Chris Essey

Creative Automation: What It Is and Why It Matters Learn how creative automation leverages AI to streamline marketing, personalize content, and scale campaigns efficiently—boosting speed, consistency, and ROI.

Marketing at scale has always been a challenge—until now. The rise of creative automation is transforming the way businesses produce, optimize, and personalize content.
#DigitalMarketing #Marketing #MarketingAutomation #AIMarketing

Monday Marketing Motivation: “The best marketing strategy ever: CARE." —Gary Vaynerchuk #MondayMotivation #MarketingQuote #DigitalMarketing #Quotes #Motivation

The Power of AI in Small Business Marketing AI transforms small business marketing by automating tasks, personalizing content, and optimizing ads—boosting efficiency & engagement.

If you're a small business owner struggling to stand out, AI might be the game-changer you've been waiting for. Imagine having a marketing assistant who works 24/7—analyzing customer behavior, automating emails, optimizing ads, and personalizing content at scale.
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How Brands Win on Social Media During the Super Bowl Learn how brands use real-time marketing during the Super Bowl to engage audiences, use viral moments, and maximize social media impact—no big budget needed!

The Super Bowl is a marketing battleground where brands fight for attention, often stealing the spotlight from the game itself. But you don’t need a Super Bowl ad budget to make an impact. Smart, real-time marketing can put your brand in the conversation without spending millions. #Marketing

Marketing Lessons From The Grammy Awards Discover powerful marketing lessons from the Grammy Awards, including storytelling, branding, social media, and influencer strategies.

The Grammys aren’t just music’s biggest night—they’re a masterclass in marketing. Every year, the Recording Academy creates moments that go viral, builds anticipation, and keeps audiences engaged long after the show ends. The best brands do the same. #Marketing #DigitalMarketing #Grammys #TheGrammys

Maximizing ROI: Where Should Small Businesses Spend Their Marketing Budget Maximize your small business marketing ROI by investing wisely in SEO, PPC, social media, email, and referrals. Learn where to allocate your budget for growth!

Most small businesses know they need marketing, but the real challenge is knowing where to invest their budget for the highest ROI. Should you focus on SEO? Run PPC ads? Double down on social media?

Article: www.linkedin.com/pulse/maximi...

Digital Marketing for Small Businesses (Complete Guide) Learn what digital marketing is for small businesses, its benefits, challenges, and how to create a strategy to boost growth with smart tactics.

Digital marketing is a game-changer for small businesses looking to connect with customers, compete with larger brands, and drive sustainable growth. Essey Marketing's latest newsletter offers an in-depth guide to strategies and tools designed specifically for small businesses. #DigitalMarketing

Monday Marketing Motivation: “Content is the reason search began in the first place.” —Lee Odden #MondayMotivation #MarketingQuote #DigitalMarketing #Quotes #Motivation

Filters vs. Faceted Navigation Learn the differences between filters and faceted navigation, how to optimize them for UX and SEO, and their impact on e-commerce success.

Running an online store and noticing visitors leaving without buying? Your navigation could be the culprit. Filters and faceted navigation are game-changers for user experience and conversions. But are you using them effectively? #Ecommerce #DigitalMarketing #UXDesign #Marketing #WebDesign #UX

Monday Marketing Motivation: “Every company needs two marketing departments, one that has mastered the tactics of getting rid of today’s products and the other that has mastered the strategy of imagining tomorrow’s products.” —Philip Kotler #MondayMotivation #MarketingQuote #DigitalMarketing

Experience, Expertise, Authoritativeness, and Trustworthiness is a set of guidelines Google uses to evaluate the quality and credibility of web content, especially for topics that can significantly impact people's lives (YMYL topics). #Google #SEO #SearchEngineOptimization #DigitalMarketing

Local SEO 101 (2025 Guide) Learn how to boost your local visibility in 2025 with effective local SEO strategies. Optimize your profile, build reviews, and attract nearby customers!

Do you run a business and want to attract more local customers? Local SEO is the key to standing out in your community! #LocalSEO #SEO #DigitalMarketing #SEOTrends #Marketing #SearchEngineOptimization #MarketingTrends

Monday Marketing Motivation: “Say no to the things that keep you on a certain level and say yes to the things that will help you keep moving on." —Brian Honigman #MondayMotivation #MarketingQuote #DigitalMarketing #Quotes #Motivation

New Year, Same Trap: Why Waiting for the Right Moment Fails | Stoic Saturdays Stop waiting for the perfect moment. Discover how Stoic wisdom urges you to take action today and embrace the power of small, consistent steps.

Your dreams don’t need a perfect starting point—they need small, consistent actions right now. Take a single step: read a page, take a walk, make the call. The present moment is all you control, and it’s enough to begin.

The life you want starts today—what step will you take? #Stoicism #Motivation

The Psychology of Holiday Shopping: How to Create Ads That Convert Discover the psychology of holiday shopping and learn how to craft ads that convert using urgency, emotion, social proof, and personalization strategies.

