ExchangeWire

"News is Essential for Democracy": A Coffee With Tom Pickworth, Mail Metro Media - ExchangeWire.com In our latest A Coffee With Episode, Tom Pickworth, Director of Technical Operations, Commercial, joins ExchangeWire's John Still over a brew to discuss brand safety and advertising against news conte...

In our latest A Coffee With Episode, Tom Pickworth, Director of Technical Operations, Commercial, joins ExchangeWire's John Still over a brew to discuss brand safety and advertising against news content.
www.exchangewire.com/video-interv...

This week on the MadTech podcast, we are joined by Georgia Goodwin from Digital Voices to discuss evolving news consumption habits, skyrocketing influencer rates, and Reddit vs. Snap.
www.exchangewire.com/ew-podcast/d...

On last week's ExchangeWire team episode of the MadTech Podcast, head of marketing Grainne Reid was joined by CEO Rachel Smith and head of content John Still to discuss the latest headlines in the TV and streaming landscape.
www.exchangewire.com/ew-podcast/e...

PubMatic Appoints Takeo Hori as Senior Director, Advertiser Solutions, Japan - ExchangeWire.com PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has today (5th August, 2025) announced the

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has today (5th August, 2025) announced the appointment of Takeo Hori as senior director, advertiser solutions of Japan.
www.exchangewire.com/blog/2025/08...

Bidmatic Highlighted a 39% Ad Revenue Growth for Publishers Leveraging HeroVideo  - ExchangeWire.com Bidmatic Inc., a US-based ad tech company, announced measurable success from its AI-driven video production platform, HeroVideo, which is helping digital

Bidmatic Inc. announced measurable success from its AI-driven video production platform, HeroVideo, which is helping digital publishers unlock new ad revenue streams by transforming text articles into monetisable, high-engagement video content.
www.exchangewire.com/blog/2025/08...

Value-Driven Sophistication of pDOOH in the Chinese Market, State of the Nation 2025 - ExchangeWire.com To provide a more comprehensive picture of the current landscape and future potential of pDOOH in the Chinese market, VIOOH partnered with Marketing

To provide a more comprehensive picture of the current landscape and future potential of pDOOH in the Chinese market, VIOOH partnered with Marketing Research to release the State of the Nation 2025 – Mainland China Report
www.exchangewire.com/blog/2025/08...

JCDecaux India Partners with VIOOH - ExchangeWire.com Today, (5th August, 2025) JCDecaux India, a subsidiary of the world’s leading outdoor advertising company, announced new programmatic advertising

JCDecaux India, a subsidiary of the world’s leading outdoor advertising company, announced new programmatic advertising inventory available through its partnership with VIOOH, the leading premium global digital-out-of-home (DOOH) supply-side platform.
www.exchangewire.com/blog/2025/08...

Piwik PRO Launches New Pricing Model to Deliver Scalable Features and Maximum Value - ExchangeWire.com Piwik PRO, a leader in privacy-focused analytics and data activation solutions, is introducing a new pricing model to deliver enhanced value and privacy

Piwik PRO, a leader in privacy-focused analytics and data activation solutions, is introducing a new pricing model to deliver enhanced value and privacy compliance.
www.exchangewire.com/blog/2025/08...

Teads UK CTV Pulse 2025 Reveals 42% of UK Consumers Prefer Ad-Supported Streaming Services - ExchangeWire.com UK consumers are increasingly opting for ad-supported streaming services over ad-free subscription-based services, according to new research from Teads

UK consumers are increasingly opting for ad-supported streaming services over ad-free subscription-based services, according to new research from Teads UK.
www.exchangewire.com/blog/2025/08...

Azerion Promotes Ava Moran to Newly Created Role of EVP, Country Manager, North America - ExchangeWire.com Azerion has promoted Ava Moran to executive vice president (EVP), country manager, North America, as it continues to strengthen its investment in the

Azerion has promoted Ava Moran to Executive Vice President (EVP), Country Manager, North America, as it continues to strengthen its investment in the territory.
www.exchangewire.com/blog/2025/07...

