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Edison Research

@edisonresearch.bsky.social

Consumer and market researchers. Sole providers of the U.S. Election Exit Polls. Leaders in audio and podcast measurement. Authors of The Infinite Dial, Edison Podcast Metrics, and Share of Ear. Home of Edison's Weekly Insights.

60 Followers  |  1 Following  |  94 Posts  |  Joined: 19.11.2024  |  1.7311

Latest posts by edisonresearch.bsky.social on Bluesky

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Introducing The Voter Poll by SSRS - SSRS Introducing The Voter Poll by SSRS - New Service Providing Election Night Data on the Factors Driving Voting Decisions.

Introducing The Voter Poll by SSRS - New research program that provides election night data on the factors driving voter decisions. Building on the legacies of SSRS and Edison, six major news organizations will use it as part of their coverage of the 2025 general election: ssrs.com/news/the-vot...

28.10.2025 14:30 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Time spent listening on an AM/FM #radio resonates in rural communities #ShareOfEar buff.ly/pz9jWmp

24.09.2025 18:09 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Cultural connection matters for Latino #podcast listeners who listen to Spanish-language podcasts. See what could increase their listening: buff.ly/tzp9c3X

18.09.2025 14:41 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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How Edison Podcast Metrics charts rising #podcast titles -- Rotten Mango has gone from rank #142 to #9 and Bad Friends from #412 to #18 in the last five years. From this week's insight: buff.ly/UoSMINU

03.09.2025 16:49 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Tomorrow at 11:15 at the Keynote Stage at Podcast Movement in Dallas! Catch Edison's Gabriel Soto on "The Evolving Ear" as he spotlights research on new listeners to #podcasts

19.08.2025 14:41 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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The UK Podcast Consumer 2025 The UK Podcast Consumer 2025 from Edison Research reveals the massive reach of podcasts in the UK and the indicators that podcast listening has room to grow. The study shows how many people in the UK…

The UK Podcast Consumer 2025 is now available for download! buff.ly/xJLBYy6

08.08.2025 18:15 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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In less than an hour! Join us for The UK Podcast Consumer 2025 -- you can register here buff.ly/MilX4lj #podcasts #audio

07.08.2025 12:25 β€” πŸ‘ 0    πŸ” 1    πŸ’¬ 0    πŸ“Œ 0
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Edison Research announces the Q2 2025 Top 50 #Podcasts in the U.S. based on reach among weekly #podcast consumers age 13+. πŸŽ§πŸŽ™οΈ #EdisonPodcastMetrics #toppodcasts

Full article here πŸ‘‰ bit.ly/4mnKBab

01.08.2025 18:47 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

Amy Poehler's "Good Hang" is hanging with the top podcasts according to Edison Podcast Metrics. www.bloomberg.com/news/newslet...

31.07.2025 20:30 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Apple CarPlay and Android Auto Ownership & Usage The 2025 Infinite Dial measures how many Americans 13+ own and use Apple CarPlay or Android Auto while driving or riding in a car.

New Edison Research data shows 40% of Americans now have Apple CarPlay or Android Auto in their primary vehicle as of 2025, with 83% of those who have access actually using these in-car technologies regularly.

www.edisonresearch.com/apple-carpla...

31.07.2025 15:15 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Tomorrow at 2pm EDT! Join us for The Podcast Consumer 2025. You still have time to register: buff.ly/RXH0xlc

22.07.2025 20:41 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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More time is being spent by Americans listening to #audio on internet-connected TV devices; YouTube for music and music videos, streaming, and podcasts take the biggest share of time spent listening on these devices buff.ly/T8hNaSV #ShareOfEar

09.07.2025 16:59 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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How well do #podcasts about specific Premier League teams perform among their fans? www.edisonresearch.com/a-uk-podcast... @arseblog @tfNUFC @NUFCToonTalk @VFTLpodcast #EdisonPodcastMetricsUK

