STAT Search Analytics

Find content opportunities based on search competitors Learn how to hold a magnifying glass up to your search competitors and reverse-engineer their strategy to get ahead on the SERPs.

Stuck in a content rut? Hold the magnifying glass up to your competitors 🕵️ Here’s how: https://bit.ly/4pIEMG0 🔗

AI Overviews have been hogging the spotlight all year, but we’ve noticed a trend emerging. AIOs are slipping down the SERP!

In some cases, they’re showing up in positions 3, 4, even 6 👀 So, what’s going on, and what does this mean for SEOs? Take a look: https://bit.ly/470m8Tx

From SGE to AIO & AI-organized: AI on the SERPs in 2025 Armed with data-backed research, Sr. Search Scientist Tom Capper breaks down the evolution of AI on the SERPs and the state of AI Overviews today.

@tcapper.co.uk dives into the evolution of AI Overviews. From the rocky start of SGEs to the improved AIOs we see today, where do we stand in 2025?

We tracked 46,000 keywords to uncover the latest insights for your SEO strategy. Don't miss out!

👉 https://bit.ly/4cF7h2a

Looking for ways to take your content to the next level? 🚀 It all begins with smart segmentation. Check it out: https://bit.ly/3XqNRYh

White paper: Leveraging search intent for SEO New data and optimization strategies to give searchers what they want and increase conversions. Download the report for free.

Have you adjusted your SEO approach to meet today’s search landscape?

Dive into our whitepaper to learn why search intent is key and how to adapt your content strategy for success: https://bit.ly/4eecaQh

From SGE to AIO & AI-organized: AI on the SERPs in 2025 Armed with data-backed research, Sr. Search Scientist Tom Capper breaks down the evolution of AI on the SERPs and the state of AI Overviews today.

We compared the DA and BA of AI Overviews against the top 10 organic results and found that AIO links have lower BA 🧐 — perhaps because AIOs aren't keeping up with the latest algorithm updates (like the HCU).

See what else we found: https://bit.ly/4nKSXJe

Enterprise SEO: the unique challenges and big data solution Enterprise SEO is regular SEO on Hulk Juice, and it needs a lot of data in order to pack a punch. Read how big data can benefit your enterprise SEO efforts.

Enterprise SEO is a whole different beast (think of it as SEO on hulk juice), so you need to take a different approach when tackling it.

Learn more about creating a robust enterprise SEO rank tracking plan here: https://bit.ly/4hRbMco

What a team 🤩

We’ve landed in NYC for the MozCon Roadshow, and look who we’ve run into 🤩

We’re ready to learn from some of the best in the biz and excited to connect with many new faces. Come say hi 👋

Ready for day 2 here at @brightonseo.com! Our booth has been non-stop, and we’re loving every minute of it. If you’ve not stopped by, now’s your chance. We’ll be here 👋

We’re live from @brightonseo.com! Come find us at our booth for:

✔️ Live demos
✔️ Chats with our team
✔️ Some seriously good swag

Let’s get this show on the road, see you shortly 👋

Find content opportunities based on search competitors Learn how to hold a magnifying glass up to your search competitors and reverse-engineer their strategy to get ahead on the SERPs.

Competitive intelligence can really take your content to the next level. Using data to inform your content = winning outcomes 🥇

Learn the whole process right here: bit.ly/47CtdKj

ICYMI: Our webinar hosted by @sejournal.bsky.social on AIOs, GEO & brand visibility is now available on demand!

Watch @tcapper.co.uk break it all down: bit.ly/3WoFLi1

We’re set up and ready for day two of brightonSEO ✌️

If you’ve not met our amazing team yet, they’re excited to chat about your SEO needs and the future of search, so make sure to stop by.
#brightonSEO

1 week left to register! This isn’t just another SEO webinar, it’s a survival guide for the AI search era. Learn how to:

⭐ Adapt to AIOs & LLMs
⭐ Bridge SEO & GEO
⭐ Stay visible when rankings vanish

Don’t miss out: bit.ly/46asnDR

We've landed at day one of brightonSEO San Diego!

We’re excited to catch up with familiar faces and meet new ones who are just as passionate about SEO (and sweet swag) as we are. Swing by our booth, we’d love to chat, geek out over search, and give you some goodies #brightonSEO

Final call from SBC Summit Lisbon! It’s the last day to swing by booth C170 before we wrap. There’s still time for:

- Great SEO chats
- Insightful demos
- A swag grab

Come say hi 👋
#SBCSummit

We’re kicking off the final day of SMX London and can’t wait to see what’s in store.

Don’t miss the chance to come say hi, discover what we can do for your SEO strategy, and walk away with insights (and swag) galore! #smxlondon

It’s day 1 of SMX London and we can’t wait to see @tcapper.co.uk take the stage with “The Changing Face of the SERP” 🤩

If you’re left wanting more, make sure to head straight to our booth and we’ll be ready to discuss all things SEO. We’ll see you there! #smxlondon

Day 1 at SBC Summit Lisbon = 🔥

We’re back at booth C170 and ready to dive into deeper SEO convos, showcase what’s possible with smarter tools, and meet more folks. Come find us, we’d love to hear what you’re working on and help elevate your search strategy #SBCSummit

It’s day 1 of SBC Summit Lisbon and we’re all set up at booth C170. Stop by for:

🧑‍🏫 Live demos
👕 Swag worth stopping for
💬 SEO chats with real experts

If you’re looking to boost visibility, optimize smarter, or just love to talk data, we’ve got you covered. #SBCSummit

For our clients: we want to reassure you that STAT & Moz Pro have a solution in place which has ensured no data disruption or loss of functionality. We continue to monitor the situation and will keep you updated as it evolves.

We’ve had a busy weekend. You may have noticed some shifts in your ranking data over the past few days. This is due to a recent Google change affecting how search results pages are collected across the industry.

Continued below 🧵

Unmissable for SEOs -> learn how to stay visible in AIOs, ChatGPT, and Gemini.

Join @tcapper.co.uk for a data-packed session on:

✅ GEO strategies that work
✅ What “success” looks like now
✅ Measuring visibility beyond rankings

Register now: bit.ly/46asnDR

Heading to SMX London next week? Don’t miss @tcapper.co.uk’s talk: The Changing Face of the SERP

AI, visuals, local, products — the SERP isn’t what it used to be. Tom breaks down how to win in 2025 and beyond. Get ready to take notes ✍️ #smxlondon

What is search intent? Search intent is the specific need that drives someone to perform a search. Optimize for intent to appeal to both searchers and search engines.

When you match content to intent, you don’t just get traffic, you get traction 🚀

We break down each intent type and how to use them in your SEO strategy in our recent blog. Check it out: bit.ly/4loHFdb 🔗

There are 4 core types of search intent:

💡 Informational
🛒 Commercial
💳 Transactional
📍 Navigational

Each one maps to a stage of the buyer journey, and understanding them is key to showing up with the right content.

Search intent = the reason behind a searcher’s query. Are they browsing? Comparing? Ready to buy? Google’s SERPs often tell us what they think the searcher wants, and we should pay attention.

The buyer journey used to flow primarily through the marketing funnel, with SEO as a supporting role. Nowadays, it often starts (and ends) exclusively with a search engine.

To keep up, you need to understand why someone is searching. Let’s talk about search intent 👇

Any good SEO strategy starts out with a healthy dose of keyword research, but we all know that surfacing the keywords with the most potential for your business can be a difficult process. That’s why we put together these six steps to give you a head start 🚦