Search Engine Roundtable

Google Says Clicks To Websites Relatively Stable With AI Overviews Google's Liz Reid, in response to all the third-party studies, wrote on the Google blog, "Overall, total organic click volume from Google Search to websites has been relatively stable year-over-year."...

Google says clicks to websites are "relatively stable" with AI Overviews than before - but is Google’s data flawed? www.seroundtable.com/google-click...

Apple Business Connect Now Supports UTM Parameters For Action Links Apple sent out an email update to some of those using Apple Business Connect to announce that it now supports UTM parameters for action links. This means you can more accurately track and report on cl...

Apple Business Connect action links now support UTM parameters www.seroundtable.com/apple-busine...

Google Ads API Version 21 Now Out Google has released version 21 of the Google Ads API, this is a major release with dozens of updates. Updates include AI Max for Search campaigns, PMax changes, reporting updates and much more.

Google Ads API v21 www.seroundtable.com/google-ads-a...

Bing Search Testing Moving Search Tools By Search Box Microsoft is testing moving the search tools links that is typically below the search box, to above the search box. At least I think that is where Bing places those search tools.

Bing tests moving the search tools position near the search box www.seroundtable.com/bing-search-...

Google Adds AI Mode Button To Search App Google has added the AI Mode button to the Google Search App. I am not sure if this is super new, as I don't use the Google app all that often.

Google AI Mode button now in the Google Search app www.seroundtable.com/google-ai-mo...

Bing Webmaster Tools Search Performance Report Adds Device & Country List By Microsoft has added two new options to the Bing Webmaster Tools Search Performance report. There is a new list by for "device" and for "country," which was added to the existing "keywords" and "pages"...

Bing Webmaster Tools search performance report added "Device" and "Country" www.seroundtable.com/bing-webmast...

Google Floor Signs Here is the 9th floor of the Google London office and you can see, the floor signs are super Googlely. They are made up of the Google logo colors, red, blue, green and yellow.

Googlely 9th floor signs www.seroundtable.com/photos/googl...

Google Search Ranking Volatility Calmed For Just A Second I am seeing a huge spike in chatter within the SEO industry over the past 24 hours. This comes a day or so after we saw some Google search ranking volatility cooling, only to see that volatility spike...

Google Search ranking volatility cooled and then got heated super fast www.seroundtable.com/google-searc...

Google Search Rolling Out Sticky Search Bar Google seems to be rolling out a sticky search bar, so as you scroll down the page, the scroll bar sticks to the top. Google actually made this official in 2018, but then eventually stopped and now it...

Google Search sticky search bar rolls out www.seroundtable.com/google-searc...

Google Ads Updates EU Political Content Policy Google sent out an email and posted an update that it will update the Political content policy for Google Ads to include the following regional restriction for the European Union (EU). This goes into...

Google Ads political content policy update for the EU regions www.seroundtable.com/google-ads-u...

Google Ads Negative Keywords Train Smart Bidding Google's Ginny Marvin, the Google Ads Liaison, was asked if negative keywords are included in the algorithms to help train smart bidding. Ginny Marvin responded, saying they are one of the criteria th...

Are Google Ads negative keywords are used to train smart bidding www.seroundtable.com/google-ads-n...

Google Testings AI Mode Tab Icon With Divider Google is testing adding an icon and a line separator/divider for the AI Mode tab under the search bar. Google always placed the AI Mode tab at the first spot on the left, but now it is testing makin...

Google tests AI Mode tab with icon and line divider www.seroundtable.com/google-ai-mo...

Ask Anything In AI Mode Within Google Product Listings Google is testing the Ask Anything In AI Mode feature, which we saw in the people also ask, now in the Google Search product listings. So when you click on a product, there is a new section named Ask...

"Ask Anything in AI Mode" in the Google product listings within Search www.seroundtable.com/ask-anything...

Google Android D.Veloper Badge Here is one of the many Android figurines you can find at the Google offices. This one is wearing a Google I/O badge that named this Android figurine, D. Veloper.

Google Android statue named D. Veloper on large Google I/O badge www.seroundtable.com/photos/googl...

Google Posts Creation Tool Updated Google has rolled out an update to the Google Business Profiles Google Posts creation tool. We covered Google testing these changes earlier but now it is officially live as of late Friday.

Google Posts creation tool updated www.seroundtable.com/google-posts...

Google Did Not Confirm It Uses MUVERA Gary Illyes said that despite what people are saying, he did not confirm Google uses MUVERA - Multi-Vector Retrieval via Fixed Dimensional Encodings. He said that Google might use something like it in...

