Winter Olympics double-gold medalist Matt Weston has won significantly more readership attention than his fellow Team GB athletes, according to Taboola.
www.exchangewire.com/blog/2026/02...
Winter Olympics double-gold medalist Matt Weston has won significantly more readership attention than his fellow Team GB athletes, according to Taboola.
www.exchangewire.com/blog/2026/02...
Mortar AI, the marketing intelligence platform for modern marketers, has partnered with creative data provider DAIVID to integrate creative effectiveness into its Marketing Mix Model (MMM), unifying all key campaign metrics within a single platform.
www.exchangewire.com/blog/2026/02...
Shinka has officially signed up to become a member of the World Out of Home Organisation (WOO), the leading global association for the out-of-home (OOH) advertising industry.
www.exchangewire.com/blog/2026/02...
In this episode of The MadTech Podcast, COO Lindsay Rowntree and co-founder & advisor Ciaran O’Kane look into Ofcom's regulation of video-on-demand platforms, backlash over in-game ads on the Six Nations debut, and Walmart’s AI-powered shopping assistant, Sparky.
www.exchangewire.com/ew-podcast/e...
EQ Dry connected with modern parents through empathy-led storytelling, delivering an omnichannel campaign with Teads and UM that reinforced the brand as a trusted choice for comfort and care.
www.exchangewire.com/blog/2026/02...
Bedrock Platform today (19th February, 2026) announced the successful close of its seed extension funding round, led by London-based First Party Capital, with NY-based Aperiam Ventures joining as a co-investor.
www.exchangewire.com/blog/2026/02...
Jon Nash & Danny Moggs Join UK Ad Tech Firm 59A to Drive North American Expansion
www.exchangewire.com/blog/2026/02...
Axeptio, a consent management platform (CMP), is supporting MM Creative Agency, a digital agency based in the Netherlands, in optimising consent collection for its clients.
www.exchangewire.com/blog/2026/02...
In this episode of A Coffee With... Camilla Child, director of commercial strategic growth at The Telegraph, joins ExchangeWire's head of content, John Still, over a cappuccino to chat publishing and first-party data.
www.exchangewire.com/video-interv...
Limelight Inc.’s latest annual report, Progress and Possibility: State of Ad Networks, Digital Publishing and AdTech 2026, delves into how successful ad networks are shifting from aggregation to curation.
www.exchangewire.com/blog/2026/02...
Adtelligent Group has acquired a majority stake in AdSales, strengthening its demand-side platform (DSP) capabilities and accelerating its expansion into social and messenger advertising environments, including Telegram and Meta platforms.
www.exchangewire.com/blog/2026/02...
Last week on our quiz edition of The MadTech Podcast, Grainne Reid was joined by Lindsay Rowntree and John Still to discuss the changing TV and streaming landscape, tolerances for fraudulent ads (and insects in chocolate), and open web versus mobile advertising.
www.exchangewire.com/ew-podcast/e...
Audion, a global digital audio specialist, has launched 'Audion AI', the first artificial intelligence (AI) solution designed to deliver outcome-driven audio advertising campaigns that maximise brand performance.
www.exchangewire.com/blog/2026/02...
Teads has announced a new collaboration with Samsung Ads to introduce connected TV (CTV) homescreen display and video advertising across key Asia-Pacific markets, including Malaysia, the Philippines, Thailand, Vietnam, Hong Kong, Taiwan, and Indonesia.
www.exchangewire.com/blog/2026/02...
Cocie AI, one of the first companies purpose-built for CTV contextual intelligence, announced it is now utilising Index Marketplaces, Index Exchange’s omnichannel platform for curated, signal-rich supply activation and sell-side decisioning.
www.exchangewire.com/blog/2026/02...
Happydemics, a global brand lift and ad measurement company, has partnered with Vistar Media, to deliver highly accurate measurement metrics for digital out-of-home (DOOH) campaigns.
www.exchangewire.com/blog/2026/02...
In this quiz edition of The MadTech Podcast, Grainne Reid is joined by Lindsay Rowntree and John Still. They look into the changing TV and streaming landscape, tolerances for fraudulent ads (and insects in chocolate), and open web versus mobile advertising.
www.exchangewire.com/ew-podcast/e...
xpln.ai, the ad attention measurement and optimisation technology company, announced a global integration with Index Marketplaces, Index Exchange’s omnichannel platform for curated, signal-rich supply activation and sell-side decisioning.
www.exchangewire.com/blog/2026/02...
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced the appointment of Natalie Fisher-Brown as regional vice president, EMEA buyer development.
www.exchangewire.com/blog/2026/02...
New data from Kinetiq and DAIVID reveals which Super Bowl LX advertisers managed to extend their impact beyond game night.
www.exchangewire.com/blog/2026/02...
On last week’s MadTech Podcast, Grainne Reid spoke with Lindsay Rowntree and John Still about Amazon Ads’ Model Context Protocol, OpenAI’s ChatGPT ad minimum spend, and Google ending its YouTube vs. TV/streaming comparison initiative.
www.exchangewire.com/ew-podcast/e...
Pubstack has published the UK edition of its State of Programmatic 2025, highlighting a market where volume growth no longer protects value.
www.exchangewire.com/blog/2026/02...
Displayce, a pioneering technology suite specialising in out-of-home (OOH) advertising, announces the appointment of Matt Hamill as head of sales UK.
www.exchangewire.com/blog/2026/02...
Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, announced the launch of Pulse Hub, a new offering designed to help brands connect with high-value consumers in the right context across the open web.
www.exchangewire.com/blog/2026/02...
Intent IQ, a leader in next-generation identity technology, announced the company will integrate identity-driven performance at scale in Horizon Media's newly launched HorizonOS.
www.exchangewire.com/blog/2026/02...
Rocket Mortgage's "America Needs Neighbours Like You" has been crowned the most emotionally engaging ad of Super Bowl 2026, according to new data from creative intelligence platform DAIVID.
www.exchangewire.com/blog/2026/02...
Blasto, a global programmatic advertising ecosystem, has reported its 2025 operational results, focused on supply control and DSP launch.
www.exchangewire.com/blog/2026/02...
As digital advertising in India faces growing scrutiny, Kargo, the only media marketplace with 100% premium supply, is reinforcing its commitment to transparent, independently verified campaign measurement.
www.exchangewire.com/blog/2026/02...
New insights from global data and technology company, Experian, and Reward, show that health and wellbeing spending has shifted from a seasonal January behaviour to a consistent, all-year-round protected part of household budgets.
www.exchangewire.com/blog/2026/02...
In this episode of The MadTech Podcast, ExchangeWire’s head of marketing, Grainne Reid, is joined by COO Lindsay Rowntree and John Still, head of content, to discuss three shifts across the AI, advertising, and digital media landscapes.
www.exchangewire.com/ew-podcast/e...