Ipsos in the UK

31% of Gen Z men globally say a wife should always obey her husband - compared with just 13% of Baby Boomer men.

But Gen Z men are also most likely to say successful women are more attractive

🔗 IWD survey with King's Global Institute for Women's Leadership 👉 https://bit.ly/4rLg2hU

Chart showing that the british public think responsibility should be equally shared for childcare (78%), Housework (80%), Making important decisions about the household (85%), Earning money (75%)

And most Brits think responsibility for things at home - from childcare to household chores - should be equally shared between men and women.

Who has more choice in modern day Britain? 🇬🇧

Our International Women's Day survey explores global attitudes towards equality and gender roles 👉 bit.ly/4rLg2hU

Mind the Gaps: Global Attitudes Toward Gender Equality in 2026 Ipsos' International Women's Day survey finds some men and women not seeing eye to eye on gender equality issues.

Explore the full report 🌍👇

Do Brits call themselves feminists?

👍37% say yes.

That’s just below the global average (39%).

And identity and attitudes don’t always align in the wider data.

Have things gone far enough when it comes to giving women equal rights with men?

4 in 10 (44%) of Brits disagree.

56% of Brits think things would improve if more women held positions of power in government and business.

This is slightly below the global average of 60%🌍

But attitudes get more complex when we look deeper…

Our International Women's Day survey spanning 29 countries is now live!

But how do Brits feel about equality? Let's dive into the headlines...

Equality matters to most Brits. 6 in 10 say say that achieving equality between men and women is important to them personally.

The Scottish public remain divided on Scottish independence with 51% likely to vote yes in an immediate referendum, and 49% saying they would vote no.

NEW Holyrood voting intention

📊SNP maintain comfortable lead over Labour
📊4-point rise for Labour since Dec 2025
📊Reform UK’s share has fallen to 16%, down 2 points since Dec 2025

➡️ bit.ly/4rICate

Rachel Reeves is about to deliver the Spring Statement. But do the public think she's doing a good, or bad job, as Chancellor of the Exchequer?

49% of the public think Reeves is doing a bad job, whilst 16% say good job. This is an improvement from Nov '25 - 55% said bad job, and 11% said good job.

Brits not confident that any party has a good long-term economic plan for Britain

Whilst 1 in 5 trust Reform UK most to deliver the kind of change they think Britain needs, twice as many (2 in 5) think they would be most likely to deliver the kind of change the country does not need.

^^ Polling taken before the Gorton and Denton by election.

Half of Britons (52%) think Keir Starmer should stand down as Prime Minister and Leader of the Labour Party - and if Starmer was no longer leader of the Labour party, Andy Burnham would be the public's choice for leader.

www.ipsos.com/en-uk/52-bri...

A full house tonight, exploring the shifting perceptions & realities of the UK's culture wars w/ @ipsosintheuk.bsky.social , @ukandeu.bsky.social, The Rt Hon Lisa Nandy MP, @jburnmurdoch.ft.com, Dr Kate Ferguson, Gideon Skinner & @bobbyduffy.bsky.social

📺 Watch live: www.youtube.com/watch?v=BIZM...

Full survey conducted with @healthfoundation.bsky.social here 👇
bit.ly/4aDy4N8

The public's joint top priorities for the NHS are making it easier to get appointments at GP practices (36%) and improving access to A&E (36%)🩺

The government's flagship focus - improving waiting times for routine hospital appointments - ranks fourth in the list of public priorities (27%).

UK's sense of urgency on net zero and support for climate policies falls sharply, study finds | King's College London Public support for UK reaching net zero by 2050 is waning

Catch up on our latest culture wars study with
@ipsosintheuk.bsky.social and @cast-centre.bsky.social, on shifting attitudes towards climate policy

⬇️

Our latest survey completed with @ipsosintheuk.bsky.social​ tracking the UK public’s views on the NHS and social care shows nearly half of the public (48%) delayed or avoided contacting their GP practice about a health concern in the previous 12 months.

Read more findings 👇
https://bit.ly/4tTv1ru

For more👇
www.ipsos.com/en-uk/more-h...

Brits are concerned about the high levels of debt students end up with as a result of going to uni.

Other concerns:

💷The cost of student loan repayments preventing graduates from being able to achieve key life milestones (68%) – this rises to 81% amongst people currently repaying a student loan.

54% of Britons oppose interest charges on student loans, rising from 41% in May 2023, according to Ipsos data.

Majority of Brits (54%) think students in England shouldn’t be charged any interest rate on their student loans, +13 since May ‘23.

💳15% think they should be charged an interest rate lower than the rate of inflation

bit.ly/3OYivqC

Polanski and Badenoch have both seen improvement in their favourability ratings since January:

Polanksi: net -15 in Jan, to -8 in Feb.

Badenoch: net -27 in Jan, to -18 in Feb.

February leaderboard📊

Whilst Farage tops the list at 31% favourable, Burnham is on his tail with 30%. When it comes to net scores, Burnham fares better than Farage, with a net favourability score of +6 compared to Farage’s -17.

Over two thirds of Britons do not have confidence that the government is running the country with competence or integrity, Ipsos poll reveals Over two thirds of Britons do not have confidence that the UK Government is running the country with integrity (68%), nor that they are running it properly, competently or seriously (69%).

Brits continue to be split on who they would prefer to win the next UK General Election, when given the choice between just a Labour government led by Keir Starmer and Reform UK led by Nigel Farage.

37% Labour ➡️ 39% Reform UK
bit.ly/3MR9A9W

69% of Brits lack confidence that the UK Government is running the country with integrity, and 68% don't think they are doing so properly, competently or seriously 👉 bit.ly/3MR9A9W

📰 6 in 10 (62%) say they have been closely following developments around the release of the Epstein files, including information relating to Peter Mandelson and Andrew Mountbatten-Windsor 👉 bit.ly/3OwKU71

And criticism continues around the Royal Family’s handling of the situation 👉

Only 28% think the Royal Family have handled the situation with Andrew well since allegations were first made against him (down from 37% in Nov).

82% of Brits say they have an unfavourable opinion of Andrew Mountbatten-Windsor in our latest polling (13-16 Feb) up 5pp since Nov