Filmed during Cannes 2025, ExchangeWire's John Still met with Caroline Tucker and Vicky Crouch-Marlow, joint heads of planning at the7stars.
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AI Special with eight&four’s Kate Ross: Netflix’s First Use of AI, Meta Against the EU’s AI Code of Practice, and UK AI Audit Standards
www.exchangewire.com/ew-podcast/a...

OpenX Drives Growth With New Buyer & Marketing Leaders - ExchangeWire.com OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced the promotions of Stacy Bohrer to senior vice president

OpenX Technologies, Inc., announced the promotions of Stacy Bohrer to SVP of Buyer Development and Amanda Forrester to SVP of Marketing & Communications, reinforcing the company’s commitment to commercial momentum and partner-centric product innovation.
www.exchangewire.com/blog/2025/07...

Azerion & Assembly DOOH Campaign Drives 81% Increase in Searches for Motorola - ExchangeWire.com A Motorola initiative leveraging digital out-of-home (DOOH) screens reinforced by display ads has delivered significant results for the telecoms brand.

Azerion and Assembly's digital out-of-home (DOOH) campaign drives an 81% increase in searches for Motorola.
www.exchangewire.com/blog/2025/07...

YouTube video by ExchangeWireTV "Think Like Creators": A Coffee With Lizzy Morgan, Be A Bear

Loved filming the latest in @exchangewire.bsky.social’s A Coffee With series - Lizzy Morgan of Be A Bear joined me for a chat.

youtu.be/7YC6a3OCRb8?...

Clinch Announces "Unlimited Ad Serving" -  A New SaaS Model That Prioritises Outcomes Over Impressions - ExchangeWire.com Clinch, the Agentic AI platform for omnichannel advertising, today (16th July, 2025) announced the launch of Unlimited Ad Serving, a new SaaS commercial

Clinch, the Agentic AI platform for omnichannel advertising, announced the launch of Unlimited Ad Serving, a new SaaS commercial model built to prioritise business goals over impression counts.
www.exchangewire.com/blog/2025/07...

MGID Announces Partnership with Patch.com to Reach Exclusive Local Audiences in the US - ExchangeWire.com MGID, the global advertising platform, has today (16th July, 2025) announced its partnership with Patch.com, one of the largest sources of hyperlocal news

MGID, the global advertising platform, has today (16th July, 2025) announced its partnership with Patch.com, one of the largest sources of hyperlocal news in the United States, reaching over 25 million unique visitors per month.
www.exchangewire.com/blog/2025/07...

Gen X to be Biggest Xmas 2025 Spenders Finds New Research from Azerion - ExchangeWire.com Generation X are set to be the biggest spenders for Christmas 2025, with 25% saying their festive outgoings will be £500 or more. This compares to 18% of

Generation X are set to be the biggest spenders for Christmas 2025, with 25% saying their festive outgoings will be £500 or more. This compares to 18% of millennials and baby boomers spending the same amount, 10% of the silent generation and 1% of Gen Z.
www.exchangewire.com/blog/2025/07...

Axis & AlgoriX Partner to Expand Access to Premium In-App Supply - ExchangeWire.com Axis, a global programmatic platform helping publishers unlock the full value of their inventory, has announced a strategic partnership with AlgoriX, an

Axis, a global programmatic platform, has announced a strategic partnership with AlgoriX, a global media and tech company that offers publishers and advertisers best-in-class advertising solutions, delivering performance at every consumer touchpoint.
www.exchangewire.com/blog/2025/07...

TeqBlaze Enables Curated Deals Creation Directly in White-Label SSP & Ad Exchange Platforms - ExchangeWire.com TeqBlaze, an independent ad tech technology vendor, is expanding its white-label SSP + Ad Exchange solution with a new functionality: Curated Deals. This

TeqBlaze, an independent ad tech vendor, is expanding its white-label SSP + Ad Exchange solution with a new functionality: Curated Deals.
www.exchangewire.com/blog/2025/07...

