Search Engine Roundtable

Google Search Ranking Volatility Remains Heated Through Weekend On February 10th, we reported the beginning of yet another unconfirmed Google Search ranking update. The volatility has not cooled yet and it seems it may have even heated up through the weekend.

Google Search ranking volatility is still incredibly heated www.seroundtable.com/google-searc...

YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable Google Volatility, Bing AI Performance Reports, New AI Mode Retail Ads, UCP Checkout & ChatGPT Ads

SEO Video recap: Google volatility, Bing AI performance reports, new AI Mode retailer ads, UCP checkout, ChatGPT ads are live and much more www.youtube.com/watch?v=Su_m...

New Google Search Console Features Delayed? Last November and December, Google announced a slew of new features for Google Search Console. But it seems like most of us still do not have access to those features.

Where are all those new Google Search Console features Google announced months ago? www.seroundtable.com/new-google-s...

Google Ads Product Eligibility Across Campaigns Google Ads added to the Products section of your ads account the ability to see product eligibility directly in the Status column. This lets you see very quickly where each product is eligible across ...

Google Ads product eligibility view across campaigns www.seroundtable.com/google-ads-p...

Google Recommends You Focus On Visible Anchor Text For Links Google's John Mueller said he still recommends you have visible anchor text for your links in order to "provide more context for search engines." Don't just use title elements in the link attribute; m...

Google still recommends visible anchor text for your links www.seroundtable.com/google-visib...

Google Ads Recommended Experiments Section Google Ads now has a new recommended experiments box in the Experiments page. This should offer you customized and personalized recommendations that Google Ads thinks you should try based on your acco...

Google Ads recommended experiments box www.seroundtable.com/google-ads-r...

Bing Testing Underlining Name & Price In Shopping Ads Carousel Microsoft is testing underlining the product name and product price in the shopping ads carousel at the top of the Bing Search results. I am not sure how much this adds to the interface but maybe it d...

Bing underlining the product name and price in the shopping ads carousel www.seroundtable.com/bing-underli...

Labubu In Google Branded Sweater & Hat Here is a Labubu, a line of collectible plush toys created by Hong Kong illustrator Kasing Lung, wearing a sweater and hat with the Google logo on it. Looks cute.

Labubu wearing a Google sweater and hat www.seroundtable.com/photos/labub...

OpenAI Wants Advertisers To Prompt To Create Ads Asad Awan, who is in charge of monetization at OpenAI was interviewed by his own company on "The Thinking Behind Ads in ChatGPT." It is a 25 minute interview and one part he discusses how he would li...

OpenAI wants advertisers to prompt to create ads and not have to hire marketing companies www.seroundtable.com/openai-wants...

Google Launches UCP-Powered Checkout In AI Mode Google is rolling out UCP, Universal Commerce Protocol, powered checkout in AI Mode. This launched as part of the Google Ads news from yesterday, and you can now see it in AI Mode for products from Et...

Google AI Mode UCP powered checkout is live www.seroundtable.com/google-ucp-p...

Google AdSense Adds Additional Triggers For Vignette Ads Google AdSense has added additional triggers for vignette ads. There are now a total of six triggers, three old ones and three new ones. These new triggers took effect on February 9, 2026.

Google AdSense adds additional triggers to new vignette ads www.seroundtable.com/google-adsen...

Google Ads Launches New AI Mode Shopping Ad & Veo 3 Is In Asset Studio Google announced a new ad unit for AI Mode for shopping ads which promotes retailers. Google also launched Veo 3 support in Google Ads Asset Studio. Plus Vidhya Srinivasan, VP/GM of Ads & Commerce at ...

Google Ads retailer shopping ads in AI Mode and Veo 3 added to Asset Studio www.seroundtable.com/google-ads-a...

Google Chrome Releases Early Preview Of WebMCP The Google Chrome team announced its early preview of WebMCP, "a standard way for exposing structured tools, ensuring AI agents can perform actions on your side with increased speed, reliability, and ...

Google releases early preview of WebMCP www.seroundtable.com/google-webmc...

Googlers Working In Google Logo Here are some people, probably Googlers, working inside the Google logo. This is in the lobby of the Google Dublin office. There are pads down in the logo to allow people to sit, lay or work in the lo

Working inside the Google logo www.seroundtable.com/photos/worki...

Bing Webmaster Tools AI Performance Reports Go Live A couple of weeks ago I reported Bing was beta testing a new AI performance report within Bing Webmaster Tools. These reports are now available as a public preview for all to see. Plus, Bing Webmast...

