‘Apple’ Review: Reinvention Incorporated
David Pogue’s tour through the 50-year history of Apple lights on dozens of innovations along the way. Not all of them bore fruit.
The WSJ review of "Apple: The First 50 Years" in IN!
“It’s about as dramatic a business narrative as you could think up. To write a biography of a corporation that has lived numerous lives in its 50 years is a huge task, and Mr. Pogue’s easy style fits…"
www.wsj.com/arts-culture...
06.03.2026 22:56 —
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Unfortunately, no San Diego appearances scheduled yet... but if you make the trip, I'll make it worth it! :)
06.03.2026 16:02 —
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Bill Atkinson’s last interview
How Apple's visits to PARC inspired a computing revolution
For my book about Apple's first 50 years, I interviewed 150 people; sadly, several died before the book was done.
In my column today: Audio excerpts from my chat with the late Bill Atkinson, about creating the graphic interface (mouse, windows, icons…).
pogueman.substack.com/p/bill-atkin...
26.02.2026 23:08 —
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Mystery Solved! The Delta #709 Pilot Speaks
In which my actual pilot clarifies our San Diego go-around
Last week, in my new, free, column “Pogue’s Posts," I wrote about a harrowing go-around during a Delta landing in San Diego. Among the readers: The pilot himself! God bless the internet!
Today: A followup, in which he explains exactly what happened that day.
pogueman.substack.com/p/mystery-so...
24.02.2026 17:47 —
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The Ring Super Bowl Ad: Interview with the CEO
The seven ingredients of a perfect-storm corporate crisis
Ring's Super Bowl ad, which seemed to depict a SkyNet-style surveillance network for finding lost dogs, backfired spectacularly. In today's free “Pogue’s Posts” column: My interview with Ring's CEO to learn what went wrong. substack.com/@pogueman/no...
20.02.2026 14:42 —
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“Hollywood is Done”: Is Seedance the Beginning or the End?
You didn’t have to be a prophet to predict that eventually, AI would generate entire movies on demand.
Seedance 2.0 lets you generate movie scenes, complete with known movie stars. But in today's “Pogue’s Posts” column, I'm offering 7 reasons why this is not quite the Hollywood doomsday scenario you might think.
pogueman.substack.com/p/hollywood-...
16.02.2026 20:05 —
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The Mystery of Flight 709: Did a Delta Pilot Lie?
In which 200 strangers on Facebook figure out what really happened
I'm back to writing a weekly column! Free, no ads, no paywall.
Today's post—one of my favorites—tells how 20 internet strangers cracked the mystery of my flight to San Diego. Why did suddenly abandon its landing? And did our Delta pilot lie about it?
pogueman.substack.com/p/the-myster...
12.02.2026 23:12 —
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Dammit! Tesla’s Self-Driving Has Gotten Amazing
Just kind of wish the tech came from a better company
After 12 years, I'm back writing a weekly tech column! Free, no ads, no paywall—comes to you by email. Today's column: "Dammit! Tesla's Self-Driving Has Gotten Amazing."
pogueman.substack.com/p/dammit-tes...
10.02.2026 14:59 —
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No, the Moltbook Bots Aren't Plotting to Kill Us All
Sci-fi in, Sci-fi out.
Today's “Pogue’s Posts” column: Meet Moltbook, the new social media site exclusively for AI bots. The bots seem to be turning on us, and It's freaking people out—but it shouldn't.
pogueman.substack.com/p/no-the-mol...
03.02.2026 03:03 —
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AI Scammers Are Going After Authors Now
Some scumbags have no imagination
Today's “Pogue’s Posts” column: The strange, sycophantic new world of AI-generated, author-ego "book club" scams.
open.substack.com/pub/pogueman...
30.01.2026 15:58 —
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AI Phone Scammers? You Don’t Need a Code Word
And other common-sense ways to scamproof your family
My “Pogue’s Posts” column today: Why having a "family code word" is a kinda dumb solution to AI phone scams.
pogueman.substack.com/p/ai-phone-s...
27.01.2026 15:45 —
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A Musical Audiobook Bonus 4 U
Behind the scenes of making an audiobook
Today's “Pogue’s Posts” column: What it's like recording 22 hours of an audiobook... and a free bonus musical selection that I'm not legally allowed to include!
pogueman.substack.com/p/a-musical-...
23.01.2026 01:30 —
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Pogue's Posts | David Pogue | Substack
David Pogue's new weekly column. Click to read Pogue's Posts, by David Pogue, a Substack publication. Launched an hour ago.
