ExchangeWire

In this MadTech Podcast AI special, ExchangeWire editor Aimee Newell Tarín and COO Lindsay Rowntree are joined by Joris Knetsch, EVP at Prose on Pixels, APAC. They discuss OpenAI’s Sora, DeepSeek, and China’s AI Labelling Law.
www.exchangewire.com/ew-podcast/a...

Pentaleap Expands Campaign Manager with Powerful New DSP Features - ExchangeWire.com Pentaleap Inc., leader in retail media technology, today (8th October, 2025) announced major updates to its Campaign Manager, the company’s demand-side

Pentaleap Inc., a leader in retail media technology, announced major updates to its Campaign Manager, the company’s demand-side platform (DSP) that helps advertisers run full-funnel retail media campaigns with transparency and ease.
www.exchangewire.com/blog/2025/10...

AdPlayer.Pro Adds New Targeting Features, Upgrades Programmatic Platform Capabilities - ExchangeWire.com AdPlayer.Pro, an international provider of SaaS video advertising solutions, has rolled out significant upgrades to the company’s video ad platform

AdPlayer.Pro, an international provider of SaaS video advertising solutions, has rolled out significant upgrades to the company’s video ad platform functionality.
www.exchangewire.com/blog/2025/10...

We're up and running on TikTok - drop us a follow if you're over there too 👋

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MGID Announces New CEO Ivan Doruda as Sergii Denysenko Becomes Chairman of the Board - ExchangeWire.com Global advertising platform MGID today (7th October, 2025) announced a significant strategic restructuring of its leadership team. Sergii Denysenko, who

MGID announces new CEO Ivan Doruda as Sergii Denysenko becomes Chairman of the Board.
www.exchangewire.com/blog/2025/10...

Index Exchange Adds Data Vendor Ecosystem to Power Sell-Side Audience Activation  - ExchangeWire.com Index Exchange Inc. (Index), one of the world’s largest independent supply-side platforms (SSPs), today (7th October, 2025) announced the expansion of

Index Exchange Inc. (Index), one of the world’s largest independent supply-side platforms (SSPs), announced the expansion of Index Marketplaces with the launch of its Data Vendor Ecosystem.
www.exchangewire.com/blog/2025/10...

"Brand Building is a Long-Term Game": A Coffee With Charley Day, The Kite Factory.
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Last week on the MadTech Podcast, ExchangeWire head of marketing Grainne Reid was joined by CEO Rachel Smith and Ellie McDonough, programmatic director at dentsu.
The discussed TikTok, AI-driven search and the TV broadcasting industry.
www.exchangewire.com/ew-podcast/d...

illuma Achieves Network Advertising Initiative Membership, in Recognition of its Privacy-First Targeting Technology - ExchangeWire.com illuma - the global AI company specialising in contextual advertising technology, has joined the Network Advertising Initiative (NAI), the self-regulatory

illuma - the global AI company specialising in contextual advertising technology, has joined the Network Advertising Initiative (NAI), the self-regulatory organisation advancing best data practice, in recognition of its long-standing privacy-first credentials.
www.exchangewire.com/blog/2025/09...

Taboola Partners with JOE Media Group to Boost User Engagement - ExchangeWire.com Taboola, a global leader in delivering performance at scale for advertisers, today (30th September 2025) announces its new partnership with JOE Media

Taboola, a global leader in delivering performance at scale for advertisers, announces its new partnership with JOE Media Group.
www.exchangewire.com/blog/2025/09...

GoWit Builds the Largest Commerce & Retail Media Ecosystem in EMEA - ExchangeWire.com GoWit, a global ad tech leader in omnichannel retail media, announced the launch of GoWit Commerce Media, a unified advertising platform connecting

GoWit, a global ad tech leader in omnichannel retail media, announced the launch of GoWit Commerce Media, a unified advertising platform connecting retailers, brands, and agencies.
www.exchangewire.com/blog/2025/09...

Impact Plus Adds Search & Influencer Marketing to Its ESP Carbon Measurement Platform - ExchangeWire.com Impact Plus, the French sustaintech pioneer dedicated to reducing the carbon footprint of the advertising industry, is taking a new step forward by

Impact Plus, the French sustaintech pioneer dedicated to reducing the carbon footprint of the advertising industry, is taking a new step forward by expanding its measurement scope to include two key channels: Search (SEA) and Influencer Marketing.
www.exchangewire.com/blog/2025/09...

DAIVID & AdGreetz Partner to Bring AI-Generated & AI-Optimised Ad Campaigns to SMBs - ExchangeWire.com Small and medium-sized businesses (SMBs) can now create personalised AI-generated ad campaigns and optimise them for maximum emotional and business

DAIVID and AdGreetz partner to bring AI-generated and AI-optimised ad campaigns to SMBs.
www.exchangewire.com/blog/2025/09...

Clinch Appoints Former McDonald’s CMO Tariq Hassan to Board of Advisors - ExchangeWire.com Clinch, the agentic AI platform for omnichannel campaign orchestration, today (25th September 2025) announced the appointment of Tariq Hassan, former

Clinch, the agentic AI platform for omnichannel campaign orchestration, announced the appointment of Tariq Hassan, former chief marketing and customer experience officer of McDonald’s, to its global Advisory Board.

www.exchangewire.com/blog/2025/09...

This week, we are joined by Ellie McDonough from Dentsu
to discuss how TikTok's US business could be impacted by investment from the Murdochs, how AI search is harming publishers, and the TV broadcasting industry.
www.exchangewire.com/ew-podcast/d...

