Search Engine Roundtable

Google On If A New Web Site Can Beat An Older Website In Google Search A thread at Reddit asked if a one-year-old website can beat a four-year-old website in SEO and perform better in Google Search. John Mueller from Google answered with his classic "it depends."

Google on if a one year old web site can beat an older 4 year old website in SEO www.seroundtable.com/old-young-we...

Google AI Overviews With Contextual Overlay Link Cards Over the past week or so, Google has been testing a new format for link cards in the AI Overviews within Google Search. When you place your mouse cursor over a link clip icon, a new overlay will show ...

Google AI Overviews tests link card overlays www.seroundtable.com/google-ai-ov...

Google Preferred Sources Deeplink Button Broken The Google preferred sources deeplink button feature is broken and has been since at least last Wednesday. When you click on a button to make a site a preferred source, such as for this site, it does ...

Google's preferred source deeplink button is not pre-filling in the source URL www.seroundtable.com/google-prefe...

Google Ads API Developer Token Access Applications Delayed Due To High Demand Google announced on Friday that there is a delay with the Google Ads team reviewing and thus approving developer token access applications. This is because Google is "seeing significant interest in t...

Google Ads developer token access applications reviews are delayed www.seroundtable.com/google-ads-a...

Reddit On Google & ChatGPT AI Citations On the Reddit Q4 2025 Earnings Call (see transcript here), Steve Huffman, the CEO of Reddit, was asked about how he feels about how Google and OpenAI link or use citations to link to Reddit's content....

Reddit's CEO on the lack of linking/citations in the AI responses from Google and OpenAI www.seroundtable.com/reddit-on-go...

1955 Ford F-100 At Google Office This 1955 Ford F-100, a classic pick up truck, was parked at the GooglePlex, the main Google headquarters at the Mountain View, California office. I am not sure what that sticker is on the windshield

1955 Ford F-100 at Google www.seroundtable.com/photos/1955-...

YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable Google Discover Core Update, Listicles Hit, Google Ads, ChatGPT Ads Ready & Pub Content Marketplace

SEO Video Recap: The Discover core update, heated Google ranking volatility, self-promotional listicles downgraded, ChatGPT readies ads, Microsoft Publisher Content Marketplace and more www.youtube.com/watch?v=ktVq...

Google AI Mode Follow Up Suggestions We saw Google test follow up questions below the AI Mode responses back in July. Now Google is testing follow up search suggestions, not necessarily in question format, at the bottom of some AI Mode r...

Google AI Mode follow up search suggestions www.seroundtable.com/google-ai-mo...

Google Ads Mixed Campaign Type Experiments Live For Some Advertisers The Google Ads mixed campaign type experiment beta, which we covered the help document last month, seems to be going live for some advertisers. This feature allows advertisers to test multiple campai...

Google Ads mixed campaign experiments beta rolling out to some www.seroundtable.com/google-ads-m...

Microsoft Bing Unshipping Frankenstein Recipes In Search We covered how horrific the AI-based Frankenstein recipes can be in Google Search, where it mashes up recipe steps from various publishers and acts like it is a real recipe from a source. Well, Bing ...

Bing is unshipping the AI based Frankenstein recipes www.seroundtable.com/bing-unshipp...

Google has redesigned the Partner Portal www.seroundtable.com/google-partn... via @anthonyhigman
#googlepartnerprogram #google

ChatGPT & Perplexity Treat Structured Data As Text On A Page To fuel the debate in the SEO world of the topic of structured data and LLMs and AI engines, we are hearing that once again, AI engines like ChatGPT and Perplexity are not using structured data in any...

Report: ChatGPT and Perplexity treat structured data as text on a page www.seroundtable.com/chatgpt-perp...

Google Briefcase Logo On Towel This is a weird one, I spotted this photo of a towel at the Google office in Dublin and on the towel is a Google super G logo on a briefcase.

Towel with a Google briefcase logo on it at the Google Dublin office www.seroundtable.com/photos/googl...

Google February 2026 Discover Core Update Google has released its first core update of 2026, which is focused on just Google Discover. Google named it the February 2026 Discover core update. This one is rolling over the next two weeks or so j...

Google released the February 2026 Discover core update www.seroundtable.com/google-febru...

Microsoft Advertising Testing Magazine Answer Card Format Ad Microsoft Advertising is testing a new ad format within its newish Answer Card format called a magazine layout. These load ads in the card formats you see at the top of some of the Bing search results...

Microsoft Advertising tests new magazine answer card format in the Bing search results www.seroundtable.com/microsoft-ad...

