Philip Hernandez

Hall of Shadows Expands with “Le Carnaval du Diable” at Midsummer Scream 2025 Midsummer Scream 2025 sees largest Hall of Shadows yet, with Lionsgate’s Gears of Fear 2 and 13+ haunted attractions in Le Carnaval du Diable

The Hall of Shadows returns to Midsummer Scream 2025 with its biggest lineup yet! Enter “Le Carnaval du Diable” and explore over a dozen haunted attractions, including the return of Lionsgate’s Gears of Fear 2, and nore. August 15–17 in Long Beach
hauntedattractionnetwork.com/hall-of-shad...

Hersheypark Halloween and Dark Nights Return With New Haunted House for 2025 Dark Nights at Hersheypark returns Sept. 12 with NEW Kill ‘N Fill Garage haunted house, a new scare zone, and 50+ rides and attractions.

Dark Nights returns to Hersheypark Halloween Sept. 12 with a brand-new haunted house: Kill ‘N Fill Garage. Experience 5 haunts, 4 scare zones, 50+ rides, trick-or-treating, and exclusive food and drink — all included with admission!
hauntedattractionnetwork.com/hersheypark-...

Six Flags Charts Ambitious Growth Path with Back-to-Basics Strategy Company targets 58 million guests and $3.8 billion revenue by 2028 through focus on fundamentals, loyalty programs, and operational excellence by Philip Her

A few weeks ago, Six Flags unveiled a massive strategy plan during its investor day. The company targets 58 million guests and $3.8 billion revenue by 2028 through focus on fundamentals, loyalty programs, and operational excellence.
Here's my breakdown:
www.inparkmagazine.com/six-flags-ch...

The Five Forces Reshaping Attractions What 18 Months of Coverage Reveals About Industry Direction

We reviewed the previous 18 months of stories and broke and here’s what we discovered:

- Consolidation accelerates
- Barbell pricing works
- Festivals + fixed assets
- Labor window open
- Tech removes friction

What trends are you seeing?
#themepark
open.substack.com/pub/greentag...

Festival Fright Nights Turns Winchester Mystery House Into a Full-Scale Halloween Event Festival Fright Nights brings 3 haunted houses and immersive horror to Winchester Mystery House in San Jose, CA

Winchester Mystery House JUST announced Festival Fright Nights - a brand new Halloween experience in partnership with Thirteenth Floor Entertainment Group!
Festival Fright Nights will debut three main haunted attractions, theatrical experiences, and more
hauntedattractionnetwork.com/festival-fri...

Hauntathon 2025: Now Accepting Applications from Haunted Attractions and Sponsors Your haunt could be featured in our 61-day Haunted Attraction showcase! Apply now to be featured in Hauntathon 2025.

The Haunted Attraction Network’s annual Hauntathon is back for its 11th year—and applications are open for haunts and sponsors!

hauntedattractionnetwork.com/hauntathon-2...

YouTube video by Haunted Attraction Network Midwest Haunters Convention 2025 | Horror Cosplays & Vendors

Come with me for a full tour of Midwest Haunters Convention - exploring the best horror cosplays, costumes, and vendors! #halloween
youtu.be/SE2fbemlPWk

Universal Fan Fest Nights: A new seasonal blueprint for theme parks photo and article by Philip Hernandez A New Season for Revenue Halloween Horror Nights transformed a slow season into a significant profit center for Uni

For those that missed Fan Fest Nights at Universal Studios Hollywood, InPark Magazine just published my article outlining the event and takeaways for attractions of all sizes!
www.inparkmagazine.com/universal-fa...

Theme Park Trends That Can Transform Your Haunt: Lessons from Universal's Fan Fest Nights and Beyond Learn how Universal's Fan Fest Nights, Horror Unleashed, and year-round activations offer valuable lessons for haunted attraction owners.

Theme park trends like Universal's Fan Fest Nights and year-round horror activations can revolutionize your haunt's business model. From IP partnerships to luxury-tier experiences, there are many opportunities to grow your audience beyond October.
hauntedattractionnetwork.com/theme-park-t...

Magic, Money, and the Middle East: Disney’s Record Quarter Disney’s stock jumped 7 % after a blockbuster Q2 - and we breakdown why.

Disney's stock popped 7% after an incredible earnings call demonstrating the company's strategic refocus on its most profitable segment: theme parks.
www.greentaggedshow.com/magic-money-...

Midwest Haunters Convention 2025: Complete Guide Midwest Haunters Convention 2025 – complete guide to the June 6-8 convention in Rosemont. Schedule, tours, seminars, parties & more.

The Midwest Haunters Convention (MHC) returns to the Donald E. Stephens Convention Center in Rosemont, IL, for three action-packed days on June 6-8, 2025 - and here's a complete guide to the event!
hauntedattractionnetwork.com/midwest-haun...

Halloween Starts in August Now (Disney Says So) Mickey's Not-So-Scary Halloween Party 2025 Begins Aug 15, following August announcements for Horror Unleashed and Halloween Horror Nights.

Mickey's Not-So-Scary Halloween Party Begins Aug 15, following Aug announcements for Horror Unleashed & HHN.
#halloween
mailchi.mp/hauntedattra...

Build or Repurpose? When to Construct New Assets vs. Reimagining What You Have

Is it better to build new or repurpose existing assets? With construction costs soaring, interest rates climbing, and consumer spending patterns shifting, the calculus behind this decision has never been more complex—or consequential.
greentagged.substack.com/p/build-or-r...

Marketing Your Haunted Attraction: Getting the Right Message to the Right Person at the Right Time Fundamentals of haunted attraction marketing from media relations to social strategy. Reach the right person at the right time!

