Sarah Clarke

A yellow Post-it note on a blue background, with faded white grid lines and colourful building blocks, lists what the CharityComms content conference will cover, including: Strategic approaches to content: how to build strong foundations. The principles of content design and why we need them. Being the voice of your audience: planning user research. Auditing and maintenance: taking stock and repurposing content. Tools and methods for planning and designing your content.

A yellow Post-it note on a blue background, with faded white grid lines and colourful building blocks, lists even more of what the CharityComms content conference will cover, including: Ways to build content-centred culture and skills at your charity. User testing: different options for different budgets. Setting meaningful measurements for your content. Getting buy-in for a change of approach and investment.

As charity budgets tighten and demand for effective comms increases, a strategic, audience-focused approach to content is vital. Join us on 10 July for our #CharityContent conference to explore principles, strategies, and tools designed to create content that drives results: https://bit.ly/3Fjmj1p

Whether you’re new to CharityComms or you’ve been part of our amazing community for ages, there are lots of ways you and your team can make the most of your membership. From networking and learning new skills to keeping on top of comms trends, find out more: bit.ly/43LEFBF

#MembershipMonday

A woman pointing towards text that reads 'Could you help us refresh our brand or website? Send us your expression of interest!' set against an image of lemons and a blue background.

We’re looking for a partner to help us develop and deliver a refreshed brand and website. From audience research to visual identity, from key messaging to improved user experience - find out more about how you can support us with this exciting new phase with our brief packs: https://bit.ly/43x4xkr

So many great ideas and speakers so far - lots of great insights to take away!

Gradient pink and purple background with animated text "We're Live" and a flashing recording light.

We're live at our Strategic Communicators’ Conference. We have a packed agenda and can’t wait to hear from our fantastic line-up of speakers.

Who’s joining us today? Say hello in the comments!

#CCStrategy

Pen and watercolour drawing of the AI action figure trend, showing a doll in a box, surrounded by various items. The text says "Sarah Clarke, starter kit." There is a pink, star-shaped bit of text in the top right that says "90's indie playlist not included." The doll has a blonde bob, white hoop earrings, wearing a black and white striped jumper, wide black trousers and white platform trainers. The other items included are: a book entitled "book club book I (probs) will not read"; a black and white football; a jug (cross between a pug and a Jack Russell); an open laptop with a Starbar chocolate bar and a cup of tea (the window says "with 47 open tabs!!"); an orange backpack surrounded by a box of plasters, some Uno cards and a pink lipstick; a set of watercolours with a brush and a pen. There is a note with an arrow pointing at the dog, that says "not in a box because he is a free dog". There is also a note in the doll window that says "hoodie, combats, DMs version also available."

Too tempting to not get involved - but taking the opportunity to create some art at the same time. So, not AI-generated, but drawn with watercolour and ink. The 47 open tabs thing is a reality though...

More than three-quarters of UK charities use AI, research finds Common uses of AI included the monitoring of attitudes, data analysis and improving donor communication

A new study shows that more than three-quarters of UK #charities are using #AI - the most common uses were to evaluate the effectiveness of #fundraising activity, monitor sentiment and attitudes, for data analysis, and to improve donor communication. www.thirdsector.co.uk/three-quarte...

Four in five people buy second-hand every month, research finds More than two in five respondents say they aim to purchase items second-hand before buying new

Not terribly surprising, given the economy, but a great boost for #charity shops...and good to see that people are also thinking sustainably. Also fantastic use of data and research from @thebhf.bsky.social to support their Reuse Revolution campaign. www.thirdsector.co.uk/four-five-pe...

TV’s biggest adversary—and ally—is social media Consumers spend six hours a day on entertainment on average, but pressure from short-form content continues, according to Deloitte.

Interesting article on how mainstream tv studios are looking to #SocialMedia more and more - as people are getting fed up having to pay for multiple streaming services and can consume lots of entertainment straight from short form content anyway.... www.marketingbrew.com/stories/2025...

Lovely piece of positive news. Deaf scientists and educators have created 400 British Sign Language signs to make environmental science topics - like biodiversity and energy - more #accessible. www.ssc.education.ed.ac.uk/BSL/environm...

On a green background, black text reads CharityComms Salary and Organisational Culture Survey 2024. Measuring the value of charity marketing and communications roles. In a series of colourful banners underneath, text reads: In collaboration with Agenda Consulting. Read the full report now. To the right, a black background with green, blue and white data points on a grid and on top of this, a blue and yellow measuring tape.

Our recent #CCSalarySurvey report looks at trends from the past year to highlight how charity communicators feel in their work and what you can do within your own charity to champion the value of comms. Have a look at what people are saying: bit.ly/3Fs1IHX

Adeela Warley: What charities can learn from the ‘wood wide web’ By aligning our purposes and sharing collective messages we can create more coherent campaigns

In this @thirdsector.co.uk article, our CEO @awarley.bsky.social explores how charities collaborating and aligning goals can lead to more impactful campaigns. Learn from examples from @hospiceuk.bsky.social and Tommy’s: bit.ly/3Di6uac

Inspiring Communicator Awards 2024 - Interviews with the winners - CharityComms Watch our highlight video to discover what recognition from the Inspiring Communicator Awards has meant to the 2024 winners, their organisations and the communities…

At the end of last year, over 150 charity communicators joined us virtually to celebrate our #InspiringComms Awards 2024. Congratulations to all the winners who continue to make a difference. Hear their stories and find out the difference that award recognitions make: vimeo.com/1065150327?s...

Photo of a dog in a living room, with it's face peeking out from a hold in the middle of a pale yellow blanket. The dog is a jug, a mixture of a pug and jack russell, and is looking wistfully at the camera with his head tilted slightly.

