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Alan S. Morrison

@alansmorrison.bsky.social

Helping you achieve biz/org goals with #PR, #Photography & #Copy OUBS MBA 'poster boy' CIPR-qualified, MCIPR Accredited w/ 29 client recommendations. Super-connector. Ex-photo-journo, Sub, Editor, Pic Ed, broadcaster. https://bit.ly/m/ASMMediaAndPR

1,192 Followers  |  2,873 Following  |  3,930 Posts  |  Joined: 12.02.2024  |  2.673

Latest posts by alansmorrison.bsky.social on Bluesky

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๐—œ๐—–๐—ฌ๐— ๐—œ - ๐— ๐˜† ๐—ณ๐—ฎ๐˜ƒ๐—ผ๐˜‚๐—ฟ๐—ถ๐˜๐—ฒ ๐Ÿฏ๐Ÿฌ ๐—ต๐—ผ๐—น๐—ถ๐—ฑ๐—ฎ๐˜† ๐—ฝ๐—ต๐—ผ๐˜๐—ผ๐˜€ ๐—ผ๐—ณ ๐—–๐—ผ๐—ฝ๐—ฒ๐—ป๐—ต๐—ฎ๐—ด๐—ฒ๐—ป ๐—ฎ๐—ป๐—ฑ ๐—ฅ๐—ผ๐˜€๐—ธ๐—ถ๐—น๐—ฑ๐—ฒ.
Go if you can.
Happy weekend! ๐Ÿ™‚
#Weekend #Photography #Copenhagen

22.11.2025 11:00 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Karoline Leavitt Tells Reporter Trump's 'Piggy' Insult Shows He's 'Respectful' by Being 'Honest to Your Faces' Donald Trump's 'Piggy' insult was proof of his 'frankness,' says White House Press Secretary Karoline Leavitt

lol. Is this the equivalent of โ€œI only hit you bc I love you?โ€

โ€”
Karoline Leavittย Tells Reporterย Trump's 'Piggy' Insultย Shows He's 'Respectful' by Being 'Honest to Your Faces'

people.com/karoline-lea...

21.11.2025 03:07 โ€” ๐Ÿ‘ 4    ๐Ÿ” 2    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Ukraine-Russia war latest: Putin backs US plan for ending Ukraine war as Trump gives Kyiv deadline to accept President Zelensky says Ukraine faces one of the most difficult moments in its history, as the White House pushes its plan.

Anyone notice what we're NOT taking about now? ๐Ÿ™„
Trump couldn't care less about Ukraine.
This is just a useful days-long distraction for him.
www.bbc.co.uk/news/live/c6...
#PR

21.11.2025 21:49 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Case Study โ€“ Big 5 Movies Summer 2023 PR campaign | ASM Media & PR The PR Case Study for how ASM Media & PR helped Scaramanga use its Hollywood orders to increase brand awareness, site visits and sales.

๐—–๐—ฎ๐˜€๐—ฒ ๐—ฆ๐˜๐˜‚๐—ฑ๐˜†: ๐—›๐—ผ๐˜„ ๐—บ๐˜† ๐—ฏ๐—ฒ๐˜€๐˜ ๐—ฝ๐—ฟ๐—ฎ๐—ฐ๐˜๐—ถ๐—ฐ๐—ฒ ๐—ฃ๐˜‚๐—ฏ๐—น๐—ถ๐—ฐ ๐—ฅ๐—ฒ๐—น๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€ ๐—ต๐—ฒ๐—น๐—ฝ๐—ฒ๐—ฑ ๐˜ƒ๐—ถ๐—ป๐˜๐—ฎ๐—ด๐—ฒ ๐—น๐—ถ๐—ณ๐—ฒ๐˜€๐˜๐˜†๐—น๐—ฒ ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ ๐—ฆ๐—ฐ๐—ฎ๐—ฟ๐—ฎ๐—บ๐—ฎ๐—ป๐—ด๐—ฎ ๐—ถ๐—ป๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜€๐—ฒ ๐—ถ๐˜๐˜€ ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ ๐—ฎ๐˜„๐—ฎ๐—ฟ๐—ฒ๐—ป๐—ฒ๐˜€๐˜€, ๐˜„๐—ฒ๐—ฏ๐˜€๐—ถ๐˜๐—ฒ ๐˜‚๐˜€๐—ฒ๐—ฟ๐˜€ ๐—ฎ๐—ป๐—ฑ ๐˜€๐—ฎ๐—น๐—ฒ๐˜€ bit.ly/40CWh0r
#PR #PublicRelations