This week on the MadTech Podcast, Chris Andrews of Miroma Founders Network chats to us about OpenAI launching a web browser, trust as a business driver, and UK ad agencies calling for a ban on fossil fuel ads.
www.exchangewire.com/ew-podcast/c...

Last week on the MadTech Podcast, we were joined by Ella Britton, Strategy Director and Head of Creative Planning at Mediaplus UK. We discussed how the new NHS Less Healthy Foods rules could impact the ad industry and more.
www.exchangewire.com/ew-podcast/e...

Mediamond Collaborates with Cedara & Launches the Sustainable Advertising Solution, Green Footprint - ExchangeWire.com In response to the growing interest in sustainability and corporate reputation in Italy, Cedara, the AI Engine for sustainable media, is proud to announce

In response to the growing interest in sustainability and corporate reputation in Italy, Cedara, the AI Engine for sustainable media, is proud to announce a strategic partnership with Mediamond.
www.exchangewire.com/blog/2025/07...

VIOOH Partners with Outernet to Deliver Premium Programmatic DOOH in London's Most Iconic Entertainment Destinations  - ExchangeWire.com VIOOH, the leading premium global digital-out-of-home (DOOH) supply-side platform, announced a new programmatic partnership with global media and

VIOOH, the leading premium global digital-out-of-home (DOOH) supply-side platform, announced a new programmatic partnership with global media and entertainment company, Outernet London.
www.exchangewire.com/blog/2025/07...

Powerful AXA Ad Tops Rankings as Most Emotionally Engaging Campaign of Euro 2025 - ExchangeWire.com A powerful short film from insurance brand AXA about a women’s walking football team of cancer survivors is the most emotionally-engaging ad of Euro

A powerful short film from insurance brand AXA about a women’s walking football team of cancer survivors is the most emotionally engaging ad of Euro 2025. That’s according to new data from DAIVID.
www.exchangewire.com/blog/2025/07...

Kargo Wins Big at ELETS India Brand Summit and Awards 2025 - ExchangeWire.com Kargo, a leader in delivering breakthrough omnichannel advertising solutions for global brands, has been recognised with two prestigious wins at the ELETS

Kargo, a leader in delivering breakthrough omnichannel advertising solutions for global brands, has been recognised with two prestigious wins at the ELETS India Brand Awards 2025.
www.exchangewire.com/blog/2025/07...

IAB Europe Releases Latest Attitudes to Retail Media Report Revealing Key Trends, Challenges, & Opportunities - ExchangeWire.com IAB Europe, the leading European-level industry association for the digital advertising industry, has today (15th July, 2025) released the second edition

IAB Europe, the leading European-level industry association for the digital advertising industry, has released the second edition of its Attitudes to Retail Media Report, offering a comprehensive view of how Europe’s retail media landscape is developing.
www.exchangewire.com/blog/2025/07...

On this week's MadTech Podcast, ExchangeWire's John Still and Mat Broughton are joined by Ella Britton, Strategy Director and Head of Creative Planning at Mediaplus UK.
www.exchangewire.com/ew-podcast/e...

Attekmi Solutions Updates: Enhanced Efficiency & Greater Flexibility - ExchangeWire.com Attekmi, an ad tech company offering a range of ad exchange solutions and ad tech and ad ops services, has introduced a set of platform updates that aim

Attekmi, an ad tech company offering a range of ad exchange solutions and ad tech and ad ops services, has introduced a set of platform updates that aim to increase both efficiency and user experience.
www.exchangewire.com/blog/2025/07...

StackAdapt Launches AI-Powered Assistant Ivy™ for Faster Data-Driven Decisions - ExchangeWire.com StackAdapt, the leading technology company in advertising and marketing, today (10th July, 2025) announced the launch of Ivy™, a new in-platform AI

StackAdapt, the leading technology company in advertising and marketing, today (10th July, 2025) announced the launch of Ivy™, a new in-platform AI assistant designed to help agencies and brands make faster, precise decisions across the campaign lifecycle.
www.exchangewire.com/blog/2025/07...