Making Scents Make Sense

I keep forgetting I have a Bluesky account….

Check out my review of the BORNTOSTANDOUT Eau Intimité collection.

You’re gonna love them!!

2 excellent podcast episodes this week that I need to recommend for #fragrancesky peeps:

(1) #PerfumeRoom ep 178 with the founders of Stéle, and

(2) Making Scents Make Sense (@thomasdunckley.bsky.social) interview with the founders of AKT London.

Entertaining and informative!

#PerfumeSky

Fine! 😂

Well it’s definitely not a secret now 😂 Thanks for sharing the reel ❤️

Is lavender having a bit of a moment and can niche brands give this versatile, familiar material a luxury feel? Find out in my column for Fragplace #fragrance #perfume

Hehe thank you!!

Really enjoyable first episode, and I’m really excited for future episodes. I think there has definitely been a need for a well-informed and open-minded podcast on the fragrance industry, and looking forward to listening to you more.

This is exactly what I was aiming for so it’s really lovely to hear your feedback! Thank you.

Episode 1 of my new podcast 'making scents make sense' is here!

Making Scents Make Sense with Alice du Parcq Making Scents Make Sense with Alice du Parcq Links. Available on all popular platforms.

It’s here! Episode one of my new podcast ‘Making Scents Make Sense’ is out and available to download wherever you get your podcasts! In this episode I talk to scentfluencer Alice du Parcq all about how to talk about scent! li.sten.to/makingscents...

Here are four reasons why you should be at Barnes Fragrance Fair on Saturday 17 May 2025:

Brown Flowers by @dsanddurga is a unique olfactory experience that celebrates the beauty of all that is drab. Check out my review:

🙂

The new Perfume Genius album is incredible.

This feels like an oxymoron

I mean, this is wild. You are not correcting the market, you're exploiting the creativity of others. There is no moral crusade at work here, just simple, plain, good old opportunistic capitalism. I'm so bored of it.

The answer is they can’t. Because creativity costs money. These brands are retrofitting their argument for existing. You cannot justify copying and stealing, I’m sorry.

Well if you are that concerned why don’t you create a legitimate alternative? Why don’t you create an accessible, affordable fragrance brand with new fragrances?

Their other argument was based on a statement I made on a recent podcast saying that teenage boys in particular now seem to be really interested in expensive fragrances. “Is ThAt WhAt We NeEd FoR 12 yR oLd KiDs?” they cried.

The former involves creativity. The latter doesn’t. That said, the industry cannot have it both ways. They have to face that copying, matching, duping (whatever you want to call it), has existed and has been accepted for a long time.

There is a fine line between interpolating a theme and doing something new with it (think of Madonna sampling ABBA’s Gimme, Gimme, Gimme which, let’s remember comes with permission) and just blatant copying (and marketing something as a smellalike).

Got into an argument with the dupe bros on TikTok. Their response to my comment that yes, duping is stealing: “bUt AlL tHe BiG bRaNdS cOpY eAcHoThEr AnYwAy”. Yes, because famously two wrongs make a right.

Yup!

Every week we watch Dragon’s Den and every week my husband times how long it takes for me to call Steven Bartlett a prick. Tonight it was 12 minutes.

Dupes can get in the bin tbh

Haha! Exactly!

I went hard on the Amouage Purpose 50 and had to drive to work with the window down….

Oh, I fucked up… #fragrance