The Fix Media

The Fix Weekly Newsletter Subscribe to The Fix Weekly Newsletter to get the latest exclusive insights, analysis, opportunities on the European media market.

For more stories like this in your inbox every Monday, sign up for our newsletter 👇

The media industry should have built tech. You specifically shouldn't. A rare European media acquisition, creators working for equity instead of cash, our MFF policy survey, a case study in profitable local news and 17 active calls.

Plus, Peter Erdelyi offers some follow-up thoughts 👇

Build or Buy: The Technology Decision That Defines Modern Newsrooms Why media organizations that can't evaluate software development costs and timelines are already obsolete

More recently, media strategist Ali Mahmood published a helpful piece exploring the arguments for and against each option 👇

Toolbox - The Fix

Should your newsroom build its own tech? That’s an age-old question, which we at The Fix have explored a lot of times before (including through our Toolbox series) 👇

Monetising AI-powered weather reports – UK publisher Tindle's innovative sponsorship example The British publisher is relying on AI automation to enrich both its editorial offering and its business model. The Fix spoke with Tindle’s commercial digital officer

One British publisher is leveraging AI automation to enhance both its editorial offerings and its business model. The Fix spoke with Tindle’s commercial digital officer.

"A lot of traditional media companies have huge audiences on YouTube and TikTok, but if you look at their actual content, they’re not really monetising it in any way," @simonowens.bsky.social argues.

📍 Find out what publishers can learn from creators in the interview 👉 thefix.media/2025/09/15/w...

How a Belarusian podcast on Polish politics generated $12,000 in its first year – and built a community The story of two Belarusians turning a hobby into a self-sustaining media project explaining Poland to its new residents

Poland hosts a growing Belarusian diaspora since 2020 protests, causing an increased demand for explanatory media. Two Belarusians launched a weekly Belarusian-language podcast that covers political news and provides explainers. The Fix talked with its founders about its past, present, and future.

Monetising AI-powered weather reports – UK publisher Tindle's innovative sponsorship example The British publisher is relying on AI automation to enrich both its editorial offering and its business model. The Fix spoke with Tindle’s commercial digital officer

The weather is arguably one of the most discussed topics. The British multimedia company, Tindle Group – which owns several outlets across the UK – decided to bet on innovative AI-driven weather reports to boost its revenue. Romain Chauvet spoke with Neil Webster, Tindle’s commercial digital officer

Uncovering schemes worth billions: Inside the Belarusian Investigative Center Since 2020, the outlet’s investigations have led to approximately 90 sanction actions, proving how journalism can make a real impact on authoritarian regimes

Since 2020, the @belarusfiles.bsky.social's investigations have resulted in approximately 90 sanction actions, demonstrating the tangible impact of journalism on authoritarian regimes. The Fix spoke with BIC founder Stanislau Ivashkevich about investigating the Belarusian regime.

SvD Kompakt – Swedish daily Svenska Dagbladet's bet to combat news anxiety Since 2023, the Swedish newspaper has launched a new news service with a more friendly approach to combat news avoidance. The Fix spoke with the newspaper’s head of product and growth.

Since 2023, Svenska Dagbladet, a Swedish newspaper, has introduced a new news service designed with a more approachable style to address news avoidance. The Fix interviewed Inanna Lallerstedt, the head of product and growth at @svenskadagbladet1.bsky.social.

Listen to the full episode here 👉 pod.link/1834171300/e...

From funding hurdles and sustainability tips to cross-border content strategies, we share insights from Alexander Damiano Ricci on the latest episode of the FixEd podcast.

🎙️ Let's explore the changing landscape of European podcasting! Is it reflecting the dominance of the US and UK, or forging its own unique path?

Swipe through for key takeaways on building a viable podcast business in Europe.

How a Belarusian podcast on Polish politics generated $12,000 in its first year – and built a community The story of two Belarusians turning a hobby into a self-sustaining media project explaining Poland to its new residents

Two Belarusians turned their hobby into a self-sustaining video podcast project that explains Poland to its new residents, generating $12,000 in its first year and building a community.

SvD Kompakt – Swedish daily Svenska Dagbladet's bet to combat news anxiety Since 2023, the Swedish newspaper has launched a new news service with a more friendly approach to combat news avoidance. The Fix spoke with the newspaper’s head of product and growth.

Swedish daily @svenskadagbladet1.bsky.social launched a friendlier news service to combat news anxiety. Result: 60,000 subscribers, with over 60% completely new to the outlet. @romainchauvet.bsky.social spoke with Inanna Lallerstedt, head of product and growth at Svenska Dagbladet.

If you’ve benefited from our work, you can now support us directly.