Google did not confirm Google Search uses MUVERA www.seroundtable.com/google-did-n...

Microsoft Advertising Audience Planner Updates Navah Hopkins, the Microsoft Ads Liaison, posted about new updates released to the Microsoft Advertising Audience Planner. Hopkins said her favorite feature of this tool is that it can tell you if you...

Microsoft Advertising audience planner updates seroundtable.com/microsoft-ad...

Google Search Indexing & Ranking Near Me Google Maps Pages It looks like Google Search is indexing and also ranking Google Maps search results pages for some [near me] types of queries. Google is listing these Google Maps search results directly in the Googl...

Google Search indexing and ranking Google Maps search result pages www.seroundtable.com/google-searc...

Google Search AI Catch Up Similar to the AI Audio overviews in Google Search, Google is testing "AI Catch Up." These give you summaries of the highlights from the latest game you Googled to get the score and other highlights.

Google AI Catch Up in search results www.seroundtable.com/google-ai-ca...

Google Ads Sitelinks Impact Ad Strength Did you know that your sitelinks in your Performance Max (PMax) campaigns can impact the overall ad strength? Google actually has a help document that lists that and the ad strength widget in Google ...

Google Ads sitelinks can impact ad strength for Performance Max campaigns www.seroundtable.com/google-ads-s...

Google Venice Beach Signage Here is a new photo from the Google offices in Venice Beach. Here it shows the Google branded Venice signage at the office there.

Google Venice Beach signage www.seroundtable.com/photos/googl...

August 2025 Google Webmaster Report: Core Update, Volatility, AI, Web Guide & More The past month was a bit intense with Google search ranking volatility. With the June 2025 core update kicking off the day before July 1st, we started to see ranking movement in early July and it cont...

August Google Webmaster report www.seroundtable.com/august-2025-...

Google Pitching Advertisers With AI Mode Ads Google is reportedly pitching advertisers to buy into ads in AI Mode. The folks over at AdAge have some slides from a Google presentation with the pitch. "Google is getting ready to roll out AI Mode ...

Google AI Mode ads being pitched to advertisers www.seroundtable.com/google-ai-mo...

Reddit: Anyone Using Google Will End Up At Reddit At Some Point As you all mostly know, Reddit had an amazing earnings statement and its stock is up 25% since earnings day. But let's dig into the statements Steven Huffman, Reddit's CEO, made on that earnings call.

Reddit's CEO said "just about anybody using Google at this point will end up on Reddit at some point" - plus more Google quotes... www.seroundtable.com/reddit-earni...

Microsoft Advertising Updates Website Exclusions Microsoft has updated its exclusions controls and reporting for Microsoft Advertising Audience Ads and Search Ads. You can now centrally manage website exclusions across accounts and campaigns, apply ...

Microsoft Advertising updates its website exclusion lists controls and reporting www.seroundtable.com/microsoft-ad...

Google Testing Rainbow Effect To AI Mode & Web Tabs Google is testing adding a rainbow effect to the AI Mode and Web tabs within the search bar. We've seen this on the AI Mode button on the search box and it seems Google is testing it to highlight som...

Google tests rainbow effect on AI Mode and Web tabs in the search bar www.seroundtable.com/google-searc...

Google Movie Marquee Entryway Here is a photo from a video from the Google office in Venice Beach. They have this movie theatre marquee entry way with the Google logo and it is named The Big Lebowski for some reason.

Google theatre marquee www.seroundtable.com/photos/googl...

Danny Sullivan No Longer Google's Search Liaison Danny Sullivan is no longer the Google Search Liaison. He is switching roles within Google to work on new projects on the Google Search team. Danny Sullivan started at Google over seven years ago, and...

Danny Sullivan is no longer the Google Search Liaison - he is moving on to other role within Google Search - more at www.seroundtable.com/danny-sulliv...

YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable Aug 1: Google ranking volatility, Search Live with video, AI Mode updates and more search news

SEO Video Recap: More Google ranking volatility, Search Live with Video, AI Mode updates, Google Ads updates, local search and more www.youtube.com/watch?v=QWkS...

Google Search Ranking Volatility Heated Again Guess what - another story on Google Search volatility and how it is heated and the chatter within the SEO industry is pretty high right now. We reported about it a lot during the Google June 2025 co...

Heated Google Search ranking volatility www.seroundtable.com/google-searc...