Andrew Luxem

Andrew Luxem: CRM, AI-Powered Marketing & Growth Strategy Insights, playbooks, and AI-powered strategies from Andrew Luxem, CRM expert, marketing leader, and advisor.

Grateful for everyone 🙏❤️

By day, I lead CRM marketing at Bed Bath & Beyond / Overstock / buybuyBABY. Behind the scenes, I’m finishing the playbooks I’ve built over 20 years.

Launching soon via
👉 andrewluxem.com

#marketingstrategy #marketingdigital #Playbooks #CRM #Leadership

13.12.2025 22:45 — 👍 0    🔁 1    💬 0    📌 0

✨ My first Braze #Forge2025!
Grateful to Braze for the invite + to speak on:
🎤 From Iteration to Acceleration: Building an Experimentation Culture
💌 The Dollars & Cents of Deliverability: Email Performance & ROI
🧩 Data + Culture + Curiosity = Growth
🍀 #CRM #BrazeCommunity

12.10.2025 00:13 — 👍 1    🔁 1    💬 0    📌 0

I Survived Dial-Up: 30 Years as an Internet Power User. From busy phone lines and Geocities GIFs to streaming, AI, and beyond - what a wild ride it’s been.

In 1995, I earned a certificate declaring me an “Internet Power User.” Back then, it meant surviving busy phone lines and building Geocities sites that would make your eyes bleed.

30 years later, I’m still here - watching the Internet evolve.

What’s your favorite memory from the early web?

16.09.2025 14:57 — 👍 1    🔁 0    💬 0    📌 0

Testing is easy. Scaling experimentation culture? That’s the hard part.

On Oct 1 at Braze Forge 2025, @melissaneikirk and I will dive into how AI accelerates personalization and experimentation. 🚀

04.09.2025 05:18 — 👍 1    🔁 0    💬 0    📌 0

Hello all 👋 I’m Andrew Luxem, CRM & Marketing Leader exploring AI, personalization, and customer journeys. New updates + insights now live → andrewluxem.com Follow for thoughts on CRM, automation, and growth.

Hello all 👋 I’m Andrew Luxem, CRM & Marketing Leader exploring AI, personalization, and customer journeys.

New updates + insights now live → andrewluxem.com

Follow for thoughts on CRM, automation, and growth.
#Marketing #CRM #AI #Personalization

29.08.2025 05:23 — 👍 1    🔁 0    💬 0    📌 0