19.11.2025 11:01 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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๐—ง๐—ต๐—ฒ ๐—น๐—ฒ๐—ฎ๐˜ƒ๐—ฒ๐˜€ ๐—บ๐—ฎ๐˜† ๐—ฏ๐—ฒ ๐—ณ๐—ฎ๐—น๐—น๐—ถ๐—ป๐—ด, ๐—ฏ๐˜‚๐˜ ๐˜๐—ต๐—ฒ๐—ถ๐—ฟ ๐—ฏ๐—ฒ๐—ฎ๐˜‚๐˜๐˜† ๐—ถ๐˜€ ๐—ด๐—ฟ๐—ผ๐˜„๐—ถ๐—ป๐—ด ๐Ÿ˜
Happy Weekend ๐Ÿ™‚
Alt-Text: Yellow Autumn leaves on ends of branches backlit by sun.
#Photography #Sunset #AutumnVibes #Weekend

15.11.2025 11:01 โ€” ๐Ÿ‘ 7    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Quite the metaphor for the Rhetoric - Reality gap in that country.

14.11.2025 21:40 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Why do you need anyone else's permission?

14.11.2025 21:34 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Good PR for M&S' CEO, toys and balls, bad for BBC M&S CEOย Machin has a comms rival in Sainsbury's boss Simon Roberts Regular readers will know that Stuart Machin, of M&S CEO fame, has me as his number oneโ€ฆ

Who in PR shot to new heights this week? ๐Ÿš€
And who shot themselves in the foot? ๐Ÿคฆ
Read the Good & Bad PR column from @prandybarr.bsky.social on @prmoment.bsky.social for the verdict www.prmoment.com/good-bad-pr/...
#PR

14.11.2025 18:01 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Preview
Good PR for M&S' CEO, toys and balls, bad for BBC M&S CEOย Machin has a comms rival in Sainsbury's boss Simon Roberts Regular readers will know that Stuart Machin, of M&S CEO fame, has me as his number oneโ€ฆ

Who in PR shot to new heights this week? ๐Ÿš€
And who shot themselves in the foot? ๐Ÿคฆ
Read the Good & Bad PR column from @prandybarr.bsky.social on @prmoment.bsky.social for the verdict www.prmoment.com/good-bad-pr/...
#PR

14.11.2025 12:55 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Good PR for M&S' CEO, toys and balls, bad for BBC M&S CEOย Machin has a comms rival in Sainsbury's boss Simon Roberts Regular readers will know that Stuart Machin, of M&S CEO fame, has me as his number oneโ€ฆ

Who in PR shot to new heights this week? ๐Ÿš€
And who shot themselves in the foot? ๐Ÿคฆ
Read the Good & Bad PR column from @prandybarr.bsky.social on @prmoment.bsky.social for the verdict www.prmoment.com/good-bad-pr/...
#PR

14.11.2025 11:01 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

Nails it

12.11.2025 09:10 โ€” ๐Ÿ‘ 9    ๐Ÿ” 3    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

@anitachaudhuri.bsky.social Thanks for the share Anita ๐Ÿ™๐Ÿ™‚
Happy Friday!

14.11.2025 09:18 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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๐— ๐˜† ๐˜€๐—ถ๐˜€๐˜๐—ฒ๐—ฟ ๐—ถ๐˜€๐—ปโ€™๐˜ ๐—ฎ ๐—ณ๐—ฎ๐—ป ๐—ผ๐—ณ ๐—บ๐˜† ๐—ต๐—ผ๐—น๐—ถ๐—ฑ๐—ฎ๐˜† ๐—ฝ๐—ต๐—ผ๐˜๐—ผ๐˜€.
Not enough people, she says ๐Ÿ™„
Just my style ๐Ÿคทโ€โ™‚๏ธ
My wife & I had the joyful privilege of spending 7 days in & around Copenhagen.
Here are my Copenhagen Visual Highlights in 30 photos.
What do you think?
#Photography #TravelPhotography #Copenhagen #Denmark

13.11.2025 18:01 โ€” ๐Ÿ‘ 1    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

today in We Live In The Future And The Future Is Stupid: went to a pub to inquire about a potential room booking but the staff aren't allowed to process those in person so I am now sitting in the pub, writing them an email to inquire about a potential room booking