The holiday season is the ultimate time to capture your audience’s attention—but are your ads designed to convert? In this week’s Essey Marketing newsletter, we explore the psychological triggers that drive holiday purchases and how you can use them to create high-performing campaigns. #Marketing

The Holiday Season & Gratitude Embrace Stoic gratitude this holiday season with Amor Fati. Find joy in what you have, not what you lack. Learn more about cultivating contentment.

This holiday season, it’s easy to get lost in comparisons and desires: the perfect gifts, ideal plans, the flawless family moments. But Stoicism reminds us of a powerful truth—true joy lies in gratitude for what we already have, not in chasing what we don’t. #Stoicism #StoicPhilosophy #Philosophy

You Don’t Need More Leads Grow revenue without chasing more leads! Discover how better processes and sales techniques can maximize your current leads for lasting…

Over the last four years, I have consulted with dozens of small businesses seeking marketing help. The most frequent request I hear is simple: “We need more leads.” Business owners often believe that generating more leads will solve their revenue problems. However, this is rarely the case.

15 SEO Trends for 2025 Discover the top SEO trends for 2025 and learn actionable strategies to boost visibility, drive traffic, and stay ahead in the ever-evolving digital landscape.

Adapting to SEO trends isn’t just optional—it’s essential for staying visible, driving traffic, and turning visitors into loyal customers. Learn more in this week’s Essey Marketing newsletter. #SEO #DigitalMarketing #SEOTrends #Marketing #SearchEngineOptimization #MarketingTrends

Monday Marketing Motivation: “Our job is not to create content. Our job is to change the world of the people who consume it." —Andrea Fryrear | esseymarketing.com #MondayMotivation #MarketingQuote #DigitalMarketing #Quotes #Motivation

Guide to Interactive Content and 2025 Trends Interactive content is revolutionizing the way businesses connect with their audiences in an increasingly digital-first world. Gone are the days when static blog posts and passive infographics alone c...

Interactive content—quizzes, polls, calculators, and more—is redefining how brands engage audiences. By fostering participation and delivering personalized experiences, it not only captivates but also generates valuable consumer insights. Learn more in this week’s Essey Marketing newsletter.

Monday Marketing Motivation: “If you aim at nothing, you will hit it every time." —Zig Ziglar #MondayMotivation #MarketingQuote #DigitalMarketing #Quotes #Motivation

The Biggest Risk to Your Failure Isn’t Your Competition As someone who has spent years building a successful business, let me tell you, competition isn’t your greatest enemy. Distractions are…

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Death’s Disappearance from Modern Life Explore how modern life’s detachment from death affects our connection to life, and rediscover Stoic wisdom on embracing mortality to live intentionally.

Let death be your teacher. Live fiercely, authentically, and with gratitude—for this moment is yours, but only for now. Learn more in this week’s Stoic Saturdays newsletter. #Stoicism

“You are scared of dying—and, tell me, is the kind of life you lead really any different from being dead?” ―Seneca

2025 Video Marketing Trends Discover the power of video marketing in 2025. Learn about AI, interactive videos, live streaming, and more trends transforming digital marketing strategies.

Are you ready to take your marketing strategy to the next level? Check out the latest trends shaping the future of video marketing in this week's Essey Marketing newsletter. #VideoMarketing #Marketing #TikTok #InstagramReels #YoutubeShorts #MarketingTrends #ContentCreation #DigitalMarketing #Trends

Monday Marketing Motivation: “If you’re not failing now and again, it’s a sign you’re not doing anything innovative." —Woody Allen #MondayMotivation #MarketingQuote #DigitalMarketing #Quotes #Motivation

Spotify Wrapped: A Masterclass in Digital Marketing Discover the genius behind Spotify Wrapped! Learn how personalization, nostalgia, and social sharing make it a marketing masterclass that captivates millions.

Want to dive into the full breakdown of why Spotify Wrapped is pure marketing genius? Check out the latest newsletter from Essey Marketing and discover what your brand can learn from Spotify’s playbook! #DigitalMarketing #SpotifyWrapped #Marketing #Personalization
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Monday Marketing Motivation: “The customer expects you to have knowledge of their stuff, not just your stuff." —Jeffrey Gitomer #MondayMotivation #MarketingQuote #DigitalMarketing #Quotes #Motivation

Thanksgiving & Oikeiôsis As the holiday season approaches, the air fills with thoughts of gratitude, togetherness, and celebration. Thanksgiving, in particular, invites us to pause, share meals with loved ones, and reflect on...

Thanksgiving is more than turkey and tradition; it's a chance to reflect on gratitude and connection. The Stoic concept of Oikeiôsis—our innate sense of belonging—reminds us that life’s true meaning lies in expanding our circles of care. Learn more in this week's Stoic Saturdays newsletter #Stoicism

Be A Good Predator | The Wilderness Within The sound of my boots crushing the frost-tipped leaves feels impossibly loud. Each step is deliberate, controlled, and thoughtful, as if I…

Be A Good Predator | The Wilderness Within
#Hunting #Outdoors #DeerHunting #Wildlife
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Lead magnet: A marketing term for a free item or service that is given away to gather contact details; for example, lead magnets can be trial subscriptions, samples, white papers, e-newsletters, and free consultations. Marketers use lead magnets to create sales leads. #Marketing #DigitalMarketing