LG Ad Solutions Launches Social Sync powered by Spaceback in the UK - ExchangeWire.com LG Ad Solutions today (25th September 2025) announced the launch of Social Sync powered by Spaceback in the UK, a breakthrough creative solution that

LG Ad Solutions today (25th September 2025) announced the launch of Social Sync, powered by Spaceback in the UK, a breakthrough creative solution that allows brands to seamlessly transform their digital and social content into high-impact connected TV (CTV) ads.
www.exchangewire.com/blog/2025/09...

Silverpush and Adsquare Announce Contextual Location Measurement for YouTube Ads  - ExchangeWire.com Silverpush, the contextual intelligence company, today (23rd September 2025) announced a formal global partnership with Adsquare, a leading platform for

Silverpush, the contextual intelligence company, announced a formal global partnership with Adsquare, a leading platform for location intelligence, to power measurement for YouTube ad campaigns.
www.exchangewire.com/blog/2025/09...

Reach & Relevance: NumberEight Signs New Podcast Partnership with DAX US  - ExchangeWire.com Audience intelligence company NumberEight has announced a strategic partnership with DAX US, the global market leader in digital audio

Audience intelligence company NumberEight has announced a strategic partnership with DAX US, the global market leader in digital audio advertising.
www.exchangewire.com/blog/2025/09...

Anonymised & Bedrock Partnership Enables Accurate ID-Less Targeting & Measurement - ExchangeWire.com Anonymised, a privacy-enhancing technology company specialising in incremental targeting and measurement of ID-less audiences, today (23rd September,

Anonymised, a privacy-enhancing technology company, announced a new partnership with Bedrock Platform, a modular demand-side platform (DSP).
www.exchangewire.com/blog/2025/09...

DoubleVerify Announces Commercial Leadership Evolution - ExchangeWire.com DoubleVerify, a leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, has announced the evolution of

DoubleVerify, a leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, has announced the evolution of its senior commercial management team and the expansion of its leadership ranks.
www.exchangewire.com/blog/2025/09...

Adzymic Expands Footprint with New Hong Kong Office, Strengthening Commitment to Omnichannel Ad Tech in Greater China - ExchangeWire.com Adzymic (智酶動力), an award-winning provider of omnichannel creative and media solutions, has established its new entity in Hong Kong. Active in the market

Adzymic (智酶動力), an award-winning provider of omnichannel creative and media solutions, has established its new entity in Hong Kong.
www.exchangewire.com/blog/2025/09...

This week on the MadTech Podcast, FirstPartyCapital’s Rich Ashton on Amazon and Google misleading advertisers, Amazon joining forces with Netflix, and the latest ad tech M&A.
www.exchangewire.com/ew-podcast/f...

Last week on the MadTech Podcast, our team chatted about
the latest news surrounding Google, including its €2.95bn (£2.55bn) fine and the lawsuit brought against it this week by PubMatic. They also discussed highlights from this year’s ATS London.
www.exchangewire.com/ew-podcast/e...

Kargo & Contagion Launch First CTV Tiles Campaign with PlaceMakers in APAC - ExchangeWire.com Following the APAC launch of four new CTV ad formats 2 months ago, Kargo has successfully delivered its first CTV Tiles campaign, in partnership with

Following the APAC launch of four new CTV ad formats 2 months ago, Kargo has successfully delivered its first CTV Tiles campaign, in partnership with Contagion for PlaceMakers, one of New Zealand’s leading home improvement retailers.
www.exchangewire.com/blog/2025/09...

PubMatic to Unlock Hard To Reach Streaming Audiences through Flexible Buying Options with Tubi  - ExchangeWire.com PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (11th September, 2025) announced a new

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced a new collaboration to provide advertisers with seamless, programmatic access to Tubi’s premium connected TV (CTV) inventory in Australia.
www.exchangewire.com/blog/2025/09...

dentsu Partners with Index Exchange & Chalice AI to Build an AI-Enabled NextGen Programmatic Ecosystem - ExchangeWire.com Index Exchange Inc., one of the world’s largest independent supply-side platforms (SSPs), and Chalice AI, have announced a strategic partnership with

Index Exchange Inc., one of the world’s largest independent supply-side platforms (SSPs), and Chalice AI, have announced a strategic partnership with dentsu’s Media Practice.
www.exchangewire.com/blog/2025/09...

Overwolf Launches The Leaderboard Insights Podcast - ExchangeWire.com Overwolf Ads, the leading platform for in-game advertising, announced the launch of The Leaderboard Insights Podcast, a new podcast designed for

Overwolf Ads, the leading platform for in-game advertising, announced the launch of The Leaderboard Insights Podcast, a new podcast designed for marketers, brands, and media agencies who want to understand how advertising in gaming works.
www.exchangewire.com/blog/2025/09...

Azerion Unveils Rebrand to Reflect New Era of Growth & Connectivity - ExchangeWire.com Azerion, the leading European digital advertising company, is proud to announce a comprehensive rebranding, unveiling a fresh visual identity, a newly

Azerion, the leading European digital advertising company, is proud to announce a comprehensive rebranding, unveiling a fresh visual identity, a newly designed website, and a revitalised presence across social platforms.
www.exchangewire.com/blog/2025/09...

In this afternoon's A Coffee With session, Patrick Dolan, Head of Display & Audio, the7stars, joins John Still over a decaf brew to discuss the evolution of audio.
www.exchangewire.com/video-interv...

VideoElephant to Distribute WheelsTV - ExchangeWire.com WheelsTV, a leading automotive video technology company, today (September 9th, 2025) announced a distribution agreement with industry-leading video

WheelsTV, a leading automotive video technology company, announced a distribution agreement with industry-leading video solutions provider VideoElephant, whose vast content library features millions of premium rights-cleared videos.
www.exchangewire.com/blog/2025/09...