11.11.2025 17:35 โ€” ๐Ÿ‘ 553    ๐Ÿ” 50    ๐Ÿ’ฌ 40    ๐Ÿ“Œ 6
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๐— ๐˜† ๐˜€๐—ถ๐˜€๐˜๐—ฒ๐—ฟ ๐—ถ๐˜€๐—ปโ€™๐˜ ๐—ฎ ๐—ณ๐—ฎ๐—ป ๐—ผ๐—ณ ๐—บ๐˜† ๐—ต๐—ผ๐—น๐—ถ๐—ฑ๐—ฎ๐˜† ๐—ฝ๐—ต๐—ผ๐˜๐—ผ๐˜€.
Not enough people, she says ๐Ÿ™„
Just my style ๐Ÿคทโ€โ™‚๏ธ
My wife & I had the joyful privilege of spending 7 days in & around Copenhagen.
Here are my Copenhagen Visual Highlights in 30 photos.
What do you think?
#Photography #TravelPhotography #Copenhagen #Denmark

13.11.2025 13:45 โ€” ๐Ÿ‘ 2    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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๐— ๐˜† ๐˜€๐—ถ๐˜€๐˜๐—ฒ๐—ฟ ๐—ถ๐˜€๐—ปโ€™๐˜ ๐—ฎ ๐—ณ๐—ฎ๐—ป ๐—ผ๐—ณ ๐—บ๐˜† ๐—ต๐—ผ๐—น๐—ถ๐—ฑ๐—ฎ๐˜† ๐—ฝ๐—ต๐—ผ๐˜๐—ผ๐˜€.
Not enough people, she says ๐Ÿ™„
Just my style ๐Ÿคทโ€โ™‚๏ธ
My wife & I had the joyful privilege of spending 7 days in & around Copenhagen.
Here are my Copenhagen Visual Highlights in 30 photos.
What do you think?
#Photography #TravelPhotography #Copenhagen #Denmark

13.11.2025 12:56 โ€” ๐Ÿ‘ 3    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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๐— ๐˜† ๐˜€๐—ถ๐˜€๐˜๐—ฒ๐—ฟ ๐—ถ๐˜€๐—ปโ€™๐˜ ๐—ฎ ๐—ณ๐—ฎ๐—ป ๐—ผ๐—ณ ๐—บ๐˜† ๐—ต๐—ผ๐—น๐—ถ๐—ฑ๐—ฎ๐˜† ๐—ฝ๐—ต๐—ผ๐˜๐—ผ๐˜€.
Not enough people, she says ๐Ÿ™„
Just my style ๐Ÿคทโ€โ™‚๏ธ
My wife & I had the joyful privilege of spending 7 days in & around Copenhagen.
Here are my Copenhagen Visual Highlights in 30 photos.
What do you think?
#Photography #TravelPhotography #Copenhagen #Denmark

13.11.2025 11:01 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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๐— ๐˜† ๐˜€๐—ถ๐˜€๐˜๐—ฒ๐—ฟ ๐—ถ๐˜€๐—ปโ€™๐˜ ๐—ฎ ๐—ณ๐—ฎ๐—ป ๐—ผ๐—ณ ๐—บ๐˜† ๐—ต๐—ผ๐—น๐—ถ๐—ฑ๐—ฎ๐˜† ๐—ฝ๐—ต๐—ผ๐˜๐—ผ๐˜€.
Not enough people, she says ๐Ÿ™„
Just my style ๐Ÿคทโ€โ™‚๏ธ
My wife & I had the joyful privilege of spending 7 days in & around Copenhagen.
Here are my Copenhagen Visual Highlights in 30 photos.
What do you think?
#Photography #TravelPhotography #Copenhagen #Denmark

13.11.2025 07:01 โ€” ๐Ÿ‘ 3    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

lnkd.in/eensnqWG

12.11.2025 11:01 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Become an AI trainer | LinkedIn Help Become an AI trainer

๐—Ÿ๐—ผ๐—ผ๐—ธ๐—ถ๐—ป๐—ด ๐—ณ๐—ผ๐—ฟ ๐—ฒ๐˜…๐˜๐—ฟ๐—ฎ ๐—ถ๐—ป๐—ฐ๐—ผ๐—บ๐—ฒ?

LinkedIn is offering members the paid opportunity to help it identify content for AI training.

