PUBLICATION DAY! This morning, “Apple: The First 50 Years” appeared in bookstores, on front porches, in e-book apps, and on audiobook sites. Two years of work, 150 interviews, 360 color photos, 600 pages, and an absolutely gorgeous result!
Here's my "CBS Sunday Morning" story about Apple's first 50 years...
www.youtube.com/watch?v=C-02...
And my full, unedited interview with CEO Tim Cook.
youtu.be/xLqUXIwPGUo?...
The WSJ review of "Apple: The First 50 Years" in IN!
“It’s about as dramatic a business narrative as you could think up. To write a biography of a corporation that has lived numerous lives in its 50 years is a huge task, and Mr. Pogue’s easy style fits…"
www.wsj.com/arts-culture...
Unfortunately, no San Diego appearances scheduled yet... but if you make the trip, I'll make it worth it! :)
Happy to announce my @SXSW (South by Southwest) featured session on March 18—with my guest, PHIL SCHILLER! Apple Fellow, former global marketing head, and a great storyteller! This will be AMAZING.
schedule.sxsw.com/events/PP115...
Today, WIRED has posted a great excerpt from "Apple: The First 50 Years"--the inside story of how the iPhone was created! (Subscription required.)
www.wired.com/story/the-un...
For my book about Apple's first 50 years, I interviewed 150 people; sadly, several died before the book was done.
In my column today: Audio excerpts from my chat with the late Bill Atkinson, about creating the graphic interface (mouse, windows, icons…).
pogueman.substack.com/p/bill-atkin...
Last week, in my new, free, column “Pogue’s Posts," I wrote about a harrowing go-around during a Delta landing in San Diego. Among the readers: The pilot himself! God bless the internet!
Today: A followup, in which he explains exactly what happened that day.
pogueman.substack.com/p/mystery-so...
Ring's Super Bowl ad, which seemed to depict a SkyNet-style surveillance network for finding lost dogs, backfired spectacularly. In today's free “Pogue’s Posts” column: My interview with Ring's CEO to learn what went wrong. substack.com/@pogueman/no...
Seedance 2.0 lets you generate movie scenes, complete with known movie stars. But in today's “Pogue’s Posts” column, I'm offering 7 reasons why this is not quite the Hollywood doomsday scenario you might think.
pogueman.substack.com/p/hollywood-...
I'm back to writing a weekly column! Free, no ads, no paywall.
Today's post—one of my favorites—tells how 20 internet strangers cracked the mystery of my flight to San Diego. Why did suddenly abandon its landing? And did our Delta pilot lie about it?
pogueman.substack.com/p/the-myster...
After 12 years, I'm back writing a weekly tech column! Free, no ads, no paywall—comes to you by email. Today's column: "Dammit! Tesla's Self-Driving Has Gotten Amazing."
pogueman.substack.com/p/dammit-tes...
Today's “Pogue’s Posts” column: Meet Moltbook, the new social media site exclusively for AI bots. The bots seem to be turning on us, and It's freaking people out—but it shouldn't.
pogueman.substack.com/p/no-the-mol...
Today's “Pogue’s Posts” column: The strange, sycophantic new world of AI-generated, author-ego "book club" scams.
open.substack.com/pub/pogueman...
My “Pogue’s Posts” column today: Why having a "family code word" is a kinda dumb solution to AI phone scams.
pogueman.substack.com/p/ai-phone-s...
Today's “Pogue’s Posts” column: What it's like recording 22 hours of an audiobook... and a free bonus musical selection that I'm not legally allowed to include!
pogueman.substack.com/p/a-musical-...
“Pogue’s Posts” is back! 13 years after I left the NY Times, I've started a new, weekly tech column (via Substack, of course). No ads, no cost. Sign up here: pogueman.substack.com
From today's "CBS Sunday Morning": Here's my annual mini-broadcast of the GOOD NEWS of the year 2025. Yeah, I actually found some!
www.youtube.com/watch?v=LKju...
For last week's "CBS Sunday Morning" story about what makes a great Christmas song, I wrote 30 seconds of a new song of my own that incorporated all of the success factors. Today, I've posted the full song (and video)! Happy hollydays! youtu.be/bRn-HHMMTT4
Thank you for your kind words. The full version is here!
youtu.be/bRn-HHMMTT4
When "CBSSunday Morning" assigned me a story about @PTXofficial (Pentatonix), the Grammy-winning a cappella quintet, they had no idea that I am a Pentaholic. What a thrill to hang out with these singers, onstage and off.
www.youtube.com/watch?v=hXrm...
My new cover story from "CBS Sunday Morning": What makes a great Christmas song? It concludes with a Christmas song I wrote myself, performed by Broadway star Kerry Butler. youtu.be/AbZLC1J7NnQ
On "CBS Sunday Morning" today: Techno Claus's 17th annual visit, coming down the chimney, with a Walmart suit and unplaceable accent, to suggest some very cool tech gifts for the holidays. In rhyme!
youtu.be/dKDw7FAYSCs
My 3 related stories on "CBS Sunday Morning" today:
• A woman launches a food pantry in her backyard. youtu.be/mAt2sXurd5Q?...
• A "pay what you can" restaurant. youtu.be/PmuDPW3EWiU?...
• Food-truck training for people in tough times. youtu.be/eLaTH4W777A?...
Here's episode 6 of my PBS "Nova" micro-series, in which I explain the science behind viral videos. Today's installment: What's making that huge smoke ring in the sky? youtube.com/shorts/wL0jM...
Sadly, no, at least not in the near term. Paramount said it wasn't profitable. :(
FREE AUTOGRAPHED BOOKPLATES to the first 500 requesters!
If you preorder my new book "Apple: The First 50 Years," I’ll sign a customized bookplate—a glorified sticker—and mail it to you, so you can slap it into your book. Details:
www.applefirst50.com/bookplate
This season, “CBS Sunday Morning" celebrates the U.S. upcoming 250th birthday. Today, my story explores why we lead the world in INVENTIONS: light bulb, zipper, plane, car, PC, internet, GPS, AI, etc. Features a group interview of "Shark Tank" judges.
youtu.be/Xd8wZ63JA34?...
