Fire on the Hill

PR Roundup: Journos Pick Bluesky, Frontier Pokes Southwest Air, Forever 21 Bankruptcy Lessons This week's PR Roundup explores the growth of journalists on Bluesky, bankruptcy communications in light of Forever 21 closing, and how brands like Frontier Airlines and Polestar are taking advantage ...

This week's PR Roundup explores the growth of journalists on Bluesky, bankruptcy communications in light of Forever 21 closing, and how brands like Frontier Airlines and Polestar are taking advantage of market changes with messaging.

X is losing prominence, but what's replacing it? Bluesky, it seems!

And #Tech journalists are leading the way. Find out more in the FOTH thread below 🧵

#technology #journalist #journo #bluesky

Inspired by our latest report, 'The Strange Death of Liberal X', we've joined Bluesky, the leading alternative microblogging platform among journalists.

👇 Explore key insights in the thread below, and download the full analysis here: fireoth.com/the-strange-...

#SocialMedia #Journalism #Marketing

The Strange Death of Liberal X The Strange Death of Liberal X An analysis of media usage of X, Threads, Mastodon, and Bluesky The downfall of Twitter has not only been televised but tweeted about too—though not all tweets are now o...

🚀 Bottom line: Bluesky's decentralised, influencer-led community makes it a leading choice. Now’s the time for strategic communicators to adapt.

Read the full report here: fireoth.com/the-strange-...

#FutureOfSocial #DigitalMarketing 8/8

💼 What does this mean for brands? It's critical to evaluate the credibility and community engagement on new platforms rather than follower counts alone.

#BrandStrategy #Comms 7/8

🌎 Transatlantic differences are evident: UK journalists favour Bluesky, especially in Tech & Education, while US journalists selectively adopt platforms by sector, maintaining stronger ties to X.

#UKMedia #USMedia 6/8

📈 Recent engagement trends show Bluesky's users highly active (75% posted in the last month), surpassing X (36%). Threads had an initial spike but quickly lost momentum.

#Engagement #Analytics 5/8

👩‍💻 Tech journalists are particularly active on Bluesky (48%), while Cyber Security writers prefer Mastodon (24%). Vertical specialisation matters when choosing platforms.

#Tech #CyberSecurity 4/8

🔍 Analysing 500 journalists across 10 sectors, X remains dominant (76%), but rivals like Bluesky (25%), Threads (17%), and Mastodon (9%) are gaining ground.

#MediaInsights #DigitalStrategy 3/8

🧐 Since Elon Musk's acquisition, X has moved rightward politically, losing advertisers and brands. Increased misinformation makes it risky for reputation-conscious companies.

#Reputation #CorporateComms 2/8

The Strange Death of Liberal X The Strange Death of Liberal X An analysis of media usage of X, Threads, Mastodon, and Bluesky The downfall of Twitter has not only been televised but tweeted about too—though not all tweets are now o...

📢 How is the fall of X (formerly Twitter) changing journalists' platform preferences?

Our new report with Mercury Analytics reveals why Bluesky is emerging as the preferred alternative for strategic corporate microblogging.

👉 fireoth.com/the-strange-...

#SocialMedia #Journalism 1/8

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