Google Employee Working In a Tea Cup Here is a photo from 10 years ago, one of those throwback photos, of a Googler working in a tea cup. I doubt this is a tea cup at the Google office, but hey, who knows, I've seen stranger things at Go

Google employee 10 years ago working in a teacup www.seroundtable.com/photos/googl...

Google confirmed a bug with AI Overviews not showing links/citations, it is being worked on www.seroundtable.com/google-ai-ov...

Alphabet Google Ad Revenue Up 14% Google reported its earnings today, its Q4 2025 earnings report showed ad revenues up by 14% at $82.3 billion and overall revenue was up 17% at $113.8 billion. I specifically like to dig in as best as...

Google had its biggest revenue and ad revenue quarter yet www.seroundtable.com/google-ad-re...

Google Search Ranking Volatility Very Heated February 2 I was hoping, well, not really, that Google would calm down a bit since we had such a volatile January. But the Google Search results volatility is still very volatile, and the shuffling in those res...

Google Search ranking volatility heats up big time www.seroundtable.com/google-searc...

Microsoft Publisher Content Marketplace To License Content For AI Systems Microsoft announced the expansion of the Microsoft Publisher Content Marketplace. This marketplace is designed to give publishers a new revenue stream, provides AI systems with scaled access to premiu...

Microsoft's Publisher Content Marketplace www.seroundtable.com/microsoft-pu...

Did Google Search Hit Self-Promotional Listicles In Recent Updates Google may have hit those self-promotional and self-serving listicle articles in one of the more recent unconfirmed Google search ranking updates. Lily Ray dug into a pattern she spotted with these t...

Did Google hit self-promotional listicles hard www.seroundtable.com/googleself-p...

Google Comments On Serving Markdown Pages To LLM Crawlers Google's John Mueller responded to a question on the pros and cons of serving raw markdown pages to LLM crawlers and bots. John didn't say much but he did list a number of concerns and things you sho...

Google on serving markdown pages to LLM bots www.seroundtable.com/google-servi...

Google Ad Network Invalid Clicks: Fraud vs Accidental Mike Ryan posted data on the percentage of invalid clicks on the Google Ad Network, broken down by fraudulent clicks or likely accidental clicks. It shows the Google Display Network has the most inva...

Google Ad Network invalid click report www.seroundtable.com/google-ad-ne...

Googlebot File Limit Is 15MB, 2MB & 64MB For PDF We have known for a long time that Google can crawl web pages up to the first 15MB but now Google updated some of its help documentation to clarify that it will crawl the first 64MB of a PDF file and ...

Googlebots crawling limit is 15MB but for other file types it is 2MB and for PDFs it is 64MB www.seroundtable.com/googlebot-fi...

Google's Sergey Brin Visits Miami Office Here is a photo from several weeks ago where Google's co-founder, Sergey Brin, stopped by the Google Miami office for a visit. He "had an impromptu Q&A with us, and kindly agreed to take several group

Sergey Brin visited the Google Miami office several weeks ago www.seroundtable.com/photos/googl...

Google's First 2026 Winter Olympics Doodle Is For Curling Google posted its first Winter Olympics Doodle, special logo, for the 2026 Winter Olympics. The first sport Google covered is curling. The Doodle is an animated GIF of an Olympian pushing the curling ...

Google Doodle for winter Olympics: curling www.seroundtable.com/googles-2026...

Google Says Search Algorithms, Spam Detections, Policies Don't Fundamentally Change With AI Search Google's John Mueller said that when it comes to AI Search and the changes that come with that, Google's core search algorithms, spam detection methods, spam policies, and other search systems do not ...

Google says search algorithms, spam detection and policies don't fundamentally change with AI Search www.seroundtable.com/google-algo-...

Bing Multi-Turn Search Rolls Out Globally Bing Search has rolled out what it calls multi-turn search in Bing globally. This is something we saw Microsoft Bing test back in June, when we saw a floating Copilot follow up search box at the foote...

Bing multi-turn search goes global www.seroundtable.com/bing-multi-t...

OpenAI ChatGPT With Top Stories & More Visual Knowledge Panels OpenAI seems to be jazzing up its ChatGPT responses by showing more visual responses, like Google's knowledge panels and top stories. This goes across people, places, products, and ideas, OpenAI said.

ChatGPT top stories and knowledge panels like interfaces www.seroundtable.com/chatgpt-top-...

Google's Top Crawling Challenges For 2025 Gary Illyes, along with Martin Splitt, of Google posted a podcast explaining the top crawling challenges Google noticed amongst its 2025 year of crawling. The top challenges Google had with crawling i...

Google's biggest crawling challenges for Googlebot in 2025 www.seroundtable.com/googles-top-...