Bing Webmaster Tools AI Performance reports now in public beta www.seroundtable.com/bing-webmast...

Give Google Your ID Numbers To Remove Results About You Google announced a number of updates to help people find and remove personal information and sensitive imagery about themselves from Google. But you would need to give Google this information first,...

Google results about you feature www.seroundtable.com/google-resul...

Google Updates Google's Crawler File Size Limits Doc Again Earlier this month, we reported that Google updated two of its help documents around Google's crawler file size limits. Well, Google made a clarification to one of those documents the other day after...

Googlebot/crawlers file size limit help document updated again for clarification www.seroundtable.com/google-crawl...

Google Search Sign In To Customize Top Stories (Preferred Sources) Google added a new button to the top stories section of Google Search named "Sign in to customize." This leads users who are not logged into Google to sign in, so those users can configfure there pref...

Google top stories with sign in to customize button for preferred sources www.seroundtable.com/google-sign-...

Google Business Short Names Being Dropped Google will stop showing the business short names on Google Business Profiles in Search and Google Maps. The short name will still work, if you have one, but going forward, the link in your Google Bu...

Google Business short names changes are coming www.seroundtable.com/google-busin...

Google Ceiling Clouds Painting & Art Google is painting one of the ceilings and placing art to add clouds to one of the office ceilings. You can see the painter working and then some white cloud-like art objects hanging from the ceiling.

Google ceiling painting clouds and hanging cloud art www.seroundtable.com/photos/googl...

Google Search Ranking Volatility February 10th I am seeing some early signs of yet another unconfirmed Google Search ranking update with more volatility touching down today, February 10th. The chatter within the SEO community is starting to spike,...

Google Search ranking volatility heating up again www.seroundtable.com/google-searc...

Google Ads Performance Max A/B Experiments Rolling Out A month ago, we reported on a new help document on Google Ads for Performance Max optimization experiments: A/B testing assets beta. Well, now some are seeing this in the wild, where you can set up t...

Google Ads Performance Max A/B asset experiments www.seroundtable.com/google-ads-p...

Grokipedia Seeing Decline In Google Visibility There are some reports coming out that Grokipedia, the AI-based Wikipedia, is now showing a decline in search visibility in both Google and even ChatGPT. This comes after both an indexing and ranking...

Grokipedia Google Search visibility decline www.seroundtable.com/grokipedia-s...

OpenAI ChatGPT Ads Now Live With User Controls OpenAI has officially launched ads in ChatGPT yesterday. The company announced, "Today, we’re beginning to test ads in ChatGPT in the U.S. The test will be for logged-in adult users on the Free and G...

ChatGPT ads are live with user ad control settings www.seroundtable.com/openai-chatg...

Google Tests Citation Icons At Bottom Of Answers In AI Mode Google appears to be testing showing the citation favicon site icons at the bottom of the answer in AI Mode. This is in addition to where it normally shows those icons, at the top right of the card st...

Google tests citation favicon icons at the bottom of the AI Mode response www.seroundtable.com/google-ai-mo...

Bing Testing Dynamic Results Count Under Search Box Microsoft Bing is testing a dynamically loading results count under the search box. So when you enter your search phrase, the results count will dynamically count up from 0 to the number of results fo...

Bing dynamic loading search results count www.seroundtable.com/bing-dynamic...

Old Bing Bellevue Building 12 Man Sign For Seahawks Did you know that about a decade ago, the old Microsoft Bing office would make it so its building had a massive 12 sign so that Seattle Seahawk fans can see the 12 for miles and miles.

The old Bing Bellevue 12 man sign for the Seahawks www.seroundtable.com/photos/old-b...

Google On If A New Web Site Can Beat An Older Website In Google Search A thread at Reddit asked if a one-year-old website can beat a four-year-old website in SEO and perform better in Google Search. John Mueller from Google answered with his classic "it depends."

Google on if a one year old web site can beat an older 4 year old website in SEO www.seroundtable.com/old-young-we...

Google AI Overviews With Contextual Overlay Link Cards Over the past week or so, Google has been testing a new format for link cards in the AI Overviews within Google Search. When you place your mouse cursor over a link clip icon, a new overlay will show ...

Google AI Overviews tests link card overlays www.seroundtable.com/google-ai-ov...

Google Preferred Sources Deeplink Button Broken The Google preferred sources deeplink button feature is broken and has been since at least last Wednesday. When you click on a button to make a site a preferred source, such as for this site, it does ...

Google's preferred source deeplink button is not pre-filling in the source URL www.seroundtable.com/google-prefe...