DMEXCO

Big news! 💥

Our very own Verena Gründel, DMEXCO Director Brand & Communications, has been named one of Germany’s 100 most influential women by STRIVE Magazine. 

We couldn’t be prouder to see her recognized among the country’s most inspiring changemakers. 💫

#STRIVE100 #DMEXCO #BeBoldMoveForward

Missed it live? 🚀
You can rewatch now Kai Hudetz’ (Managing Director, IFH Köln GmbH) keynote “E-Commerce in the Age of AI” and all sessions from #DMEXCO25 on our Video-On-Demand platform.

Two days of insights, trends & inspiration – now available anytime, anywhere.
👉 https://bit.ly/4n4Kq3y

In the latest DMEXCO podcast, host Verena Gründel talks with Rafael Narvaez, CMO of Mutti, about doubling international revenue in just five years – and why bold moves and cultural sensitivity go hand in hand.

Podcast 👉 https://bit.ly/42Z83n0
Keynote 👉 https://bit.ly/4nGwrSR

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ein lila und weiß gewellter Hintergrund

AI isn’t replacing pharma sales reps – it’s upgrading them. 💊

In his DMEXCO column, Thilo Kölzer explores how AI is reshaping pharmaceutical sales.

Read the full column now: https://bit.ly/3IQrZSj

In our new Insight Out edition, we spoke with Sarah Grohé, founder and Managing Director of erlich textil. She shares what it means to challenge taboos in marketing and which strategic question is on her mind as she looks toward 2026.

Read the full interview here: https://bit.ly/4nnYnuH

Couldn’t catch everything live at #DMEXCO2025? Now’s your chance to revisit the highlights.
Stream the sessions and masterclasses you missed, refresh your insights and get inspired all over again!

Start your binge-watch now: https://bit.ly/4pEbIQQ

#DMEXCO2025 #OnDemand #DigitalMarketing

What drives creativity in 2025? ✨ @view3200​ asked the participants of the Creativity Summit at #DMEXCO25 for their insights – and the answers might surprise you.

You missed it? You can watch all sessions in our on-demand library: https://bit.ly/3IrrbDi

#DMEXCO2025 #CreativitySummit

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In our latest Insight Out, Giuseppe Fiordispina shares how he balances creative stunts, digital innovation and data-driven toolkits – all with one goal: making brands part of people’s identity.

Read his take on the future of marketing leadership now 👉 https://bit.ly/4nQQo9j

Thank you so much for 2 amazing days of #DMEXCO25
We laughed, learned and hustled from stage to stage. We listened, talked and discussed.
But most importantly: we made great new connections and loved seeing all of you here with us in Cologne!
See you next year!
#DMEXCO2025 #BeBoldMoveForward

Thanks for joining us these past two days, it was just great!
We hope you all get home safely and manage to recap these special moments here in Cologne.

See you next year back here in Cologne on September 23 & 24!

#DMEXCO2025 #BeBoldMoveForward #DMEXCO2026

Dora Osinde, Founder YEAH BUT NO, and Alma Lipa, CDMO L’Oréal DACH, told us about the bravest steps in their career up to now and how taking on a profession in marketing may be one of the most rewarding jobs there is!

#DMEXCO2025 #BeBoldMoveForward

Lufthansa Group is working on a new identity – we spoke to Olivier Krüger, CMO Deutsche Lufthansa AG, who shared his thoughts on what innovation and modern leadership mean to him at our CMO Summit.

Thank you so much, Olivier!

#DMEXCO2025 #BeBoldMoveForward

Unique, authentic, trendy, relevant and with focus on pop-culture –the pace that social media sets creates challenges for a lot of brands and creators: trends are not just being formed in big target groups, but rather in niches existing on the different platforms!
#DMEXCO2025 #BeBoldMoveForward

It is not just hot air when we say: get your insights at #DMEXCO25 from the leaders of the industry! 💡

Thank you, Digiday and W&V for making this amazing CMO Summit possible!
Did you guys take part? Which marketing leader were you able to listen to?

