPN PR recently released the newest data signifying the popularity and growth of college softball. According to ESPN and Neilson, Sunday's matchup (June 1) bet

Softball is on the 📈🚨Read more in my story ➡️ www.si.com/onsi/softbal...

NiJaree Canady’s $1M NIL Deal Pays Off As Red Raiders Eye WCWS Title Texas Tech awarded Canady a $1,050,024 NIL deal for this season and its paying off as the Red Raiders head to the WCWS championship series for the first time.

www.forbes.com/sites/alliso...

Texas, Texas Tech Clash For 2025 Women’s College World Series Title Wednesday, June 4 starts the championship series in Oklahoma City with Texas facing Texas Tech in a best-of-three matchup for the 20245 NCAA title.

Texas vs. Twxas Tech at the softball Women’s College World Series, both chasing their first title www.forbes.com/sites/alliso...

Texas Tech Softball Shocks Oklahoma, Advances to WCWS Finals for First Time In the highly anticipated showdown between the two-time NFCA Pitcher of the Year in Texas Tech's NiJaree Canady and Oklahoma's explosive offense, Canady and the

www.si.com/onsi/softbal...

Culture Meets Court: Playa Society, Cash App, and Atlanta Dream Launch One-Of-A-Kind Design Playa Society, a basketball streetwear apparel brand, Cash App, and the Atlanta Dream teamed up on May 22 in the team’s home opener with a custom court design.

Women’s basketball gets a cultural moment in their collaboration with Playa Society, Cash App and the Atlanta Dream www.forbes.com/sites/alliso...

Ella Parker Blast Game Winning Home-Run to Keep Four-Time Consecutive Champions Oklahoma Alive in WCWS Opener In the second game of the day in Oklahoma City on Thursday, May 29, it seemed Tennessee was going to take the game and shock many softball fans but then the Soo

Oklahoma softball stays alive thanks to the bat of Ella Parker in the #WCWS #NCAASoftball
www.si.com/onsi/softbal...

Ole Miss Softball Coach Jamie Trachsel Etches Her Name in the WCWS Record Books Ole Miss head coach Jamie Trachsel has the chance to make history in this year's Women's College World Series, coined the Greatest Show on Dirt. However, beyond

Ole Miss SB head coach Jamie Trachsel is part of a small group to take two teams to the Womens College World Series www.si.com/onsi/softbal...

MLB and Athletes Unlimited Join Forces for Softball League Debut June 7 Major League Baseball has officially announced a partnership with Athletes Unlimited Softball League (AUSL) to to help establish and grow AUSL as a sustainable

The MLB has invested in Athletes Unlimited. Read more in my latest for Softball on SI on how the partnership will work: #softball #baseball www.si.com/onsi/softbal...

Tennessee Softball Freshman Ella Dodge Emerging as Breakout Star in Road to WCWS If you have been watching the Tennessee Lady Vols throughout regional and super regional play then you have become familiar with the name Ella Dodge. Dodge, a r

www.si.com/onsi/softbal...

UT Tyler Takes Game One in the DIvision II Softball National Championship Series UT Tyler softball took game one for the Division II National Championship, 6-0 over the University of Tampa. The game was a pitcher's duel until the fourth inni

UT Tyler takes game 1; one game away from a DII softball national title www.si.com/onsi/softbal...

This woman is absolutely dealing right now. Love watching history being made.

Northwest Florida State Raiders' Softball Wins the NJCAA DI World Series No. 3 Northwest Florida State College clinched the 2025 NJCAA Division I Softball World Series title with a 4–1 victory over No. 1 Florida Southwestern State Co

www.si.com/onsi/softbal...