ExchangeWire

Last week on the MadTech Podcast, Shula Sinclair, CSO at T&P, joined ExchangeWire to discuss the latest surrounding Meta’s fraudulent ads, AI sending traffic and conversions soaring for retailers, and the influencer landscape.
www.exchangewire.com/ew-podcast/t...

Last week on the MadTech podcast, Anna Bager, CEO of the Out of Home Advertising Association of America (OAAA), joined ExchangeWire to discuss key shifts in programmatic out-of-home and industry consolidation.
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Content Ignite Launches Mobile SDK to Unify Web & In-App Advertising for Publishers - ExchangeWire.com Content Ignite®, a monetisation and ad management platform for publishers, today (27th November, 2025) announced the launch of the Content Ignite® Mobile

Content Ignite®, a monetisation and ad management platform for publishers, announced the launch of the Content Ignite® Mobile SDK, a new solution that enables high-performing, privacy-compliant advertising across iOS and Android apps.
www.exchangewire.com/blog/2025/11...

Magenta Telekom and Readpeak Boost Awareness and Activations with Native Content-Driven Creatives - ExchangeWire.com Magenta Telekom and Readpeak boost awareness and activations with native content-driven creatives, reaching people as they travel outside of the EU.

Magenta Telekom and Readpeak boost awareness and activations with native content-driven creatives, reaching people as they travel outside of the EU.
www.exchangewire.com/blog/2025/11...

Last week on the podcast, Nicole Pruess, U of Digital, joined editor Aimee Newell Tarín and COO Lindsay Rowntree.
They discussed Meta profiting from fraudulent ads on its platforms, TikTok’s and Netflix’s podcasting push, and transparency in CTV advertising.
www.exchangewire.com/ew-podcast/n...

HFSS Rules Take a Bite Out of Christmas Ads, Slashing Festive Cravings By 24% - ExchangeWire.com Are the new HFSS (High fat, salt, and sugar) rules taking a bite out of Christmas ads? New data from DAIVID suggests so, with this year’s festive

Are the new HFSS (High fat, salt, and sugar) rules taking a bite out of Christmas ads? New data from DAIVID suggests so, with this year’s festive campaigns 24% less likely to make festive shoppers’ mouths water than in 2024.
www.exchangewire.com/blog/2025/11...

Ogury Appoints Industry Leader Nicolas Bidon as Chief Executive Officer - ExchangeWire.com Ogury, the global leader in persona-based advertising, today (24th November, 2025) announced the appointment of Nicolas Bidon as chief executive officer,

Ogury, the global leader in persona-based advertising, announced the appointment of Nicolas Bidon as chief executive officer, effective December 1.
www.exchangewire.com/blog/2025/11...

Ads Sway 42% of British Shoppers This Black Friday & Christmas - Opti Digital Research Finds - ExchangeWire.com As retailers and brands prepare for the Black Friday and Christmas season, Opti Digital, the leading ad tech company specialising in publisher revenue

As retailers and brands prepare for the Black Friday and Christmas season, Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, finds that premium editorial environments play a key role in shaping British consumer confidence.
www.exchangewire.com/blog/2025/11...

NIVEA Expands Further Into the Student Marketplace With Dig In’s Bespoke Sampling Opportunities - ExchangeWire.com Last year, market-leading skin and bodycare brand NIVEA teamed up with student sampling experts Dig In to offer NIVEA SOFT within their Welcome Box,

Last year, market-leading skin and bodycare brand NIVEA teamed up with student sampling experts Dig In to offer NIVEA SOFT within their Welcome Box, distributed across university campuses nationwide.
www.exchangewire.com/blog/2025/11...

GeoEdge & BIGO Ads Join Forces to Build a Safer Global Advertising Ecosystem - ExchangeWire.com BIGO Ads has announced a strategic partnership with GeoEdge, a global leader in ad security and quality solutions.  Through this collaboration, BIGO

BIGO Ads has announced a strategic partnership with GeoEdge, a global leader in ad security and quality solutions.
www.exchangewire.com/blog/2025/11...

