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Andrew Luxem

@andrewluxem.bsky.social

Currently Sr. Director, CRM Bed Bath & Beyond | Former Amazon (12 yrs), Ancestry, Earth Class Mail, Stanley Black & Decker | Exploring AI, personalization & customer journeys | Salt Lake City, UT | andrewluxem.com

86 Followers  |  116 Following  |  5 Posts  |  Joined: 02.08.2025  |  1.2347

Latest posts by andrewluxem.bsky.social on Bluesky


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Andrew Luxem: CRM, AI-Powered Marketing & Growth Strategy Insights, playbooks, and AI-powered strategies from Andrew Luxem, CRM expert, marketing leader, and advisor.

Grateful for everyone ๐Ÿ™โค๏ธ

By day, I lead CRM marketing at Bed Bath & Beyond / Overstock / buybuyBABY. Behind the scenes, Iโ€™m finishing the playbooks Iโ€™ve built over 20 years.

Launching soon via
๐Ÿ‘‰ andrewluxem.com

#marketingstrategy #marketingdigital #Playbooks #CRM #Leadership

13.12.2025 22:45 โ€” ๐Ÿ‘ 0    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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โœจ My first Braze #Forge2025!
Grateful to Braze for the invite + to speak on:
๐ŸŽค From Iteration to Acceleration: Building an Experimentation Culture
๐Ÿ’Œ The Dollars & Cents of Deliverability: Email Performance & ROI
๐Ÿงฉ Data + Culture + Curiosity = Growth
๐Ÿ€ #CRM #BrazeCommunity

12.10.2025 00:13 โ€” ๐Ÿ‘ 1    ๐Ÿ” 1    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
I Survived Dial-Up: 30 Years as an Internet Power User. From busy phone lines and Geocities GIFs to streaming, AI, and beyond - what a wild ride itโ€™s been.

I Survived Dial-Up: 30 Years as an Internet Power User. From busy phone lines and Geocities GIFs to streaming, AI, and beyond - what a wild ride itโ€™s been.

In 1995, I earned a certificate declaring me an โ€œInternet Power User.โ€ Back then, it meant surviving busy phone lines and building Geocities sites that would make your eyes bleed.

30 years later, Iโ€™m still here - watching the Internet evolve.

Whatโ€™s your favorite memory from the early web?

16.09.2025 14:57 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
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Testing is easy. Scaling experimentation culture? Thatโ€™s the hard part.

On Oct 1 at Braze Forge 2025, @melissaneikirk and I will dive into how AI accelerates personalization and experimentation. ๐Ÿš€

04.09.2025 05:18 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0
Hello all ๐Ÿ‘‹ Iโ€™m Andrew Luxem, CRM & Marketing Leader exploring AI, personalization, and customer journeys.

New updates + insights now live โ†’ andrewluxem.com

Follow for thoughts on CRM, automation, and growth.

Hello all ๐Ÿ‘‹ Iโ€™m Andrew Luxem, CRM & Marketing Leader exploring AI, personalization, and customer journeys. New updates + insights now live โ†’ andrewluxem.com Follow for thoughts on CRM, automation, and growth.

Hello all ๐Ÿ‘‹ Iโ€™m Andrew Luxem, CRM & Marketing Leader exploring AI, personalization, and customer journeys.

New updates + insights now live โ†’ andrewluxem.com

Follow for thoughts on CRM, automation, and growth.
#Marketing #CRM #AI #Personalization

29.08.2025 05:23 โ€” ๐Ÿ‘ 1    ๐Ÿ” 0    ๐Ÿ’ฌ 0    ๐Ÿ“Œ 0

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