Google Ads Liaison

Hi Patrick! I don't have the slightest insight into hold music programming, much less sway over it. But I will pass along the feedback!

Google Ads Welcome to the official Google Ads YouTube channel. Subscribe for updates, tips, and inspiration straight from the Google Ads team. Want to get the most out of AI with your ads? Get started with Go...

Welcome to Ads Decoded (officially!) 🎧

The response to our pilot episodes proved that there is hunger for a different kind of conversation – one that moves past the announcements and into the mechanics and nuances of how things actually work.

Subscribe on Youtube! → goo.gle/4sL7HM1

Introducing Nano Banana Pro Nano Banana Pro is our new image generation and editing model from Google DeepMind.

Nano Banana Pro offers smarter creative capabilities to help you create, edit and test with greater velocity.

It is starting to roll out in Google Ads globally. Look for it in Asset Studio and your other campaign construction flows!

More -> blog.google/technology/a...

🍌 Welcome to Google Ads, Nano Banana Pro!

Here’s what this new image generation model means for your campaigns. . .

Producing the variety of fresh, on-brand & compelling creatives you need, especially for PMax & Demand Gen campaigns, can be a challenge.

25 Years of Google Ads: Take A Jaunt Down Memory Lane With Me (Plus Tips For Success In The AI Era) Google Ads' 25-year evolution: from PPC to AI-powered automation. Learn 4 pillars for success in the new AI era of marketing.

🤯 My mind was blown the first time I saw a PPC campaign in action many years ago.

🎉 Fast-forward and we’re now marking 25 years of Google Ads.

I took a walk down memory lane to reflect and outline key pillars for success in the AI era.

Read here -> www.linkedin.com/pulse/25-yea...

YouTube's new report helps brands understand the full value of paid and organic video For the first time, YouTube enables brands to understand their influence by directly connecting organic success to paid media effectiveness.

The YouTube brand pulse report is currently available for select brands upon request. We’re excited about the broader measurement and insight possibilities AI is unlocking – and we’re still just getting started.

More details here: blog.google/products/ads...

💡 See your brand mentions in text, audio, and even visuals like logos or product shots, at scale.

💡 Understand your unique audience and gain competitive insights with new metrics.

💡 Measure how both paid and organic videos lift searches for your brand . . . and more. 2/3

✴️ One of the toughest questions for marketers on YouTube is understanding the true relationship between paid and organic. How does an ad really impact your channel views or what creators are saying?

Our new YouTube Brand Pulse report uses AI in new ways to connect those dots at scale. . . 1/3

☀️ This is the 3rd & final episode in this pilot project. Thanks to all the great feedback, we’ve got the 🟢 Green Light to give this a go.
We’ll be on a brief hiatus & then back with more great interviews, community Q&A – and a bit more polish. Please keep the feedback coming & thanks for tuning in!

Unpacking The Power Pack YouTube video by Google Ads

🚀 New Episode Alert! 🚀 In the latest episode of 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗗𝗲𝗰𝗼𝗱𝗲𝗱, we unpack the 𝗣𝗼𝘄𝗲𝗿 𝗣𝗮𝗰𝗸 and demystify 𝗔𝗜-𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝘁𝗼𝗼𝗹𝘀 (and more!).

Tune into Episode 3: youtube.com/live/CtJaWhn...

Catch up on Episodes 1 & 2: youtube.com/@GoogleAds/s...

New ways to win over today’s consumer this holiday season An overview of how retailers can turn strategic consumers into customers.

When you enable “campaign total budget,” Google Ads will aim to spend your total budget evenly over the duration of your campaign while taking into account higher and lower traffic days.

More on campaign total budgets support.google.com/google-ads/a...

And holiday tips blog.google/products/ads...

🗓️ Scenario: You’ve got a sale ready to promote in a specific time & a fixed budget.

✅ Solution: Choose “Campaign total budget” when setting up your Google Ads campaign.

🥳 Good news: Campaign total budgets are expanding from Demand Gen and YouTube campaigns to Search, PMax and Shopping campaigns.

Thanks, I'll pass it along as well.

How to Drive Performance with Demand Gen YouTube video by Google Ads

🚀 Episode 2 of our new podcast Ads Decoded is live & we go deep on Demand Gen campaigns! Check it out here -> www.youtube.com/live/xNkUEec...

