@paddygilmore.bsky.social
Humorous ads make over 100% more profit than non-humorous ones: I help brands achieve this | MD: HumourScope® | Int'l Keynote speaker | Is Humour Right for Your Brand? Find out with The HumourScope® Quiz: https://quiz.humourscope.com/
The Joys of being called a Jackasshole (or how to survive insults and enjoy praise): this week's video.
Starring:
— A New Yorker called Donald Trump
— A Californian called Anthony
— A Kenyan called Boniface
#trump #insults #praise
youtu.be/td_wcKoWUAg
Humour has been shown to increase ROI by over 100%*.
But is it right for your brand?
You could take this easy, 10-question quiz to find out.
It'll take two minutes.
And I'll send you my 5-Part Course in Humour & Marketing — completely free.
quiz.humourscope.com
* IPA Databank survey, 2022.
This week I’m launching The HumourScope® Quiz.
Humour has been shown to increase ROI by over 100%*.
…BUT! Is it right for your brand?
Take this 10-question quiz to find out. And get my 5-Part Course in Humour & Marketing — completely free.
quiz.humourscope.com
* IPA Databank survey, 2022.
The Drum kindly asked me my thoughts on how brands should treat April 1st.
Here are my thoughts:
www.thedrum.com/opinion/2025...
Do these words look clear to you?
A Brands & Humour special on funny optical ads:
brandsandhumour.substack.com/p/the-funny-...
Heard about the brand that went from horror to humour?
I have.
This week in Brands & Humour: a special on the RSPCA’s rebrand.
brandsandhumour.substack.com/p/the-brand-...
A shop ignored by the biggest narcissists on Earth.
www.humourscope.com
My shop opened this week.
Interest is healthy and sales are good.
When you've got time on your hands, by avoiding that visit to your local Tesla dealership, you're more than welcome to pop in.
www.humourscope.com
Thank you Andrew!
20.03.2025 10:29 — 👍 1 🔁 0 💬 0 📌 0
My shop, HumourScope®, opened its doors yesterday.
These photo shows the frankly disgraceful melée that ensued.
Please visit today, when things are quieter. www.humourscope.com/shop
In this week's Brands & Humour:
What do your customers do in their downtime?
(And how you can mine it to find the best, funniest ads.)
brandsandhumour.substack.com/p/how-do-you...
In a world of suffering, why try to be funny?
A special edition of 'Brands & Humour.'
Photo: a house in the Altadena area of Los Angeles County, California; 9th January 2025, Josh Edelson/AFP.
brandsandhumour.substack.com/p/what-place...
In a world of suffering, why try to be funny?
A special edition of 'Brands & Humour.'
brandsandhumour.substack.com/p/what-place...
Photo by Adem Altan: Mesut Hançer holds the hand of his 15-year-old daughter, Irmak, Turkey, February 2023.
Brands & Humour.
The free, weekly Substack ignored by the people you'd prefer to ignore.
brandsandhumour.substack.com/p/why-you-se...
This week's Brands & Humour just dropped:
'Why You Secretly Want to Rob a Bank.'
Just click on the link below, act natural, and nobody's gonna get hurt.
brandsandhumour.substack.com/p/why-you-se...
The new Brands & Humour is now out — looking at some of the funniest ads ever made for a Swiss insurance company (sic).
Here’s the link:
brandsandhumour.substack.com/p/got-a-dull...
Brands & Humour.
In a world populated by robots, reading it is a sure sign of humanity.
Current issue: brandsandhumour.substack.com/p/a-boy-stan...
Nine-out-of-ten people who receive 'Brands & Humour', the hit newsletter, report that watching funny ads beats the back-to-work blues.
Some readers even enjoy me talking about them.
This week's issue, fresh off the press:
brandsandhumour.substack.com/p/a-boy-stan...
Nice wee bit of logo design for this coffee brand.
24.12.2024 08:24 — 👍 0 🔁 0 💬 0 📌 0
In this week's Brands & Humour: A-list stars, underpants and lookalikes.
Special guests this week include:
— Jeremy Allen White, actor, (b. 1991)
— Immanuel Kant, philosopher (1724-1804)
— The brontosaurus, a dinosaur of the Late Jurassic period
brandsandhumour.substack.com/p/havent-i-s...
In this week's Brands & Humour?
Why humour goes too far — and why it should:
brandsandhumour.substack.com/p/dont-sell-...
www.studiogilmore.com
This week's Brands & Humour?
Nothing about cars, re-brands, or jungle cats.
Plenty about Ryan Reynolds, Hollywood actors, and you can even see me in shorts.
Brands & Humour: read something interesting.
brandsandhumour.substack.com/p/in-praise-...
My weekly Substack, Brands & Humour, is out today. And it's Annual Competition time, in which you can win some luxury truffles.
Just pop here: brandsandhumour.substack.com/p/the-brands...
Good Sense of Humour.
Thank you for the dental compliment. I shall pass it on to my hygeinist, the next time I get a scale and polish.
Twitter refugee, 50, seeks friends, has GSOH, own teeth.
For a Brit, that's quite an achievement.