Become a member for €5 a month / €50 a year – or make a one-time donation.

Much of our coverage will still be free, but members will gain access to exclusive insights, including bonus articles and conversations with media leaders.

Ukrainian media fund launches with €400,000 EU backing, seeks millions more An initiative by RSF and Ukrainian NGOs targets private investors to support independent Ukrainian outlets facing the fallout of Russia’s invasion and USAID shutdown.

Reporters Without Borders and Ukrainian media NGOs have launched an international fund to rebuild Ukraine's media, aiming to support outlets and strengthen the country's democracy. We discussed the fund’s plans with @rsf.org's Pauline Maufrais.

Want to get a media giant to buy your startup? How Zetland got picked up by Bonnier News Zetland CEO Tav Klitgaard shares how Swedish giant Bonnier News’s surprise purchase of a majority stake in the rising star of the European media scene came about – and his best tips for independent me...

New from The Fix – @emmalofgren.bsky.social spoke with @zetland.dk CEO @tavklitgaard.bsky.social on the heels of Bonnier News’s purchase of a majority stake in Zetland this week.

FixEd podcast: Alexander Damiano Ricci on podcasting in Europe What the podcasting market in Europe looks like and how European media companies can make podcasting sustainable

🎙️ What does the podcasting market in Europe look like — and how can media companies make podcasting sustainable?

In today’s episode, our Orsi Seregély chats with Alexander Damiano Ricci senior podcast editor and co-founder of Europod about the future of podcasting.

Listen to today’s episode here:

There are certainly cases where using artificial intelligence is worthwhile in the media industry, but it is definitely not necessary everywhere, argued @jakubparusinski.bsky.social on the 1st episode of the FixEd podcast.

Learn more about our director's thoughts on AI👉 thefix.media/2025/08/21/f...

Ukrainian media fund launches with €400,000 EU backing, seeks millions more An initiative by RSF and Ukrainian NGOs targets private investors to support independent Ukrainian outlets facing the fallout of Russia’s invasion and USAID shutdown.

Reporters Without Borders and a group of Ukrainian media NGOs launched an international fund for the reconstruction of Ukrainian media 🇺🇦

We spoke with RSF’s Pauline Maufrais about the fund’s plans.

The Stockholm School of Economics in Riga, FOJO Media Institute, and Taras Shevchenko University are now accepting applications for the next cohort of the Educating Ukrainian Media Managers program.

📌 Deadline: October 10, 2025
🌍 English level: B2+

Find more details and apply here: bit.ly/4nkVlqQ

Gain a competitive edge with The Fix Media’s expert analysis of media trends. For just €5 a month, you’ll access actionable insights to guide your decisions. Start today 👉 thefix.media/membership/

Uncovering schemes worth billions: Inside the Belarusian Investigative Center Since 2020, the outlet’s investigations have led to approximately 90 sanction actions, proving how journalism can make a real impact on authoritarian regimes

For decades, Belarus was considered a “blank spot” on the international map of investigative journalism. It’s now changed, and the @belarusfiles.bsky.social has been a major player.

👉 The Fix’s Hleb Liapeika profiled the center’s founder.

Three overlooked topics in European news are how AI is breaking language barriers, the power of Google Discover, and how AI vibe coding services can democratise access to complex tools in resource-poor newsrooms, The Fix's senior editor Anton Protsiuk argues.

Listen to the FixEd podcast episode 3 👇

A Cringe Case for Vertical Video The bottom line is - if you want to reach a mobile-first audience, you need to reach them in a mobile-native format.

“If you want to reach a mobile-first audience, you need to reach them in a mobile-native format” says @mickreed.bsky.social, a media entrepreneur, producer, and video journalist.

What is the power of mojo, and how can journalists make the most of it? Read here:

FixEd podcast: Aleksandar Manasiev on mastering multi-platform journalism Welcome to the second edition of The Fix’s biweekly podcast!

How do you tell the same story across podcasts, TikTok, newsletters, and traditional media — without losing its essence? What are some common mistakes in multiplatform journalism, and who’s doing it well?

We spoke to journalist, trainer, and expert Aleksandar Manasiev👇

thefix.media/2025/09/04/f...

You just have to consider war and military facts as interesting subjects and avoid "falling into connivance or into the intimacy of experts," says Alexandre Jubelin, who created a French military-focused podcast.

Learn more about this project in the full interview 👉 thefix.media/2025/08/27/m...

Take a peek inside our editorial mindset, then listen to the full conversation with our senior editor, Anton Protsiuk, on the FixEd podcast 👉 pod.link/1834171300?r...

Our goal is to provide evergreen analysis and real-life case studies that media leaders can actually use.