#GoogleAds #DemandGenCampaigns #DemandGen #DigitalMarketing #DigitalAdvertising #MarketingPodcast #YouTubeAdvertising #VideoAdvertising #PPC #SEA

3… 2…1… 🚀 Excited to announce the launch of our new podcast 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗗𝗲𝗰𝗼𝗱𝗲𝗱
Check it out! ⏩ www.youtube.com/live/McvxgvZ...

How we’re using AI in new ways to fight invalid traffic An overview of our latest efforts to provide even better protections against invalid ad traffic by using AI.

Learn more about our Ad Traffic Quality team’s work to combat invalid traffic and ensure ad spend goes to reaching real people with genuine interest:
blog.google/products/ads...

This significantly improves our ability to prevent ad budget waste on IVT and exclude policy violators from our platforms.

For example, these new solutions have already reduced IVT stemming from harmful ad serving practices by 40%.

2/3

⏩ Google Ads is using AI in new ways to fight invalid traffic (IVT). Here’s how:

Working with Google Research and Google DeepMind, we've developed new LLM-powered solutions that allow us to more precisely identify ad placements that are generating interactions from non-genuine users.

1/3

🌟 Introducing AI Max for Search campaigns – a new one-click toggle setting for Search campaigns that enables AI-powered targeting & creative solutions aimed at capturing more demand & driving more conversions/conv value.

Rolling out in beta starting later this month. blog.google/products/ads...

Navah Hopkins @navah.bsky.social interviews the @adsliaison.bsky.social Ginny Marvin on What's changing with Google Ads www.seroundtable.com/google-ads-i...

#googleads

🥁 𝗠𝗮𝗷𝗼𝗿 𝗣𝗠𝗮𝘅 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝘂𝗽𝗱𝗮𝘁𝗲𝘀 𝗼𝗻 𝘁𝗵𝗲 𝘄𝗮𝘆:

🏆 𝗣𝗠𝗮𝘅 𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 – Open beta coming soon

✅ 𝗗𝗲𝘁𝗮𝗶𝗹𝗲𝗱 𝗔𝘀𝘀𝗲𝘁 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 – Imp, clicks & cost asset-level metrics coming to PMax, Search & Display campaigns

🔎 𝗣𝗠𝗮𝘅 𝗦𝗲𝗮𝗿𝗰𝗵 𝗧𝗲𝗿𝗺𝘀 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 – Rolling out now

See:
blog.google/products/ads...

✨ #GoogleAnalytics users, we’ve got several updates to improve data quality & more:

✅ Campaign attribution improvements
✅ Clearer data labels + tooltips
✅ Plus tools to help identify potential implementation issues

Check out the post for all the details: support.google.com/analytics/an...

I can't take credit, but very glad to hear this!

Immersive ads are expanding, starting with a new partnership between Ad Manager and Roblox. Today we’re announcing the expansion of Immersive Ads to more publishers across AdMob and Ad Manager, in addition to a partnership with Roblox. Immersive Ads allow publi…

Today, we're expanding Immersive Ads to more app publishers across AdMob & Ad Manager.

And Roblox is now engaging Ad Manager to help scale their immersive advertising offerings.

These ads are available in video & image formats and use advertisers’ existing creative.

blog.google/products/ads...

How brands can collaborate with the perfect creator using YouTube BrandConnect Leverage YouTube creators with BrandConnect & partnership ads to drive results for your brand.

🎬 YouTube BrandConnect is a collection of tools & features we’ve been building to help advertisers of all sizes tap into the power of creators.

Partnership ads are now available in Demand Gen, Video Reach Campaigns & Video View Campaigns.

For more details, check out: blog.google/products/ads...

🔜 Lastly, we will also have more to share on support for negative keyword lists in PMax later this year. As always, thank you for your feedback as we continue to evolve PMax to drive performance.

More on negative keywords in PMax here: support.google.com/google-ads/a...

You may also use additional tools for controlling where your ads show such as brand exclusions, account level negative keywords and keyword prioritization.

💡With this increase, we still strongly recommend using negative keywords judiciously, keeping match type behavior in mind, so as not to limit the system’s ability to find valued conversions and monitoring performance as you add negative keywords.

➡️ As a result, we’re raising the threshold 10,000 negative keywords per PMax campaign. This aligns with Search campaigns. This update is rolling out to all PMax advertisers in the next couple of weeks.

🧵We recently announced the ability to add up to 100 negative keywords to your #PMax campaigns in #GoogleAds is rolling out.

And, we heard your feedback loud and clear that while negative keywords are welcomed, the cap of 100 felt too restrictive.