Our latest research paper reveals a simple and surprising strategy that can more than double the sales of the Greggs vegan range. Find out more in this short explainer video.
You can read the full paper using the link below.
doi.org/10.3389/fsufs.2025.1656336
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Greggs, we look forward to hearing from you!
Earlier this week, our Better Protein Institute Director, Dr Chris Macdonald, published his research showing a simple strategy that can more than double sales of meat-free products at Greggs.
Stay tuned for updates.
We are very excited to share the launch of the Better Protein Institute 🍽️
Our core focus is accelerating the transition to better sources of protein.
1. What are the best sources of protein currently available?
2. Why aren’t more people consuming them?
3. How can we increase consumption of them?