“Pogue’s Posts” is back! 13 years after I left the NY Times, I've started a new, weekly tech column (via Substack, of course). No ads, no cost. Sign up here: pogueman.substack.com
21.01.2026 03:19 —
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YouTube video by CBS Sunday Morning
Good news you may have missed in 2025
From today's "CBS Sunday Morning": Here's my annual mini-broadcast of the GOOD NEWS of the year 2025. Yeah, I actually found some!
www.youtube.com/watch?v=LKju...
28.12.2025 19:49 —
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YouTube video by David Pogue
"The Sound of Christmas"
For last week's "CBS Sunday Morning" story about what makes a great Christmas song, I wrote 30 seconds of a new song of my own that incorporated all of the success factors. Today, I've posted the full song (and video)! Happy hollydays! youtu.be/bRn-HHMMTT4
21.12.2025 17:26 —
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YouTube video by David Pogue
"The Sound of Christmas"
Oops... I mean HERE is the song! youtu.be/bRn-HHMMTT4
21.12.2025 17:23 —
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YouTube video by CBS Sunday Morning
Pentatonix: Friendships and harmonies
Thank you for your kind words. The full version is here!
youtu.be/bRn-HHMMTT4
21.12.2025 17:23 —
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YouTube video by CBS Sunday Morning
Pentatonix: Friendships and harmonies
It's ready now! :)
www.youtube.com/watch?v=hXrm...
21.12.2025 17:22 —
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YouTube video by CBS Sunday Morning
Pentatonix: Friendships and harmonies
When "CBSSunday Morning" assigned me a story about @PTXofficial (Pentatonix), the Grammy-winning a cappella quintet, they had no idea that I am a Pentaholic. What a thrill to hang out with these singers, onstage and off.
www.youtube.com/watch?v=hXrm...
21.12.2025 17:20 —
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YouTube video by CBS Sunday Morning
What makes for a great Christmas song?
My new cover story from "CBS Sunday Morning": What makes a great Christmas song? It concludes with a Christmas song I wrote myself, performed by Broadway star Kerry Butler. youtu.be/AbZLC1J7NnQ
14.12.2025 16:02 —
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YouTube video by CBS Sunday Morning
2025 holiday gift ideas from Techno Claus
On "CBS Sunday Morning" today: Techno Claus's 17th annual visit, coming down the chimney, with a Walmart suit and unplaceable accent, to suggest some very cool tech gifts for the holidays. In rhyme!
youtu.be/dKDw7FAYSCs
07.12.2025 16:22 —
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YouTube video by CBS Sunday Morning
Feeding the soul: Creating a lifeline for families in hard times
My 3 related stories on "CBS Sunday Morning" today:
• A woman launches a food pantry in her backyard. youtu.be/mAt2sXurd5Q?...
• A "pay what you can" restaurant. youtu.be/PmuDPW3EWiU?...
• Food-truck training for people in tough times. youtu.be/eLaTH4W777A?...
23.11.2025 20:50 —
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YouTube video by NOVA PBS Official
What is this black smoke ring in the sky? #shorts
Here's episode 6 of my PBS "Nova" micro-series, in which I explain the science behind viral videos. Today's installment: What's making that huge smoke ring in the sky? youtube.com/shorts/wL0jM...
15.11.2025 21:24 —
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Sadly, no, at least not in the near term. Paramount said it wasn't profitable. :(
14.11.2025 04:47 —
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FREE AUTOGRAPHED BOOKPLATES to the first 500 requesters!
If you preorder my new book "Apple: The First 50 Years," I’ll sign a customized bookplate—a glorified sticker—and mail it to you, so you can slap it into your book. Details:
www.applefirst50.com/bookplate
14.11.2025 04:34 —
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YouTube video by CBS Sunday Morning
These United States: Bright ideas
This season, “CBS Sunday Morning" celebrates the U.S. upcoming 250th birthday. Today, my story explores why we lead the world in INVENTIONS: light bulb, zipper, plane, car, PC, internet, GPS, AI, etc. Features a group interview of "Shark Tank" judges.
youtu.be/Xd8wZ63JA34?...
12.10.2025 16:01 —
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YouTube video by NOVA PBS Official
Deep frying in salt? #shorts #salt #deepfried
Episode #3 of my new "NOVA" microseries, in which I explain the science behind viral videos in 90 seconds. This week: Frying food in a panful of hot salt!?
youtube.com/shorts/ZopJY...
15.09.2025 21:41 —
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YouTube video by CBS Sunday Morning
How is artificial intelligence affecting job searches?
In case you missed “CBS Sunday Morning" today: Here's my report on AI taking our jobs. It's a terrifying and very real phenomenon—but just not in the way, and not on the timeline, you probably think.
31.08.2025 16:04 —
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