Robert Puharich

Referrals are leaving money on the table.
85% of decision-makers find contractors online. Your expertise means nothing if prospects can't see evidence of it before they reach out.

Nice work by IsleFlow Content Studio on this published book by interior design studio Form Collective. Beautiful.

"We can design all the beautiful buildings we want, but if we don't have the tradespeople to properly construct them, we're all in trouble."
Donald Koppy on why programs like ACE Mentor are pushing trade careers to high schoolers. With boomers retiring, the skilled labor gap is real.

Construction profit margins averaged just 7% in 2024. Clients see contractors as interchangeable, so they default to lowest bid. Publishing a book on your expertise changes that. You stop competing on price and start getting sought out. Very few construction execs have done this.

Join Charlie Fitzgibbon, Founder and Managing Director of Edinburgh Construction, on this week's episode of Specified Growth Podcast! In this episode of Specified Growth Podcast, Charlie talks about… Building The Right Team (With Charlie Fitzgibbon, Founder, Edinburgh Construction)

His careers teacher handed him a supermarket application and wished him luck. He left school at 15 with no plan. Today Charlie Fitzgibbon runs Edinburgh Construction and shares how he built it from nothing.
www.youtube.com/watch?v=WXmk...

"You're not hiring a resume."
Maya Irizarry's Five C's framework for building strong teams: Character, Competence, Capacity, Chemistry, and Course Alignment.
Credentials get you in the door. These five factors determine who actually succeeds.
Which one gets overlooked most in hiring?

Join Nicholas Mobilio, Partner at PwC, on this episode of Specified Growth Podcast!In this episode of Specified Growth Podcast, Nicholas talks about his entr... Networking And Building Relationships (With Nicholas Mobilio, Partner, PwC)

From dishwasher to PwC Partner. Nick Mobilio explains how serving tables taught him to read people and build instant connections—skills that now drive his success in a 9,000-person firm. Watch: www.youtube.com/watch?v=7HoF...

Lean Operations as a Competitive Advantage - IsleFlow Content Studio Inc. Alex Rasovic grew Dulux Construction 4X with a small team. Learn how lean operations create competitive advantages in pricing, speed, and problem-solving.

Small team delivered 4X revenue growth.
How? By questioning every overhead assumption.
Alex Rasovic's lean operation bids complete projects for less than competitors charge just to manage them.
isleflow.com/lean-operati...

"Look at the quiet ones. They're the ones that will have the golden nuggets, but are just hesitant to say it." - Dr. Carol Massay
The best ideas in your meetings often come from those who aren't speaking up.

Quality assurance prevents errors before they happen through planning and workflows. Quality control verifies work was done right through testing and checklists. The difference? One stops problems, the other catches them.

How do you find the right mentors to work with? Do you push yourself out of your comfort zone enough in business? Join Robert Puharich, Associate Producer of our very own Specified Growth Podcast, on… Working With The Right Mentors (With Robert Puharich, Associate Producer, Specified Growth Podcast)

Throwback: I went from introvert to working with billion-dollar companies using two principles: 1% better daily + mentors one step ahead. Shared my framework on the podcast. Small steps compound into massive change. www.youtube.com/watch?v=SjY5...

Join Bernard Hammonds, QA/QC & Commissioning Manager at DynaTen Corporation, on this episode of Specified Growth Podcast! In this episode of Specified Growth Podcast, Bernard talks about working in… Building Alignment Through Understanding (With Bernard Hammonds, QA/QC, DynaTen Corporation)

Your perfectly calculated spreadsheet means nothing if people can't use it. Bernard Hammonds explains why technical expertise without understanding how people think kills project success. Watch the latest Specified Growth Podcast: www.youtube.com/watch?v=qqCb...

"It's hard to get the salesperson out of you. You just find those wins differently." - Greg Hudson

Sales professionals who move into leadership don't lose their competitive drive. They redirect it.

Same mentality, different scoreboard.

Join David Conover, Owner of StudioConover, on this episode of Specified Growth Podcast! In this episode of Specified Growth Podcast, David talks about his background in design and how he found his… Designing For The Building Materials Industry (With David Conover, Owner, StudioConover)

Most designers polish work before showing clients. David Conover does the opposite after 40 years. His insights on specialization and building materials marketing are worth your time.
Specified Growth Podcast: www.youtube.com/watch?v=gI5Y...

"Why aren't they calling us up at the beginning of the job?"
Consultant Michael Pink was hired to analyze failed construction projects—never to prevent them.
We'll spend $100K fixing problems but won't spend $10K preventing them.

Happy New Year everyone!! All the best. This is going to be the year... I feel it!!

