Really looking forward to this. My brief is to be fun, entertaining and a bit weird. Perfect.
09.05.2025 11:28 — 👍 3 🔁 0 💬 0 📌 0Really looking forward to this. My brief is to be fun, entertaining and a bit weird. Perfect.
09.05.2025 11:28 — 👍 3 🔁 0 💬 0 📌 0
How much does packaging influence what you taste?
02: Tastings + Experiential
Audiences experience the science of holistic (not blind) tastings.
Looking back over 12 years of sensory experiments, talks, books and events.
www.typetasting.com/senses-12-ye...
Thank you! Not bad for something that was just meant to be a year out.
15.02.2025 09:46 — 👍 1 🔁 0 💬 0 📌 0
🎉 It’s been 12 years.
🖤 Type Tasting launched on Valentine’s Day 2013.
🧠 From the outset the senses and typography went hand in hand.
👏🏻 Thank YOU to everyone who’s taken part, this wouldn’t have been possible without you.
New card being turned over each day:
www.typetasting.com/senses-12-ye...
🪁 New The Sensologists Briefing is out! 🪁
Your multi-sensory fix in under 10 mins.
🔴 AI-crafted fragrances
🔴 How scent & sound supercharge branding
🔴 The neuroscience of sensory integration
🔴 Why colours taste the way they do
Plus: artificial senses, immersive sound…
thesensologists.substack.com
☺️ “That new book smell” @counterprint.bsky.social
29.01.2025 13:30 — 👍 1 🔁 0 💬 0 📌 0
The first coffee of the year from Bake Street and 2025 I’m ready for you. The book’s shaping up, talk bookings are coming in, and the first The Sensologists planning meeting’s happening next week. So does the neuroscience course I’m taking at Birkbeck Uni (which I’m rather excited about). ☕️🧠🎉
07.01.2025 13:17 — 👍 2 🔁 0 💬 0 📌 0
Bite-sized updates on the latest in multi-sensory science, design, tech & trends (includes crossmodal, neuroscience, AI & innovations).
Get a head-start for 2025!
thesensologists.substack.com
Are you signed up?
The new The Sensologists briefing drops tomorrow.
You’ll be first to receive it in the morning.
thesensologists.substack.com
Your go-to resource for cutting-edge insights in under 10-minutes…
“Don’t bin that Xmas fragrance just yet—Science shows its label might be tricking your nose!”
Are you a journalist/editor looking for a topical twixmas story?
www.typetasting.com/press-releas...
#journorequest #psychology #consumer #fragrance
@janinegibson.bsky.social
“Don’t bin that Xmas fragrance/aftershave just yet—Science shows its label might be tricking your nose!”
Something I’ve just published:
www.typetasting.com/press-releas...
#journorequest #psychology #consumer #fragrance
🎄Last-minute Christmas gift?
🎁Subscription: The Sensologists fortnightly briefings
⌛️Bite-sized updates on the latest in sensory science, design & trends (inc. crossmodal, neuroscience, AI & innovations)
£4.50/$6 pm / £50/$65 yr.
👉🏻 thesensologists.substack.com/gift
#xmas #christmas #xmasgiftideas
“Don’t bin that Xmas fragrance just yet—Science shows its label might be tricking your nose!”
Are you a journalist/editor looking for a fun story for slow news day or Boxing Day next week?
#journorequest #psychology #consumer #fragrance
Are you a journalist/editor in the mainstream press looking for a twist on a Christmas gift story? #journorequest
(Background: I’ve been running mass participation multisensory experiments at events for the last decade. Will be publishing results next year, this is the first pre-publish).
🍷 Glass of wine poured.
🎉 I’ve pressed “publish”.
🚀 And the new The Sensologists briefing is now out in the world.
Phew, that was a long day.
Do you want to be the smart person in the room?
☕ Subscribe for just the price of a coffee each month.
thesensologists.substack.com
I’m pre-publishing an overview next week and looking for funding for the main paper next year if you have any suggestions? www.linkedin.com/posts/sarahh...
