Marie Haynes

WebMCP, UCP and how self improving agents are driving us into the singularity. Search & AI News You Can Use. Feb 23, 2026 Hello! 👋(This is my free newsletter. A new format this week focusing on a few topics rather than everything.)It’s a new season for me - a building one. I’ll share more at the end of this episode on...

The three most important topics to discuss this week (IMO):

1. WebMCP

2. UCP

3. Self Improving Agents are bringing us closer to the singularity.

New format this week!

community.mariehaynes.com/posts/webmcp...

The December 2025 core update: Observations on 4 sites that did well - Marie Haynes The December 2025 core update had a significant impact on a large number of sites. Each of the sites below that have done well are either long term clients, past clients or sites that I have done a si...

New blog post on 4 sites that did well following the December 2025 core update!

www.mariehaynes.com/the-december...

A new type of core update! This one impacts Discover.

Less clickbait. More in-depth, original and timely content from websites with expertise.

US English only (for now.)

Alphabet Q4 2025 Earnings Call Notes Once again, I’ll be taking live notes during Google’s earnings call. You can find the earnings releases here: https://abc.xyz/investor/ Here are my notes from the Q3 earnings call. Note: If you are g...

Google's Q4 earnings call starts soon.

I'm live-note-taking again. Here are my notes if you want to follow along:

docs.google.com/document/d/1...

OpenAI Town Hall with Sam Altman - Jan 26, 2026 OpenAI Town Hall with Sam Altman - Jan 26, 2026 https://www.youtube.com/watch?v=Wpxv-8nG8ec These are my notes from this session where Sam Altman answered questions from X and from a live audience. If...

Here are my full notes from the OpenAI Town Hall with Sam Altman.

docs.google.com/document/d/1...

That file download bit is very interesting! 🙏

YouTube video by Marie Haynes What if user satisfaction is all that matters for ranking on Google?

And video:

youtu.be/mYwU1eyUm3s

What if user satisfaction is the most important factor in SEO? - Marie Haynes Let me see if I can convince you! I’ve shared a bunch in this video and summarized my thoughts in the article below. Also, this is the second blog post I've written on this topic in the last week. The...

What if user satisfaction is the MOST important factor in SEO?

The algorithm's only job is to predict what users will love. Our goal is to figure out how to be that result.

New blog post:

www.mariehaynes.com/what-if-user...

User Data is Important in Google's Ranking Systems. What We Learned from Liz Reid's Appeal Declaration. - Marie Haynes I found some interesting things from the latest document in the DOJ vs Google trial. Google has appealed the ruling that says they need to give proprietary information to competitors. Key takeaways: G...

There was some real gold in Liz Reid's declaration in Google's appeal of the DOJ vs Google judgment.

There are some nuggets here about user data as it is used to train GLUE (a form of Navboost) and RankEmbed BERT.

Wrote it all up in a new blog post:

www.mariehaynes.com/user-data-in...

Listened to @mariehaynes.bsky.social explain Google's UCP -- worth 20 minutes.

AI agents can now complete purchases without leaving the conversation.

No website. No checkout. Your site might not be in the journey at all.

This newsletter is a fun one with some super important info in it.

It starts off with info on how I built tools with AntiGravity to research the latest treatments and rapidly speed up my healing from frozen shoulder.

And boy is AI progressing quickly!

community.mariehaynes.com/posts/person...

Dec core, Google Disco, MCP servers for Google’s products, Workspace Studio agents, Alpha Evolve is in preview. AI News You Can Use Dec 17, 2025 Last night I dreamed about Gemini 3 Flash. Why can't I have normal dreams, lol? I expect Google will announce it today based on how all of the Google accounts are tweeting ⚡⚡⚡.Gemini 3 Flash should...

The core update is live & seems impactful, Gemini is now showing rich visual results for local.

GPT 5.2 is live and good, image generation has improved, and the bit about Alpha Evolve being in preview has me freaked out.

community.mariehaynes.com/posts/dec-co...

I keep hoping there's an option to be exhausted and exceptional until you've finally done enough to sit back and enjoy the work done and then be exceptional and content. Wishful thinking perhaps?

a man is looking through a window at a chalkboard with math equations on it ALT: a man is looking through a window at a chalkboard with math equations on it

🔥

Updated my algo update list. Loads of new things happening!

www.mariehaynes.com/resources/al...

A great chat about the future! Ty @shelleywalsh.bsky.social for inviting me on to your podcast.

Extremely unlikely, but any manual actions or security issues in GSC?

Actually it's not likely the latter as the URLs appear on site: search.

Would sure love to see the indexing report in GSC because this is odd.

It's really odd it's not ranking for text in quotes taken directly from the site tho. I'd be curious to know what's in the "crawled not indexed" section of GSC.

And, silly question but has the URL removal tool been used at all in the past?

WHAT A WEEK.

community.mariehaynes.com/posts/gemini...

This week's Marie's Notes (paid content) is a little different - some thoughts on how we survive and thrive in this next era.

Plus a bunch more!

community.mariehaynes.com/spaces/12261...

It's the new fake EEAT thing. Pretend you have a quote from an expert and just make one up.

Option 2 is code, but I think the SF version is better.

A start...

Yeah! Exactly. I don't think you can say, here LLM, write the regex. But I do think it can act as a partner to help get through it faster.

I know you said no AI but I really think this could be done. Not with AI making the decisions but rather writing code to sort it for you.

If you're open I'd love to take a stab at it. Feel free to DM. But totally get it if you decline.

Agentic capabilities in AI Mode, ChatGPT's agentic browser, Google putting AI in Space. AI News You Can Use, Nov 5, 2025 Hello! 👋There is a lot of interesting stuff to talk about this week. OpenAI released an agentic browser. What does that mean? You can use ChatGPT from within the browser as you search the web. Wher...

Newsletter is out! So many interesting things happening!

community.mariehaynes.com/posts/agenti...

This wording has been there for a while. It's not referring to ChatGPT showing medical advice, as some X accounts have been claiming but rather your responsibility when using Openai's APIs.