Join Stephen Borer, Partner at DMC Recruitment Group, on this episode of Specified Growth Podcast! In this episode of Specified Growth Podcast, Stephen talks about his background in recruitment and… Recruiting In The Building Materials Industry (With Stephen Borer, Partner, DMC Recruitment Group)

Building a recruitment firm allergic to KPIs sounds like suicide, but Stephen Borer went 3→25 people in 5 years.
How he cracked the $550B construction materials market:
www.youtube.com/watch?v=HSvO...

Do you work in the trades? How can comfort and functionality be improved in the industry and why is it important? Join Pete Zeppetella, CEO of Zepps Gear, on this week's episode of Specified Growth… Improving Comfort In The Trades (With Pete Zeppetella, CEO, Zepps Gear)

The safety jacket meant to protect him rode up around his neck during a fall and nearly killed him. 30-year carpenter Pete Zeppetella built a patented solution. Watch the Specified Growth Podcast: www.youtube.com/watch?v=vUh4...

Join Bryan Gottlieb, Online News Editor at Engineering News-Record, on this episode of Specified Growth Podcast! In this episode of Specified Growth Podcast, Bryan talks about journalism in the… Managing Risk As A Journalist (With Bryan Gottlieb, Online News Editor, Engineering News-Record)

AI just compressed journalist research from 4 hours to 5 minutes. Watch ENR's Bryan Gottlieb explain how he vets sources, why truth is a journalist's only defense, and what makes pitches work: www.youtube.com/watch?v=NT22...

How do you utilize the right team to help expand your business? What are some of the new technologies coming to the ground penetrating radar industry? Join Matt Aston, President of GPRS, on this… Expanding Your Business With The Right Team (With Matt Aston, President, GPRS)

Matt Aston hired his friends with no experience and expanded nationally with two guys doing $200K in revenue. Today, GPRS has 800 employees across 54 cities doing 10,000 jobs per month. How he broke every business rule and won: www.youtube.com/watch?v=P_m1...

Charles Olsen describes: R&D at big corporations: You have tremendous resources, but the holders of those resources are often reluctant to give them up. You need to navigate multiple power centers and politics to get anything done. Small companies move faster but with less backup.

"If you're not on YouTube, you're missing the boat." — Christopher Penn
Major AI models train on YouTube data. If your expertise isn't there, you're not part of the datasets shaping how AI understands your industry.

Join Charles Olsen, Executive Director at Sciencey Products, Inc., on this week's episode of Specified Growth Podcast! In this episode of Specified Growth Podcast, Charles talks about his very… Using Science To Make A Positive Impact (With Charles Olsen, Executive Director, Sciencey Products)

Moving a factory across the street cost millions in testing approvals. Charles Olsen's path from art student to rocket scientist to exec director. Watch the latest Specified Growth: www.youtube.com/watch?v=AMCu...

How do you create great content for the construction industry? As a construction executive, how do you approach your personal brand and why is it important? Join Matt Graves, Founder of Construction… Creating Content For The Construction Industry (With Matt Graves, Founder of Construction Yeti)

Matt Graves went from subcontractor to owner rep and built Construction Yeti on the side. 1,500+ subscribers, a podcast, and a LinkedIn community. All in evening hours. www.youtube.com/watch?v=lPgQ...

"We're always trying to stay alert, especially as standards change." - Erick Sharp, ACE Laboratories
The competitive edge in regulated industries? Being positioned before market demand becomes urgent.

Join Beau Dromiack, Principal Architect at WMA Architects, on this week's episode of Specified Growth Podcast! In this episode of Specified Growth Podcast, Beau talks about his background in… Bringing Craft Back To Architecture (With Beau Dromiack, Principal Architect, WMA Architects)

Architects created a craft vacuum. Contractors filled it with VDC teams and architect-replacement expertise. Now 40-45% of architects are at risk. Watch Beau Dromiack on Specified Growth: www.youtube.com/watch?v=h8gf...

Business timeline advice from someone who went 18 months with zero revenue: estimate how long it takes to get to revenue, then multiply by 4. Most businesses fail not because of bad ideas, but because founders run out of runway before traction hits.

Results-driven management in practice: one company measures employees purely on outcomes, not hours worked or keystrokes. Five hours a week or 50 doesn't matter if you hit targets. The alternative is monitoring keyboard activity and forced office returns.

"C-suite doesn't care about the environment" - a Fortune 100 energy manager learned this pitching a $10M fuel cell. The project passed because of cost savings and risk mitigation, not emissions. Environmental wins as a byproduct, not the pitch.

"If you're really hungry and aspire for growth, your problems just get bigger." — Albert Bou Fadel
Ambitious entrepreneurs embrace bigger challenges as proof of progress, not obstacles to overcome.