Methinks Rocky is prepping for Halloween already - any guesses as to what he might want to be?

From McDonald's to Kellogg's: Why are so many brands ditching their logo? Typography is taking centre stage.

Big fan of how Kelloggs have used "The OG" in their ad campaign. Also a big fan of how my husband says he always likes my posts, "because no one else does." Sweet and devastating all at the same time. 😂 www.creativebloq.com/design/logos... #advertising #branding #marketing

Beyond pixels: the vital role of accessibility in rebranding strategies Brand accessibility is essential for charity's to ensure inclusivity and a seamless experience for all audiences. Michelle Noel offers tips to optimise accessibility in your rebranding process.

Is your charity's brand truly inclusive? Our latest blog explores how accessibility can expand your reach and impact. Learn how to optimise accessibility in rebranding efforts, from integrating accessibility from the kick-off phase to empowering your team to make accessible choices: bit.ly/3XawUkO

10 step guide to embedding a charity rebrand Brand updates are only effective if they are embraced and understood by all staff and volunteers. Here’s your 10 step guide to embedding a charity rebrand.

Want to get staff as excited about your charity’s rebrand as you are? Brand expert Emma Shore shares some tips like setting up a dedicated brand inbox, brand clinics and more: bit.ly/4f2CSu8

12 essential ingredients for a successful charity rebrand Rebranding isn't just about a new logo. It's a borderline mystical recipe for the direction your organisation wants to get to and how it con

"A successful #rebrand isn't about looking different - it's about communicating your ethos more effectively and connecting more deeply with those you serve." www.oschdesign.com/post/12-esse... #charities #branding

Exclusive: Bluesky is getting its own photo-sharing app, Flashes More good news for those looking to exit Meta's social app ecosystem in favor of a more open alternative: An independent developer is building a

An independent developer is building a photo-sharing app for #Bluesky called Flashes. techcrunch.com/2025/01/15/b... #SocialMedia

A watercolor painting of a yellow and orange daffodil on white paper. There is black pen drawn over the top of the painting, to define details on the petals and the green stem. A paintbrush with a wooden handle sits on the paper and a watercolor paintbox is partly visible in the background.

Thinking of the brighter, spring days ahead... #watercolour #flower #daffodil

Love this!

Such a fab idea

Reflections - Salary and Organisational Culture Survey 2024 Our annual survey provides a benchmark for charity and not-for-profit communications teams of all sizes and remits, around salary and workplace culture.

Today is the deadline for our #CCSalarySurvey. A little bit of your time today can help us to highlight what more the #charity sector can do to better support #communications professionals like you. So please share your thoughts about your role and how comms is valued in the sector. bit.ly/3QKRODd

Opportunity: Become an AMA mentor - Museums Association We are now recruiting mentors to support museum professionals in realising their potential

Last chance to apply | Help other museum professionals realise their potential as they progress through their AMA 🤝

We're now recruiting AMA mentors to support others through collaborative, reflective mentor relationships 👥

Three days left – find out more and get in touch by 2 February 👇

On a black banner at the top, white text reads CharityComms Salary and Organisational Culture Survey 2024. On a light green background, black text reads A third of charity communicators tell us they are planning to change jobs in the next 12 months. Under that, on a blue banner, white text reads In collaboration with Agenda Consulting. Underneath in white text on a lack background reads Survey closes 31 January 5pm. To the right, is a photo of a black magnifying glass with a small wooden figures beside it.

If you work in #comms, #digital, PR, #marketing or #fundraising in the charity sector, don't forget to share your thoughts in our survey before it closes at 5pm on Friday 31 Jan! Take part to help us to highlight how the sector can better support #charity communicators. bit.ly/3QKRODd

Interesting insights into some recent charity #brand launches. How amazing that @parkinsons.org.uk's new typeface is called Parkinsans! www.designweek.co.uk/major-charit... #charities

Sarah Mitchell: Big data and big dreams – AI’s role in the charity sector Cycling UK’s CEO runs through the potential benefits and risks of artificial intelligence for charities…

Great insights from Sarah Mitchell, CEO of @cyclinguk.bsky.social, on what to consider when thinking about implementing #AI for your charity:
- think about what problems you need to solve
- focus on priorities
- test and learn
- data is key!
www.civilsociety.co.uk/voices/sarah...

Super cute and fascinating! 🐿️ Also, the teeth thing is mildly terrifying....

An illustration of six colourful and differently patterned mugs, in two rows of three mugs each. Text at the top reads, 'Reach out to a colleague who...' Below each mug is a line of text. They read: 'Is a new starter' under a green mug with white polka dots, 'Always seems OK' under a dark green mug with light green polka dots, 'Doesn’t seem themself' under a yellow and green patterned mug, 'Is having a hard time personally' under a purple mug with lilac shapes, 'Has a lot on' under a pink mug with lighter pink shapes, and 'Has just come back to work' under a blue mug with a pattern of purple diamonds. The green Samaritans logo appears at the bottom left and the 'Brew Monday' logo with two overlapping green and orange mugs is at the bottom right.

Always love the @samaritans.bsky.social Brew Monday campaign at this time of year - reminding us of the small but mighty power that asking ‘shall we have a cuppa and chat?’ can have.

Why the charity sector needs to measure the value of comms Everyone wants to feel like a valued colleague and that the impact of their work is recognised. Unsurprisingly, salary level is a leading factor in how people feel valued within their role and their o...

Got a bit of time today to help us measure the value of #communications in the #charity sector? Here are some thoughts from me on why it's so important and how you can get involved.
www.linkedin.com/pulse/why-ch...