Find out how lnkd.in/eensnqWG

#AIJobs

12.11.2025 11:01 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0

Thanks. And for the reskeet ๐Ÿ™๐Ÿ˜Š

08.11.2025 11:35 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Wildflowers still blooming

08.11.2025 09:21 โ€” ๐Ÿ‘ 3    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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๐—”๐—ป๐—ผ๐˜๐—ต๐—ฒ๐—ฟ ๐˜€๐˜๐˜‚๐—ป๐—ป๐—ถ๐—ป๐—ด ๐—”๐˜‚๐˜๐˜‚๐—บ๐—ป ๐˜€๐˜‚๐—ป๐˜€๐—ฒ๐˜ ๐Ÿ˜
Happy Weekend ๐Ÿ™‚
Alt-Text: Pink and orange clouds sunset with sun hidden behind them, silhouetted trees foreground
#Photography #Sunset #AutumnVibes #Weekend

08.11.2025 11:01 โ€” ๐Ÿ‘ 6    ๐Ÿ” 1    ๐Ÿ’ฌ 1    ๐Ÿ“Œ 0
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Good and Bad PR: Asda wins the race, McDonalds makes us happy and M&Sโ€ฆ Fortunately it was fairly quiet seven days in the media, apart from the loss of a minor Royal and the usual low-key goings on of the governmentโ€ฆ

Who in PR avoided embarrassing mistakes this week? ๐Ÿค”
And who kept doing facepalms? ๐Ÿคฆ
Read the Good & Bad PR column from @prandybarr.bsky.social on @prmoment.bsky.social for the verdict www.prmoment.com/good-bad-pr/...
#PR

07.11.2025 18:01 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Good and Bad PR: Asda wins the race, McDonalds makes us happy and M&Sโ€ฆ Fortunately it was fairly quiet seven days in the media, apart from the loss of a minor Royal and the usual low-key goings on of the governmentโ€ฆ

Who in PR avoided embarrassing mistakes this week? ๐Ÿค”
And who kept doing facepalms? ๐Ÿคฆ
Read the Good & Bad PR column from @prandybarr.bsky.social on @prmoment.bsky.social for the verdict www.prmoment.com/good-bad-pr/...
#PR

07.11.2025 12:56 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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๐—ฅ๐—ฒ๐—บ๐—ฒ๐—บ๐—ฏ๐—ฒ๐—ฟ ๐—œ ๐—ฟ๐—ฒ๐—ฎ๐—ฐ๐—ต๐—ฒ๐—ฑ ๐Ÿฏ.๐Ÿฑ ๐— ๐—œ๐—Ÿ๐—Ÿ๐—œ๐—ข๐—ก ๐—ฝ๐—ต๐—ผ๐˜๐—ผ ๐˜ƒ๐—ถ๐—ฒ๐˜„๐˜€ ๐—ผ๐—ป ๐—š๐—ผ๐—ผ๐—ด๐—น๐—ฒ ๐— ๐—ฎ๐—ฝ๐˜€?

๐—œ'๐˜ƒ๐—ฒ ๐—ป๐—ผ๐˜„ ๐—ด๐—ผ๐—ป๐—ฒ ๐—ผ๐˜ƒ๐—ฒ๐—ฟ ๐Ÿฐ ๐—บ๐—ถ๐—น๐—น๐—ถ๐—ผ๐—ป! ๐Ÿ˜ƒ

Hope your weekend goes that well, or better. ๐Ÿ™‚

#Photography #GoogleMaps #LocalGuide

07.11.2025 11:01 โ€” ๐Ÿ‘ 3    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Good and Bad PR: Asda wins the race, McDonalds makes us happy and M&Sโ€ฆ Fortunately it was fairly quiet seven days in the media, apart from the loss of a minor Royal and the usual low-key goings on of the governmentโ€ฆ

Who in PR avoided embarrassing mistakes this week? ๐Ÿค”
And who kept doing facepalms? ๐Ÿคฆ
Read the Good & Bad PR column from @prandybarr.bsky.social on @prmoment.bsky.social for the verdict www.prmoment.com/good-bad-pr/...
#PR

