James Clarke

Optimizing media in real time like it's their JOB or something 📈🤷‍♂️ Some of the Newell Brands Retail Media #DreamTeam captured in action today 🤩

#influencermarketing #marketing #influencerevent #creators #socialmedia #influencerpopup #newellbrands | James Clarke | 21 comments Last week, my team had the pleasure of helping organize and co-host Newell Brands’ first-ever Influencer Innovation Showcase at our beautiful Hoboken Customer Experience Center, with its stunning view...

Last week, my team co-led Newell Brands' first-ever #influencer Innovation Showcase at our beautiful Hoboken Customer Experience Center, with its stunning views of the Manhattan skyline. What a great day! 🙌 #Marketing #SocialMedia www.linkedin.com/posts/james-...

Kick Fall Into High Gear With Yankee Candles, New Denim Styles and More Hot Finds Everything you need to elevate those cozy, autumnal vibes.

Kick Fall Into High Gear With Yankee Candles | www.today.com/shop/fall-es... via @todayshow.com

Driving Business Through Wonder: How CHEETOS Is *s~h-a-p~i-n~g* the Future of Social Commerce 🧡 🚀 | James Clarke Driving Business Through Wonder: How CHEETOS Is *s~h-a-p~i-n~g* the Future of Social Commerce 🧡 🚀 What if something as small (and crunchy) as CHEETOS could spark a movement of playful imagination AN...

Driving Business Through Wonder: Learn How #CHEETOS Is *s~h-a-p~i-n~g* the Future of Social Commerce 🧡 🚀 www.linkedin.com/posts/james-... #InfluencerMarketing #Creators #SocialMedia

PepsiCo is bringing back this popular beverage for the summer.

I'm headed to #VidCon 🛫 🙌 !! Excited to share our journey of creator co-creation at PepsiCo on YouTube through FLVR, our "seriously unserious" food entertainment brand. #VidConAN25 #vidcon2025 #SocialMedia @vidcon.bsky.social

#socialmedia #marketing #pepsico #mediastrategy #datainformed #paidmedia | James Clarke You’re Not a Corporate Drone 🤖 You’re a Marketer 😎. Start Acting Like One! 😵 TLDR --> Being data-informed means using data to guide, not dictate. Trust your gut, but validate it. Lean into tech...

You’re Not a Corporate Drone🤖 You’re a Marketer 😎. Start Acting Like One!

Being data-informed means using data to guide, not dictate. Trust your gut, but validate it. Lean into tech, but don’t lean away from human insight. #Marketing #Advertising

www.linkedin.com/posts/james-...

Oh great, another AI action figure. Just what the world needed. 😵‍💫

#socialmedia #creators #influencers #youtube | James Clarke | 12 comments Yesterday, I had the privilege of delivering a Spark Talk at YouTube's Creator Conversations event in NYC to an enthusiastic crowd of marketers and Googlers. I shared stories from my journey lead...

I had the privilege of delivering a Spark Talk at @YTAdvertisers Creator Conversations event in NYC to an enthusiastic crowd of marketers and Googlers. Here are my 3 key takeaways:
www.linkedin.com/posts/james-... #socialmedia #YouTube

In Warning Sign for Hollywood, Younger Consumers Are Choosing Creator Content Over Premium TV and Movies A new Deloitte study shows that Gen Zers are choosing social and creator-driven content over big-budget entertainment, as consumers overall feel a price pinch over streaming.

In Warning Sign for Hollywood, Younger Consumers Are Choosing Creator Content Over Premium TV and Movies | www.hollywoodreporter.com/business/bus... #SocialMedia #CreatorMarketing

#marketing #influencermarketing #contentcreation #brandstrategy… | James Clarke ⭐ Influencer vs. Creator: What's the Difference? ⭐ If you're unsure about the distinction between an influencer and a creator, you're not alone! These terms…

⭐ Influencer vs. Creator: What's the Difference? ⭐

If you're unsure about the distinction between an influencer and a creator, you're not alone! These terms are often used interchangeably, leading to confusion among marketers and agency partners alike. www.linkedin.com/posts/james-...

With #marketing budgets under pressure, shooting content for an omnichannel world is a must. For example, my team at PepsiCo Foods US captured a variety of Lo-Fi, social-first content for Tostitos—like this Art Reveal Trend featuring Edelman and Gronk. 👨‍🎨🎨 #SocialMedia #ContentMarketing

Pictures of various PepsiCo Foods brand posts published to social media on Super Bowl Game Day.

My team's #SBLIX 🏈 Social Media 'War Room' was a huge success for both of our participating #PepsiCo Foods brands -
Doritos🔺 & LAYS🥔. Congrats to all involved! #OnlyLays #DoritosCrash #SocialMedia