VIOOH Confirms Programmatic DOOH Delivers Industry-Leading Sustainable Media Performance - ExchangeWire.com Today, (20th November, 2025) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced its 2024 full-year emissions

VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced its 2024 full-year emissions intensity (an objective measure of carbon efficiency), which was 0.041 grams CO2e per ad impression.
www.exchangewire.com/blog/2025/11...

Nicole Pruess, freelance presenter and educator at U of Digital, joins COO Lindsay Rowntree and editor Aimee Newel Tarin to discuss Meta profiting from fraudulent ads on its platforms, TikTok’s and Netflix’s podcasting push, and transparency in CTV.
www.exchangewire.com/ew-podcast/n...

Jessica Treasure, head of strategy at Bountiful Cow, joins ExchangeWire’s head of content, John Still, for a chat on advertising strategy, relative advantage, and the need for brands to differentiate in the AI revolution.
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Picnic Launches The Age of Quality — A New Industry Guide Redefining How Advertisers Measure Success - ExchangeWire.com Picnic, the leading Inventory Intelligence platform, has released The Age of Quality, a new insights report exploring how advertisers can drive stronger

Picnic, the leading Inventory Intelligence platform, has released The Age of Quality, a new insights report exploring how advertisers can drive stronger outcomes by prioritising quality in every stage of the media journey.
www.exchangewire.com/blog/2025/11...

Last week on the MadTech podcast, Samara Hocihara of The Telegraph joined John Still and Rachel Smith to discuss AI litigation, Reddit's big moment, and the new browser wars.
www.exchangewire.com/ew-podcast/t...

Austria Tourism Achieves Exceptional Engagement & Ultra-Low CPCV in UK with Readpeak’s Video Native Solution - ExchangeWire.com Austria Tourism has recorded standout results in the United Kingdom with its first-ever Video Native campaign on the Readpeak platform, delivering

Austria Tourism has recorded standout results in the United Kingdom with its first-ever Video Native campaign on the Readpeak platform, delivering ultra-low costs, high engagement, and performance exceeding major video providers.
www.exchangewire.com/blog/2025/11...

Adtelligent Boosts SSP With Server-Side VAST, Driving 93% Monetisation Growth for BidFuse - ExchangeWire.com Adtelligent, a global advertising technology company, has enhanced its supply-side platform (SSP) with advanced server-side VAST (S2S) capabilities,

Adtelligent, a global ad tech company, has enhanced its supply-side platform (SSP) with advanced server-side VAST (S2S) capabilities, enabling partners like BidFuse to significantly scale video ad monetisation across CTV, VOD, linear, and addressable TV.
www.exchangewire.com/blog/2025/11...

LG Ad Solutions Positions Home Screen as CTV’s Fastest-Growing Opportunity for Brand Attention - ExchangeWire.com LG Ad Solutions, a global leader in advanced connected TV (CTV) advertising, today (18th November, 2025) released new findings illustrating how the Smart

LG Ad Solutions released new findings illustrating how the Smart TV Home Screen has become the new "first impression" moment for advertisers — a critical space where discovery begins, decisions are made, and brand impact is won.
www.exchangewire.com/blog/2025/11...

XPLN.AI Opens Office in Singapore & Appoints Elsa Trang as Managing Director APAC - ExchangeWire.com XPLN.AI, the ad attention measurement and optimisation technology company, today (18th November, 2025) announces the opening of a new office in Singapore,

XPLN.AI, the ad attention measurement and optimisation technology company, announces the opening of a new office in Singapore, along with the appointment of Elsa Trang as Managing Director for APAC.
www.exchangewire.com/blog/2025/11...

Disney Claims Christmas Ad Crown With the Festive Season’s Most Emotionally Engaging Campaign - ExchangeWire.com A heartwarming Disney film about a little girl whose doodle comes to life after Santa mistakes her drawing for a Christmas wish is the most emotionally

A heartwarming Disney film about a little girl whose doodle comes to life after Santa mistakes her drawing for a Christmas wish is the most emotionally engaging ad of the festive season. That’s according to new analysis from DAIVID.
www.exchangewire.com/blog/2025/11...