07.11.2025 07:01 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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๐Ÿ” What do the Barcelona Principles 4.0 mean for modern communications professionals? If you're in PR, communications, or stakeholder engagement, understanding how to measure the true impact of yourโ€ฆ |... ๐Ÿ” What do the Barcelona Principles 4.0 mean for modern communications professionals? If you're in PR, communications, or stakeholder engagement, understanding how to measure the true impact of your work is more important than ever. The International Association for Measurement and Evaluation of Communication (AMEC)'s Barcelona Principles 4.0 offers a refined, globally relevant framework for evaluating communication effectiveness. This article from alumnus Alan S. Morrison MBA, CIPR Prof PR Cert, MCIPR Accredited breaks down whatโ€™s new in version 4.0 and why these changes matter for practitioners and organisations. If you're looking to move beyond outdated metrics and embrace meaningful evaluation, this is a must-read. ๐Ÿ“– Read the full article: https://ow.ly/jvPu50XfyPB

๐— ๐˜† ๐—น๐—ฎ๐˜๐—ฒ๐˜€๐˜ ๐—ฎ๐—ฟ๐˜๐—ถ๐—ฐ๐—น๐—ฒ ๐—ผ๐—ป ๐—ฃR ๐—ณ๐—ผ๐—ฟ @openuniversity.bsky.social ๐—•๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐—ฆ๐—ฐ๐—ต๐—ผ๐—ผ๐—น ๐—ฃ๐—ฟ๐—ผ๐—ณ๐—ฒ๐˜€๐˜€๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—ž๐—ป๐—ผ๐˜„๐—น๐—ฒ๐—ฑ๐—ด๐—ฒ ๐—•๐—ฎ๐—ป๐—ธ business-school.open.ac.uk/alumni/profe...
๐—ฅ๐—ฒ๐—ฎ๐—ฑ ๐—ถ๐˜ ๐˜๐—ผ ๐—น๐—ฒ๐—ฎ๐—ฟ๐—ป ๐—ต๐—ผ๐˜„ ๐˜๐—ผ ๐˜‚๐˜€๐—ฒ ๐˜๐—ต๐—ฒ ๐—ป๐—ฒ๐˜„ ๐—ด๐—น๐—ผ๐—ฏ๐—ฎ๐—น ๐—ด๐—ผ๐—น๐—ฑ ๐˜€๐˜๐—ฎ๐—ป๐—ฑ๐—ฎ๐—ฟ๐—ฑ ๐—ณ๐—ผ๐—ฟ ๐—บ๐—ฒ๐—ฎ๐˜€๐˜‚๐—ฟ๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐˜๐—ฟ๐˜‚๐—ฒ ๐—ฒ๐—ณ๐—ณ๐—ฒ๐—ฐ๐˜๐˜€ ๐—ผ๐—ณ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฐ๐—ผ๐—บ๐—บ๐˜‚๐—ป๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป.
#ad #PR #Communications #MeasurementMatters

06.11.2025 18:00 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Preview
๐Ÿ” What do the Barcelona Principles 4.0 mean for modern communications professionals? If you're in PR, communications, or stakeholder engagement, understanding how to measure the true impact of yourโ€ฆ |... ๐Ÿ” What do the Barcelona Principles 4.0 mean for modern communications professionals? If you're in PR, communications, or stakeholder engagement, understanding how to measure the true impact of your work is more important than ever. The International Association for Measurement and Evaluation of Communication (AMEC)'s Barcelona Principles 4.0 offers a refined, globally relevant framework for evaluating communication effectiveness. This article from alumnus Alan S. Morrison MBA, CIPR Prof PR Cert, MCIPR Accredited breaks down whatโ€™s new in version 4.0 and why these changes matter for practitioners and organisations. If you're looking to move beyond outdated metrics and embrace meaningful evaluation, this is a must-read. ๐Ÿ“– Read the full article: https://ow.ly/jvPu50XfyPB