#DMEXCO2025 #BeBoldMoveForward

DMEXCO is about the people that connect during these two very special days – we can not stress this enough!
Keep on being curious, keep on pushing our industry and keep on coming back to Cologne! 😍

What was your highlight so far? How often have you been to DMEXCO?
#DMEXCO2025 #BeBoldMoveForward

Nothing bad ever happens to a writer!
That’s Ann-Kathrin Schmitz’, Founder of Baby got Business, advice to all of us who are in storytelling!
In times when AI helps us to optimize our workflows and creatives, the community still craves human interaction! ❤️
#DMEXCO2025 #BeBoldMoveForward

💡GRL PWR on and next to our Agencies Stage! 💡
What it took the two of them to find their place in business? Well, it fits our motto #BeBoldMoveForward!

Thanks for sharing your experiences, Katharina and Alina! We can’t wait to see more women in leadership.

#DMEXCO2025 #WomenInLeadership

#DMEXCO25 is not only about the innovation, it is about connecting with people and sharing our experiences!

Thank you, Sabine Jünger, VP Otto Advertising, for your insights!
What we learned from Sabine? Stay honest, stay curious and be open to learn!

#DMEXCO2025 #BeBoldMoveForward

The brightest industry minds together in one spot: that’s #DMEXCO25 for you!

We are half way through day one and our Thought Leaders’ Summit powered by Wall Street Journal already transformed buzz words into high quality knowledge!

#DMEXCO2025 #BeBoldMoveForward

Tech Enablement is not only about bringing the best products to market, but also considering the workflow and accessibility of teams in marketing working with tech.
Thank you, Alex Fannius, VP EMEA, Taboola for the holistic approach on how to successfully integrate tech innovation.
#DMEXCO2025

TV forms society – Malte Hildebrandt, CEO of Screenforce, who appeals to marketers to keep up the invest in TV as a channel in order to be able to keep on providing high quality journalism to the population at large.
What's your take on TV advertisement looking into the future?
#BeBoldMoveForward

Céline Flores Willers shared her expertise on our Center Stage today at #DMEXCO25 ✨
Most importantly?
Corporate Influencing should be like an application process – whoever really wants to do it, might do it best!

#DMEXCO2025 #BeBoldMoveForward

In our Commerce Summit this morning our experts talked about

❤️how new giant players reshape the markets
💙how loyalty is formed and
❤️which standards form the #CustomerExperience now and most importantly in the future

#BeBoldMoveForward #DMEXCO2025 #Summit #WorldOfCommerce #Commerce

AI is going to be the rocket ship to transform our ideas and human creativity into execution!

Claire-Louise Green, VP Marketing EMEA, Adobe & Jay Trestain, EMEA Lead Marketing Transformation & Client Partner, IBM iX shared their insights with us - thank you!

#BeBoldMoveForward #DMEXCO2025

“There has never been a more exciting time for search than right now!”

Gaurav Bhaya, Vice President, Google Ads, stressed in his talk on our Center Stage how we are entering a whole new Era of Search.

Let’s face this new era together – thank you, Gaurav! 💡

#BeBoldMoveForward #DMEXCO2025

✨ The day has finally come, welcome to #DMEXCO25 – Europe’s leading #DigitalMarketing & #Tech event! ✨

Verena Gründel and Dirk Freytag of @bvdwev.bsky.social just opened this year’s DMEXCO on our Center Stage!
We are hyped! 🎉
What are you guys looking forward to most?

#BeBoldMoveForward

Sports meets content revolution! ⚽

On the second day of #DMEXCO25, Felix Starck, CEO of Baller League, will take us inside Europe’s fastest-growing sports entertainment property.

Bookmark the session: https://community.dmexco.com/event/dmexco-2025/planning/UGxhbm5pbmdfMjc0Nzg2OA==

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Back on stage at #DMEXCO25 🚀

Eko Fresh returns to the Collective Stage on September 17 at 18:30 to close the NXTGEN Agency Summit, empowered by Odaline and Uncoded. Get ready! ✨

#DMEXCO #NXTGENAgency #Summit #CollectiveStage #BeBoldMoveForward

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In the session "The Brands’ Trends Grand Jury 2025" six senior marketing leaders will explore five of the industry trends shaping 2026 and beyond.

Backed by fresh insights from our research partner Kantar the jury will debate each trend and vote live in an ESC-style ranking.

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In two days on the #DMEXCO25 Media Stage: The panel “Unlocking the Full Potential of Retail Media: Advertisers’ Expectations for 2026 and Beyond” will dive into the key questions of true standardization and transparency, omnichannel strategies and to audience-first, outcome-driven solutions.