02.07.2025 16:21 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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And now we'll be singing "Casey's coast to coast" all day. Here's Sean Ross with a fresh listen to today's American Top 40 with Ryan Seacrest buff.ly/PpGL047 #RadioInsight

28.06.2025 12:21 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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And now we'll be singing "Casey's coast to coast" all day. Here's Sean Ross on today's American Top 40 with Ryan Seacrest buff.ly/H29SiV5 #RadioInsight

28.06.2025 12:19 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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12% of the total weekly podcast-consuming audience identifies as LGBT. Here are the top 5 #podcasts with the highest percentage of weekly listeners who identify as LGBT, according to Edison Podcast Metrics buff.ly/hKoF9mG #Pride

26.06.2025 15:13 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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To Infinity and Beyond @LarryRosin on this episode of #GameChangersRadio with Irene Hulme, Wade Kingsley, and Craig Bruce discussing The Infinite Dial Australia #radio #audio buff.ly/oWNQYlC

24.06.2025 19:56 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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"In this guest post, Larry’s story makes a compelling case that #radio is still one very powerful medium" jacobsmedia.com/radio-and-th... #JacbosMedia @LarryRosin

24.06.2025 11:45 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Register now! buff.ly/oEMD6vH #audio #genz #podcasts #streaming #radio with @SiriusXMMedia

21.06.2025 13:44 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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We've got the tea on Gen Z and their #audio habits. No cap. Join us one week from today with @SiriusXMMedia at 2pm EDT buff.ly/RDmbKAH #podcasts #socialmedia #streamingmusic

18.06.2025 20:22 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Live in just over an hour...you can catch Audio Summit 2025 and the debut of The Infinite Dial New Zealand 2025

17.06.2025 19:46 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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"The hosts have been looking for ways to build off the success of SmartLess, which ranked as the ninth most popular podcast in the U.S. in the first quarter of this year, according to Edison Research." @Bloomberg buff.ly/kDFNh2I

11.06.2025 20:15 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Over half of adults in the U.S. have listened to an #audiobook. Interest from non-listeners is on the rise. More on recent research from Edison and the Audio Publishers Association buff.ly/JYZPicd

11.06.2025 17:57 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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The Podcasting Reach Curve from Edison Podcast Metrics buff.ly/dXHgi67 The Top 32 Podcasts in the U.S. reach half of weekly #podcast listeners

06.06.2025 13:46 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Buying ads on the 32 biggest #podcasts would yield a combined reach totaling half of all weekly podcast listeners, or 50 million people. For more on The Podcasting Reach Curve from Edison's Weekly Insights buff.ly/dXHgi67

04.06.2025 16:56 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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"Strategically programming #radio has always been an exercise in understanding the target audience’s lifestyle...What time do they go to bed? And wake up?" buff.ly/psfjuR2 Fred Jacobs for Jacobs Media. Data from Edison Research

03.06.2025 17:47 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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What time do Americans wake up? Over 30% of Americans age 13+ are awake by 6am buff.ly/7c0wYFw

30.05.2025 18:16 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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The UK is closing the gap with the U.S. in terms of number of weekly #podcast listeners. 39% of those in the UK age 16+ are weekly podcast listeners vs. 41% of those age 16+ in the U.S -- a 2-point gap compared to a 4-point gap in 2021 #TheInfiniteDial buff.ly/0ZicGEo

29.05.2025 20:48 β€” πŸ‘ 1    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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What time did you wake up today? Our new research shows that more than 30% of Americans age 13+ were awake by 6am. For more from Weekly Insights: buff.ly/7c0wYFw

28.05.2025 16:38 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0
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Since 2021. the number of those in the UK who use AM/FM/DAB Radio in-car remains steady while the number who listen to podcasts climbs. Join us Thursday at 9am ET for an in-depth look at the #InfiniteDial UK 2025 along with new findings buff.ly/2UNwfPr @SiriusXMMedia @AdsWizz

27.05.2025 17:00 β€” πŸ‘ 0    πŸ” 0    πŸ’¬ 0    πŸ“Œ 0

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