Guerlain Imagine for 2025 nstperfume.com/2025/10/28/t...

What’s That Smell? 11 New Fragrance Stores Open in New York A new group of fragrance stores invites shoppers to take a whiff.

"What’s That Smell? 11 New Fragrance Stores Open in New York" (newyorkmag) nymag.com/strategist/a...

Posted at NST: Coty Paris Ambre Antique ~ new fragrance nstperfume.com/2025/10/24/c...

Posted at NST: Sarah Jessica Parker Lovely Noir ~ new fragrance nstperfume.com/2025/10/23/s...

Amouage unveils its new SoHo Flagship Boutique, titled "Brickfield," where the desert meets New York /PRNewswire/ -- At first glance, it feels like a mirage. Among SoHo's historic cast-iron buildings and early nineteenth-century façades, a new presence glows...

"Amouage unveils its new SoHo Flagship Boutique, titled "Brickfield," where the desert meets New York" (pr newswire) www.prnewswire.com/news-release...

Discover Oman through its perfumes and ancient aromas Across Oman’s mountains, wadis and coasts, the scents of rose and frankincense tell a tale that bridges the country’s past and present.

"Discover Oman through its perfumes and ancient aromas" (National Geographic via Yahoo!Life) www.yahoo.com/lifestyle/ar...

Are Cherry Perfumes Going Extinct? Regulations in the perfume industry could change the scent of cherry perfumes forever. Here, perfumers weigh in on what’s really going on.

"Are Cherry Perfumes Going Extinct?" (harper's bazaar) www.harpersbazaar.com/beauty/a6606...

Posted at NST: BeauFort London Sirenide ~ new fragrance nstperfume.com/2025/10/21/b...

Posted at NST: Marc Jacobs Daisy Murakami x 4 ~ new fragrances nstperfume.com/2025/10/21/m...

Kering to sell beauty unit to L'Oreal for $4.66 billion to cut debt, refocus on fashion Under the deal, French beauty giant L'Oreal will acquire Kering's fragrance line Creed, as well as rights to develop fragrance and beauty products under Kering's fashion labels Gucci, Bottega Veneta and Balenciaga under a 50-year exclusive license.

"Gucci-owner Kering sells beauty unit to L'Oreal for $4.7 billion as de Meo targets debt pile" (reuters) www.reuters.com/business/ker...

Posted at NST: Escentric Molecules Molecule 01 + Cistus ~ new fragrance nstperfume.com/2025/10/17/e...

No, customers probably don't much care. But I do think some influencers and media types do...I can imagine the influencer field trips already.

Posted at NST: Moschino Toy Boy 2 ~ new fragrance nstperfume.com/2025/10/16/m...

They will gain something though, I would think, hard to say what exactly. And some level of prestige from having it in Paris.

Posted at NST: Loewe Bittersweet Oud, Iris Root & Roasted Vanilla ~ new fragrances nstperfume.com/2025/10/14/l...

Posted at NST: Viktor & Rolf Flowerbomb Pretty Peony ~ new fragrance nstperfume.com/2025/10/14/v...

Posted at NST: Hermes Oud Esma ~ new fragrance nstperfume.com/2025/10/14/h...

Estée Lauder Companies doubles down on luxury perfumes with Fragrance Atelier opening The global innovation hub is housed in Estée Lauder Companies’ La Maison des Parfums building in Paris, France, which opened in 2025 and centralised the its fragrance brand teams

"Estée Lauder Companies doubles down on luxury perfumes with Fragrance Atelier opening" (cosmetics business) www.cosmeticsbusiness.com/est%C3%A9e-l...

Posted at NST: Regime des Fleurs Wicked Honey ~ new fragrance nstperfume.com/2025/10/11/r...

Posted at NST: Guerlain Royal Extract III ~ new perfume nstperfume.com/2025/10/11/g...

Posted at NST: Louis Vuitton Fantasmagory ~ new fragrance nstperfume.com/2025/10/11/l...

Posted at NST: Parle Moi de Parfum Looking for Vanilla ~ new fragrance nstperfume.com/2025/10/10/p...

Posted at NST: L’Artisan Parfumeur Fleur de Lune ~ new fragrance nstperfume.com/2025/10/10/l...

Posted at NST: Atkinsons x 3 ~ new fragrances nstperfume.com/2025/10/09/a...

Posted at NST: Puig Colonias Absolutas ~ new fragrances nstperfume.com/2025/10/08/p...

Posted at NST: Bond no. 9 Good Oud & Oud Supreme ~ new fragrances nstperfume.com/2025/10/08/b...

Cire Trudon's holiday candle collection for 2025 nstperfume.com/2025/10/07/t...

Posted at NST: Ellis Brooklyn Vanilla Man & Worth Avenue ~ new fragrances nstperfume.com/2025/10/04/e...

Posted at NST: L’Entropiste Ensang Noir ~ new fragrance nstperfume.com/2025/10/03/l...

Posted at NST: Amouage Sindbad ~ new fragrance nstperfume.com/2025/10/03/a...