The Right Street

Moments like this remind us why we do what we do: helping important voices cut through the noise in Brussels. We’re proud to have been part of it.

A special moment for our team last week: seeing The Right Street’s work come to life at the Genval Forum, organised by Vanguard Europe.

Beyond supporting the Forum’s branding, the real highlight was being in the room with the people shaping Europe’s security and competitiveness.

YouTube video by The Right Street Digital With what emoji would YOU describe the EU?

Now, we’re really diving into the nitty-gritty. 👀

With what emoji would YOU describe the EU?

Leave an emoji or two in the comments. ⬇️

www.youtube.com/shorts/q6iBZ...

No speeches, no slides, just wine, food and the kind of conversations you only have when the pressure’s off.

Thanks to everyone who joined us for our Back to the Bubble reception yesterday!

Intellectual Self-Doubt: The Psychology Behind Questioning Your Competence Intellectual self-doubt is a psychological pattern often associated with impostor syndrome where capable people question their competence.

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If you’re a high achiever, chances are you’re no stranger to intellectual self-doubt. The smarter you are, the more you doubt yourself. Though we often see it as normal, it can harm you in many ways. 

The solution? Build strategies to cope with it and keep moving 𝑑𝑒𝑠𝑝𝑖𝑡𝑒 the feeling.

Enjoy the videos and music that you love, upload original content and share it all with friends, family and the world on YouTube.

Perhaps, this topic is perfect for a Friday cooler chat:

In its infancy, the Internet was a utopia for sharing ideas. Now it threatens to become a tool for surveillance and even suppression. 

With the recent trend of going back to basics, should we – and more importantly – can we go back to simpler digital times?

Well, can’t argue with results. 🤷

Why Brussels? Public Affairs with Steffen Thejll-Moller Steffen Thejll-Moller on why Brussels is the place for public affairs - access to EU decision-makers, a more political agenda & the skills it takes.

Up next: longtime The Right Street partner and friend Steffen Thejll-Moller shares why he chose Brussels over London, what’s keeping him on his toes these days, and why he’d rather be in the kitchen.

Get his take: therightstreet.digital/steffen-thej...

Most people land in Brussels for one of two reasons: a relationship (love) or career (money).

In our podcast and blog series #LoveOrMoney we talk to movers, shakers, and people-about-town in Brussels to find out what brought them here – and what keeps them hooked.

How to find success with the 4 conditions of “intelligent failure” Intelligent failure teaches us something new or improves. But to reap its benefits, we must approach failure with a scientific mindset.

bigthink.com/the-learning...

We know failure can contain valuable lessons, but not all failures are created equal.

There’s failing intelligently, and failing...not so intelligently.

Understanding the difference can help us fail in ways that are less costly, maybe even exciting.

What a lineup of superstars we had at #MostarWeek25!

Ivo Antunović, Nick Pawley, Inês Rebelo, and Gianluca Misuraca gave us a closer look into their work and the trends shaping their fields.

Thanks to our guests for their inspiring presentations and the great conversations that followed!

Ah, September, the month that takes us back to our school days.

These days it’s back to work, but the learning never really stops.

Take a look at some of the interesting things our team members have studied:

Why you should always question your perceptions We need to question our perceptions before using them as a basis for beliefs, judgments, and even memories.

bigthink.com/the-learning...

Collaboration and questioning assumptions help us move past these blind spots, and see more clearly.

The truth may be right in front of you. But you can’t always believe your own eyes.

Perception is easy to trick. Optical illusions reveal how our minds twist reality, how memory slips, and how judgment wobbles.

Want to know some cool facts?

Here are some tidbits from our copywriter Marta that might spark your curiosity.

#TRSKnowsStuff

Enjoy the videos and music that you love, upload original content and share it all with friends, family and the world on YouTube.

…but there is a good explanation:

So, what does it actually mean, and what is the history behind the name? 

Well, it’s more complex than you think…

When you hear the word 𝐌𝐚𝐜𝐡𝐢𝐚𝐯𝐞𝐥𝐥𝐢𝐚𝐧, the first thing that pops into your mind is a character like Littlefinger from Game of Thrones, someone who justifies any means to get what they want. 

But here’s a mindblowing fact: that’s not what it actually means. 🤯

Creating a brand-new, user-friendly site is no easy feat, but with care and collaboration, it’s absolutely worth it.

Take a look at how we brought the ERA website to life: https://therightstreet.digital/work/era-website-redesign/

For the European Regions Airline Association (ERA), redesigning their website meant:

🖥️ making their message more accessible; 
🖥️ making their content easier to manage; 
🖥️ and strengthening their online presence.

Your website is one of your most powerful communication tools, especially for a trade association. Yet, it's easy to overlook updates when other priorities take over.

How to instantly be better at things One simple yet surprisingly effective way to improve at something is to imitate someone more skilled than you.

Read more:

Want to become the very best at what you do?

It’s easy – mimic what the experts do and apply it in your work.

Lessons learned from American Eagle’s crash and burn The brand’s campaign with Sydney Sweeney, which it reportedly spent millions on, has spread like wildfire across the internet for its questionable messaging and strategy.

Explore the topic at:

If the job is making people talk about it until 𝐭𝐡𝐞𝐲’𝐫𝐞 blue in the face, or a nod from a certain 𝐨𝐫𝐚𝐧𝐠𝐞 one. 

But if you really want longevity, some ideas 𝐬𝐡𝐨𝐮𝐥𝐝 stew a bit more before you want to serve them to the audience. 

Image credits: The picture above was taken from the American Eagle ad.

Is controversy profitable? Especially if you’re selling blue jeans (or is it genes)?

Sure, nobody wants to be controversial, but in the age of “it’s not that deep, bro” and meme stocks, you could argue it gets the job done.