The tools change, but marketing fundamentals never do - it's all about the right person at the right time.

hauntedattractionnetwork.com/marketing-yo...

Universal's Spring Ticket Test Has Legs Universal's Fan Fest Nights cracks the elusive spring hard-ticket code but skews resources toward nostalgia; was money left on the table?

Universal Studios Hollywood's Fan Fest Nights has solved the decades-long puzzle of spring hard-ticket events. But does leaning into Nostalgia while underserving larger anime and gaming fandoms limit its potential?

open.substack.com/pub/greentag...

Join us for a full tour of Universal Studios Hollywood’s Fan Fest Nights 2025, the park’s first-ever spring hard-ticket event created by the same team behind Halloween Horror Nights. youtu.be/jbd7YqqYqbE?...

The Uncertainty Epidemic by Philip Hernandez This article was initially published for the Green Tagged Insights newsletter. You can listen to this article or subscribe to Green Tagg

InPark Magazine published my take on the current state of uncertainty impacting global business markets.
www.inparkmagazine.com/the-uncertai...

YouTube video by Haunted Attraction Network FULL TOUR: Brighton Asylum's 3 Terrifying Haunts | East Coast Haunters Convention [Off-Season Scare]

Join us for a special Halfway to Halloween experience at Brighton Asylum, New Jersey's most visited Halloween destination for over 13 years! #hauntedhouse
youtu.be/osNLDev8KaU?...

YouTube video by Haunted Attraction Network The Nocturne Theatre's DARK Twist On Little Shop of Horrors | Glendale, CA

Audrey II comes alive as an evolving alien-plant hybrid! Fabricated out of foam, these puppets travel around the stage and are large enough to eat the performers! Loved it.
youtu.be/QkzxnactSyA

Cameron McGuinness from Insane Haunt Productions showcases their sliding gear at TransWorld’s Halloween & Attractions Show 2025!
FULL video link in bio ☝️
#sliders #halloween #hauntedhouse

The US Has a Branding Problem: Tourism Decline Threatens Theme Parks International tourism to the US is projected to decline by at least 5% this year instead of the expected 9% growth, threatening a $72 billion reduction in total tra…

The US has a branding problem - and it's impacting tourism.
International tourism to the US is projected to decline by at least 5% this year instead of the expected 9% growth, threatening a $72 billion reduction in total travel spending.
www.greentaggedshow.com/the-us-has-a...

YouTube video by Attractions Magazine Complete Guide to Season of the Force at Disneyland!

May the Force be with you
youtu.be/pNNRRPpiqSg

Does Herschend Truly have a People First culture? And can they carry that through the Acquisition? 👀

Universal Horror Unleashed: Will year-round scares succeed off the Vegas Strip? | Analysis Can Universal translate its Halloween Horror Nights formula into a sustainable year-round business with Universal Horror Unleashed in Vegas?

Can Universal translate its successful seasonal Halloween Horror Nights formula into a sustainable year-round business as it prepares to open Universal Horror Unleashed in Vegas?! Here's my analysis, which was picked up by @attractions.bsky.social

attractionsmagazine.com/universal-ho...

Tariffs & Terror: Why and How Universal is Diversifying in an Unpredictable Market Amid tariff concerns and market volatility, we explore how Universal is strategically diversifying its entertainment portfolio.

Tariffs & Terror: Why is Universal betting on anime fans, horror enthusiasts, and nostalgic audiences all at once? On this week's Green Tagged podcast we reveal Universal's multi-market strategy in uncertain times. Listen now! #ThemeParks

www.greentaggedshow.com/tariffs-terr...

Despite Losing $206 Million Last Quarter, we think Six Flags is heading in the right direction, and here's why #sixflags

Wicked New England Brings Halfway to Halloween Festival to Salem's Historic Old Town Hall Salem's Wicked New England celebrates Halfway to Halloween with haunted attractions, vendors, monsters, and spooky panels on May 3, 2025.

Wicked New England is launching its first-ever Halfway to Halloween Festival on May 3, 2025, at Salem’s historic Old Town Hall!

hauntedattractionnetwork.com/wicked-new-e...

St. Patrick's Day Haunted Houses 2025: Your Complete Guide to Spring Scares Discover 19 spine-chilling St. Patrick's Day haunted houses for 2025. Find dates & locations for haunts across the US and Canada.

For St. Patrick's Day this weekend, 18 haunted attractions are opening in the US and Canada!
The highest concentration in Pennsylvania and the Southeast, featuring evil leprechaun themes, twisted Irish carnival horrors, and cursed shamrock!
hauntedattractionnetwork.com/st-patricks-...

Six Flags & United Parks Earnings: Optimism or Trouble? Six Flags reported a $206 million net loss for 2024—but investors are cautiously optimistic.

Six Flags reported a $206 million net loss for 2024—but investors are cautiously optimistic. Meanwhile, United Parks is blaming hurricanes for its flat revenue and attendance, but is it really the weather, or is there a deeper issue?

www.greentaggedshow.com/six-flags-un...

Field of Screams Montana: A Legacy of Family, Fear, and Frontier Spirit Discover how Field of Screams Montana evolved from a humble corn maze into a family-run, award-winning haunt, for 26 haunting seasons.

Congratulations to Field of Screams Montana on winning the OSCARES Legacy Haunt Award! Discover how a humble corn maze evolved into a 26-year family-run tradition of fear and fun. Get the behind-the-scenes story and see what’s coming next:
hauntedattractionnetwork.com/field-of-scr...