Australia's First Gaming Attention Benchmark Report Reveals 20x More Engagement for 5% of Budget - ExchangeWire.com Gaming advertising delivers 20 times more engagement for just 5% of typical media budgets, according to Australia's first comprehensive gaming attention

Gaming advertising delivers 20 times more engagement for just 5% of typical media budgets, according to Australia's first comprehensive gaming attention benchmark report released today by iion.
www.exchangewire.com/blog/2025/11...

Axis & Bedrock Platform Invite Women in Ad Tech to the Line Dance Workshop in London - ExchangeWire.com Axis, the award-winning ad tech company known for its proprietary SSP and specialising in in-app, web, and CTV advertising across Tier 1 markets, in

Axis and Bedrock Platform invite women in ad tech to the Line Dance Workshop in London.
www.exchangewire.com/blog/2025/11...

Axeptio Introduces Branded Consent: The First Immersive CMP With Native Video Integration - ExchangeWire.com Axeptio introduces video as the centrepiece of its Consent Management Platform (CMP), transforming the traditional cookie banner into an immersive,

Axeptio introduces video as the centrepiece of its Consent Management Platform (CMP), transforming the traditional cookie banner into an immersive, multi-sensory, and fully customisable brand experience.
www.exchangewire.com/blog/2025/11...

GeoEdge & ScreenCore Elevate Ad Quality to Power a Trusted, High-Performance Marketplace - ExchangeWire.com GeoEdge, the global leader in ad quality and malvertising prevention, has partnered with Screencore to strengthen marketplace performance through secure,

GeoEdge, the global leader in ad quality and malvertising prevention, has partnered with Screencore to strengthen marketplace performance through secure, high-impact ad experiences.
www.exchangewire.com/blog/2025/11...

Mobupps & Apptica Launch the "US Holiday Season Growth Playbook 2025" - ExchangeWire.com Mobupps, a leading ad tech company with over 16 years of expertise in data-driven performance marketing, in collaboration with Apptica, a mobile market

Mobupps, a leading ad tech company with over 16 years of expertise in data-driven performance marketing, in collaboration with Apptica, a mobile market intelligence platform, has released the "US Holiday Season Growth Playbook 2025".
www.exchangewire.com/blog/2025/11...

On this week's podcast, Samara Hocihara of The Telegraph joins John Still and Rachel Smith to discuss AI litigation, Reddit's big moment and the new browser wars.

www.exchangewire.com/ew-podcast/t...

Taboola: Strictly Remains UK’s Favourite TV Show Despite Celebrity Traitors’ Popularity - ExchangeWire.com The debut season of Celebrity Traitors may have caught the nation’s imagination, but old favourite Strictly Come Dancing remains the UK’s most read-about

The debut season of Celebrity Traitors may have caught the nation’s imagination, but old favourite Strictly Come Dancing remains the UK’s most read-about reality TV programme, according to data from Taboola.
www.exchangewire.com/blog/2025/11...

Adtelligent Recognised as a 2025 Inc. Power Partner Award Winner - ExchangeWire.com Adtelligent, a global advertising technology company offering ad serving solutions for media partners, has been named an Inc. Power Partner for 2025. The

Adtelligent, a global advertising technology company offering ad serving solutions for media partners, has been named an Inc. Power Partner for 2025.
www.exchangewire.com/blog/2025/11...

Teads Expands Premium CTV Reach with Exclusive Homescreen Partnership with myTV SUPER - ExchangeWire.com Teads is announcing a new partnership with myTV SUPER to bring advertisers exclusive access to one of Hong Kong’s most valuable connected TV (CTV)

Teads is announcing a new partnership with myTV SUPER to bring advertisers exclusive access to one of Hong Kong’s most valuable connected TV (CTV) touchpoints - the myTV SUPER Homescreen on set-top box devices.
www.exchangewire.com/blog/2025/11...

Last week on the MadTech Podcast, our team discussed UK broadcasters' appeal to the government to stamp out big tech’s anticompetitive practices, WPP’s partnership with analytics firm Sightly, and the DSP wars between Amazon, Google, and The Trade Desk.
www.exchangewire.com/ew-podcast/e...