๐— ๐˜† ๐—น๐—ฎ๐˜๐—ฒ๐˜€๐˜ ๐—ฎ๐—ฟ๐˜๐—ถ๐—ฐ๐—น๐—ฒ ๐—ผ๐—ป ๐—ฃR ๐—ณ๐—ผ๐—ฟ @openuniversity.bsky.social ๐—•๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐—ฆ๐—ฐ๐—ต๐—ผ๐—ผ๐—น ๐—ฃ๐—ฟ๐—ผ๐—ณ๐—ฒ๐˜€๐˜€๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—ž๐—ป๐—ผ๐˜„๐—น๐—ฒ๐—ฑ๐—ด๐—ฒ ๐—•๐—ฎ๐—ป๐—ธ business-school.open.ac.uk/alumni/profe...
๐—ฅ๐—ฒ๐—ฎ๐—ฑ ๐—ถ๐˜ ๐˜๐—ผ ๐—น๐—ฒ๐—ฎ๐—ฟ๐—ป ๐—ต๐—ผ๐˜„ ๐˜๐—ผ ๐˜‚๐˜€๐—ฒ ๐˜๐—ต๐—ฒ ๐—ป๐—ฒ๐˜„ ๐—ด๐—น๐—ผ๐—ฏ๐—ฎ๐—น ๐—ด๐—ผ๐—น๐—ฑ ๐˜€๐˜๐—ฎ๐—ป๐—ฑ๐—ฎ๐—ฟ๐—ฑ ๐—ณ๐—ผ๐—ฟ ๐—บ๐—ฒ๐—ฎ๐˜€๐˜‚๐—ฟ๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐˜๐—ฟ๐˜‚๐—ฒ ๐—ฒ๐—ณ๐—ณ๐—ฒ๐—ฐ๐˜๐˜€ ๐—ผ๐—ณ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฐ๐—ผ๐—บ๐—บ๐˜‚๐—ป๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป.
#ad #PR #Communications #MeasurementMatters

06.11.2025 12:55 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Preview
๐Ÿ” What do the Barcelona Principles 4.0 mean for modern communications professionals? If you're in PR, communications, or stakeholder engagement, understanding how to measure the true impact of yourโ€ฆ |... ๐Ÿ” What do the Barcelona Principles 4.0 mean for modern communications professionals? If you're in PR, communications, or stakeholder engagement, understanding how to measure the true impact of your work is more important than ever. The International Association for Measurement and Evaluation of Communication (AMEC)'s Barcelona Principles 4.0 offers a refined, globally relevant framework for evaluating communication effectiveness. This article from alumnus Alan S. Morrison MBA, CIPR Prof PR Cert, MCIPR Accredited breaks down whatโ€™s new in version 4.0 and why these changes matter for practitioners and organisations. If you're looking to move beyond outdated metrics and embrace meaningful evaluation, this is a must-read. ๐Ÿ“– Read the full article: https://ow.ly/jvPu50XfyPB

๐— ๐˜† ๐—น๐—ฎ๐˜๐—ฒ๐˜€๐˜ ๐—ฎ๐—ฟ๐˜๐—ถ๐—ฐ๐—น๐—ฒ ๐—ผ๐—ป ๐—ฃR ๐—ณ๐—ผ๐—ฟ @openuniversity.bsky.social ๐—•๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐—ฆ๐—ฐ๐—ต๐—ผ๐—ผ๐—น ๐—ฃ๐—ฟ๐—ผ๐—ณ๐—ฒ๐˜€๐˜€๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—ž๐—ป๐—ผ๐˜„๐—น๐—ฒ๐—ฑ๐—ด๐—ฒ ๐—•๐—ฎ๐—ป๐—ธ business-school.open.ac.uk/alumni/profe...
๐—ฅ๐—ฒ๐—ฎ๐—ฑ ๐—ถ๐˜ ๐˜๐—ผ ๐—น๐—ฒ๐—ฎ๐—ฟ๐—ป ๐—ต๐—ผ๐˜„ ๐˜๐—ผ ๐˜‚๐˜€๐—ฒ ๐˜๐—ต๐—ฒ ๐—ป๐—ฒ๐˜„ ๐—ด๐—น๐—ผ๐—ฏ๐—ฎ๐—น ๐—ด๐—ผ๐—น๐—ฑ ๐˜€๐˜๐—ฎ๐—ป๐—ฑ๐—ฎ๐—ฟ๐—ฑ ๐—ณ๐—ผ๐—ฟ ๐—บ๐—ฒ๐—ฎ๐˜€๐˜‚๐—ฟ๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐˜๐—ฟ๐˜‚๐—ฒ ๐—ฒ๐—ณ๐—ณ๐—ฒ๐—ฐ๐˜๐˜€ ๐—ผ๐—ณ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฐ๐—ผ๐—บ๐—บ๐˜‚๐—ป๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป.
#ad #PR #Communications #MeasurementMatters

06.11.2025 11:02 โ€” ๐Ÿ‘ 0    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

@alansmorrison is following 18 prominent accounts