13.12.2024 21:46 — 👍 1 🔁 0 💬 0 📌 0
🧠 Pre-publishing next week: a scent-shifting experiment.
👃🏻 What began as a fun demonstration over a decade ago now has results from over 500 participants at 15+ events.
www.linkedin.com/posts/sarahh...
It was really interesting to chat a bit about this yesterday, do it.
02.12.2024 12:51 — 👍 1 🔁 0 💬 0 📌 0
💭 Monday: Scheduled Daydream Day.
🧠 After working all weekend (and having amazing conversations) my brain always needs a responsibility-free-day. I mark these days in my diary as days for daydreams and weird ideas only.
🪫 How do you recharge your batteries?
🔴 AI’s hidden impact on human thought 🔴 Why AI chatbots feel so human 🔴 Your brain needs new rights 🔴 Jaguar rebrand (my short take) 🔴 Linguists on pain 🔴 Exhibitions on psychoacoustic & neuroaesthetics 🔴 Trends including niche, mouthfeel & the annual Trend Report File.
thesensologists.substack.com
Contents: 🔴 Curiosity helps people & robots learn faster 🔴 AI can now replicate your personality 🔴 Multimodal enrichment 🔴 New oldest known alphabet unearthed 🔴 Research: when do people accept AI (kitchen or poetry)? 🔴 Emotion detection technology 🔴 Forensic linguistics 🔴 To smell a new world…
30.11.2024 16:40 — 👍 0 🔁 0 💬 1 📌 0
⭐️ The Sensologists briefing drops at lunchtime tomorrow. Subscribe now to be first to receive it in your inbox.
📍 I sift through all the updates and curate them for you.
☕ For just the price of a coffee each month thesensologists.substack.com
🚀 Please share the link with friends/colleagues.
Spent the day prepping the studio for Sunday. The bottles are looking magical with the lights on.
Memory in a bottle.
Previewing at our Open Studios day.
Open Studios at Chocolate Factory N16
Sunday 1st December
11am to 6pm
Farleigh Place (off Farleigh Road)
London N16 7SX
Free entry, drop-in
The Sensologists briefing 03 drops this wkend.
Includes: Multimodal enrichment, when do people trust AI?, smell of a new world, discovery of an even older alphabet, why we’re wired to love simple, scientists on why curiosity helps people & robots to learn faster…
thesensologists.substack.com
The Sensologists briefing 03 drops this wkend.
Includes: Multimodal enrichment, when do people trust AI?, smell of a new world, discovery of an even older alphabet, why we’re wired to love simple, scientists on why curiosity helps people & robots to learn faster…
thesensologists.substack.com
Interesting answers so far! And the fun thing is you get to see how everyone else answered.
25.11.2024 15:53 — 👍 1 🔁 0 💬 0 📌 0
Which label would you rate as the most: Floral / Woody / Sweet / Citrus? Quick Buzzfeed poll here www.buzzfeed.com/typetasting/...
This is the first stage of an experiment that I’m planning to run at in-person events. I’ll be doing the second stage at our Open Studios day on Sunday 1st December.
Smell experiments will take place in the Type Tasting studio. Many of the Chocolate Factory artists will be opening their studio doors so come along for a family day out.
Open Studios
Chocolate Factory N16
Farleigh Place (off Farleigh Road)
London N16 7SX
Free entry, drop-in
www.typetasting.com
From scent-ences to smell-abets, uncover how your brain pairs letters and smells to shape what you think, feel and do. Discover how typography speaks to your unconscious—and that it can also reveal its secrets.
22.11.2024 16:40 — 👍 0 🔁 0 💬 1 📌 0
Test your sniff-ography skills
Sun 1st Dec 11am-6pm
Take part in smell experiments with author & designer/researcher Sarah Hyndman as part of Open Studios at the Chocolate Factory N16.
#smell #smellresearch #scent #perception #experiments #SarahHyndman #TheSensologists #typosensory #sniffography